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All Journal YUME : Journal of Management Sadar Wisata: Jurnal Pariwisata JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Jurnal Manajemen Informatika & Teknologi Journal of Mandalika Literature Jurnal Sains Student Research Public Service And Governance Journal PENG: Jurnal Ekonomi dan Manajemen Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Panggung Kebaikan : Jurnal Pengabdian Sosial LANCAH Jurnal Inovasi dan Tren Ekopedia: Jurnal Ilmiah Ekonomi Jurnal Manajemen Kreatif dan Inovasi
Nur Khusnul Hamidah
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Kualitas Produk, Brand Import dan Lifestyle Terhadap Keputusan Pembelian Pakaian Thrifting Royal Store di Kota Bima Yuwidasari; Muhajirin; Nur Khusnul Hamidah
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 11 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss11pp4231-4244

Abstract

The purpose of this study was to determine the effect of product quality, imported brands and lifestyle on purchasing decisions for Royal Store Thrifting clothing in Bima City. This study was conducted at the Royal Store Bima located on Jl. Soekarno Hatta, East of Serasuba Field, Paruga, West Rasanae, Bima City. This study is an associative type using a Likert scale questionnaire as a research instrument. The population used in this study were all consumers who had purchased Royal Store thrifting clothing in Bima City whose number was not known for certain (Unknown Population). A sample of 96 people who had purchased Royal Store thrifting clothing in Bima City. The sampling technique was purposive sampling. The type of data used in this study was quantitative data with primary data as the research data source. Data collection techniques were observation, questionnaires and literature studies. Data analysis using validity test, reliability test, classical assumption test, multiple linear regression test, determination test, correlation test, t test and F test. The results of the study stated that product quality, imported brands and lifestyle have a significant influence on purchasing decisions of Thrifting Royal Store clothes in Bima City. These results prove that when a thrifting product has good quality, the original imported brand product and the product is in accordance with the customer's lifestyle, it will influence the customer's purchasing decision.
Pengaruh Strategi Penjualan, Kualitas Pelayanan Terhadap Kepuasan Pelanggan : (Studi Pada Pelanggan Apotek Kimia Farma Kota Bima) Nur Khusnul Hamidah; Hanifah Muthiah
Public Service and Governance Journal Vol. 5 No. 1 (2024): Januari : Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v5i1.1215

Abstract

A pharmacy is a place that carries out pharmaceutical activities which has an important role in obtaining information about drugs. In this case, pharmacists have the responsibility to create customer satisfaction. Customer satisfaction is the key to the success of a business. Different services will also have a very significant impact on a pharmacy. Apart from that, the company must also market its products by implementing the right sales strategy, because by implementing the right strategy the company will get the expected results. This research aims to determine the sales strategy, service quality and customer satisfaction at Kimia Farma Pharmacy, Bima City, which is located on Jl. Soekarno Hatta Paruga.
Pengaruh Disiplin Kerja dan Motivasi Kerja terhadap Kinerja Pegawai pada Kantor Camat Palibelo Zaitun Nisa; Sri Ernawati; Nur Khusnul Hamidah
Journal of Mandalika Literature Vol. 6 No. 4 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jml.v6i4.4986

Abstract

This study aims to examine the influence of work discipline and work motivation on employee performance at the Palibelo District Office. The research is based on the issue of low motivation and discipline among employees, which affects their performance. The study employs an associative quantitative approach. The population consists of 48 employees, all of whom were used as the sample through a saturated sampling technique. Data were collected using questionnaires and analyzed through validity and reliability tests, classical assumption tests, multiple linear regression, t-test, and F-test. The results show that both work discipline and motivation have a significant partial effect on employee performance. Simultaneously, the two variables also significantly influence performance. The coefficient of determination indicates that work discipline and motivation contribute 44.45% to employee performance, while the remaining 55.55% is influenced by other unexamined variables. The study recommends enhancing discipline and motivation through the enforcement of firm regulations and the creation of a supportive work environment.
Membangun Kemandirian Ekonomi Lokal melalui Semangat Koperasi Merah Putih di Kelurahan Karijawa Dompu Nafisah Nurulrahmatiah; Ita Purnama; Nur Khusnul Hamidah; Putri Nabilah; Juhal Hidayat
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 2 No. 4 (2025): November: Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v2i4.2470

