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Journal : JURNAL LENTERA BISNIS

STRATEGI PENGEMBANGAN EKONOMI KREATIF MELALUI KEARIFAN LOKAL SEBAGAI PENUNJANG DAYA TARIK WISATA Benedhikta Kikky Vuspitasari; Yeremia Niaga Atlantika
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1219

Abstract

The aim of the research is to provide an overview of creative economy development strategies and programs based on local wisdom in Bengkayang Regency. This descriptive qualitative research was conducted in Bengkayang Regency. The research subjects are the government, community, creative business owners, and visitors. Researchers use data collection methods such as interviews, observation, documentation, and literature studies for the purpose of looking at phenomena as a whole and partially. By using a qualitative descriptive approach, the researcher wants to examine the object as a whole by collecting data in the form of information, observation notes, and narrative interviews. The research results are based on SWOT analysis. The development of tourism in Bengkayang cannot be separated from the existence of rich culture in the local area. To be able to find out the strategies used to develop cultural tourism in Bengkayang, a potential analysis is needed by mapping strengths to be able to take advantage of cultural tourism opportunities in Bengkayang. The factors that need to be considered in developing microareas in Brape Sawa activities so that they are economically feasible are as follows: taking into account the physical and non-physical environment of the area and culture as important resources to consider so that they can be recognized by the younger generation, Promotion of tourism using information technology through print and electronic media, collaboration opens up opportunities to improve the quality of cultural tourism in Bengkayang, but is supported by government policy by increasing and encouraging the role of local investment.
ANALISIS GAYA KEPEMIMPINAN PADA PRAKTIK STUDI KELAYAKAN BISNIS DALAM ERA EKONOMI DIGITAL DI DAERAH PERBATASAN Yeremia Niaga Atlantika; Sabinus Beni; Eligia Monixa Salfarini; Benedhikta Kikky Vuspitasari; Candra Gudiato
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1257

Abstract

This study aims to describe the leadership styles applied in the business evaluation process, specifically through business feasibility studies in the digital economy era. The research adopts a descriptive method with a qualitative approach. The study was conducted with informants from business actors in Bengkayang Regency, West Kalimantan. The informants included five individuals from agricultural, plantation, culinary, and service business clusters. The research shows that in the digital economy era, market aspects have become increasingly complex due to rapid changes in consumer behavior. Companies must adopt a comprehensive approach, utilizing digital data, social media, and big data to more accurately identify market segments and consumer preferences. High competition in the digital market demands adaptation and innovation to stay relevant. In the garment business, focusing on accurately identifying product demand is crucial, while service businesses, such as traditional clothing rentals, adjust marketing strategies based on consumer needs. Effective leadership in managing markets involves professionalism and active consumer participation. A participative leadership style proves effective in addressing complex business challenges.
ANALISIS IMPLEMENTASI KEARIFAN LOKAL MELALUI PENDEKATAN EKOFEMINISME SEBAGAI UPAYA ADAPTASI DAMPAK PERUBAHAN IKLIM PADA WANITA DAYAK BIDAYUH DI PERBATASAN Benedhikta Kikky Vuspitasari; Usman Usman
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1599

Abstract

This study emphasizes the strategic role of the Dayak Bidayuh community, especially women, in facing the challenges of climate change by using an approach based on local wisdom and culture. Methods such as shifting cultivation systems, preservation of local seeds, customary prohibitions, and agrarian rituals indicate that this community has a long-standing ecological adaptation system. Women are the main actors in community ecofeminist practices because they play an important role in environmental conservation, cultural tradition inheritance, and local food production. However, the effects of climate change such as seasonal uncertainty, natural resource destruction, and loss of spiritual practices threaten the traditional role and resilience of the community. It is evident that adaptation approaches driven by cultural values, such as strengthening women's creative economy, preserving customary forest areas, and integrating traditional knowledge with climate technology, are inclusive. These strategies are in line with the principles of Gender Equality and Social Inclusion (GESI). The local wisdom of the Dayak Bidayuh can serve as a model for community-based, inclusive, and sustainable climate adaptation, if women are recognized as guardians of ecology and culture and are actively involved in climate adaptation programs, education, and local resource-based economic development