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Journal : Values

PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PELANGGAN ALFAMART DI JALAN TANGKUBAN PERAHU, KEROBOKAN BADUNG Ma’ruf Hidayat; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
VALUES Vol. 1 No. 4 (2020): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, persepsi harga, dan promosi terhadap keputusan pembelian pada pelanggan Alfamart di jalan Tangkuban Perahu. Penelitian ini dilatar belakangi dengan adanya peningkatan penjualan yang terjadi selama 1 tahun terakhir pada tahun 2017-2018. Dalam penelitian ini data dikumpulkan melalui metode kuisioner dengan populasi yaitu pelanggan Alfamart di jalan Tangkuban Perahu sebanyak 100 orang yang dengan sendirinya semua pelanggan digunakan sebagai sampel sebanyak 100 orang. Penelitian ini menggunakan metode Quota Sampling untuk mengetahui tanggapan responden terhadap masing-masing variabel. Jenis data dalam penelitian ini adalah data kuantitatif. Teknik analisis data kuantitatif meliputi uji validitas dan reliabilitas, uji asumsi klasik, uji hipotesis lewat analisis regresi linier berganda, uji t dan uji F serta uji koefisien determinasi (R2). Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian, persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian, promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. Maka sebaiknya perusahaan memberikan arahan kepada karyawan perihal kualitas pelayanan, mengawasi persaingan harga, dan memberikan promosi-promosi yang lebih menarik sehingga dapat meningkatkan keputusan pembelian pada Alfamart di Jalan Tangkuban Perahu, Kerobokan Badung.
PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA AIR MINUM DALAM KEMASAN FOTAQUA DI BADUNG BALI I Gusti Ngurah Wahyu Cahyadi; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
VALUES Vol. 1 No. 4 (2020): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Keputusan pembelian merupakan situasi yang ditunjukkan oleh konsumen ketika mereka menyadari bahwa kebutuhan dan keinginannya sesuai dengan yang diharapkan serta terpenuhi secara baik. Kunci dari sebuah perusahaan dalam mempertahankan konsumennya adalah kepuasan konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga dan kualitas produk terhadap keputusan konsumen. Penelitian ini dilakukan pada masyarakat kabupaten Badung Bali yang mengkonsumsi air minum dalam kemasan merek Fontaqua. Jumlah sampel yang diambil adalah sebanyak 97 responden. Teknik pengumpulan datanya adalah observasi, wawancara, dokumentasi. Instrument penelitian diuji dengan uji validitas, reliabilitas dimana teknik analisis datanya adalah uji asumsi klasik, analisis regresi berganda, korelasi berganda, dan uji kelayakan mode. Hasil penelitian mendapatkan ada pengaruh yang positif dan signifikan persepsi harga terhadap keputusan konsumen dalam pembelian air minum merk Fontaqua. Ada pengaruh yang positif dan signifikan kualitas produk terhadap keputusan konsumen dalam pembelian air minum dalam kemasan merek Fontaqua.
