Articles
<![CDATA[Customer Satisfaction of Indonesian Sharia Bank: Multi Factorial Analysis ]]>
<![CDATA[Wiharso, Gani]]>;
<![CDATA[Mulyadi, Hary]]>;
<![CDATA[Abdullah, Muhammad]]>;
<![CDATA[Basudani, Wahid Akbar]]>;
<![CDATA[Simamora, Valentine Theresia]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ) ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37385/msej.v5i1.4070
<![CDATA[Of the Muslim countries in the world, Indonesia is one of the large countries that has the largest Muslim population. So Indonesia is one of the markets that creates a monetary foundation that relies on the sharia framework, including sharia banking. Furthermore, this provides freedom for sharia banking to offer sharia products to people who want to switch from conventional financial products to sharia banking products, especially products that have often been used by the general public, such as current accounts, savings and deposits. The essence of this exploration is to find out what variables can influence consumer loyalty at BSI Bank Tangerang Karawaci Mutiara branch office. To determine the variables that influence compliance, descriptions are used, especially using illustrative and confirmatory examination methods. The testing procedure used in this exploration was a purposive testing method on 95 respondents. Each naaabah is given a questionnaire with a total of 25 question points, where the questionnaire answers are evaluated on a 1-5 Likert scale and tested using the Smart-PLS 4.0 Application. Based on the results of the tests carried out, it can be said that the variables that influence consumer loyalty are Profit Sharing (X1) and Service Quality (X2) which influence Saving Decisions (Y) and Customer Satisfaction (Z) at Bank BSI Tangerang Karawaci Mutiara Branch Office, so the hypothesis this is acceptable.]]>
<![CDATA[ANALISIS SECOND ORDER KUALITAS DAN KEPUASAN TERHADAP LOYALITAS SAMSUNG ELEKTRONIK INDONESIA ]]>
<![CDATA[Hary Mulyadi]]>;
<![CDATA[Wahid Akbar Basudani]]>;
<![CDATA[Muhammad Abdullah]]>;
<![CDATA[Gani Wiharso]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29040/jie.v7i2.8963
<![CDATA[This study aims to analyze the development of electronics in Indonesia, with the level of quality (Second Order) and satisfaction with loyalty as research variables. The research implementation is located in Jakarta-Indonesia. With Path Analysis and quantitative data taken from interviews and surveys of consumers using Samsung Electronics Indonesia products with a population of 91 people. As a measure of research data used Structural Equation Modeling (SEM) using PLS 4.0 Software for processing research data. The results of the first stage of testing the second-order Path Coefficien variable consumer satisfaction 0.053 on consumer loyalty. Variable customer satisfaction 0.571 to the quality of management. The latent variable Management Quality is 0.249 to the Consumer Loyalty variable, while it is also a multi-dimensional variable in this study, Management Quality is 0.900 to Product Quality Variables, 0.841 to Service Quality Variables, 0.897 to Design Quality Variables in the first stage.]]>
<![CDATA[Analysis of the Impact of CR and DAR on NPM at PT Bank BNI Tbk for the Period 2013-2023 ]]>
<![CDATA[Wiharso, Gani]]>;
<![CDATA[Basudani, Wahid Akbar]]>
<![CDATA[ Dinasti International Journal of Management Science Vol. 6 No. 3 (2025): Dinasti International Journal of Management Science (January - February 2025) ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.38035/dijms.v6i3.3885
<![CDATA[This study aims to examine how the Current Ratio (CR) and Debt to Asset Ratio (DAR) influence the Net Profit Margin (NPM) of Bank Negara Indonesia (BNI) over the period from 2013 to 2023. The data used in this research consists of the bank's annual financial reports spanning 11 years, sourced internally from the bank. The research method applied is multiple linear regression analysis, with data processing carried out using SPSS software. The findings show that neither the Current Ratio nor the Debt to Asset Ratio significantly impacts the Net Profit Margin. The coefficient of determination is low (R² = 0.077), indicating that these two variables explain only 7.7% of the variation in Net Profit Margin. The F-test results also confirm that these variables do not have a significant collective effect on Net Profit Margin. Based on these results, it is recommended that BNI focus on other factors, such as cost control and operational efficiency, to enhance its profitability in the future.]]>
<![CDATA[Optimasi Konten Digital untuk UMKM Naik Kelas Bekasi : Menarik Pelanggan di Era Digital ]]>
<![CDATA[Basudani, Wahid Akbar]]>;
<![CDATA[Givan, Bryan]]>;
<![CDATA[Purwanto, Oby Eko]]>
<![CDATA[ Indonesian Journal of Society Engagement Vol. 5 No. 3: Desember 2024 ]]>
Publisher : <![CDATA[Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.33753/ijse.v5i3.192
<![CDATA[This Community Service activity aims to provide training for entrepreneurs who are members of the Bekasi Upgrade SME Community where these SME entrepreneurs need knowledge and resources in carrying out digital marketing strategies in the context of business development. The method used is by giving lectures or presenting material directly. consisting of an explanation of what digital marketing is, creating marketing content and using social media marketing. By knowing the concept of digital marketing and using digital, SME content entrepreneurs can increase the sales potential of their products and attract customers from various regions so that they can expand their market and the business they build can grow in a relatively fast time.]]>
