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Mesra B
Universitas Pembangunan Panca Budi
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THE EFFECT OF COMPENSATION AND TRAINING ON WORK MOTIVATION WITH INDIVIDUAL CHARACTERISTICS AS A MODERATING VARIABLE AT PT PLN (PERSERO) UP3 PEMATANG SIANTAR Rahmat Sihombing; Mesra B; Muhammad Isa Indrawan; Kiki Farida Ferine
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3753

Abstract

This study aims to analyze the effect of compensation and training on work motivation with individual characteristics as moderating variables at PT PLN (Persero) UP3 Pematang Siantar. Work motivation is an important aspect in improving employee performance and organizational effectiveness, where compensation and training are seen as two main factors influencing it. Individual characteristics such as age, education, and work experience are assumed to strengthen or weaken the relationship. The research method used is quantitative with the Partial Least Square (PLS) approach to test the structural model. The research sample was 93 respondents who were employees in the customer service unit. The research instrument has met the validity and reliability tests, with outer loadings values above 0.70 and composite reliability above 0.90. The results show that compensation, training, and individual characteristics have a positive and significant effect on work motivation. However, individual characteristics do not play a significant role as moderating variables in strengthening the effect of compensation and training on work motivation. The R² value of 0.733 indicates that 73.3% of the variation in work motivation can be explained by this research model. These findings indicate that the management of PT PLN (Persero) UP3 Pematang Siantar needs to pay attention to providing quality compensation and training as a strategy to increase work motivation, even though individual characteristics do not significantly strengthen the relationship.
ANALYSIS OF WORKING HOURS AND WORKLOAD ON WORK PRODUCTIVITY WITH JOB SATISFACTION AS A MODERATING VARIABLE AT PT PLN BINJAI CITY CUSTOMER SERVICE UNIT Heryanto Siburian; Mesra B; Elfitra Desy Surya
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3804

Abstract

This study aims to analyze the effect of working hours and workload on work productivity with job satisfaction as a moderating variable at PT PLN Binjai Kota Customer Service Unit. The research method used is a quantitative approach with Partial Least Square (PLS) analysis technique. The study population was all employees of ULP Binjai Kota, with a sample of 83 respondents. The results showed that working hours had a positive and significant effect on work productivity, while workload had a negative and significant effect on work productivity. In addition, job satisfaction was proven to have a positive and significant effect on work productivity and moderated the relationship between working hours and workload with work productivity. The R Square value of 0.836 indicates that the variables of working hours, workload, and job satisfaction are able to explain the variable of work productivity by 83.6%. These findings are expected to be managerial considerations in managing working hours and workload to improve employee satisfaction and productivity within PT PLN ULP Binjai Kota.
ANALYSIS OF COMMUNICATION AND PUNISHMENT ON EMPLOYEE PERFORMANCE WITH WORK DISCIPLINE AS AN INTERVENING VARIABLE AT PT PLN (PERSERO) UP3 PEMATANGSIANTAR Ahmad Taufik; Mesra B; Muhammad Isa Indrawan; Kiki Farida Ferine
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.3952

Abstract

This study aims to analyze the effect of communication and punishment on employee performance with work discipline as an intervening variable at PT PLN (Persero) UP3 Pematangsiantar. The research method used is quantitative with the Partial Least Square-Structural Equation Modeling (PLS-SEM) approach. The study population was all 117 permanent employees of PT PLN (Persero) UP3 Pematangsiantar who also served as research samples. The results showed that communication had a positive and significant effect on employee performance and work discipline. Punishment also had a positive and significant effect on employee performance and work discipline. In addition, work discipline was proven to have a positive and significant effect on employee performance. Other findings showed that work discipline played a role as an intervening variable in the relationship between communication and performance, as well as the relationship between punishment and employee performance. The R-square value of work discipline was 0.844 and employee performance was 0.863, which means that this research model has strong explanatory power. The practical implications of this research are the need for company management to clarify superior instructions, socialize punishment rules, especially those related to layoffs, in a transparent manner, improve work discipline development, and provide more training and trust to employees so that they are able to work independently.
SOCIAL MEDIA ANALYSIS AND SERVICE QUALITY ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY AT PT. KATIGA RITEL STRENGINDO (K3 MART) MEDAN Jhony; Mesra B; Muhammad Dharma Tuah Putra Nasution
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.4383

Abstract

The retail industry in Indonesia has undergone a significant transformation, triggered by the penetration of the internet and social media, which have changed consumer behavior. This study aims to analyze how social media and service quality affect customer satisfaction and loyalty at PT. Katiga Ritel Strengindo (K3 Mart) Medan. This study examines the relationship between social media marketing activities, service quality, customer satisfaction, and loyalty using a quantitative approach with a sample of 83 K3 Mart Medan consumers. Data were obtained through a survey and then analyzed using the Partial Least Squares (PLS) method. The results show that social media has a positive effect on customer satisfaction and loyalty, with satisfaction acting as a mediator that strengthens the relationship between social media and loyalty. In addition, service quality has a significant effect on customer satisfaction and loyalty, with satisfaction also acting as a mediator. This study provides a theoretical contribution to enriching the literature on the relationship between social media, service quality, satisfaction, and customer loyalty in the modern retail sector, particularly in the context of lifestyle marts in Indonesia. Practically, the results of this study provide recommendations for K3 Mart management to increase interaction on social media, improve service quality, and improve the physical aspects of the store in order to continuously increase customer satisfaction and loyalty.
ANALYSIS OF TAX KNOWLEDGE AND TAX SERVICE ON TAX PAYMENT DECISIONS WITH PERCEPTION OF TAX OFFICER CREDIBILITY AS A MODERATING VARIABLES ON TAXPAYERS IN SAMPALI VILLAGE PERCUT SEI TUAN DISTRICT M. Fadly Azmi; Mesra B; Erwansyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v6i1.4849