Abstract

This community service activity aims to provide outreach to the Merah Putih Cooperative and prepare simple financial reports in Karijawa Village, Dompu Regency. This program stems from several key issues, such as limited access to capital, low cooperative literacy, and the lack of institutional economic governance at the village level as an effort to strengthen the local economy sustainably. Through a participatory, collaborative, and educational approach by the STIE Bima Impact Community Service Team in Karijawa Village, Dompu Regency, social identification and outreach were carried out in accordance with Law No. 25 of 1992. The outreach was carried out through face-to-face meetings and group discussions regarding the urgency of the Merah Putih Cooperative. This community service activity demonstrated an increase in community understanding of cooperatives as an instrument of sustainable local economic independence, as well as encouraging academic-community collaboration in the development of cooperatives and economic nationalism. This cooperative is expected to have a significant contribution in improving the sustainable economic welfare of the community.
PENGARUH HEDONIC SHOPING MOTIVATION DAN STORE ATMOSPHERE TERHADAP IMPULSIVE BUYING PADA KONSUMEN MINISO KOTA BIMA Nur Khusnul Hamidah; Hanifah Muthiah
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 1 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v8i1.2783

Abstract

Seeing that business competition is currently getting tighter and more competitive. The needs and desires of society are increasingly complex, and consumers in the current era have various and increasing needs for products. making companies compete to innovate both in terms of place, service and products to be sold so that they can be accepted by consumers. Retail is an example of a commercial company that is growing rapidly in Indonesia. One of the few retail reconstructions is Miniso. This research aims to determine the influence of hedonic shopping motivation and store atmosphere on impulse buying. The research method used in this research is a quantitative research method with a sample size of 30 respondents. The data collection technique uses a questionnaire and the data analysis technique uses the classic assumption test and multiple linear regression test with hypothesis testing using the t test and F test.
INTEGRASI MACHINE LEARNING UNTUK OPTIMALISASI PREDIKSI PERMINTAAN PRODUK PADA UMKM KULINER Hanifah Muthiah; Nur Khusnul Hamidah
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 1 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v8i1.2945

Abstract

Pada Era di Revolusi Industri saat ini, pertumbuhan Usaha Mikro, Kecil, dan Menengah (UMKM) bidang kuliner di Indonesia mengalami peningkatan sangat pesat, banyak bermunculan usaha-usaha baru dan adapun usaha-usaha lama yang gulung tikar. Revolusi digital membuka peluang yang sangat besar dalam mendorong pertumbuhan Usaha Mikro, Kecil, dan Menengah (UMKM) bidang kuliner di Indonesia, salah satunya adalah optimalisasi dalam berbagai lini pada suatu bisnis. Penelitian ini dilakukan untuk mengeksplorasi implementasi machine learning dalam memprediksi permintaan produk sebagai langkah meningkatkan efisiensi dan daya saing UMKM di era digital yang sangat ketat. Metode Support Vector Machine (SVM) dan Recurrent Neural Network (RNN) diterapkan dalam menganalisis faktor-faktor kunci yang mempengaruhi keberhasilan digitalisasi. Studi kasus ini melibatkan Outlet Waralaba Es Teh Solo Kota Bima. Hasil menunjukkan bahwa digitalisasi tidak hanya meningkatkan pendapatan tetapi juga memperkuat adaptabilitas UMKM terhadap perubahan pasar. Machine learning terbukti mampu memberikan prediksi permintaan yang lebih akurat, mengurangi risiko stok berlebih atau kekurangan, serta memperkaya wawasan bisnis.
PENGARUH WORD OF MOUTH, BRAND AMBASSADOR DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN FACIAL WASH KAHF DI BIMA Dicki Setiadi; Intisari Haryanti; Nur Khusnul Hamidah
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 9 No 2 (2026): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v9i2.4520

