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Pengaruh Harga dan Promosi Terhadap Minat Beli Konsumen pada Holly Mart Tente Kabupaten Bima Syamsuddin; Muhajirin; Nur Khusnul Hamidah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4bmmtv37

Penelitian ini untuk melihat pengaruh Harga dan Promosi Terhadap Minat Beli Konsumen pada Holly Mart Tente Kabupaten Bima. Dalam penelitian ini digunakan jenis penelitian Asosiatif. Jumlah sampel pada penelitian ini adalah sebanyak 96 orang konsumen yang pernah membeli di Holly Mart Kecamatan Tente dengan teknik sampling yang digunakan dalam penelitian ini adalah purposive sampling. Hasil penelitian didapatkan bahwa (a) Harga berpengaruh signifikan secara terhadap Minat Beli Pada Holly Mart Tente Kabupaten Bima; (b) Promosi berpengaruh signifikan terhadap Minat Beli Pada Holly Mart Tente Kabupaten Bima; dan (c) Harga dan Promosi berpengaruh secara simultan terhadap Minat Beli Pada Holly Mart Tente Kabupaten Bima Penulis menyarankan kepada Holly Mart Tente Kabupaten Bima Harga, Promosi dan Minat Beli dapat dipertahankan dan ditingkatkan untuk mendukung aspek pemasaran. Dari segi harga base on penelitian ini harga tidak berpengaruh secara signifikan adanya indikasi negatif harga kurang ambil andil dalam penelitian ini, Dan disarankaan agar selalu Di tingkatkann tren dari hasil penelitain ketiga variabel yang di uji memiliki hasil yang sangat positif san tren yang sangat baik.

Pengaruh Kualitas Produk, Brand Import dan Lifestyle Terhadap Keputusan Pembelian Pakaian Thrifting Royal Store di Kota Bima Yuwidasari; Muhajirin; Nur Khusnul Hamidah
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 11 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss11pp4231-4244

The purpose of this study was to determine the effect of product quality, imported brands and lifestyle on purchasing decisions for Royal Store Thrifting clothing in Bima City. This study was conducted at the Royal Store Bima located on Jl. Soekarno Hatta, East of Serasuba Field, Paruga, West Rasanae, Bima City. This study is an associative type using a Likert scale questionnaire as a research instrument. The population used in this study were all consumers who had purchased Royal Store thrifting clothing in Bima City whose number was not known for certain (Unknown Population). A sample of 96 people who had purchased Royal Store thrifting clothing in Bima City. The sampling technique was purposive sampling. The type of data used in this study was quantitative data with primary data as the research data source. Data collection techniques were observation, questionnaires and literature studies. Data analysis using validity test, reliability test, classical assumption test, multiple linear regression test, determination test, correlation test, t test and F test. The results of the study stated that product quality, imported brands and lifestyle have a significant influence on purchasing decisions of Thrifting Royal Store clothes in Bima City. These results prove that when a thrifting product has good quality, the original imported brand product and the product is in accordance with the customer's lifestyle, it will influence the customer's purchasing decision.

Pengaruh Strategi Penjualan, Kualitas Pelayanan Terhadap Kepuasan Pelanggan : (Studi Pada Pelanggan Apotek Kimia Farma Kota Bima) Nur Khusnul Hamidah; Hanifah Muthiah
Public Service and Governance Journal Vol. 5 No. 1 (2024): Januari : Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v5i1.1215

A pharmacy is a place that carries out pharmaceutical activities which has an important role in obtaining information about drugs. In this case, pharmacists have the responsibility to create customer satisfaction. Customer satisfaction is the key to the success of a business. Different services will also have a very significant impact on a pharmacy. Apart from that, the company must also market its products by implementing the right sales strategy, because by implementing the right strategy the company will get the expected results. This research aims to determine the sales strategy, service quality and customer satisfaction at Kimia Farma Pharmacy, Bima City, which is located on Jl. Soekarno Hatta Paruga.

Penguatan Ekonomi Lokal Melalui Koperasi: Seminar Koperasi Merah Putih di Desa Samili Kabupaten Bima Firmansyah Kusumayadi; Sri Ernawati; Hanifah Muthiah; Nur Khusnul Hamidah; Andra Ramadhan; Nurrizah Syaputri; Lila Fadila; Rani Pujianti
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 6 (2025): NOVEMBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/z46v0042

