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All Journal Vidyottama Sanatana: International Journal of Hindu Science and Religious Studies Bhakti Persada Jurnal Aplikasi IPTEKS Jurnal Pariwisata Terapan Journal of Applied Sciences in Travel and Hospitality Jurnal Penelitian Agama Hindu International Journal of Glocal Tourism Jurnal Kepariwisataan Pariksa: jurnal Hukum Agama Hindu Journal of Applied Sciences in Travel and Hospitality
I Nyoman Winia
Politeknik Negeri Bali
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Implementation of e-service quality by front office department in increasing guest satisfaction at Movenpick Resort & Spa Jimbaran Bali Kadek Hindra Wijaya Putra; I Gusti Agung Mas Krisna Komala Sari; I Nyoman Winia
Journal of Applied Sciences in Travel and Hospitality Vol. 5 No. 2 (2022): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v5i2.88-97

Abstract

This study was conducted to determine the implementation of e-service quality by the front office department to guest satisfaction and to determine the percentage of guest satisfaction with e-service quality by the front office department at Mevenpick Resort & Spa Jimbaran Bali. This study uses a qualitative descriptive analysis method. Data were obtained by means of observation, documentation and interviews with informants who were considered to understand the research problem, namely the implementation of e-service quality by the front office department and the percentage of guest satisfaction with e-service quality by the front office department at Mevenpick Resort & Spa Jimbaran Bali. Data collection methods used in this study were observation, documentation and interviews. The results of this study indicate that a total of 7 indicators (efficiency, reliability, compliance, privacy, responsiveness, compensation, contact) and a total of 21 sub-indicators of e-service quality have been fully implemented by the front office. staff at Movenpick Resort & Spa Jimbaran Bali. The implementation of e-service quality plays a very effective and efficient role in increasing guest satisfaction, as evidenced by the results of the percentage of guest satisfaction which has increased by 3.13% from before the implementation of e-service quality, which is 86.88%. Then after the implementation of e-service quality increased to 90.01%. Then it is known that of the 7 e-service quality indicators that have been implemented several indicators arere felt or considered by guests to be able to provide increased satisfaction during their stay, such as fulfillment, responsiveness, and contact.
THE IMPLEMENTATION DIGITAL MARKETING IN PROMOTING JATILUWIH TOURIST VILLAGE I Made Darma Oka; Putu Widya Darmayanti; I Nyoman Winia; I Wayan Pugra
JURNAL KEPARIWISATAAN Vol 23 No 1 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i1.1182

Abstract

This research examines the implementation of digital marketing in promoting Jatiluwih tourist village. Data collection through observation, in-depth interviews with managers, and literature study using quantitative descriptive analysis. The sample is set as many as 75 people. The results showed that tourists know the existence of tourist villages through online media by 76.00% and offline by 24.00%. In detail, it is stated that from 76.00% of the use of online media, tourists stated that they chose tourist villages through information from social media by 52.00%, websites by 10.67%, search engines 2.67%, e-marketing 4.00%, and online advertising by 6.67%. This condition is proof that the implementation of digital marketing in marketing the Jatiluwih tourist village has proven to be able to have a positive impact on introducing and promoting the existence of a tourist village. It is hoped that in the future the management of the tourist village can use digital marketing media effectively in promoting the tourist village so that it is sustainable.
Co-Authors Adi Widnyana I Made Elvira Septevany Hari Harsananda I Gede Mudana I Gusti Agung Mas Krisna Komala Sari I Gusti Ayu Putu Kartika Dewi I Ketut Akas Wicaksana I Ketut Sadia I Ketut Suarta I Ketut Suparta I Made Darma Oka I Made Darma Oka I Wayan Pugra Ida Ayu Elistyawati Kadek Hindra Wijaya Putra Kanah Kanah Komang Devi Paramita Made G. Juniartha Made Sudiarta Maemunah Maemunah Ni Gst Nym Suci Murni Ni Kadek Agustini Ni Made Mira Paramita Nyoman Mastiani Nadra Prasanthy Devi Maheswari Putu Widya Darmayanti Raden Roro Rieta Anggraheni