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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jambura Science of Management Jurnal Manajemen JURNAL MANAJEMEN PENDIDIKAN Aksara: Jurnal Ilmu Pendidikan Nonformal Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Jurnal Manajemen dan Organisasi Review (MANOR) Jurnal Ilmiah Wahana Pendidikan Oikos - Nomos : Jurnal Kajian Ekonomi dan Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Innovative: Journal Of Social Science Research Mopolayio : Jurnal Pengabdian Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian dan Pengkajian Ilmiah eJEBA
Rizan Machmud
Universitas Negeri Gorontalo
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Journal of International Conference Proceedings

 1 
EXPLAINING THE RELATIONSHIP OF E-MARKETING TO THE UNIVERSITY IMAGES OF HIGHER EDUCATION INSTITUTIONS (LPTK) IN EAST INDONESIA Rizan Machmud
Journal of International Conference Proceedings (JICP) Vol 2, No 1 (2019): Proceedings of the 3rd International Conference of Project Management (ICPM) Bal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i1.485

Abstract

In the era of industrial revolution 4.0, the advancement of information technology was able to change consumer interest. The role of information technology makes business patterns begin to shift, including the pattern of education. Currently also from the Ministry of Research and Technology encourages domestic universities to start using information technology in online distance learning activities. Lectures no longer have to face face to face with lecturers and students, but use teleconference facilities. In addition, the development of the internet can also help the University in developing information systems online and integrated, so that universities that are able to adapt to the advancement of information technology are very likely able to maintain or enhance their organization's brand image and manage information effectively and efficiently. Brand image is a form of product identity in this case the University must be transformed into an identity place or location for learning life that is attractive to its students. One strategy in building the University's image is to start implementing e-marketing strategies. The emarketing strategy at each LPTK University must now be developed to suit the progress of information technology and the University's needs. This is evidenced by the existence of the University LPTK website as a means of information for students and prospective students. Another thing in the context of Higher Education, the success of Universities in Eastern Indonesia won competition with other Universities, for example Gorontalo State University (UNG) with other state universities, UNG maintained and improved its identity so that it would put pressure on new universities so that it was difficult to compete. because the name of the UNG is already attached to consumers. Including can put pressure on other universities. Therefore, it can be assumed that emarketing can have a positive impact on the formation of positive consumer perceptions, which are shown by the University's image inherent in human mind and memory.
EXAMINING OF E-MARKETING, INFORMATION SYSTEM AND UNIVERSITY BRAND IMAGE ON STUDENT DECISION Rizan Machmud; David P.E. Saerang; Agus Supandi; Rudy S Wenas
Journal of International Conference Proceedings (JICP) Vol 1, No 1 (2018): Proceedings of the 1st International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (12.498 KB) | DOI: 10.32535/jicp.v1i1.192

Abstract

The large number of higher education in Indonesia, forced higher education especially universty to improve its competitiveness to maintain its students as consumers. One of the history of education in Indonesia is the issuance of Presidential Decree of the Republic of Indonesia Number 93 year 1999 which "stone" teacher institute (IKIP) wider mandate to University which called as LPTK university. The born of LPTK University make the number of competition between universities were increased. However, LPTK universities are perceived lose on competition with universities instead of former IKIP. To maintain from competition LPTK university is required to improve their image. This literature study focuses on how e-marketing factor utilization through the use of university website is expected to support LPTK university image. In addition, the information system developed by LPTK universities should be able to build convenience for their respective students. It is assumed through a good information system the image of the university also awakened. In turn e-marketing strategy and building a good information system will help improve the university brand image and inspire the interest of students to choose and continue their study at LPTK universities in Indonesia. Keyword : university, LPTK, university brand image, e-marketing, information system
The Effect of System Quality, Information Quality and Service Quality on Use Intensity and Satisfaction of Integrated Academic Information System (SIAT) Users in Gorontalo State University Rizan Machmud
Journal of International Conference Proceedings (JICP) Vol 1, No 2 (2018): Proceedings of the 2nd International Conference of Project Management (ICPM) Gor
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (11.008 KB) | DOI: 10.32535/jicp.v1i2.320

