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INTEGRATING ARTIFICIAL INTELLIGENCE (AI) IN ESP INSTRUCTION: ENHANCING DIGITAL BUSINESS ENGLISH LITERACY AMONG ECONOMIC EDUCATION STUDENTS Lodya Sesriyani
Getsempena English Education Journal Vol. 13 No. 1 (2026)
Publisher : Universitas Bina Bangsa Getsempena

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Abstract

In the era of digital transformation, the integration of Artificial Intelligence (AI) has become a crucial necessity in higher education. This study aims to analyze the utilization of AI-based tools (such as ChatGPT, Perplexity, and Grammarly) in enhancing business correspondence writing skills and English-language economic data analysis among fourth-semester students of the Economic Education Study Program at Universitas Pamulang. Adopting a Classroom Action Research (CAR) method combined with perception surveys, this study involved an experimental group implementing AI-assisted Project-Based Learning (PjBL). Data were collected through pre-tests and post-tests of business writing proficiency, as well as Likert-scale questionnaires to measure students' learning autonomy. The findings indicate that the directed use of AI significantly improves the accuracy of economic terminology and the efficiency of drafting business reports in English. Furthermore, students demonstrated a high increase in motivation as the instructional materials were more aligned with Industry 4.0 trends. However, the study also identifies challenges regarding academic ethics and over-reliance on digital tools. This research concludes that AI literacy must be integrated into the English for Specific Purposes (ESP) curriculum at Universitas Pamulang to ensure students possess a competitive edge in the global labor market.
THE ANALYSIS OF ARTIFICIAL INTELLIGENCE (AI) USAGE PHENOMENA IN ONLINE DISCUSSIONS OF ECONOMIC EDUCATION STUDENTS Lodya Sesriyani; Sri Rahayu
EDUNOMIA: Jurnal Ilmiah Pendidikan Ekonomi Vol. 6 No. 2 (2026): Mei
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/edunomia.v6i2.11316

Abstract

ABSTRACT The rapid integration of Artificial Intelligence (AI) in the higher education ecosystem poses new challenges to the originality of thought and students' cognitive processes. While AI offers efficiency, its unregulated use has the potential to degrade critical inquiry skills, particularly in courses demanding a profound understanding of human behavior. This study aims to analyze the phenomenon of AI usage among second-semester students in the Economic Education Study Program, specifically within the "Human Development" course. A descriptive qualitative approach with a case study design was employed. Data were collected from 32 discussion transcripts on the Mentari platform and validated through time-stamp analysis and in-class cross-verification (member checking). The findings reveal that 87.5% of students utilized AI to complete their discussion assignments, characterized by high linguistic homogeneity, formal-synthetic syntax, and a lack of contextual reflection. Empirical evidence shows a significant "knowledge-wisdom gap," where students produce sophisticated text without conceptual mastery. The study concludes that AI dependency at UNPAM has created an "academic facade," shifting the learning process from reflective inquiry to automated task completion. It is recommended that lecturers redesign discussion prompts into "AI-proof" assignments that prioritize local context and personal reflection to restore pedagogical integrity in the digital era. Keywords: artificial intelligence; development of learners; economic education; mentari unpam; online learning ABSTRAK Pesatnya integrasi Artificial Intelligence (AI) dalam ekosistem pendidikan tinggi membawa tantangan baru terhadap orisinalitas pemikiran dan proses kognitif mahasiswa. Meskipun AI menawarkan efisiensi, penggunaannya yang tidak teregulasi berpotensi mendegradasi kemampuan inkuiri kritis, terutama dalam mata kuliah yang menuntut pemahaman mendalam mengenai perilaku manusia. Penelitian ini bertujuan untuk menganalisis fenomena penggunaan AI di kalangan mahasiswa semester dua Program Studi Pendidikan Ekonomi, khususnya pada mata kuliah "Perkembangan Peserta Didik". Pendekatan kualitatif deskriptif dengan desain studi kasus digunakan dalam penelitian ini. Data dikumpulkan dari 32 transkrip diskusi di platform Mentari dan divalidasi melalui analisis time-stamp serta verifikasi silang di dalam kelas (member checking). Temuan menunjukkan bahwa 87,5% mahasiswa menggunakan AI untuk menyelesaikan tugas diskusi mereka, yang ditandai dengan homogenitas linguistik yang tinggi, sintaksis formal-sintetis, dan kurangnya refleksi kontekstual. Bukti empiris menunjukkan adanya celah pengetahuan-kebijaksanaan (knowledge-wisdom gap) yang signifikan, di mana mahasiswa menghasilkan teks yang canggih tanpa penguasaan konsep. Penelitian menyimpulkan bahwa ketergantungan pada AI di UNPAM telah menciptakan fasad akademik, mengubah proses belajar dari inkuiri reflektif menjadi penyelesaian tugas otomatis. Disarankan agar dosen merancang ulang instruksi diskusi menjadi tugas yang tahan AI (AI-proof) dengan memprioritaskan konteks lokal dan refleksi personal untuk memulihkan integritas pedagogis di era digital. Kata Kunci:​ artificial intelligence; mentari unpam; pembelajaran daring; pendidikan ekonomi; perkembangan peserta didik