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Penerapan Digital Marketing Terhadap peningkatan Amal Usaha Muhammadiyah di Ranting Muhammadiyah Cabang Medan Denai Pratami Putri, Linzzy; Christiana, Irma; Arsy Muharmansyah, Ichwan; Fadhly Siregar, Aflahun
ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Vol. 6 No. 1 (2025): Februari
Publisher : CERED Indonesia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/jas.v6i1.1185

Abstract

This community service activity was carried out to increase promotion and public awareness about the existence of the Muhammadiyah Medan Denai Branch charity, with a focus on the use of digital technology to achieve this goal. Socialization and discussion methods are used to provide understanding to administrators and teachers at Muhammadiyah charities about the importance of digital marketing. The results include registering the location of the Medan Denai Branch of Muhammadiyah Branch on Google Maps and promotion via social media. Supporting factors include positive responses from administrators and teachers as well as stable internet access, while obstacles include limited time and communication. In conclusion, implementing digital marketing in Muhammadiyah's charitable efforts is a relevant and important step to expand reach, increase promotional effectiveness, and strengthen communication with stakeholders.
PELATIHAN KEWIRAUSAHAAN DALAM MEWUJUDKAN KEMANDIRIAN EKONOMI PADA IKATAN REMAJA MASJID AS-SALAM Putri, Linzzy Pratami; Christiana, Irma
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 3 (2025): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i3.31359

Abstract

Abstrak: UMKM di Indonesia berperan penting dalam mendorong pertumbuhan ekonomi dan mengurangi pengangguran dengan menyediakan lapangan kerja. Sebanyak 70% anggota IKRAMA adalah lulusan SMA yang belum bekerja, sehingga dibutuhkan unit usaha untuk meningkatkan kemandirian ekonomi anggota dan organisasi. Mitra memiliki keinginan besar untuk bisa memiliki unit usaha bersama yang dapat membantu organisasi dan keluarga, akan tetapi mitra belum pernah mendapatkan pelatihan kewirausahaan sebelumnya. Target dan luaran aktivitas ini adalah peningkatan pengetahuan, pemberdayaan, dan pendapatan mitra. Metode pelaksanaan kegiatan pengabdian ini dilakukan dengan pelatihan langsung yang terdiri dari beberapa kegiatan, yaitu: Metode pelaksanaan dalam bidang manajemen kewirausahaan, Metode pelaksanaan pemasaran produk, Serta demontrasi pembuatan produk jajanan sehat. Mitra dalam kegiatan ini adalah anggota Ranting Aisyiyah yang berjumlah 20 orang dengan evaluasi menggunakan wawancara dan kuesioner dengan 4 (empat) pertanyaan dan hasilnya menyatakan bahwa 90% peserta kegiatan memahami pelatihan yang diberikan dan IKRAMA sudah memiliki logo sendiri untuk setiap produk yang dihasilkan.Abstract: MSMEs in Indonesia play an important role in driving economic growth and reducing unemployment by providing jobs. As many as 70% of IKRAMA members are high school graduates who are not yet working, so a business unit is needed to increase the economic independence of members and organizations. Partners have a great desire to be able to have a joint business unit that can help the organization and family, but partners have never received entrepreneurship training before. The target and output of this activity is to increase knowledge, empowerment, and income of partners. The method of implementing this community service activity is carried out through direct training consisting of several activities, namely: Implementation method in the field of entrepreneurship management, Product marketing implementation method, and demonstration of making healthy snack products. Partners in this activity are members of the Aisyiyah Branch totaling 20 people with evaluation using interviews and questionnaires with 4 (four) questions and the results stated that 90% of activity participants understood the training provided and IKRAMA already had its own logo for each product produced.
Factors Affecting Employee Performance During the Covid Pandemic 19 Bahagia, Rahmad; Putri, Linzzy Pratami
Journal of International Conference Proceedings Vol 3, No 4 (2020): Proceedings of the 8th International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v3i4.1007

Abstract

This study aims to determine factors affecting employee performance of private companies in Medan City during the COVID-19 pandemic. The population in this study were all private employees in Medan City. The samples were selected accidental sampling technique. The research method used was descriptive quantitative with factor analysis techniques. The results of the study highlighted that there are two dominant factors which influence employee performance decisions during the Covid 19 pandemic, namely.
Determinan Terpenting Dari Pengelolaan Keuangan Bagi Pegawai Yang Bekerja Pada Organisasi Publik Tanjung, Hasrudy; Putri, Linzzy Pratami; Adha, Fhaira Tania Nur
JRAP (Jurnal Riset Akuntansi dan Perpajakan) Vol. 10 No. 1 (2023): Januari - Juni
Publisher : Magister Akuntansi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35838/jrap.2023.010.01.07