Abstract

Information technology is very crucial at this time where almost all forms of business use information technology. One form of use of information technology is a product made from the Information and Communication Technology Technical Implementation Unit (UPT TIK) of Gorontalo State University (UNG), namely the Integrated Academic Information System (SIAT). SIAT is currently running for eight years in all faculties in UNG, but no research has been conducted on the level of satisfaction of its use of SIAT products. Using the DeLone and McLean (2003) model, this research was conducted to examine the satisfaction of SIAT users in terms of system quality, information quality and service quality and the intensity of the use of SIAT. Explanatory research methods with survey approaches are carried out. Data collected as many as 386 data from 500 data distributed by stratified random sampling method. Data were analyzed by PLS-SEM to test the hypothesis. The results showed that system quality had no significant effect on the intensity of use of SIAT, information quality and service quality had a significant effect on intensity of use, then when the intensity of use was intensely used by users, user satisfaction was better and vice versa when the satisfaction of users of SIAT was good. the higher it is. Keywords: system quality, information quality, service quality, usage intensity, user satisfaction.
Co-Authors Abd Rahman Pakaya Abdullah, Amnawati Abdullah, Karmila Abdussamad, Zulfia K. Agil Bahsoan Agus Hakri Bokingo Agus S. Soegoto Agus S. Soegoto Agus Supandi Agustin Sri Mutiara Gani Andi Juanna Andi Yusniar Mendo Angelina Adelwice Walukow Aprilia Massie Arlan Ida Asnawi, Melan Angriani Atika Mustapa Ayantri Biloa Ayu Lestari Biki, Mohamad Rizki Chahyani R Mootalu Citra Aditya Kusuma Citra Ningsih Korompot Daud, Rival David P.E. Saerang David P.E. Saerang Dewi Indrayani Hamin Dina Nurhidayah Angio Djoko Lesmana Radji Dungga, Meriana Franssisca Dungga, Meriyana Fransisca Endi Rahman Erika Hasan Fitri Ramadhani Frili Panambunan Hais Dama Hariyanti, Fina Herlina Rasjid Hula, Ridwan Idham Masri Ishak Idris Yanto Niode Idrus, Fadel H. Al Indriani Suleman Irawati Abdul Isa, Ramlan Amir Katili, Moh. Alwi Korika Fattah Lama, Hadija Y. Lanto Miriatin Amali Madjid, Lia Yustika Makarau, Nita Nathania Maku, Nurlaila Agustin Mamonto, Dwi Lestari Mamonto, Prawinta Mark Brian Moh Owen Palangit Mohamad Rizki Biki Mohammad Andika Tobuhu Mokoagow, Rezza Muh. Dandy Putra Thohir Muhammad Sapta Ramadhan Ginting Suka Muli, Celine Masnita Nia Karim Nilawati Harun Nuur Hazar Zulfiani Marlisa Pakaya, Mutia Dhafiyah J. Pakaya, Naista Larasati Panga, Indrawan Y. Paputungan, Siti Nurianti Peggyta Sintia Tayabu Raflin Hinelo Ramdan K.A Hagu Rezkiawan Tantawi Rezkiawan Tantawi Rhomadona, Intan Riska Febriyani Umar Robiyati Podungge Rudy S Wenas Rudy S. Wenas Rudy S. Wenas Rumopa, Olivia S Sahril Sahril Sartika Uwewengo Selvi Selvi Selvi Selvi Senen, Dwi Mutiara Sintiana Midu Srie Isnawaty Pakaya Tineke Wolok Tinneke Wolok Titin S. Pakaya Umin Kango Valentina Monoarfa Win, Thinzar Wiranata, I Dewa Gede Arya Wiyono, Pazrin Wowor, Moh. Afriansyah Yales Bintang Z.A Sutrisno Yasin, Arman Abd. Yulinda L. Ismail Yusrin S. Hasan Zulfia K. Abdussamad