<![CDATA[THE EFFECT OF SERVICE QUALITY AND CUSTOMER SATISFACTION ON PT. ARCHIPELAGO TOURISM TOUR ]]>
<![CDATA[Risda Novita Sari]]>;
<![CDATA[Wahid Akbar Basudani]]>;
<![CDATA[Adam Hidayah]]>;
<![CDATA[Purwadi]]>
<![CDATA[ Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 1 (2025): Februari ]]>
Publisher : <![CDATA[Yayasan Azam Kemajuan Rantau Anak Bengkalis ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[Tourism is a trip planned by someone for a certain time from one place to another, the purpose of which is for entertainment or hobbies so that their wishes are fulfilled. The development of tourism in Indonesia is currently increasing rapidly, however, as is well known, for the last two years people have experienced isolation, restrictions on social activities, bans on traveling and closure of the country from foreign tourists due to the pandemic, which has triggered people to take revenge travel which involves emotional and tend to exaggerate. According to a report from the Central Statistics Agency (BPS), Indonesia's domestic tourism sector consistently shows recovery in 2022 after being hit by a pandemic in 2022. The purpose of this study was to determine whether there is an effect of service quality and customer satisfaction on customer loyalty at PT. Ziara Wisata Nusantara, this study used a quantitative method of analysis with SPSS 26. The number of samples in this study amounted to 170 with the slovin sampling technique. The results of this study obtained that the variable Service Quality (X) has an influence value of 0.60 and the Customer Satisfaction variable (Y) has an influence value of 0.60. Then the simultaneous Service Quality is 0.595 with a significance value of 0.000 <0.05. Thus it can be said that the research hypothesis is accepted because the Service Quality Variable has a moderate positive influence on Customer Satisfaction Variables.]]>
<![CDATA[Pengaruh Kualitas Produk, Brand Image dan Promosi terhadap Kepuasan Pelanggan melalui Keputusan Pembelian Produk Kongbap ]]>
<![CDATA[Nursah, Muchamad]]>;
<![CDATA[Wahid Akbar Basudani]]>
<![CDATA[ EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 13 No. 1 (2025): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.30640/ekonomika45.v13i1.5069
<![CDATA[The objective of this investigation is to examine the influence of product quality, promotion, and brand image upon purchase decisions and the resulting consequence for customer satisfaction regarding Kongbap products. This investigation utilized a descriptive method with a quantitative design, wherein information was gathered via surveys administered to consumers of Kongbap within the DKI Jakarta region. The examination of data was executed with SmartPLS version 4, applying the Structural Equation Modeling (SEM) methodology. The findings indicate that product quality and brand image exert a substantial and favorable influence on purchase decisions, whereas promotion lacks a potent direct influence. Purchase decisions serve a critical function in enhancing customer satisfaction. Additionally, purchase decisions function as a successful intermediary in the connection linking product quality and brand image to customer satisfaction, demonstrating respective indirect effect magnitudes of 0.2114 and 0.2205. The conclusion of this study emphasizes that an integrated strategy focusing on improving product quality and strengthening brand image needs to be consistently implemented to encourage purchase decisions and create customer satisfaction in healthy food products such as Kongbap.]]>
<![CDATA[Affiliate marketing, live streaming, and impulsive buying: evidence from generation Z TikTok consumers ]]>
<![CDATA[Prasetyo, Johan Hendri]]>;
<![CDATA[Ariawan, Joko]]>;
<![CDATA[Wiharso, Gani]]>;
<![CDATA[Basudani, Wahid Akbar]]>
<![CDATA[ Enrichment : Journal of Management Vol. 15 No. 4 (2025): October: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35335/enrichment.v15i4.2395
<![CDATA[In the rapidly expanding digital economy, businesses increasingly rely on online promotional tools to attract and retain customers. This study investigated the effect of affiliate marketing on consumer purchase decisions. Grounded in consumer behavior and digital marketing theories, the research aimed to understand how affiliate marketing strategies influence purchasing behavior in online environments. A quantitative approach was employed using a structured questionnaire distributed to online shoppers who had interacted with affiliate marketing content. Data were analyzed using multiple regression analysis to examine the relationship between affiliate marketing and purchase decision variables. The findings revealed that affiliate marketing had a significant and positive influence on consumer purchase decisions. The results indicated that effective affiliate strategies, such as personalized recommendations and transparent product reviews, increased consumer trust and purchase intention. Theoretically, the study contributed to the development of digital marketing literature by confirming the role of affiliate strategies in shaping online consumer decision-making. Practically, the results provided insights for marketers to design more credible and targeted affiliate campaigns that enhance consumer engagement and conversion rates. It was concluded that affiliate marketing served as an important promotional tool that shaped consumer decision-making patterns in the digital marketplace. Future studies were suggested to explore the role of influencer credibility and technological innovation in strengthening the impact of affiliate marketing.]]>