PENGARUH CITRA PERUSAHAAN, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN MEMBELI TABLEWARE PADA CV. INDO PIRANTI MULIA Musholikhah; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
VALUES Vol. 1 No. 4 (2020): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh citra perusahaan, persepsi harga dan promosi terhadap keputusan konsumen membeli tableware pada CV. Indo Piranti Mulia. Sampel dalam penelitian ini berjumlah 96 konsumen yang membeli produk tableware di CV. Indo Piranti Mulia. Penentuan sampel menggunakan metode purposive sampling. Semua data yang diperoleh dari penyebaran kuesioner sesuai untuk digunakan, kemudian dianalisis dengan menggunakan analisis regresi linier berganda. Hasil analisis regresi linier berganda menunjukkan persamaan Y = 10,328 + 0,304 CP + 0,279 PH + 0,271 PR yang artinya seluruh variabel bebas berpengaruh positif terhadap keputusan konsumen. Hasil koefisien determinasi menunjukkan 0,328 hal ini berarti bahwa citra perusahaan, persepsi harga dan promosi berpengaruh terhadap keputusan konsumen sebesar 32,8% sedangkan sisanya 67,2% dipengaruhi oleh variabel lain yang tidak diteliti. Hasil uji t menunjukkan bahwa citra perusahaan, persepsi harga dan promosi memiliki pengaruh yang signifikan terhadap keputusan konsumen membeli tableware pada CV. Indo Piranti Mulia dengan nilai signifikansi dibawah 0,05. Pengaruh citra perusahaan, persepsi harga dan promosi terhadap keputusan konsumen membeli tableware pada CV. Indo Piranti Mulia diperoleh nilai F hitung sebesar 16.430 serta nilai signifikansi uji F sebesar 0,000 < 0,05. Hal ini berarti citra perusahaan, persepsi harga dan promosi memiliki pengaruh yang positif dan signifikan terhadap keputusan konsumen membeli tableware pada CV. Indo Piranti Mulia.
PENGARUH KUALITAS PELAYANAN DAN STORE ATMOSPHERE UNTUK MENDORONG PURCHASE DECISION DI EL CRUDO CANGGU Ni Luh Dian Wulandari; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
VALUES Vol. 2 No. 2 (2021): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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This study aims to analyze the quality of service and store atmosphere of the Purcase Decision. This research was conducted at El Crudo Canggu. The scientific target chosen in this research is in the field of marketing management from El Crudo Canggu. Where the population of this study is all consumers who come to El Crudo Canggu Restaurant with nonprobability sampling sampling technique with the number of samples obtained is 60 respondents. The data used in this study were obtained using the documentation study method, interviews, and questionnaires. In this study, the data analysis technique was used, multiple linear regression analysis to determine the effect of the variables used, and the goodness of fit test. Based on the results of the analysis conducted, it is found that the effect of service quality and store atmosphere on purchase decisions is positive and significant, which means that if the quality of service and store atmosphere increases it will increase the purchase decision of El Crudo Canggu restaurant.
PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI E-WORD OF MOUTH PADA GIVANDA STORE DENPASAR Ni Made Puspita Dewi; I Gusti Ayu Imbayani; Pande Ketut Ribek
VALUES Vol. 2 No. 3 (2021): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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The use of the internet in Indonesia is dominated by the use of social media, this is what has made the growth of e-marketing where the practice of marketing through social media is used as a product marketing tool to promote a company's brand and brand. One of them is Givanda Store Denpasar, which chooses to market its products through social media, but the sales that have been realized have not reached the expected target, because there is a lot of competition in sales through social media. This study aims to test and obtain empirical evidence of the influence of social media marketing and e-word of mouth on purchasing decisions, social media marketing on e-word of mouth and the influence of social media marketing on purchasing decisions mediated by e-word of mouth at Givanda Store. Denpasar. The population in this study were all consumers of Givanda Store Denpasar whose number was unknown or infinite, the number of samples was determined using the Roscoe method so that 120 people were used as samples, and samples were taken using random sampling techniques. The analytical tool used is path analysis using Partial Least Square (PLS). The results of this study indicate that social media marketing has a positive effect on purchasing decisions at Givanda Store Denpasar, social media marketing has a positive effect on e-word of mouth at Givanda Store Denpasar, e-word of mouth has a positive effect on purchasing decisions at Givanda Store Denpasar, and e-word of mouth is able to mediate the relationship between social media marketing and purchasing decisions at Givanda Store Denpasar. It is suggested to Givanda Store Denpasar to look for new forms of promotion, for example giving discounts to consumers so that consumers always shop at Givanda Store Denpasar.
