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Journal : Values

PENGARUH KERAGAMAN PRODUK, STORE IMAGE, DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN PADA TRI MART DI BLAHBATUH, GIANYAR I Komang Ngurah Mudita; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 4 No. 3 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Tri Mart Blahbatuh, Gianyar is one of the minimarkets that until now has been able to compete with similar minimarkets which are increasingly popping up, so to survive better it requires an increase in product variety, store image, and store atmosphere to provide convenience for consumers. This study aims to examine and obtain empirical evidence of the effect of product diversity, store image, and store atmosphere on purchasing decisions at Tri Mart in Blahbatuh, Gianyar. The population in this study is all consumers of Tri Mart in Blahbatuh, Gianyar whose exact number is not known. The sample used was 85 people with the accidental sampling method. The analytical tools used are multiple linear analysis, classical assumption test, t test, and F test. The results of this study indicate that product variety has a positive and significant effect on purchasing decisions, store image has a positive and significant effect on purchasing decisions, and store atmosphere has a positive and significant effect buying decision of Tri Mart in Blahbatuh, Gianyar.
PENGARUH E-PROMOTION, E-COMMERCE, E-SERVQUAL DAN BRAND AMBASSADOR TERHADAP MINAT BELI ULANG DI SHOPEE PADA GENERASI Z DI KOTA DENPASAR Ni Made Ratih Safitri; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 4 No. 3 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Generation Z or digital native generation is a generation that grew up in an all-digital environment. Generation Z is the preferred segment by marketers because of their large population in today's world and generation Z tends to consume and use almost all of their income to consume or buy a product with online shopping methods that provide an experience so that marketers need to increase marketing activities on the company's online media so that Generation Z can get interesting information and influence the behavior and buying interest of consumers. This study aims to analyze the effect of e-promotion, e-commerce, e-servqual and brand ambassadors on the intention to repurchase at shopee in Generation Z in Denpasar. This research was conducted in the city of Denpasar with generation Z respondents who use Shopee. The types of data used in this study are qualitative and quantitative data. While the source uses primary and secondary data. With the number of samples taken as many as 167 respondents with non- probability sampling methods. This data was collected by means of literature study, questionnaires and documentation. This data was analyzed using multiple linear regression analysis assisted by the SPSS version 24 program. The results of this study indicate that the e-servqual and brand ambassador have a significant positive effect on repurchase intention. While the variable e-promotion, e- commerce does not have a positive effect on repurchase interest.
PENGARUH SHOPPING LIFESTYLE, HEDONIC SHOPPING VALUE, DAN POSITIVE EMOTION TERHADAP IMPULSE BUYING PADA KKV TRANS STUDIO MALL BALI Gusti Ayu Komang Tri Wahyuni; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 5 No. 1 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Impulse buying is a consumer behavior that needs to be studied by business actors because it is one of the effective steps that can be taken to improve marketing and is a very interesting phenomenon to study considering the large number of impulsive purchases. This research aims to determine and analyze the influence of shopping lifestyle, hedonic shopping value, and positive emotion on Impulse Buying at KKV Trans Studio Mall Bali. The population of this research are consumers who have carried out shopping activities and experienced impulse buying when shopping at KKV Trans Studio Mall Bali which is located on Jl. Iman Bonjol, Pemecutan Klod, West Denpasar District, Denpasar City, Bali, with a sample size of 130. The method used to collect data in this research was observation and questionnaire methods. The data analysis technique used is multiple linear regression analysis. The results of this research are as follows: 1) Shopping lifestyle has a positive and significant effect on impulse buying at KKV Trans Studio Mall Bali. 2) Hedonic Shopping Value has a positive and significant effect on impulse buying at KKV Trans Studio Mall Bali. 3) Positive Emotion influences impulse buying at KKV Trans Studio Mall Bali.