Abstract

Penelitian ini diperlukan untuk mengetahui sejauh mana pengaruh word of mouth, brand ambassador, dan persepsi harga terhadap keputusan pembelian facial wash Kahf di Kota Bima. Metode penelitaian ini digunakan jenis penelitian asosiatif, penelitian ini menggunakan metode penelitian asosiatif dengan pendekatan kuantitatif. Populasi penelitian adalah masyarakat di Kota Bima yang pernah menggunakan atau mengetahui produk Facial Wash Kahf, dengan jumlah sampel sebanyak 96 responden yang ditentukan menggunakan rumus Cochran. Data dikumpulkan melalui kuesioner berbasis skala likert dana dianalis menggunakan regresi linier berganda dengan bantuan perangkat lunak SPSS 22. Bedasarkan hasil analisis menandakan bahwa Variabel Word of Mouth (X1) memiliki nilai t hitung sebesar 4,137 > t tabel 1,986 dan nilai signifikansi 0,000 < 0,05. Hal ini berarti Word of Mouth berpengaruh positif dan signifikan secara parsial terhadap Keputusan Pembelian Facial Wash Kahf di Bima. Hipotesis pertama (H1) diterima. Variabel Brand Ambassador (X2) memiliki nilai t hitung sebesar 3,089 > t tabel 1,986 dan nilai signifikansi 0,003 < 0,05. Hal ini berarti Brand Ambassador berpengaruh positif dan signifikan secara parsial terhadap Keputusan Pembelian Facial Wash Kahf di Bima. Hipotesis kedua (H2) diterima. Variabel Persepsi Harga (X3) memiliki nilai t hitung sebesar -2,167 > t tabel 1,986 dan nilai signifikansi 0,033 < 0,05. Hal ini berarti Persepsi Harga tidak berpengaruh signifikan secara parsial terhadap Keputusan Pembelian Facial Wash Kahf di Bima. Hipotesis ketiga (H3) ditolak.
Pengaruh Strategi Pemasaran Digital terhadap Loyalitas Pelanggan pada Produk Skincare G2g (Glad2glow) Dikota Bima Fitri Hijriati; Nur Khusnul Hamidah; Rosa Yulianti
Jurnal Manajemen Kreatif dan Inovasi Vol. 4 No. 3 (2026): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v4i3.6650

Abstract

This study aims to examine the effect of digital marketing strategy on customer loyalty toward G2G (Glad2Glow) skincare products in Bima City. This research employed a quantitative approach using an associative research design. The population consisted of people in Bima City who had purchased and used G2G (Glad2Glow) skincare products, while the sample comprised 30 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire. The data were analyzed using validity and reliability tests, simple linear regression, correlation coefficient, coefficient of determination, and t-test with the assistance of SPSS version 22. The findings indicate that all questionnaire items were valid and reliable. The regression equation obtained was Y = 15.407 + 0.845X. The correlation coefficient (R) of 0.884 indicates a very strong relationship between digital marketing strategy and customer loyalty. The coefficient of determination (R²) of 0.782 shows that digital marketing strategy explains 78.2% of the variation in customer loyalty, while the remaining 21.8% is influenced by other factors not examined in this study. The t-test results show that the calculated t-value of 10.021 is greater than the t-table value of 2.048 with a significance value of 0.000 < 0.05. Therefore, digital marketing strategy has a positive and significant effect on customer loyalty toward G2G (Glad2Glow) skincare products in Bima City.
Co-Authors Amirulmukminin Amirulmukminin Aswan Aswan Dicki Setiadi Fitri Hijriati Fitroh Adhilla Haeril, Haeril Hanifah Muthiah Ikhsan Ikhsan Intisari Haryanti Irma Mardian Irma Suryani, Indri Ismunandar Ita Purnama Juhal Hidayat Juwani Juwani M. Syahrul Alamsyah M. Yudha Trisna Hadi Mas’ud Mas’ud Muh. Albar Muhajirin Muhajirin Muhajirin Nafisah Nurulrahmatiah Nur Ayu Nuranilawati, Nuranilawati Purwoko Purwoko Purwoko Purwoko Putri Nabilah Rosa Yulianti Sri Ernawati Syamsuddin Yuwidasari Zaitun Nisa