Article Per Year (5 Year)
p-Index From 2021 - 2026
1.607
P-Index
This Author published in this journals
All Journal Bhakti Persada Jurnal Aplikasi IPTEKS Jurnal Pariwisata Terapan Journal of Applied Sciences in Travel and Hospitality Jurnal Penelitian Agama Hindu International Journal of Glocal Tourism Jurnal Kepariwisataan Pariksa: jurnal Hukum Agama Hindu Journal of Applied Sciences in Travel and Hospitality
I Nyoman Winia
Politeknik Negeri Bali
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
THE IMPLEMENTATION DIGITAL MARKETING IN PROMOTING JATILUWIH TOURIST VILLAGE I Made Darma Oka; Putu Widya Darmayanti; I Nyoman Winia; I Wayan Pugra
JURNAL KEPARIWISATAAN Vol 23 No 1 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i1.1182

Abstract

This research examines the implementation of digital marketing in promoting Jatiluwih tourist village. Data collection through observation, in-depth interviews with managers, and literature study using quantitative descriptive analysis. The sample is set as many as 75 people. The results showed that tourists know the existence of tourist villages through online media by 76.00% and offline by 24.00%. In detail, it is stated that from 76.00% of the use of online media, tourists stated that they chose tourist villages through information from social media by 52.00%, websites by 10.67%, search engines 2.67%, e-marketing 4.00%, and online advertising by 6.67%. This condition is proof that the implementation of digital marketing in marketing the Jatiluwih tourist village has proven to be able to have a positive impact on introducing and promoting the existence of a tourist village. It is hoped that in the future the management of the tourist village can use digital marketing media effectively in promoting the tourist village so that it is sustainable.
Co-Authors Adi Widnyana I Made Elvira Septevany Hari Harsananda I Gede Mudana I Gusti Agung Mas Krisna Komala Sari I Gusti Ayu Putu Kartika Dewi I Ketut Akas Wicaksana I Ketut Sadia I Ketut Suarta I Ketut Suparta I Made Darma Oka I Made Darma Oka I Wayan Pugra Ida Ayu Elistyawati Kadek Hindra Wijaya Putra Kanah Kanah Komang Devi Paramita Made G. Juniartha Made Sudiarta Maemunah Maemunah Ni Gst Nym Suci Murni Ni Kadek Agustini Ni Made Mira Paramita Nyoman Mastiani Nadra Prasanthy Devi Maheswari Putu Widya Darmayanti Raden Roro Rieta Anggraheni