PENGARUH PENGAWASAN DAN DISIPLIN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT. PACIFIC EXPRESS CARGO Ni Komang Alit Vikananda; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
VALUES Vol. 3 No. 1 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Productivity is a measure of the quality and quantity of work that has been done, taking into account the cost of the resources used to do the work. The purpose of this study was to determine the effect of supervision and discipline on the work productivity of employees at PT. Pacific Express Cargo. This research was conducted at PT. Pacific Express Cargo in Denpasar. The number of samples taken as many as 40 employees with saturated sampling method. Data was collected by observation, study of documentation, interviews and distributing questionnaires. The research instrument used is validity test and reliability test. The analysis technique used is the classical assumption test, multiple correlation test, analysis of determination, multiple linear regression analysis, F test and t test. Based on the results of the analysis, supervision has a positive and significant effect on Employee Work Productivity at PT. Pacific Express Cargo. This is evidenced by the significance value of the t-test statistic 0.014 < 0.050. Work Discipline has a positive and significant effect on Employee Work Productivity at PT. Pacific Express Cargo. This is evidenced by the significance value of the t-test statistic of 0.008 < 0.050. Supervision and Work Discipline have a positive and significant effect on Employee Work Productivity at PT. Pacific Express Cargo. This is evidenced by the significance value of the F statistical test 0.000 < 0.050.
PENGARUH MOTIVASI KERJA DAN LOYALITAS KERJA TERHADAP KINERJA PEGAWAI PADA BAGIAN UMUM SEKRETARIAT DAERAH KABUPATEN GIANYAR Ni Putu Eka Rosi Febby Diana; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
VALUES Vol. 3 No. 2 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Realizing how important work motivation and work loyalty are in an effort to improve employee performance, the General Section of the Gianyar Regency Regional Secretariat with all its limitations tries to implement the program. There are concerns and findings regarding the problem of work motivation and work loyalty in an effort to improve and improve employee performance in accordance with the purpose of this study to determine the effect of work motivation and work loyalty on employee performance at the General Section of the Regional Secretariat of Gianyar Regency. The sampling technique used the saturated sampling technique with a total sample of 43 employees. Data analysis in this study uses Multiple Linear Regression Analysis which data processing is assisted by using the IBM SPSS Statistic 25 application. The results showed that 1) Work motivation had a positive and significant effect on employee performance in the General Section of the Gianyar Regency Regional Secretariat 2) Work loyalty had a positive and significant impact on employee performance in the General Section of the Gianyar Regency Regional Secretariat. Suggestions that can be given to agencies include: to the leadership of the General Section of the Gianyar Regency Regional Secretariat providing opportunities for employees to attend training and seminars, create more working relationships between employees and superiors and fellow employees in one section or with other sections, in Placement of employees should be adjusted between positions with employee education and pay attention to the accuracy of employee work by carrying out existing work standards / SOPs properly and firmly.
PENGARUH BEBAN KERJA DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION KARYAWAN PADA CV MARVELLA DIGITAL COPY & PRINTING Ni Wayan Candra Dewi; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
VALUES Vol. 3 No. 3 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Marvella Digital Copy & Printing is a private company engaged in printing and retail of school and office stationery. On CV. Marvella Digital Copy & Printing is a phenomenon where employees stop or resign every year, mostly because employees feel less able to meet the demands of work and the second gets a job in another place or company. As well as the phenomenon of the job order system in the printing section of the CV. Marvella Digital Copy & Printing, which is when there is an order in a large capacity or an order that comes almost at the same time the employees experience being overwhelmed in preparing the customer's ordered goods. This study aims to examine and obtain empirical evidence of the effect of workload and job satisfaction on employee turnover intention at CV Marvella Digital Copy & Printing. The population in this study were all employees of CV. Marvella Digital Copy & Printing as many as 37 people. Determination of the sample using the census method or saturated sample. The analytical tool used is multiple linear regression analysis, classical assumption test, F test, t test. he results of this study indicate that workload has a positive & significant effect on employee turnover intention at CV Marvella Digital Copy & Printing. Job satisfaction has a negative & significant effect on turnover intention in CV. Marvella Digital Copy & Printing. It is recommended to CV Marvella Digital Copy & Printing to provide support and motivation and give awards to employees so that they feel valued and enthusiastic about their work and emphasize to each employee to always help each other in completing work, so that the work environment becomes more comfortable and full of family. This study also has limitations, namely the independent variables used in this study do not cover all the factors that influence employee turnover intention at CV Marvella Digital Copy & Printing.
