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Made Santana Putra Adiyadnya
Universitas Mahasaraswati Denpasar
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Journal : Asia-Pacific Management and Business Application

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Green Awareness Effect on Consumers’ Purchasing Decision I Made Surya Prayoga; Made Santana Putra Adiyadnya; Bagus Nyoman Kusuma Putra
APMBA (Asia Pacific Management and Business Application) Vol 8, No 3 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.668 KB) | DOI: 10.21776/ub.apmba.2020.008.03.4

Abstract

Environmental conditions are influenced by the behavior of the community itself. In this transparent era public awareness as a consumer is very important. Green awareness is needed as a consideration for making purchasing decisions. Consumers must be careful in choosing products to consume. Production of green products requires efforts that make product prices higher than green products on the other hand high prices usually make it difficult for consumers to make purchasing decisions on that product. Companies must inform people of product specifications about the products they produce are green products. This research was conducted in well known tourist city in Indonesia, Denpasar, Bali by taking the subject of teenagers in Denpasar. using purposive sampling method with a total sample of 108 respondents. The results showed that environmental awareness has a positive but not significant effect on purchasing decisions. Green product awareness has a positive and significant effect on purchasing decisions. price awareness has a positive and significant influence on purchasing decisions and brand image awareness has a positive and significant effect on purchasing decisions.
Green Awareness Effect on Consumers’ Purchasing Decision Prayoga, I Made Surya; Adiyadnya, Made Santana Putra; Putra, Bagus Nyoman Kusuma
APMBA (Asia Pacific Management and Business Application) Vol. 8 No. 3 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2020.008.03.4

Abstract

Environmental conditions are influenced by the behavior of the community itself. In this transparent era public awareness as a consumer is very important. Green awareness is needed as a consideration for making purchasing decisions. Consumers must be careful in choosing products to consume. Production of green products requires efforts that make product prices higher than green products on the other hand high prices usually make it difficult for consumers to make purchasing decisions on that product. Companies must inform people of product specifications about the products they produce are green products. This research was conducted in well known tourist city in Indonesia, Denpasar, Bali by taking the subject of teenagers in Denpasar. using purposive sampling method with a total sample of 108 respondents. The results showed that environmental awareness has a positive but not significant effect on purchasing decisions. Green product awareness has a positive and significant effect on purchasing decisions. price awareness has a positive and significant influence on purchasing decisions and brand image awareness has a positive and significant effect on purchasing decisions.
Co-Authors A. A. Diah Pradnyawati Anak Agung Istri Ngurah Marhaeni Arsha, I Made Risma M. Bagus Nyoman Kusuma Putra Desak Ayu Sriary Bhegawati Diputra, Gde Indra Surya Gde Bagus Brahma Putra Gde Bagus Brahma Putra I Gusti Ayu Asri Pramesti I Kadek Deni Kayusma Arta I Made Bagus Restu Purwa Putra I Made Surya Prayoga I Made Surya Prayoga I Wayan Suardika Ida Ayu Nyoman Yuliastuti Jayanthi, Ni Kadek Eka Made Edy Septian Santosa Made Kembar Sri Budhi Ni Nyoman Adityarini Abiyoga Vena Swara Ni Nyoman Anik Evayanti Ni Nyoman Yuliarmi Ni Putu Sita Krisna Dewi Ni Putu Yuria Mendra Nyoman Djinar Setiawina Pradnyadewi T, Diah Primajana, Dewa Jati Putra, Bagus Nyoman Kusuma Putu Agus Eka Rismawan Putu Novia Hapsari Ardianti Putu Pradiva Putra Salain Ratih Dwi Anggaraeni Salain, Putu Pradiva Putra Santosa, I Made Edy Septian SURYA DEWI RUSTARIYUNI Suwandewi, Putu Ayu Meidha Wijaya, Gede Crisna