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All Journal Jurnal Manajemen Teknologi Journal of Business and Management The Indonesian Journal of Business Administration Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Teknobisnis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The Asian Journal of Technology Management (AJTM) Binus Business Review Jurnal Manajemen Indonesia International Research Journal of Business Studies (E-Journal) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Journal of Innovation, Business and Entrepreneurship INTECOMS: Journal of Information Technology and Computer Science International Journal of Applied Business Research Indonesian Journal of Electrical Engineering and Computer Science Economics and Digital Business Review Business Review and Case Studies Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Journal of International Conference Proceedings Economics and Business Journal International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) International Journal of Emerging Issues in Islamic Studies Riwayat: Educational Journal of History and Humanities AGRARIS: Journal of Agribusiness and Rural Development Research International Research Journal of Business Studies
Wawan Dhewanto
School of Business and Management, Institut Teknologi Bandung, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Experience Marketing Influence on Customer Loyality in Dapur Iga Restaurants Nazhif, Muhammad Wildan; Dhewanto, Wawan
Journal of Business and Management Vol 2, No 1 (2013)
Publisher : Journal of Business and Management

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Abstract

Dapur Iga is one of restaurant which locate in Bandung, today it going to become franchise business. Dapur Iga restaurant provide some variety food specialty grilled ribs with many kind of sauce. Dapur Iga locate in Jl.Veteran No.42 with western concept. Sales per day are decrease so that the writer want to make a research in this restaurant. The writer objectives to see is there any influence of experience marketing on customer loyalty in Dapur Iga restaurant and how much the influence if they have. Experience marketing is one tool of marketing which make the customer who has bought the product or service which touching their heart so that their remind it and make them tell their nearest people. Customer loyalty is a result that customer satisfied with the product that they bought which make them buy again or recommend to others. Customer satisfaction is added variable because customer satisfaction has relation with customer loyalty. Data collection in this study is using a questionnaire distributed to Dapur Iga consumers as the population with 200 samples. Writer use Microsoft Excel, SPSS 17.00, and SPSS 20.00 to process the data and analysis with Path  Analysis. After process the data, researcher gets conclusion that experience marketing has significantly effect to customer loyalty in Dapur Iga with individually affects 42.8% and simultaneously 56%. Dapur Iga need to improve their interaction with customer because that factor is dominant to influence in this case. Key-Words: Experience Marketing, Customer Satisfaction & Customer Loyalty
Functional Strategy Comparison Between Startup and Established Companies on 'Konveksi' and 'Sablon' Business in Bandung Aziiz, Muhammad Fattah; Dhewanto, Wawan
Journal of Business and Management Vol 4, No 1 (2015)
Publisher : Journal of Business and Management