PENGARUH DESIGN PRODUCT, BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN SKINCARE PADA KARIN BEAUTY GLAMOUR SUKAWATI Ni Kadek Tara Wahyuni; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 4 No. 1 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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The purchase decision is a stage where the consumer has a choice and is ready to make a purchase orexchange between money and a promise to pay for the ownership or use of an item or service. The growth of the Indonesian economy at a macro level has had a positive impact on consumer purchasing decisions. The Covid-19 pandemic has caused many losses to many businesses, but the beauty business sector is one sector that continues to grow and is much needed by all groups, such as the skincare business, where this assessment is certainly influenced by several factors. Several factors that influence purchasing decisions are Product Design, Brand Image and Brand trust, so the authors want to examine these three variables to determine their impact on purchasing decisions. The population of this study were all customers who visited Karin Beauty Glamor Sukawati with an unknown population size. The research sample was selected using the Incidental Sampling method with the sampling technique using the Hair formula. The sample in this study was 95 respondents who had visited Karin Beauty Glamor Sukawati. The analytical tool used to test the hypothesis is multiple linear analysis but before that the researcher first used validity testing and reliability testing. The test results show that Product Design has a positive and significant effect on Skincare Purchasing Decisions at Karin Beauty Glamour Sukawati. Brand Image has a positive and significant effect on Skincare purchasing decisions at Karin Beauty Glamour Sukawati and Brand Trust has a positive and significant effect on Skincare Purchasing Decisions at Karin Beauty Glamour Sukawati.
PENGARUH E-COMMERCE, BRAND IMAGE DAN ONLINE CUSTOMER REVIEW TERHADAP MINAT TAMU MENGINAP DI ARTOTEL SANUR BALI Ida Bagus Ardita Dwipayadnya; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 4 No. 2 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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This study aims to determine the role of e-commerce, brand image and online customer review both jointly and partially as well as knowing the dominant influencing variables on buying interest in consumers of Artotel Sanur Bali. The independent variables used in this study are e-commerce, brand image, online customer reviews. While the dependent variable is buying interest. The research method used in this study is a quantitative research method using a sample determined by non-probability sampling technique with the accidental sampling so that the total sample is 102 people. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that e-commerce, brand image and online customer reviews significant effect on guests' desire to stay at Artotel Sanur Bali. Future research can develop this research by using other variables that theoretically have an influence on buying interest, such as price.
