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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Studi Manajemen dan Bisnis Warmadewa Economic Development Journal (WEDJ) Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi JAIM (Jurnal Abdi Masyarakat) JURNAL MANAJEMEN JURNAL EKSBIS juremi: jurnal riset ekonomi JoEMS : Journal of Education and Management Studies Comsep : Jurnal Pengabdian Kepada Masyarakat Equilibrium: Jurnal Ekonomi Syariah RISK : Jurnal Riset Bisnis dan Ekonomi SENMEA Jurnal Pengabdian Masyarakat Manage BISNIS : Jurnal Bisnis dan Manajemen Islam
Muhammad Dian Ruhamak
Universitas Kadiri
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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The Effect of After Sales Service on Online Shop Consumer Satisfaction (Survey of Tokopedia and Shopee Consumers at Kadiri University) Nonni Yap; Afif Nur Rahmadi; M Dian Ruhamak; Risma Gesang Ayu; Anindhitya Sofi M; Oktaviani Wahyu Prihardini
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 7 No 3 (2022): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i3.1268

Abstract

Keywords : Online shop, strategy, platform, turnover, market
Pengaruh E-WOM, Brand Image dan Brand Trust Terhadap Keputusan Konsumen (Studi Kasus Pada Lembaga Kursus Fajar English Course Pare-Kediri) Ruhamak, Muhammad Dian; Rahmadi, Afif Nur
BISNIS Vol 7, No 2 (2019): Bisnis: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v7i2.6160

Abstract

This study aims to determine the effect of e-wom variables, brand image and brand trust on consumer decisions in institutions of the English course pare-kediri dawn courses. The population in this study were all consumers of English course dawn courses in August-September 2019 of 89 respondents, because less than 100 then the whole was taken to be sampled. Methods of data analysis using the validity and reliability of the questionnaire, multiple regression analysis, f and t test and the coefficient of determination. From the test results obtained e-wom variables, brand image and brand trust simultaneously have a positive and significant effect on consumer decisions with a value of fcount 41.919> 2.71 (fcount) and a significance value of 0.000. Partially e-wom and brand image have a positive and significant effect on consumer decisions with a tcount of 3.795> 1.99, 5.714> 1.99 and a significance of 0.000. While brand trust is negative and does not have a significant effect on consumer decisions with consumer values, this is based on test results that show a t-value of -1.625 <ttable 1.99 and a significance value of 1.08. Brand image has the most dominant influence on consumer decisions because it has the most influence.
Co-Authors Afif Nur Rahmadi Afif Nur Rahmadi Afif Nur Rahmadi Afif Nur Rahmadi Afif Nur Rahmadi, Afif Nur Andarini, Marwita Andriani, Nabila Andy Chandra Pramana Anindhitiya Sofi Melisa Anindhitya Sofi M Anindita, Devina Cinantya Bothy Dewandaru Budi Heryanto Budi Rahayu Cahyani, Risma Gesang Ayu Elsa Febiola Enni Sustiyatik Evi Husniati Syai'dah Fadhila Amara Alif Sitoresmi Faizal David Julio Husnurrosyidah, Husnurrosyidah Intan Putri Viona Jhovanka Yobel Christian Ade Jorumana, Deni Umbu Siwa Juwarni, Dwi Listiyaningrum, Isro’in Maulana, Muh. Hamdan Meganingtyas, Aprilia Eka Nareswari, Aptika Hana Prastiwi Nindi Vaulia Puspita Nonni YAP Octarini, Adinda Puspa Oktaviani Wahyu Prihardini Primadani, Desy Eka Putro, Dita Riyanto Rahmati, Arinal Ria Lestari Pangastuti Rima Novita Almatari Risma Gesang Ayu Rizqiah Novitasari Toatubun Sheryna Aprilia Kumala Suharyati Suharyati Untung Susilo Wahyu Dede Gustiawan Wicaksono, Dimas Setiawan Yudiarto Perdana Putra, Yudiarto Perdana Zalviana, Ridha