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Abstract - ‘Konveksi’ and ‘Sablon’ services is one of the types of businesses that grow and spread in Bandung city. Popularity on this business primarily due to two things. First, because the products produced by this industry, namely clothing is one of the basic human needs, so the market for this business will always exist. Second, this business became popular because the entry barrier to start the business is not too big. Most of these companies have similar business strategy and provide same kind of services. With big potential market and potential profits, many businessman now want to starts this business. Because of that, the competition in this kind of business increase more rapidly in Bandung. Against the competition, those companies need to use better functional strategy. Functional strategy helps smaller businesses to evaluate the effects of plans and goals specific to the industry they operate within. This paper is made to determine how the application of functional strategy in ‘konveksi’ and ‘sablon’ business in order to survive in the competition and develop their business in Bandung. Comparison also will be made to determine the similarities and differences of functional strategy between startup (less than 5 years) and established company (more than 5 years). After determine the research problem and research questions, exploratory research is used to gain a deeper understanding of the issue or situation. In this research the exploratory research are relies on literature review, observations, and in-depth interview. Purposive and snowball sampling is used to determine the key informants of this research. The result from comparisons shown that in general, startup and established company have same opportunity and face same threat in the industry. Therefore, established company have more advantages (strength) compare to startup company. Comparison about the functional strategy also shown that there are 9 similarities and 6 differences strategy. For the similarities, most of these companies have undifferentiated (mass market) target market, used cost based pricing, provide almost same variant products, mostly made periodic financial report, mostly divided profits into several posts, mostly already have rules or SOPs, mostly chose to loyal at specific supplier, performed maintenance periodically, and most employees being paid based on project. For the differences, some startup companies advance in technology (using website and BBM broadcasting message) for their promotion while established companies mostly depends on conventional marketing via word of mouth. Second, most of startup companies have financial problem for developing their business, while the established companies have no financial problem for their improvement. Third, most of startup companies have small production capacity due to their limited resources, while most of the established companies have large production capacity. Most of startup recruit skilled and experienced people for their employees, while most of established companies chose to recruit people with less / have no skill and have no experience in the industry then trained them. Most of startup companies have employees less than 10 people, while most established companies have more than 10 employees. Then, startup companies usually still have lack on internal control that make turnover employees happened many times, while the established companies have employees with high loyalty.  For recommendations, all owner of ‘konveksi’ and ‘sablon’ business in Bandung should pay more attention on the functional strategy application, think about some innovations, and follow the advances in technology to stand in the competition. Then, always try to understand the potential market and calculate the potential customers to build the right size of the company. Keywords: Functional Strategy Comparison, ‘Konveksi’ and ‘Sablon’ Business, Start Up and Established Companies 
The Acceptance of Bitcoin in Indonesia Using Technology Acceptance Model Kumpajaya, Aswinnur; Dhewanto, Wawan
Journal of Business and Management Vol 4, No 1 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract. In 2009, the world’s first completely decentralized digital currency Bitcoin was introduced by an pseudonymus programmer known as Satoshi Nakamoto. The hype of a novel currency subsequently motivates research on this phenomenon, especially focusing on what affects individuals to use Bitcoin.This paper attempts to address the issue by creating a model of technology acceptance that fits the specific and unique characteristics of the Indonesian environment by extending the Technology Acceptance Model (TAM). We incorporated the Perceived Compatibility from Innovation Diffusion Theory by Everett Rogers (1962) and added Bitcoin Knowledge, and Perceived Risk as additional external variables for TAM. The data are collected through 108 user of Bitcoin from various online forums in Indonesia and was analyzed using Partial Least Square (PLS) path modelling.The results suggested that indeed the perceived compatibility and knowledge affects user’s intention towards Bitcoin. The findings of this study can prove to be useful for Bitcoin community and exchange service in formulating strategies to increase user base and contributes the literature by formulating and validating TAM to predict Bitcoin adoption. Keywords: Technology Acceptance Model, Bitcoin, Extending TAM, Innovation Diffusion, Compatibility, Risk, Indonesia.
Business Transformation of Palasari Tradisional market Imaduddin, Musa Mujaddid; Dhewanto, Wawan
Journal of Business and Management Vol 3, No 6 (2014)
Publisher : Journal of Business and Management

