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All Journal Jurnal Manajemen dan Agribisnis Jurnal Pustakawan Indonesia JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Asia-Pacific Management and Business Application Journal of Humanities and Social Studies Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Artha Satya Dharma Economicus: Jurnal Ekonomi dan Manajemen INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Indonesian Journal of Multidisciplinary Science Jurnal Pustakawan Indonesia Journal of Social Studies, Arts and Humanities (JSSAH) Return : Study of Management, Economic and Bussines Eduvest - Journal of Universal Studies IIJSE Epaper Bisnis: International Journal Entrepreneurship and Management
Sufrin Hannan
Universitas Pakuan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Journal : Indonesian Journal of Multidisciplinary Science

 1 
Architecture of landed house property business strategy (Case study of PT KGC) Irsyad Sanjaya; Mohamad Syamsul Ma'arif; Sufrin Hannan
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 3 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i3.740

Abstract

Among the property development companies operating in Cibubur, PT KGC and PT SM are the same entity from the one holding company. PT SM demonstrates positive performance for last 4 years while PT KGC showing fluctuation performance over the past four years., therefore, PT KGC required to formulating a new strategy to compete on the landed house property business. The objective of this research is to identify the issues in the landed house business competition, formulate alternative strategies, and determine priority strategies for PT KGC to address the competition in the landed house business. The research methodology employs IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), SWOT (Strengths, Weaknesses, Opportunities, Threats), and QSPM (Quantitative Strategic Planning Matrix). The research shows that inadequate implementation of existing strategies has led to unstable company performance over the past four years, causing decreased revenue, vendor payments, and delays in housing construction. The Quantitative Strategic Planning Matrix recommends strategies like market penetration, product development, and market development to improve the company's position in the profitable land-based housing industry.
Erialsr makeup artist service business development strategy Debra Ultimarchya; Siti Jahroh; Sufrin Hannan
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 4 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i4.800

Abstract

The purpose of the study is to identify core competencies through internal and external factors, analyze internal and exterior environmental factors that affect the business model of Erialsr Makeup Artist services, and formulate priority strategies for Erial's make-up artist service business. The research used a qualitative descriptive approach method. The primary data were obtained from questionnaires and in-depth interviews selected by purposive sampling. The results of this study show a number of factors of the internal environment of management, namely, market penetration, market development, and product development. The key factors in the form of (6) strengths and (6) weaknesses and (5) opportunities and threats, are obtained. The strategies that can be applied by the internal management are market penetration (PT), market development (PD), product development (SP), and market development strategies. The main strategies are making a PT, diversifying online makeup course programs that can reach various market segments in various cities in Indonesia and diversifying offline makeup course program materials that have not yet appeared on the market, registering HAKI for products owned, and obtaining professional certification to increase customer confidence in services and teaching.
PT VKP's competitive strategy architecture in the healthcare digitalization industry Dwinanda Hutama; Raden Dikky Indrawan; Sufrin Hannan
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 6 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i6.845

Abstract

Indonesia's digital transformation has led to the emergence of startups like PT VKP, which focuses on the healthcare service segment. The company aims to optimize business opportunities in this segment, but the lack of mass vaccinations after Covid-19 has impacted the number of active consumers. To remain competitive, PT VKP must develop a strategic architecture strategy. The study analyzed the company's internal and external factors, conducted a competitive advantage analysis, and formulated a competing strategy architecture. Externally, the digital health industry presents an opportunity, while competitors' product diversification poses a threat. Internally, the company's ability to build relationships with partners is its strength, while its weakness is limited product features. Six alternative competitive strategies were identified, with the main focus being on making sales in the health service category. PT VKP will implement these strategies in four phases over a year.
Business development strategy analysis at PT Buka Buku Pustaka Mochamad Tesar; Raden Dikky Indrawan; Sufrin Hannan
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 4 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i4.1077

Abstract

This study examines the business development strategy of PT. Buka Buku Pustaka in the midst of the increasingly stringent challenges of the book industry, including digitization and piracy. The research method used is semi-structural interviews with key sources and secondary data analysis of company documents. The analysis process includes mapping business environmental conditions, SWOT analysis, and the application of the Analytical Hierarchy Process (AHP) method to determine strategy priorities. The results of the study show that the company's strength factors, such as a strong consortium of issuers, play a significant role in strategy development. The proposed strategic priorities include optimizing distribution networks and partnerships with libraries for the Merdeka Learning Program, as well as accelerating the development of e-book infrastructure. This research has implications for PT. Buka Buku Pustaka in creating more effective business strategies and contributing to academic and practical literature on business strategies in the book distribution industry. It is hoped that the results of this research can help companies increase competitiveness and maintain their existence in the digital era.
The Influence of Attitudes, Subjective Norms, Perception of Behavioral Control, and Product Attributes on Salvaco Cooking Oil Purchase Decisions Alif, Muhammad Farras; Asnawi, Yudha Heryawan; Hannan, Sufrin
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 11 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i11.1179

Abstract

The aims of this research are (1) to identify the consumer characteristics of Salvaco cooking oil (2) to analyze the influence of attitudes, subjective norms, behavioral control perceptions, and product attributes on the purchase decision of Salvaco cooking oil consumers (3) to formulate a marketing strategy that can be applied in the marketing of Salvaco cooking oil. Sampling is done by non-probability sampling method with purposive sampling technique. The result showed that the majority of respondents aged 26-35 years old, dominated by women as much as 60.2%, domiciled in Medan City, and working as private employees with upper middle income categories. SEM-PLS analysis results show that subjective attitudes and norms have a positive and significant effect on purchasing decisions as well as product prices and quality on product attributes have a positive and significant effect on purchasing decisions. The more positive the consumer attitude and the stronger the social drive around them, the more their tendency to buy Salvaco cooking oil will increase. Based on the results of QSPM analysis, Salvaco's first strategic priority is to expand distribution channels and digitize marketing. The second strategic priority is to increase brand awareness and add product variants. The last strategic priority is to utilize healthy products and internal raw materials for expansion into the UMKM market and premium segments.
Co-Authors Agref Valendra Putra Agus Setyo Pranowo Alif, Muhammad Farras Anggi Triantoro Apriado, Albert Arif Imam Suroso Debra Ultimarchya Deyna Dwitama Setiadi Dharmawan, Rafi Diah Krisnatuti Diani Mustika Prianti Dwinanda Hutama Endah Wal Istanawati Entang, H. M. Fachry, Emir Farradia, Yuarry Fasya, Hannika Fery Siswadi Fina Windayani Gagan Gandara Hari Muharram Hartoyo Horas V Purba, Jan Idqan Fahmi Irsyad Sanjaya Jan Horas Vervady Purba Laksono, Gigih Andi M. Syamsul Maarif Martinus Tukiran Martinus Tukiran Mochamad Deden Sukmana, Mas Mochamad Tesar Mohammad Irfan Rachman Muflihan, Elgin Muhamad Entang Muharam, Hari Nana Wahyuni Nurdiniati, Gita Piramita, Santi Popong Nurhayati Purba, Jan Horas Vervady Putri Dhika Savitri Raden Dikky Indrawan Raden Dikky Indrawan Ratnadianti, Aulia Rumawak, Yerry Gerson ruslan abdul gani ruslan Santi Piramita Siti Jahroh Sumantri, Hariyadi Tresiani, Yunita Dwi Ujang Sumarwan Wahyu Iriandy Widhi Rachayu Yerry Gerson Rumawak Yuary Farradia Yuary Farradia Yudha Heryawan Asnawi Zahid, Rifqi Az