Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : jurnal syntax admiration

Pengaruh Modal, Jam Kerja dan Pemanfaatan Marketplace terhadap Produktivitas dan Pendapatan Rumah Makan di Kecamatan Kuta Ni Kadek Ayu Cahyaningsih; Made Heny Urmila Dewi
Jurnal Syntax Admiration Vol. 4 No. 8 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i8.717

Abstract

The food and beverage sector, such as SME restaurants, is one of the most influential sectors in the development of the tourism sector in Badung Regency. Kuta District is the area with the largest number of SME restaurants in Badung Regency. During the Covid - 19 pandemic, the food and beverage industry sector experienced a decline as indicated by the decreasing number of restaurants in Kuta District. During the Covid - 19 pandemic and with the enactment of PPKM regulations in the community, many restaurants in Kuta District switched to trying to utilize marketplace media such as Go - Food, GrabFood, ShopeeFood and so on in maintaining the level of productivity and restaurant income during the Covid - 19 pandemic. The purpose of this study was to determine the effect of capital, working hours and marketplace utilization on the productivity and income of restaurants in Kuta District. The number of samples in this study were 130 and for the method of determining the sample using purposive sampling technique. The analysis technique used in this research is descriptive analysis and path analysis. Based on the results of the study, the variables of capital, working hours and marketplace utilization have a positive and significant effect on the productivity of restaurants in Kuta District. The results of this study also show that the variables of capital and working hours have a positive and significant effect while, for the marketplace utilization variable shows the results have a negative and insignificant effect on the income of restaurants in Kuta District. The results of this study also show that the productivity variable is an intervening variable that mediates the effect of capital, working hours and marketplace utilization on restaurant income in Kuta District.
Co-Authors A.A.I.N. Marhaeni A.A.N.B Surya Negara Abiba, I Putu Adis Adi Putra, Komang Gede Candra Alvino, Putu Gede Amartya Nindita, Ni Nyoman Rosa Gayatri Ambalinggi, Gabriel Patricio Anak Agung Istri Diah Nindyaswari Anak Agung Istri Ngurah Marhaeni Anak Agung Ketut Ayuningsasi Aneldus, Stefen Yustinus Arif Budiarto Ayu Rai Wulan Puspita Sari Bere, Fransiscus Xaverius Suryadana Christina Hellen Christina, Chelsea Febrianti Dewi, Ni Wayan Diah Mia Kusuma Djidon, Robinson Francisca Sagita Hendrayani Bayu Putri Giri, Putu Citrayani Hari Purnomo Hendri Harliawan I Gde Trunajaya I GEDE PUTU WIRAWAN I Gusti Agung Gede Agung Anandita Kamasan I Gusti Wayan Murjana Yasa I Kadek Dwi Purnawan I Ketut Sudibia I Ketut Sudibia I Komang Suamba I Made Adigorim I Made Budi Satya Weda I Nyoman Darma Putra I Nyoman Mahaendra Yasa I Putu Adi Saktiasa I Putu Agung Arma Wisswabawa I Putu Arya Finkayana, I Putu Arya I Putu Danu Swastika I Wayan Ardika I Wayan Wenagama I Wayan Wita Kesumajaya Ida Ayu Nyoman Saskara IM Suyana Utama Kusuma Dewi Putu Laksmi, Wayan Krissyang Luis Guterres, Vicente Manuel Made Ali Wiragunawan Made Dwi Setyadhi Mustika Made Intan Prawitasari Cahyani Made Kembar Sri Budhi Mahanatha Giri Prayuda, Mahanatha Giri Ngurah Agus Jayaprananta Ni Kadek Ayu Cahyaningsih Ni Ketut Eni Endrayani Ni Luh Wayan Sundariati Ni Made Ayu Martiana Dewi Ni Made Dwi Ardiarika Ni Made Tisnawati Ni Nyoman Reni Suasih Ni Putu Ayu Putri Dharmayanti Ni Putu Martini Dewi Ni Putu Vita Febriyanti Ni Putu Yayuk Puspita Yanti Ni Wayan Eka Indrayani Ni Wayan Leoni Widianti Nonny Aji Sunaryo Novita Sari, Dian Ayu Nyoman Djinar Setiawina Nyoman Putri Aras Kembang Prabawati, Ida Ayu Dwi Laksmi Purnami, Sang Ayu Putu Ratih Putra, Arvaro Oktaviano Murbawanto Putra, I Putu Agus Nopiatmaja Putra, Pande Putu Maesa Putri, Made Anandhita Mahisa Putri, Ni Kadek Pradnyani Utami Putu Ayu Lestari Putu Ayu Pramitha Purwanti Putu Dewi Cahyani Putu Krisna Adwitya Sanjaya Rahmadi, Atillia Rizka Reynaldi, Kadek Kevin Riezchy Riando Mamanua Rochmad Bayu Utomo Sanjaya, I Komang Putra Saraswati, Dewa Ayu Tri Saraswati, I Gusti Ayu Prili Sari, Rizki Retno Saskara, Ida Ayu Gde Dyastari Siregar, Nathania Abigail Suhartanti, Ni Luh Septiani Vera Wahyudi, Gede Didan Wenegama, I Wayan Wesly Noviandre Windu Wiyasa Ida Bagus