PENGARUH KUALITAS PRODUK, INFLUENCER MARKETING, DAN BRAND IMAGE TERHADAP MINAT BELI ULANG PADA PRODUK KOSMETIK Y.O.U. DI KOTA DENPASAR Putu Devita Pradnyasari; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 5 No. 2 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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To determine a marketing strategy, you need to understand repurchase interest. By understanding repurchase interest, companies can know consumer needs and consumer desires. The interest in repurchasing is the result of resolutely solving the problems they face. This research aims to examine the influence of product quality, influencer marketing and brand image on interest in repurchasing Y.O.U cosmetic products in Denpasar City. This research was conducted in Denpasar City among consumers of Y.O.U cosmetic products with a sample of 75 respondents in this study. The sample determination method in this study was taken using the Hair formula. Data collection was carried out through documentation, interviews and questionnaire methods. The data analysis technique used in this research is multiple linear regression analysis using the SPSS version 26 program. Based on the results of the analysis, this research shows that product quality has a positive and significant effect on repurchase interest in Y.O.U Cosmetics products in Denpasar City. This means that the better the quality of Y.O.U Cosmetics products in Denpasar City, the better the interest in repurchasing. Influencer marketing has a positive and significant effect on interest in repurchasing Y.O.U Cosmetics products in Denpasar City. This means that the better the influencer marketing for Y.O.U Cosmetics products in Denpasar City, the better the interest in repurchasing. Brand image has a positive and significant effect on repurchase interest in Y.O.U Cosmetics products in Denpasar City. This means that the better the brand image of Y.O.U Cosmetic Products in Denpasar City, the better the interest in repurchasing.
PENGARUH SHOPPING LIFESTYLE, STORE ATMOSPHERE, DAN GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA STARBUCKS COFFEE DENPASAR Ni Putu Melani Gita Sari; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 5 No. 3 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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This research was conducted with the aim of finding out the influence of shopping life style, store atmosphere, and greenmarketing on purchasing decisions at Starbucks Coffee Denpasar. The population used in this research is all StarbucksCoffee Denpasar consumers. The number of samples in this study was 75 people who were determined using the PurposiveSampling method. The data in this research was obtained through the results of distributing questionnaires which were lateranalyzed using multiple linear regression analysis techniques. Based on the research results, it can be seen that: Shopping Life Style has a positive and significant effect on Purchasing Decisions. Store Atmosphere has a positive and significant effect on Purchasing Decisions. Green marketing has a positive and significant effect on purchasing decisions at Starbucks Coffee in Denpasar. Looking at the research results, it is recommended that in the future Starbucks Coffee Denpasar canprovide a wider space for its consumers so that they can use it as a place to work or do assignments. With the large area of Starbucks Coffee Denpasar, it can be used for students studying in groups or for workers who want to hold meetings and so on. This will cause an increase in the number of Denpasar Starbucks coffee consumers.
PENGARUH SHOPPING LIFESTYLE, STORE ATMOSPHERE, DAN HEDONIC SHOPPING VALUE TERHADAP KEPUTUSAN PEMBELIAN PADA VONDUTCH UBUD Putu Andrian Wijaya; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 6 No. 1 (2025): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Penelitian ini dilakukan untuk menganalisis pengaruh shopping lifestyle, store atmosphere, dan hedonic shopping value terhadap keputusan pembelian di Vondutch Ubud. Penelitian menggunakan pendekatan kuantitatif dengan metode survei yang melibatkan 108 responden yang dipilih melalui teknik purposive sampling. Data primer diperoleh melalui kuesioner berbasis skala Likert, sementara data sekunder diperoleh dari dokumen perusahaan dan literatur terkait. Analisis dilakukan menggunakan regresi linier berganda dengan bantuan software SPSS untuk menguji pengaruh variabel bebas terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa Shopping lifestyle berpengaruh positif dan signifikan terhadap keputusan pembelian, artinya semakin tinggi shopping lifestyle maka keputusan pembelian pada Vondutch Ubud akan mengalami peningkatan. Store atmosphere berpengaruh positif dan signifikan terhadap keputusan pembelian, artinya semakin baik store atmosphere maka keputusan pembelian pada Vondutch Ubud akan mengalami peningkatan. Hedonic shopping value berpengaruh positif dan signifikan terhadap keputusan pembelian pada Vondutch Ubud, artinya semakin tinggi hedonic shopping value, maka keputusan pembelian pada Vondutch Ubud akan mengalami peningkatan.
PENGARUH PACKAGING, QUALITY PRODUCT, PRICE FAIRNESS TERHADAP KEPUASAN PELANGGAN PADA USAHA KERIPIK PISANG THE SNACKRIS I Putu Krisna; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 6 No. 2 (2025): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Perkembangan dan persaingan dalam dunia bisnis menuntut setiap usaha untuk tanggap dan responsif terhadap berbagai perubahan yang terjadi. Dalam konteks ini, kepuasan pelanggan menjadi prioritas utama yang harus dicapai. Kepuasan pelanggan sendiri merupakan hasil dari respons pelanggan terhadap suatu produk atau jasa, yang muncul setelah mereka membandingkan harapan awal dengan kinerja aktual yang dirasakan setelah pembelian. Penelitian ini dilakukan di usaha Keripik Pisang The Snackris untuk mengetahui dan menganalisis pengaruh Packaging, quality Product, dan Price Fairness terhadap kepuasan pelanggan pada usaha Keripik Pisang The Snackris. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling, melibatkan 112 responden yang merupakan pelanggan The Snackris. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda untuk mengukur sejauh mana masing-masing variabel independen memengaruhi variabel dependen. Hasil penelitian menunjukkan bahwa ketiga variabel independen, yaitu Packaging, quality product dan price fairness, berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Berdasarkan hasil penelitian ini, usaha Keripik Pisang The Snackris disarankan untuk meningkatkan packaging, quality product, dan price fairness guna mendukung peningkatan kepuasan pelanggan secara berkelanjutan.
PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA PT RADITYA DEWATA PERKASA CABANG BADUNG Ni Made Indri Septiantini; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 6 No. 3 (2025): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Dalam lingkungan globalisasi saat ini, persaingan antara bisnis dan bisnis ritel semakin cepat. Untuk memenangkan persaingan, kualitas layanan menjadi sangat penting. Tingkat kualitas layanan yang dirasakan dapat diartikan sebagai hubungan antara preferensi pelanggan dan cara bisnis menampilkan dirinya. Pendekatan ini dapat meningkatkan loyalitas pelanggan dalam situasi ketika ketidakpastian menyebabkan kekecewaan dan kepercayaan menghasilkan kepuasan pelanggan. Penelitian ini dilakukan di cabang Badung PT Raditya Dewata Perkasa. Pelanggan yang pernah mengunjungi cabang Badung PT Raditya Dewata Perkasa yang jumlahnya tidak diketahui secara pasti merupakan populasi penelitian. Ada 120 orang dalam sampel. Metode analisis data penelitian ini adalah partial least squares (PLS), model persamaan struktural (Structural Equation Modeling-SEM) berdasarkan varians atau model persamaan struktural berbasis komponen. Penelitian ini menunjukkan bahwa kepuasan pelanggan dipengaruhi secara positif dan signifikan oleh kualitas layanan. Loyalitas pelanggan dipengaruhi secara positif dan signifikan oleh kualitas layanan. Loyalitas pelanggan dipengaruhi secara positif dan signifikan oleh kepuasan pelanggan. Hubungan antara kualitas layanan dan loyalitas pelanggan dapat dimediasi oleh kepuasan konsumen.
PENGARUH BRAND IMAGE, POSITIVE EMOTION DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING PADA PRODUK FOOTWEAR ADIDAS (Studi Kasus Pada Konsumen di Kota Denpasar) Anak Agung Ketut Ari Mahendra; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 6 No. 3 (2025): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Kebutuhan produsen untuk memproduksi barang dengan nilai jual yang lebih kuat dibandingkan barang pesaing berasal dari permintaan konsumen yang terus-menerus terhadap tren fahsion dan gaya terkini. Oleh karena itu, produsen harus terus menciptakan barang-barang baru dengan upaya untuk terus memenangkan kepercayaan konsumen terhadap produk yang akan timbulnya pembelian secara tidak langsung. Penelitian ini dimaksudkan untuk mengetahui dan menelaah dampak dari brand image, positive emotion, dan shopping lifestyle terhadap impulse buying pada produk footwear Adidas. Total sampel yang dimanfaatkan pada studi ini yakni sejumlah 112 reponden yang merupakan konsumen footwear Adidas di Kota Denpasar, dan pemilihan sampel melalui rumus Hair dan teknik sampling yang dugunakan purposive sampling. Hasil Penelitian membuktikan bahwa brand image, positive emotion dan shopping lifestyle berdampak positif dan signifikan pada impulse buying di produk footwear Adidas.