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Abstract

The growth of traditional market as trading center indicates that there is a growth and economic development in Indonesia. However, traditional markets have various weaknesses that have become the basic character which is very difficult to change, like design factors and market appearance. As the experience, traditional market under managed by government will be faster to develop if get cooperation to private sectors. Such cooperation is manifested in the form of the agreement such as build operate and transfer (BOT) as an alternative solution which is mutually beneficial cooperation. Palasari market in Bandung is one of market where the private sectors could cooperate with government through BOT system. Private sectors could add real estate business on the available area. After doing the research, Palasari area is suitable for apartment business. So, this BOT system is made with construction scheme of market constructing on the ground floor and apartment construction on the floor above. This model business need to be transformated in phisical, system, and cultural aspect. After doing the calculation in financial aspect, this business transformation project is feasible to implement. Implementation of this business transformation also change the culture and system in management of market. Government can restructure its management system related the management of market. Goal of this business transformation is aiming to increase the welfare of traders.Keywords: Bandung, Market, Development, Build-Operate-Transfer, Apartment, Business Transformation
Business-Level Strategy Analysis and Planning Case: "Ducreme" Startup Company Putra, Gregorius Damai; Dhewanto, Wawan
Journal of Business and Management Vol 5, No 2 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract - The first year of startup business operated is a crucial year where the business success rate is low. The success of a startup business is determined by business-level strategy that can be implemented to existing market condition and market competition. Food and beverage business in Bandung is very competitive, so startup company need the right strategy in order to survive in this competitive market. Ducreme is a startup company that was established in February 2015. The Ducreme's vision is to create acceptable innovative food and beverage products to satisfy customers so that it can enter the national retail market in the future. The main product of Ducreme is milk tea with six variant flavors.This research is made to analyze the startup business-level strategy, and the results of the strategy's implementation to the performance of business startup for the first year its operates. Ducreme choose to implement differentiation strategy due to its strength to create innovative product. In general, Ducreme can grow in food and beverage market that is already competitive and its products can be accepted by customers. The results of this analysis showed that the startup company's sales performance is very depended on the distributor. The positive impact of the cooperation with the distributor is a broader marketing area coverage to reach more customers. The negative impact of this dependence is the decline in sales when there are problems happen to distributor so they can’t perform in sales. Culinary exhibition also gives a significant impact on sales because of greater margin obtained due to price mark-up.After analyze and make conclusions on the Ducreme performance, the author make recomendation of business and functional-level strategy plan for the second year based on the results of the performance analysis in the first year by considering company internal condition. This strategy is expected to increase Ducreme performance in order to face competitive market.In 2016, Ducreme choose to implement focused differentiation strategy in order to maximize their strength in already competitive market. Ducreme wants to develop new product in sachet package ready to brewed. This product will be targeted to B2B customers. The market size of this product is not large enough compared to the mass market that has been taken by the product in bottle package, but it is more profitable market in terms of quantity and sales turnover if Ducreme could established cooperation with the B2B customer.For the existing bottled-product recommendations; (1) Ducreme should participate in more culinary event to gain more profit and to increase brand awareness, (2) Ducreme should try another marketing methods so that do not rely only on existing channels. This recommendation to avoid decreasing in sales due to reseller/distributor problem, (3) Ducreme should increase the number of channel distribution to increase more sales, (4) Ducreme should optimize its social media because it has not been fully utilized to increase brand awareness, and (5) Ducreme should try to increase brand awareness by using the selebgram endorse.For the planned sachet product recommendations; (1) Ducreme should develop a product that is acceptable to B2B market segment. This should consider quality and price level acceptance of customers, (2) Ducreme should create a list of potential B2B prospects that are ready to be product sampled before product launched to the market, (3) Feedback generated is used to develop products to fit with the majority of the target market’s preference, and (4) Ducreme should spread product proposals and product samples to the target market, and follow up who interested to products.Keywords: Business-level Strategy, Functional-level Strategy, Business Performance, Startup Business 
Proposed Service Development for Expat Helper Indonesia Putri Arfiandi, Nadira; Dhewanto, Wawan
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract - Expat Helper Indonesia was established under PT. Manggala Daksa Raharja in 2015. Company provides one-stop service for expatriates who live in Indonesia. As a startup company, Expat Helper Indonesia is currently facing several issues. The main issues of this research are; the concept of one-stop solution has not proven yet, and the company performed ineffective service package sales. Author intends to conduct a deep research about service development and service package promotion. Qualitative method through literature review, observation and interview with 15 respondents are used to support the research. It started from analyzed the internal and external environment. Based on external analysis using Porter’s Five Forces framework indicates that company faces competition in the industry, although it’s indirect competition, but it still not lower the barrier for customers to switch providers, made company deals with the threat of substitute services and it consequences the bargaining power of buyer becomes high. For internal analysis, this research using VRIO analysis and STP analysis. The internal resource-based analysis resulted that company current level of competitiveness is in temporary competitive advantage. The output strategy formulation is demonstrated in validation board, a new proposed business model canvas and implementation plan. Validation board consists of 8 core assumptions, and 3 pivots. There are several additions in each basic block of the proposed business model canvas. The proposed implementation plan designed for 15 months period. One additional package was added in the new service package that represents the service development. Several strategies through online & offline marketing will used to gain brand awareness of the new service package.Keywords: Expatriate, Service Development, One-Stop Service
Branding strategy formulation for “futlime” in order to raise its revenue growth Hafiyyan Supriyo Suromo, Dera; Dhewanto, Wawan
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract- Nowadays, there are many internet users in Indonesia. In 2015, according to “we are social”, there are 72.7 million active internet users. And there are 5.9 million people who had shopped online in Indonesia (SingPost, 2014). The numbers have been increasing every year. Besides that, the tendency to celebrate the special moment by giving gift is also growing in Indonesia which are 79 % Indonesia people doing this (Groupon, 2014). Because of these opportunities, Futlime was found by Dera Hafiyyan S.S. and Vanessa Lidya L. in 2013. Futlime produces and offers various unique gifts to the customers who want to celebrate their special moments through online marketing. Because the gift industry is potential and growing industry,  there are many competitors for Futlime. It causes the revenue grows slowly. It will be worse and cause Futlime cannot survive in gift industry competition, if Futlime does not take the action to solve it soon. For the limitation, this research only discusses about developing business solutions, especially branding strategy for Futlime to increase the revenue growth by customer based on brand equity analysis and creating marketing communication. In this research, business environment analysis of Futlime is conducted by using PESTEL analysis, Porter’s Five Forces, value chain analysis, and VRIO framework. The root causes of decreasing in revenue growth are founded, which is unclear strategies for every aspect of the business, especially in branding. The problem makes Futlime unable to face threats and take advantage from many opportunities. That is why this research will be focused on creating marketing communication for Futlime based on the consumer’s behavior and mind set. In order to create the right marketing communication for Futlime, it will be needed to know and explore the mind set of Futlime’s current and potential costumer deeply. In this research, to study the current and potential costumer’s mind set, brand knowledge questionnaire is used. Based on the result of the questionnaire, Futlime has enough brand awareness. However, it is still not enough to capture market in the potential industry likes gift industry. So, Futlime has to increase the brand awareness. Futlime does have the right brand association in customer mind set. They also love the company products and service, especially the good and customized design. However, Futlime has three main shortages which are the expensive price and lack of marketing. These shortages have to be explored further and solved. Futlime also has good achievement like the respondents tendency to be happy. Furthermore, they want to recommend Futlime to others. This condition has to be maintained to gain the effect of mouth to mouth marketing. To create strong brand awareness for Futlime, marketing mix that is appropriate with the target audience of Futlime is online forum and social media advertising, especially Instagram (most used media social based on the questionnaire). The marketing communication for Futlime will be divided inti two part. The objective for the first part is getting 2099 new followers per month or  12.594 followers in 6 months. It will be 126 advertising during 6 months, with 21 advertising per month.Then, the objective for the second part is getting 2475 new followers per month or 29.700 followers in a year. It will be 297 advertising during a year, with 25 advertising per month. The total cost of advertising is Rp 81.450.000. Other than that, to boost sales and solve the expensive price mindset, the company will be supported by sales promotion. Based on the questionnaire, the promotion that is loved by Futlime’s target audience is special day promo. Keywords: online gift store, brand knowledge, marketing communication, SWOT analysis, brand value chain, branding strategy.
Key Success Factors for 5G Technology Commercialization in Telecommunication Company Case Study of an Established XYZ Company in Indonesia Hutajulu, Sahat; Dhewanto, Wawan; Prasetio, Eko Agus; Rudito, Priyantono
The Asian Journal of Technology Management (AJTM) Vol 13, No 1 (2020)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2020.13.1.2

