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All Journal YUME : Journal of Management Sadar Wisata: Jurnal Pariwisata JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Manajemen Informatika & Teknologi Journal of Mandalika Literature Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Jurnal Sains Student Research PENG: Jurnal Ekonomi dan Manajemen Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial LANCAH Jurnal Inovasi dan Tren Ekopedia: Jurnal Ilmiah Ekonomi
Nur Khusnul Hamidah
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Harga dan Promosi Terhadap Minat Beli Konsumen pada Holly Mart Tente Kabupaten Bima Syamsuddin; Muhajirin; Nur Khusnul Hamidah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4bmmtv37

Abstract

Penelitian ini untuk melihat pengaruh Harga dan Promosi Terhadap Minat Beli Konsumen pada Holly Mart Tente Kabupaten Bima. Dalam penelitian ini digunakan jenis penelitian Asosiatif. Jumlah sampel pada penelitian ini adalah sebanyak 96 orang konsumen yang pernah membeli di Holly Mart Kecamatan Tente dengan teknik sampling yang digunakan dalam penelitian ini adalah purposive sampling. Hasil penelitian didapatkan bahwa (a) Harga berpengaruh signifikan secara terhadap Minat Beli Pada Holly Mart Tente Kabupaten Bima; (b) Promosi berpengaruh signifikan terhadap Minat Beli Pada Holly Mart Tente Kabupaten Bima; dan (c) Harga dan Promosi berpengaruh secara simultan terhadap Minat Beli Pada Holly Mart Tente Kabupaten Bima Penulis menyarankan kepada Holly Mart Tente Kabupaten Bima Harga, Promosi dan Minat Beli dapat dipertahankan dan ditingkatkan untuk mendukung aspek pemasaran. Dari segi harga base on penelitian ini harga tidak berpengaruh secara signifikan adanya indikasi negatif harga kurang ambil andil dalam penelitian ini, Dan disarankaan agar selalu Di tingkatkann tren dari hasil penelitain ketiga variabel yang di uji memiliki hasil yang sangat positif san tren yang sangat baik.
Pengaruh Kualitas Produk, Brand Import dan Lifestyle Terhadap Keputusan Pembelian Pakaian Thrifting Royal Store di Kota Bima Yuwidasari; Muhajirin; Nur Khusnul Hamidah
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 11 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss11pp4231-4244

Abstract

The purpose of this study was to determine the effect of product quality, imported brands and lifestyle on purchasing decisions for Royal Store Thrifting clothing in Bima City. This study was conducted at the Royal Store Bima located on Jl. Soekarno Hatta, East of Serasuba Field, Paruga, West Rasanae, Bima City. This study is an associative type using a Likert scale questionnaire as a research instrument. The population used in this study were all consumers who had purchased Royal Store thrifting clothing in Bima City whose number was not known for certain (Unknown Population). A sample of 96 people who had purchased Royal Store thrifting clothing in Bima City. The sampling technique was purposive sampling. The type of data used in this study was quantitative data with primary data as the research data source. Data collection techniques were observation, questionnaires and literature studies. Data analysis using validity test, reliability test, classical assumption test, multiple linear regression test, determination test, correlation test, t test and F test. The results of the study stated that product quality, imported brands and lifestyle have a significant influence on purchasing decisions of Thrifting Royal Store clothes in Bima City. These results prove that when a thrifting product has good quality, the original imported brand product and the product is in accordance with the customer's lifestyle, it will influence the customer's purchasing decision.
Co-Authors Amirulmukminin Amirulmukminin Aswan Aswan Fitroh Adhilla Haeril, Haeril Ikhsan Ikhsan Irma Mardian Irma Suryani, Indri Ismunandar Ita Purnama Juwani Juwani M. Syahrul Alamsyah M. Yudha Trisna Hadi Mas’ud Mas’ud Muh. Albar Muhajirin Muhajirin Muhajirin Nur Ayu Nuranilawati, Nuranilawati Purwoko Purwoko Purwoko Purwoko Sri Ernawati Syamsuddin Yuwidasari