Co-Authors Ade Riski Agus Wahyudi Salasa Gama Anak Agung Ketut Ari Mahendra ANGGRAINI , Ni Putu Nita Atmaja, I Made Johan Wirya Bayu rifa’I Cahyani, Ni Putu Fiska D. G. Agung Krisna Permana Desak Putu Eka Citra Dewi Desak Putu Harum Sari Dewa Ayu Putu Febriyanti Dewa Gede Agung Artha Swikara Putra Febriyanti, Dewa Ayu Putu Gregorius Paulus Tahu Gusti Ayu Intan Viani Gusti Ayu Komang Tri Wahyuni Gusti Ayu Rita Devi Marchela Handayani, Ni Kadek Indah Handayani, Ni Made Ari Putri I Gede Ariasa Putra I Gede Irfan Asmara Wijaya I Gede Suparsa I Gede Tangkas Sandika I Gede Yudha Dharma Putra I Gusti Agung Tri Purnami I Gusti Ayu Kadek Yuni Elayanti I Gusti Ngurah Putu Yana I Gusti Ngurah Wahyu Cahyadi I Kadek Andi Ria Gunawan I Kadek Budi Astawan I Kadek Budiantara I Ketut Agus Suweca I Komang Ngurah Mudita I Komang Sudarpa Galung I Made Surya Prayoga I Made Surya Prayoga I Made Surya Prayoga3 I Made Tamba I Nyoman Andika Permana I Putu Aditya Surya Pratama I Putu Apriana Wahyu Setiawan I Putu Ariawan I Putu Aris Wirananda I Putu Eka Sastrawan Dewantara I Putu Gede Abdi Sudiatmika I Putu Krisna I Putu Rendi Bayu Krisnawan I Wayan Adi Juniarta I Wayan Arik Krisna I Wayan Aris Mahendra I Wayan Egi Permana I Wayan Ekastana Senadwipa Perteka Ida Bagus Agung Mahaputra Pemaron Ida Bagus Ardita Dwipayadnya Juniantari, Ni Made Rai Juniari, Ni Kadek Dwi Kadek Anggi Trisnayanti Luh Ketut Ari Anggarawati Luh Putu Budi Wijayani Luh Wulan Krisna Aryanti Made Agus Ari Santana Mahatama, I Putu Candra Ma’ruf Hidayat Muhammad Hercahya Abadi Musholikhah Nengah Landra Ni Kadek Anita Putri Ni Kadek Dian Winda Sari Ni Kadek Indriani Ni Kadek Matriani Ni Kadek Mea Wandari Ni Kadek Puspitasari, Ni Kadek Ni Kadek Ria Dwi Wandasari Ni Kadek Risna Dwi Kartika Ni Kadek Tara Wahyuni Ni Kadek Vidia Krisna Devi Ni Kadek Yuni Suantari, Kadek Julia Praba Dewi, Ni Ketut Ledys Sri Rahayu Ni Ketut Nopianti Ni Ketut Okta Widia Astuti Ni Ketut Sri Diana Wati Ni Komang Alisa Andriani Ni Komang Alit Vikananda Ni Komang Dian Andarista Wati Ni Komang Emi Tri Widanti Ni Komang Juliantari Ni Komang Sri Megantari Ni Komang Tri Utami Dewi Ni Komang Trinanda Saradewi Ni Luh Bayu Okadiani Ni Luh Bayu Okadiani Ni Luh Dian Wulandari Ni Luh Gede Lora Pranciska Ni Luh Putu Fitri Apsari Ni Luh Sinta Krisna Dewi Ni Made Anggara Cipta Dewi Ni Made Dwi Widya Kencana Wati Ni Made Indri Septiantini Ni Made Mira Yurika Ni Made Puspita Dewi Ni Made Ratih Safitri Ni Made Sakha Dwi Ariesta Ni Nyoman Ari Novarini Ni Nyoman Ayu Widyawati Ni Putu Anggi Damayanti Ni Putu Ayu Sari Kusumaeni Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Dian Sulistyawati Ni Putu Dian Tresmiana Ni Putu Eka Rosi Febby Diana Ni Putu Melani Gita Sari Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Risa Ayu Ni Putu Sintya Garini Dewi Ni Putu Sita Krisna Dewi Ni Putu Yeni Astiti Ni Wayan Cahya Ayu Pratami Ni Wayan Candra Dewi Ni Wayan Cantika Verginia Ni Wayan Eka Mitariani Ni Wayan Ekayanti Ni Wayan Murnia Ni Wayan Noviana Safitri Ni Wayan Srijuli Artini Novyantari, Ni Putu Widya Okadiani, Ni Luh Bayu Pande Ketut Ribek Payanti, Ni Made Ari Dewi PRAMUDIAH, Desak Dwita Amanda Prayoga, I Gusti Ngurah Tresna Diva Prayoga, I Nyoman Adi Triyana Prayoga, Made Surya Putri, Ida Ayu Made Diah Kencana Putri, Made Ayu Metania Mertiari Putu Andrian Wijaya Putu Anik Junia Artawan Putu Devita Pradnyasari Putu Ety Trisnayani Sang Ayu Made Apriantini Suparmiati, Ni Ketut Tirtawati, Ni Luh Sari Wathi, Komang Ayu Cintya Widari, I Gusti Ayu Widyawati, Ni Made Putri Winnie Chika Fernanda S YANI, Luh Komang