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Seeing how the concept of financial literacy has dominated as a potential predictor of quality financial management, this study aims to examine the effect of self-control, financial attitudes on financial management directly or indirectly through financial literacy. The unit of analysis specified in this study is employees working in the public sector, with the research object being employees working at BKKBN in North Sumatra Province. A total of 91 employees who were respondents in this study participated in answering a complete research survey that was distributed online. The data that has been collected is analyzed using path analysis. The research findings indicate that there is one path that is found to be insignificant, namely the effect of self-control on financial management. Compared to financial attitudes, self-control was found to be the most important determinant of financial literacy. Meanwhile, financial attitude was found to be the most important determining factor of the financial management of North Sumatra Province BKKBN employees.
PENERAPAN PEMBELAJARAN MEDIA INTERAKTIF POP-UP BOOK UPAYA PEMBERANTASAN CALIS (PENGUASAAN BACA, TULIS) BAGI ANAK 3T KAMPUNG PELANGI BELAWAN Suprayetno, Edy; Siregar, Fatimah Sari; Putri, Linzzy Pratami
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 7 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i7.2680-2686

Abstract

Tujuan dalam kegiatan ini adalah membantu komunitas IDADA (Komunitas Peduli Anak Nelayan) dalam memberikan pendampingan dan pengajaran di luar sekolah kepada anak-anak di Kampung Pelangi dalam proses belajar membaca dan menulis dengan menggunakan media pembelajaran interaktif berupa Pop up Book merupakan buku yang berisi catatan bergambar tiga dimensi yang mengandung unsur interaktif dan memberikan visualisasi yang lebih menarik. Komunitas IDADA merupakan komunitas peduli anak nelayan Kampung Pelangi, merupakan komunitas yang dibentuk dan dikelolah oleh mahasiswa Universitas Muhammadiyah Sumatera Utara dalam program kreativitas mahasiswa (PKM) Kemdikbudristek tahun 2021. Kegiatan yang dilaksanakan oleh komunitas IDADA salah satunya sebagai wadah anak-anak Kampung Pelangi memperoleh pengetahuan tambahan di luar sekolah. Metode pelaksanaan dalam program penerapan pembelajaran media interaktif  Pop-Up Book upaya pemberantasan CALIS (Penguasaan Baca, dan Tulis) bagi anak 3T Kampung Pelangi Belawan memiliki tahapan pekerjaan program pelaksanaan secara kolaboratif. Hasil capaian program pengabdian mengacu pada indikator keberhasilan jangka pendek, selama pelaksanaan kegiatan pengabdian kepada mitra yang dapat dilihat dari kesesuaian jenis dan jumlah luaran yang telah dihasilkan serta persentase hasil terhadap keseluruhan target kegiatan dapat terlihat pada grafik kebehasilan mencapai 90%. Selain itu juga, anak-anak Sekolah Dasar Kelas I dan 3 di Kampung Pelangi dalam penguasaan membaca dan menulis sudah dinyatakan mahir dikarenakan media pembelajaran yang digunakan dalam kegiatan belajar mengajar sangat menarik.
THE EFFECT OF LEADERSHIP AND SUPERVISION ON EMPLOYEE DISCIPLINE AT PT. PERKEBUNAN NUSANTARA III (PERSERO) KEBUN BANDAR SELAMAT Rahmad Bahagia; Siti Sarah; Linzzy Pratami Putri
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 1 No. 2 (2022): January (January-March)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (233.838 KB) | DOI: 10.54443/morfai.v1i2.67

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The results of this study have the aim of knowing the existence of "The Influence of Leadership and Supervision on Employee Discipline at PT. Perkebunan Nusantara III (Persero) Kebun Bandar Selamat". The approach taken in this study uses an associative approach. The population in this study were all employees at PT. Perkebunan Nusantara III (Persero) Kebun Bandar Selamat, totaling 264 people with a sample of 72 people using the slovin formula. The data analysis technique uses the Classical Assumption Test, Multiple Linear Regression, Hypothesis Testing (T Test, F Test), & Coefficient of Determination. Data processing in this study using the SPSS 25.00 software program. The data collection technique used a questionnaire technique by producing a positive influence between Leadership on Employee Discipline which could state tcount ttable 4.784 2.972 significant 0.00 0.05. There is a positive influence on employee discipline at PT. Perkebunan Nusantara III (Persero) Kebun Bandar Selamat with tcount 4.784 1,401 ttable significantly.The conclusion of the research on the influence of leadership and supervision on employee discipline at PT. Perkebunan Nusantara III (Persero) Kebun Bandar Selamat states that there is a positive influence, which is based on the results of the Fcount test of 12,984 with a significant value of 0.000 and the value of Ftable 2.391, because Fcount Ftable then Ha rejected.