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All Journal Journal of Education, Humaniora and Social Sciences (JEHSS) Indonesian Journal of Social Science Education (IJSSE) MANAJEMEN DEWANTARA Jurnal Bisnis Dan Kajian Strategi Manajemen Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora JURNAL PENGABDIAN AGRO AND MARINE INDUSTRY

Muhammad Rahmat Hidayat

Fakultas Ekonomi Universitas Teuku Umar, Meulaboh, Indonesia

Author-ID : 2520811

Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences Other

Published : 17 Documents Claim Missing Document

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PENGGUNAAN SENSUALITAS DALAM KOMUNIKASI PEMASARAN SEBUAH STUDI KASUS PADA PARIWARA TELEVISI IKLAN KONDOM SUTRA Yusnaidi Yusnaidi; Cut Devi Maulidasari; Fajri Hadi; Fatmayanti Fatmayanti; Muhammad Rahmat Hidayat
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 3, No 1 (2019): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

This research is designed to anylize the used of women sexuality at tv advertising. It is a fact that tv ad is one of the effective marketing communication tools to promotes a product and builds corporate image. However there are a lot of misconduct in implementing tv ads to persuade consumers by showing conversations and scenes with a lot of sexual images. Sexual images in the ads are happened in many marketing events and programs. It has been considered as the effective approach to attract consumers attention and the message would be easy to be remembered and internalized in the memory. This phenomena also had happened in Indonesia where tv ads content sexual images which had caused controversy and rejection among the consumers and authorities. There were feminism issues about the women that should not be treated as the sexual object. The sample of tv ads which content sexual images in Indonesia was the ad of Condom Sutra performing four artist playing bilyard. This tv ads had appeared on the national tv channel in 2015 and had a lot of sexual languages, images and the moves that could be considered as pornographic actions. There were several researchs had been conduct on this particular issue but this research presents the analysis through different point of view. Therefore the semiotic analyzing methods introduced by Roland Barthes is applied in this research paper. The observations methods and qualitative research approach are part of the analyzing process to reach the objective and conclude the phenomena.Keywords : condom sutra, tv ads, sexual image.

PERBANDINGAN PENGARUH MANAJEMEN HIGIENIS TERHADAP PRESTASI KERJA GURU SMK NEGERI 1 MEDAN DENGAN SMK NEGERI 5 MEDAN Muhammad Rahmat Hidayat; Cut Devi Maulidasari
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 3, No 1 (2019): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

This research is a study about hygienic management towards teachers’ work result in SMK Negeri 1 Medan against SMK Negeri 5 Medan. This research made by the deductive thought with the model of Comparative Corelational analysis. The samples between research location are 70 samples of respondent in SMK Negeri 1 Medan and 66 samples of respondent in SMK Negeri 5 Medan.Data collected between locations effort the result hypothetically using t-test method. The research comparing the R square, t-test value, and Sig. between research locations and got the answer of hypothesis. Results of the analysis showed that there is a relation between hygienic management to teachers’ work result in SMK Negeri 1 Medan with t-test result (13.020) > t-table (2,080) and Sig. 0,000 < 0,05. In another location as in SMK Negeri 5 Medan t-test result (9.000) > t-table (2,080) and Sig. 0,000 < 0,05. The comparing result based on t-test result, Sig. and coefficient determination shown the different result between locations.