<![CDATA[Pengaruh Event Marketing, Brand Image, dan Perilaku Konsumtif terhadap Keputusan Pembelian Photocard pada Reseller Chaehzelnut Serta Dampaknya terhadap Kepuasan Pelanggan ]]>
<![CDATA[Andini Eka Saputri]]>;
<![CDATA[Wahid Akbar Basudani]]>
<![CDATA[ EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 13 No. 1 (2025): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.30640/ekonomika45.v13i1.5217
<![CDATA[This study aims to analyze in depth the influence of event marketing, brand image, and consumer behavior on consumer purchasing decisions, as well as to explore the indirect influence of these three variables on customer satisfaction through purchasing decisions on Chaehzelnut reseller consumers. The research approach used is quantitative, with data collection through questionnaires distributed to 109 respondents selected using the Simple Random Sampling technique so that each member of the population has an equal opportunity to be sampled. The collected data were then analyzed using the SmartPLS application version 4.1.1.8 to test the relationship between variables through the Partial Least Squares (PLS) model. The results of the analysis show that event marketing has a negative and significant influence on purchasing decisions, which indicates that promotional activities through events do not always increase consumer purchasing interest. In addition, event marketing also does not have a significant effect on customer satisfaction through purchasing decisions. Conversely, brand image and consumer behavior are proven to have a positive and significant influence on purchasing decisions, which means that the stronger the brand image and the higher the level of consumer consumer behavior, the higher their tendency to buy the product. These two variables also have a positive indirect influence on customer satisfaction through purchasing decisions, indicating that purchasing decisions act as a mediating variable in the relationship.]]>
<![CDATA[The Effect of Tax Planning, Accrual Basis, Company Growth, and Operating Cash Flow on Profit Management ]]>
<![CDATA[Wahid Akbar Basudani]]>;
<![CDATA[Wiharso, Gani]]>
<![CDATA[ EAJ (Economic and Accounting Journal) Vol. 8 No. 1 (2025): EAJ (Economics and Accounting Journal) ]]>
Publisher : <![CDATA[Universitas Pamulang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32493/eaj.v8i1.y2025.p66-74
<![CDATA[The objective of this research is to analyze the impact of tax planning, accrual basis, growth, and operating cash flow on earnings management. This research is an associative quantitative research. The data used are in the form of secondary data of the audited financial report and published by each manufacturing company within the consumer goods industry listed on the Indonesia Stock Exchange (IDX) for the period 2015– 2019. The sampling technique in this study uses purposive sampling technique, from the 56 company population determined in the consumer goods industry listed on the Indonesia Stock Exchange obtained a sample of 16 companies for 5 years so that the total sampled is 80 samples. The data analysis in this research uses panel data regression which is processed with the help of the Eviews 9 program. The results of this study indicate that tax planning, accrual basis, growth, and operating cash flow simultaneously affect earnings management. Partially, tax planning has no effect on earnings management. The accrual basis has a positive effect on earnings management. Growth has no effect on earnings management. Operating cash flow has a negative effect on earnings management.]]>
<![CDATA[Analysis of Purchasing Decisions and Customer Satisfaction on Sports Equipment Brand MOKS ]]>
<![CDATA[Fitryana, Destika]]>;
<![CDATA[Zahwa, Putri]]>;
<![CDATA[Ula, Masrifatul]]>;
<![CDATA[Zuniarti, Ida]]>;
<![CDATA[Basudani, Wahid Akbar]]>
<![CDATA[ EAJ (Economic and Accounting Journal) Vol. 8 No. 2 (2025): EAJ (Economics and Accounting Journal) ]]>
Publisher : <![CDATA[Universitas Pamulang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32493/eaj.v8i2.y2025.p155-171
<![CDATA[This study aims to analyze the influence of product quality, brand image, and promotion on purchasing decisions and customer satisfaction for the Moks brand of sports equipment among taekwondo athletes in the Jabodetabek area. Data was collected through a questionnaire distributed to 105 respondents and analyzed using the Structural Equation Model (SEM) with Smart PLS 3.2.9. The results showed that brand image and promotion had a positive and significant influence on purchasing decisions and customer satisfaction, while product quality did not significantly affect purchasing decisions and customer satisfaction. Promotion also had an indirect effect on customer satisfaction through purchasing decisions. These findings highlight the importance of brand strength and effective promotional strategies in increasing customer satisfaction, especially in the competitive sports equipment market. Companies are advised to continue to strengthen their brand image and optimize promotion programs to enhance purchasing decisions and customer satisfaction.]]>