Desa Samili Kabupaten Bima memiliki potensi ekonomi lokal yang signifikan, terutama di sektor pertanian (sayuran dan padi) dan beberapa UMKM penghasil jajanan tradisional. Namun, masyarakat menghadapikendala klasik berupa akses pasar yang terbatas, manajemen keuangan yang tradisional, serta minimnya literasi digital untuk mempromosikan produk. Koperasi desa merah putih sebagai soko guru perekonomian diharapkan menjadi solusi, namun pembentukannya belum optimal baik dari legalitas anggota dan administrasi persyaratan lainnya. Adapun tujuan Program Pengabdian kepada Masyarakat (PKM) ini bertujuan menginisiasi membantu pembentukan dan sosialisasi kegiatan koperasi merah putih melalui kegiatan seminar yang di fasilitasi oleh mahasiswa Kuliah Kerja Nyata kampus STIE Bima dan memberikan pendampingan dalam aspek legalitas, manajemen, dan memanfaatan platform digital untuk operasional dan pemasaran. Metode yang digunakanadalah Participatory Action Research (PAR) melalui beberapa tahap: (1) Sosialisasi dan FGD; (2)Pendampingan administratif dan legalitas (3) Seminar manajemen koperasi merah putih. Hasil program ini berhasil menginisiasi berdirinya anggotakoperasi merah putih sebanyak 30 anggotakoperasi telah dibentuk dan masih melakukan pengurusan berkas administrasi lainnya. Inisiasi koperasi merah putih terbukti efektif sebagai strategi penguatan ekonomi lokal di Desa Samili. Kolaborasi akademisi,pemerintahdesa, instansi pemerintahan terkait dan masyarakat berperan penting dalam keberhasilan program. Keberlanjutan program memerlukan pendampingan berkelanjutan dan perluasan jaringan pasar

Pengaruh Disiplin Kerja dan Motivasi Kerja terhadap Kinerja Pegawai pada Kantor Camat Palibelo Zaitun Nisa; Sri Ernawati; Nur Khusnul Hamidah
Journal of Mandalika Literature Vol. 6 No. 4 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jml.v6i4.4986

This study aims to examine the influence of work discipline and work motivation on employee performance at the Palibelo District Office. The research is based on the issue of low motivation and discipline among employees, which affects their performance. The study employs an associative quantitative approach. The population consists of 48 employees, all of whom were used as the sample through a saturated sampling technique. Data were collected using questionnaires and analyzed through validity and reliability tests, classical assumption tests, multiple linear regression, t-test, and F-test. The results show that both work discipline and motivation have a significant partial effect on employee performance. Simultaneously, the two variables also significantly influence performance. The coefficient of determination indicates that work discipline and motivation contribute 44.45% to employee performance, while the remaining 55.55% is influenced by other unexamined variables. The study recommends enhancing discipline and motivation through the enforcement of firm regulations and the creation of a supportive work environment.

Membangun Kemandirian Ekonomi Lokal melalui Semangat Koperasi Merah Putih di Kelurahan Karijawa Dompu Nafisah Nurulrahmatiah; Ita Purnama; Nur Khusnul Hamidah; Putri Nabilah; Juhal Hidayat
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 2 No. 4 (2025): November: Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v2i4.2470

This community service activity aims to provide outreach to the Merah Putih Cooperative and prepare simple financial reports in Karijawa Village, Dompu Regency. This program stems from several key issues, such as limited access to capital, low cooperative literacy, and the lack of institutional economic governance at the village level as an effort to strengthen the local economy sustainably. Through a participatory, collaborative, and educational approach by the STIE Bima Impact Community Service Team in Karijawa Village, Dompu Regency, social identification and outreach were carried out in accordance with Law No. 25 of 1992. The outreach was carried out through face-to-face meetings and group discussions regarding the urgency of the Merah Putih Cooperative. This community service activity demonstrated an increase in community understanding of cooperatives as an instrument of sustainable local economic independence, as well as encouraging academic-community collaboration in the development of cooperatives and economic nationalism. This cooperative is expected to have a significant contribution in improving the sustainable economic welfare of the community.

Pengaruh Kualitas Produk, Brand Import dan Lifestyle Terhadap Keputusan Pembelian Pakaian Thrifting Royal Store Di Kota Bima Yuwidasari; Muhajirin; Nur Khusnul Hamidah
Global Journal of Management, Accounting, and Financial Studies, e-ISSN: 3109-1539 Vol. 1 No. 2 (2025): December
Publisher : Mellbaou Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/gama.v1i2.20

The purpose of this study was to determine the effect of product quality, imported brands and lifestyle on purchasing decisions for Royal Store Thrifting clothing in Bima City. This study was conducted at the Royal Store Bima located on Jl. Soekarno Hatta, East of Serasuba Field, Paruga, West Rasanae, Bima City. This study is an associative type using a Likert scale questionnaire as a research instrument. The population used in this study were all consumers who had purchased Royal Store thrifting clothing in Bima City whose number was not known for certain (Unknown Population). A sample of 96 people who had purchased Royal Store thrifting clothing in Bima City. The sampling technique was purposive sampling. The type of data used in this study was quantitative data with primary data as the research data source. Data collection techniques were observation, questionnaires and literature studies. Data analysis using validity test, reliability test, classical assumption test, multiple linear regression test, determination test, correlation test, t test and F test. The results of the study stated that product quality, imported brands and lifestyle have a significant influence on purchasing decisions of Thrifting Royal Store clothes in Bima City. These results prove that when a thrifting product has good quality, the original imported brand product and the product is in accordance with the customer's lifestyle, it will influence the customer's purchasing decision

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