Abstract

Study This aim For analyze influence knowledge taxes and services tax authorities to decision pay tax with perception credibility officer tax as variables moderation on mandatory tax in Sampali Village , District Percut Sei Tuan. Research This use approach quantitative with sample as many as 85 mandatory selected tax​ through Slovin's formula . Data collected through survey and analyzed use Partial Least Squares (PLS) method . Research results show that knowledge taxes , services tax authorities , and perceptions credibility officer tax influential positive and significant to decision pay tax . In special , perception credibility officer tax play a role as variables strengthening moderation​ influence knowledge tax to decision pay taxes , however No strengthen influence service tax authorities . Findings This give contribution for Directorate General of Taxes in formulate strategies for increase quality service tax authorities and strengthen credibility officer taxes to optimize compliance must tax . Therefore Therefore , it is recommended that the Lubuk Pratama Tax Office Pakam Keep going repair system communication with must taxes , strengthening training professional for officer taxes , as well as increase awareness public about importance compliance tax through various educational programs .
SOCIAL MEDIA ANALYSIS AND SERVICE INNOVATION ON SATISFACTION WITH TRUST AS AN INTERVENING VARIABLE AT THE POPULATION SERVICE AND CIVIL REGISTRATION OFFICE OF MEDAN CITY Lusianna Banurea; Mesra B; Elfitra Desy Surya
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v6i1.4850

Abstract

Digital transformation encourages public service agencies to optimize social media and service innovation to improve satisfaction by strengthening trust. This study analyzes the influence of social media and service innovation on public satisfaction with trust as an intervening variable at the Population and Civil Registration Office of Medan City. The method used is quantitative with a sample of 98 respondents (service users in the last 12 months). Primary data were collected through questionnaires and analyzed using PLS-SEM (SmartPLS). The instruments met the requirements for convergent validity (outer loadings ≥ 0.60; AVE ≥ 0.552) and reliability (Cronbach's Alpha ≥ 0.723; CR ≥ 0.829). The results show that social media has a positive and significant effect on satisfaction (β=0.254; p=0.005) and trust (β=0.155; p=0.049). Service innovation has a positive but insignificant effect on satisfaction (β=0.120; p=0.175), but a positive and significant effect on trust (β=0.490; p=0.000). Trust has a positive and significant effect on satisfaction (β=0.324; p=0.000). The mediation test shows that social media → trust → satisfaction is not significant (p=0.113), while service innovation → trust → satisfaction is significant (p=0.005). The explanatory power of the model is strong (R² trust=0.705; R² satisfaction=0.889). Practical implications: strengthening social media content and responses needs to be accompanied by innovations that increase trust—such as process transparency, real-time status tracking, and SLA standards—in order to have a direct impact on satisfaction.
Co-Authors , Elfitra Desy Surya Ahmad Taufik Akhyar Lubis Aldi Agustino Arif Budiman Arya Chandra Gusnanto Aunan Bambang Aditya Irsandi Cut Maulita Desy Astuti Dewi Mahrani Rangkuty Dewi Nurmasari Pane Dharmazie Dwi Ilham DWI SURYANTO Eka Gunawan Putra Eko Harianto Elisabeth Kristina Junita Sianipar Elisya Azmelia Emmy Robiyah Erwansyah Erwansyah Eva Herdalina Pardede Fauziah Nur Purwaningsih Hafnidah Hermansyah Heryanto Siburian Hikmaturriza Ida Fatimah Iedya Fadillah Jhony Karmila Kiki Farida Ferine Larisma RL Sitanggang Lusianna Banurea M. Fadly Azmi Madaniyah Fitrahayati Masfirah Maya Macia Sari Merlinda Muhammad Dharma Tuah Putra Nasution Muhammad Fahmi Muhammad Faisal Muhammad Indra Gunawan Muhammad Isa Indrawan Munawar Rizal Naimi Yumna Sinurat Nur Fatiha Utami Nasution Nurafrina Siregar Nurfafrina Siregar Paridah Rahmat Sihombing Ramadhan Harahap ROMULUS DESYANTO GULTOM Roslina Ruhdi Muharram Selian Saiful Riza SARA KURNIA D SITUMORANG Siti Arnisah Sri Rahayu Sri Wahyuni Sugiono Supina Batubara Syahnant Syahrizal Syahrizal Taufik Harijanto toyib daulay Tridia Kumula Dewi Yani Utami Leo Yose Ferry Zulman Zulpedri