Co-Authors Ade Riski Agus Wahyudi Salasa Gama ANGGRAINI , Ni Putu Nita Atmaja, I Made Johan Wirya Bayu rifa’I Cahyani, Ni Putu Fiska D. G. Agung Krisna Permana Desak Putu Eka Citra Dewi Desak Putu Harum Sari Dewa Ayu Putu Febriyanti Dewa Gede Agung Artha Swikara Putra Febriyanti, Dewa Ayu Putu Gregorius Paulus Tahu Gusti Ayu Intan Viani Gusti Ayu Komang Tri Wahyuni Gusti Ayu Rita Devi Marchela Handayani, Ni Made Ari Putri I Gede Ariasa Putra I Gede Irfan Asmara Wijaya I Gede Suparsa I Gede Tangkas Sandika I Gede Yudha Dharma Putra I Gusti Agung Tri Purnami I Gusti Ayu Kadek Yuni Elayanti I Gusti Ngurah Putu Yana I Gusti Ngurah Wahyu Cahyadi I Kadek Andi Ria Gunawan I Kadek Budiantara I Ketut Agus Suweca I Komang Ngurah Mudita I Komang Sudarpa Galung I Made Surya Prayoga I Made Surya Prayoga I Made Surya Prayoga3 I Made Tamba I Nyoman Andika Permana I Putu Aditya Surya Pratama I Putu Apriana Wahyu Setiawan I Putu Ariawan I Putu Aris Wirananda I Putu Eka Sastrawan Dewantara I Putu Gede Abdi Sudiatmika I Putu Krisna I Putu Rendi Bayu Krisnawan I Wayan Adi Juniarta I Wayan Arik Krisna I Wayan Aris Mahendra I Wayan Egi Permana I Wayan Ekastana Senadwipa Perteka Ida Bagus Agung Mahaputra Pemaron Ida Bagus Ardita Dwipayadnya Juniantari, Ni Made Rai Juniari, Ni Kadek Dwi Kadek Anggi Trisnayanti Luh Ketut Ari Anggarawati Luh Putu Budi Wijayani Luh Wulan Krisna Aryanti Made Agus Ari Santana Mahatama, I Putu Candra Ma’ruf Hidayat Muhammad Hercahya Abadi Musholikhah Nengah Landra Ni Kadek Anita Putri Ni Kadek Dian Winda Sari Ni Kadek Indriani Ni Kadek Matriani Ni Kadek Mea Wandari Ni Kadek Puspitasari, Ni Kadek Ni Kadek Ria Dwi Wandasari Ni Kadek Risna Dwi Kartika Ni Kadek Tara Wahyuni Ni Kadek Vidia Krisna Devi Ni Kadek Yuni Suantari, Kadek Julia Praba Dewi, Ni Ketut Ledys Sri Rahayu Ni Ketut Nopianti Ni Ketut Okta Widia Astuti Ni Ketut Sri Diana Wati Ni Komang Alisa Andriani Ni Komang Alit Vikananda Ni Komang Dian Andarista Wati Ni Komang Emi Tri Widanti Ni Komang Juliantari Ni Komang Sri Megantari Ni Komang Tri Utami Dewi Ni Komang Trinanda Saradewi Ni Luh Bayu Okadiani Ni Luh Bayu Okadiani Ni Luh Dian Wulandari Ni Luh Gede Lora Pranciska Ni Luh Putu Fitri Apsari Ni Luh Sinta Krisna Dewi Ni Made Anggara Cipta Dewi Ni Made Dwi Widya Kencana Wati Ni Made Mira Yurika Ni Made Puspita Dewi Ni Made Ratih Safitri Ni Made Sakha Dwi Ariesta Ni Nyoman Ari Novarini Ni Nyoman Ayu Widyawati Ni Putu Anggi Damayanti Ni Putu Ayu Sari Kusumaeni Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Dian Sulistyawati Ni Putu Dian Tresmiana Ni Putu Eka Rosi Febby Diana Ni Putu Melani Gita Sari Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Risa Ayu Ni Putu Sintya Garini Dewi Ni Putu Sita Krisna Dewi Ni Putu Yeni Astiti Ni Wayan Cahya Ayu Pratami Ni Wayan Candra Dewi Ni Wayan Cantika Verginia Ni Wayan Eka Mitariani Ni Wayan Ekayanti Ni Wayan Murnia Ni Wayan Noviana Safitri Ni Wayan Srijuli Artini Novyantari, Ni Putu Widya Okadiani, Ni Luh Bayu Pande Ketut Ribek Payanti, Ni Made Ari Dewi PRAMUDIAH, Desak Dwita Amanda Prayoga, I Gusti Ngurah Tresna Diva Prayoga, I Nyoman Adi Triyana Prayoga, Made Surya Putri, Ida Ayu Made Diah Kencana Putri, Made Ayu Metania Mertiari Putu Andrian Wijaya Putu Anik Junia Artawan Putu Devita Pradnyasari Putu Ety Trisnayani Sang Ayu Made Apriantini Suparmiati, Ni Ketut Tirtawati, Ni Luh Sari Wathi, Komang Ayu Cintya Widari, I Gusti Ayu Widyawati, Ni Made Putri Winnie Chika Fernanda S YANI, Luh Komang