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All Journal ROTOR: JURNAL ILMIAH TEKNIK MESIN Briliant: Jurnal Riset dan Konseptual SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Bisma: Jurnal Bisnis dan Manajemen Journal of Public Administration Studies Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS Jurnal EK dan BI Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat Jurnal Ekonomi Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi Bisnis dan Humaniora Industrial Research Workshop and National Seminar Jurnal Inspirasi Binsis dan Manajemen Dharma: Jurnal Pengabdian Masyarakat Innovative: Journal Of Social Science Research El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pengabdian Kepada Masyarakat Journal of Ekonomics, Finance, and Management Studies
Nilawati Fiernaningsih
Politeknik Negeri Malang
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ANALISIS PROSEDUR ADMINISTRASI PENJUALAN TUNAI PADA KAPEL STORE MALANG Adellia Elzai Ratna Sari; Dinda Nabilah Rahmasari; Nilawati Fiernaningsih; Rachma Bhakti Utami
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1127

Abstract

Procedures are very important to speed up company activities. Implementing cash sales administration procedures is a solution for companies, especially trading companies. This research uses qualitative descriptive research. The data collection methods used were interviews, observation and documentation. The results of this research indicate that cash sales administration procedures at the Kapel Store include: sales order procedures, cash, receipt procedures, goods delivery procedures and cash sales recording procedures.
TINGKAT MOTIVASI DAN PERILAKU KALANGAN MASYARAKAT DALAM BERBELANJA ONLINE MELALUI APLIKASI SHOPEE Laidya Amalia Putri; Nesya Mutiara Ardana; Nilawati Fiernaningsih; Rachma Bhakti Utami
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1130

Abstract

This research aims to explore and analyze the relationship between shopping motivation using the Shopee application and socio-demographic factors: age, gender, education, occupation, location of residence and shopping capital preferences. With the development of the digital age, the marketing strategy includes an online system for selling its products. Online shopping has become a habit for some people because of the convenience it provides, many people think that online shopping is a means of finding the items they need. This research uses descriptive qualitative methods. Data collection techniques were carried out using interviews and questionnaires. The results of this research show that students and the public shop online due to the influence of advertising and ease of shopping and the influence of friends.
Urgensi Komunikasi dalam Menumbuhkan Motivasi dalam Pembuatan Produk Newklin Diva Khoirun Nisaa; Nilawati Fiernaningsih
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.972

Abstract

Communication between work groups is persuasive communication, face-to-face, to arouse passion and activity at work. The purpose of this paper is to describe how the urgency of communication in fostering the motivation of a work group or work group in developing a product. Type and research approach This type of research is a literature and field analysis study using qualitative methods. Qualitative research used by researchers is descriptive data, namely in the form of written or spoken words from people and observable behavior. Researchers use a qualitative approach because researchers are interested in a phenomenon in the field by collecting data through interview and observation techniques. The results of this study are, communication has several variables that can motivate the work of the work group, namely the relationship between superiors and subordinates, relationships among coworkers, company rules and policies, working conditions, and compensation. The communication that most quickly fosters motivation is the relationship between superiors and subordinates. The reason is that the supervisor is the one who must be able to motivate the work of the work group working in his company and maintain good working and communication relationships with the work group, if this does not happen, there is a high probability of massive changes in the work group structure. Communication with motivation is closely related to work group performance in achieving company goals. Keywords: Communication Urgency; Motivation; Work Group; Newklin Soap
Analisis Budaya Organisasi dalam Menumbuhkan Motivasi Kerja Karyawan dalam Konteks Perusahaan Modern: Studi Kasus Usaha Sapiring Sale Pisang Kering Marshanda Arifka Rahmadani; Nilawati Fiernaningsih
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1111