Pengaruh Jumlah Kunjungan Wisatawan dan Jumlah Restoran Terhadap PAD Dan Progres Ekonomi Di Kabupaten Nias Selatan Tahun 2014-2018 Simon Patar Rizki Manalu; Muhammad Rahmat Hidayat; Evalina Pakpahan; Damrus Damrus; Fajri Hadi
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 5, No 2 (2021): Jurnal Bisnis dan Kajian Strategi Manajemen
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v5i2.3942

Kajian ini bertujuan untuk mengetahui pengaruh jumlah kunjungan wisatawan dan jumlah restoran terhadap PAD dan progres ekonomi di Kab. Nias Selatan.Teknik analisa yang digunakan dalam kajian ini adalah analisa path. Hasil kajian ini adalah secara langsung jumlah kunjungan wisatawan berpengaruh positif dan signifikan terhadap PAD. Secara langsung jumlah restoran berpengaruh positif namun tidak signifikan terhadap PAD.Secara langsung jumlah kunjungan wisatawan berpengaruh positif namun tidak signifikan terhadap progres ekonomi. Secara langsung PAD berpengaruh positif namun tidak signifikan terhadap progres ekonomi. Dan secara tidak langsung, PAD tidak signifikan untuk memediasi hubungan antara jumlah kunjungan wisatawan terhadap progres ekonomi melalui PAD. Kemudian, tidak ditemukannya korelasi yang signifikan antara jumlah kunjungan wisatawan terhadap jumlah restoran.

MEDIA SOSIAL SEBAGAI SARANA PEMASARAN Cut Devi Maulidasari; Muhammad Rahmat Hidayat
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 3, No 2 (2019): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

In its development of technology and social media is another alternative for someone to market their products more broadly, one of the product advertisements in the online world can also be in the form of long writing written by reviewers, bloggers and others. All of that can be targeted for those who actively use the internet or are often referred to as citizens. Social media is a vital marketing and communication channel for businesses, organizations and institutions that are included in the political sphere. In addition, social media in terms of culture is very important because it has become one of the most dominated parts of people where they can receive large amounts of information, share content and also all aspects of their lives with others, and receive information about the world around them ( although that information might have questionable accuracy).Keyword: Social media in marketing

Analisis Persepsi Wisatawan Tentang Peran Stakeholder Terkait Mitigasi Bencana di Destinasi Wisata Kabupaten Aceh Jaya yusnaidi yusnaidi; Mirdha Fahlevi; Muhammad Rahmat Hidayat
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 7, No 1 (2023): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v7i1.7470

Pengembangan kawasan wisata, khususnya wisata alam, tidak bisa dipisahkan dari program mitigasi bencana. Keselarasan pembangunan destinasi wisata dengan program mitigasi bencana akan berdampak pada kenyamanan, positive perceived risk dan juga keberlanjutan dari suatu destinasi wisata. Memahami perpektif wisatawan terhadap peran stakeholder dalam program mitigasi bencana serta harapan wisatawan terhadap mitigasi bencana di destinasi wisata memiliki nilai penting bagi pengembangan destinasi wisata yang berbasis kebutuhan wisatawan. Selain itu kesesuaian antara realita di destinasi wisata dengan harapan wisatawan berpengaruh signifikan pada kepuasan wisatawan dan keputusan memilih destinasi wisata serta keputusan mereka untuk berkunjung kembali. Hasil riset menunjukkan bahwa para wisatawan berharap adanya peningkatan dan penguatan peran stakeholder untuk mengimplementasikan program mitigasi bencana di destinasi wisata di Kabupaten Aceh Jaya.

Co-Authors Alfian Anas Ali Djamhuri Angga Ardiansyah Damrus, Damrus Dede Ruhyat Evalina Pakpahan Fajri Hadi Fatmayanti Fatmayanti Fatmayanti, Fatmayanti Hadi, Fajri Hamdi Harmen Hamdi Harmen Helmi Noviar Husen, Tamitha Intassar Irmalis, Amsal Maulidasari, Cut Devi Mirdha Fahlevi SI Murisa, Wadah Nanda Rasbima Sagala Nisa, Khairan Nurhadisah, Nurhadisah Rusdi Rusdi Rusdi Sayuti Sayuti Simon Patar Rizki Manalu Sukiyan sukiyan Yenny Ertika Yuliza Yuliza Yusnaidi Yusnaidi, Yusnaidi Zhafira, Nabila Hilmy

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