Abstract

In this dynamic and competitive modern business era, employee work motivation is an important element in maintaining and improving company performance. Modern companies are full of global competition and complex dynamics, it is very important to understand how a strong organizational culture can be the basis for retaining and motivating employees. This research aims to analyze organizational culture in fostering employee work motivation in the context of a modern company with a case study conducted in the marketing and sales section of the Dried Banana Sapiring Sale Business. The data collection techniques used were observation and interviews. The data obtained was analyzed using qualitative analysis techniques. The research results show that a strong organizational culture can increase employee work motivation. A strong organizational culture is characterized by values ​​shared by all employees, such as integrity, cooperation and innovation. Apart from that, a strong organizational culture is also characterized by the existence of clear policies and procedures, as well as rewards and recognition for good employee performance. In this research, it was found that the era of globalization had a significant impact on employee work motivation. Therefore, companies need to develop a strong organizational culture to increase employee work motivation in the era of globalization.
Pentingnya Perilaku Organisasi dan Strategi Pemasaran dalam Menghadapi Persaingan Bisnis di Era Digital: Studi Kasus Usaha “SAPIRING” Sale Pisang Kering Sischa Ayu Anggraeni; Nilawati Fiernaningsih
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1145

Abstract

Every company needs organizational behavior, where organizational behavior is needed if you want to establish good communication between individuals and groups and be able understand individual behavior in an organization. In the digital era like today, where the level business high. Every company must pay attention to one very important and vital aspect in company management, namely in the filed of marketing. By using marketing concepts and strategies in running a business, targeted or effective marketing management will be more optimal. So, it can be hoped that the company can maximize the achievement of profit and non-profit, to the maximum and can face existing competition and at the same time achieve success in its business for the company concerned.
The Role of Social Capital to Strengthen Market Segmentation Strategy (Study on Sadariyah Cassava Crackers Business in Blitar) Nilawati Fiernaningsih; Anna Widayani; Mahmudatul Himmah; Zubaidi; R N Akhsanu Takwim; Mochammad Junus; Ismanto
BRILIANT: Jurnal Riset dan Konseptual Vol 10 No 2 (2025): Volume 10 Nomor 2, Mei 2025
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v10i2.2182

Abstract

Micro, Small, and Medium Enterprises (MSMEs), especially in the snack industry sector, such as cassava crackers, play an important role in supporting the Indonesian economy through job creation and contribution to Gross Domestic Product (GDP). However, MSMEs often face challenges in maintaining and expanding their market share amid increasingly fierce competition. This study aims to analyse the role of social capital in strengthening market segmentation strategies at Sadariyah Cassava Crackers Business in Blitar Regency. The method used is descriptive qualitative, with data collection techniques through in-depth interviews, direct observation, and documentation. The informants in this study were five people, consisting of business owners, employees, regular customers, and local community leaders. The results show that social capital, which includes strong social networks, trust between businesses and consumers, and the application of local social norms such as gotong royong, contributes significantly to expanding the market and maintaining customer loyalty. The market segmentation strategy applied based on demographic, psychographic, and consumer behaviour factors proved effective in reaching various customer groups. These findings imply that the synergy between social capital and the right market segmentation strategy can improve the competitiveness of MSMEs in a competitive market and promote sustainable business growth.
Co-Authors Achmad Z Achmad Zaini Achmad Zaini Adellia Elzai Ratna Sari Afandi, Yosi Ahmad Fauzi Anna Widayani Anna Widayani Baroroh L Baroroh Lestari Dinda Nabilah Rahmasari Diva Khoirun Nisaa Drs. Joko Samboro DWI SURYANTO Eko Boedhi Santoso Ellyn Eka Wahyu Evi Suwarni, Evi Farika N Farika Nikmah Fauzi Ahmad Halid Hasan Ismanto Ismanto Ismanto Ita Rifiani Kartika Indah Permanasari Kristoforus Raditya Pradana Kun Mustain Laidya Amalia Putri Liana Rokhawati Lilies Nur Ainie Mahmudatul Himmah Marshanda Arifka Rahmadani Maskur Maskur Maskur Maskur Maskur Masreviastuti Moch Rizaldi Hasan Mochammad Junus Mohammad Maskan Musthofa Hadi Mustofa Hadi Mustofa Hadi Mutim Matul Faro Narocha Mihasu Aisya Nesya Mutiara Ardana Oto Sunandar Dinata Pudji Herijanto Pudji Herijanto R N Akhsanu Takwim R. Sugeng Basuki Rachma Bhakti Utami Rena Feri Wijayanti Rizky Kurniawan Murtiyanto Rulirianto Rulirianto Shinta Maharani Trivena Sischa Ayu Anggraeni Siti Nurbaya Sugeng Hadi Susilo Tatiana Kristianingsih Tri Yulistyawati Evelina Widjanarko Widjanarko Yosi A Yulis Nurul Aini Zubaidi Zubaidi Zubaidi