Abstract

Abstract. Technology commercialization is the long process to bring technology from the research domain into the commercialization area to end-users with monetizing purposes. This study analyzes critical success factors for 5G technology commercialization in an established company in Indonesia. By defining the most significant factors, a company can strategize the most effective investments to important factors only and avoid other less meaningful areas. 5G is approaching fast, and some of the major early adopters Mobile Network Operators (MNO) have already deployed 5G within this year. However, some other MNOs or telecom companies, in general, remain skeptical, considering the wide range of new business cases, the readiness of industries, and twice significant capital investment compare to predecessor technology 4G. This study is based on interpretivism philosophy and uses Qualitative semi-structured in-depth interviews, observation, and deductive scenario planning as the methodology. Use cases, innovation ecosystem, and technology complementary are found to be the key success factors for 5G commercialization in an established company. The novelty of this study is to identify the key success factors for technology commercialization specific for the 5G technology context in Indonesia. Three axes deductive scenario planning using critical success factors as the uncertainties are considered as the originality of this study.Keywords:  Key success factors, technology commercialization, established company, 5G
Propose Customer Development Framework for Cloud-Based Enterprise Resource Planning (ERP) Start-up Wijaya, Marcel; Dhewanto, Wawan
The Asian Journal of Technology Management (AJTM) Vol 12, No 2 (2019)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2019.12.2.3

Abstract

IT role in business has been enabling faster analysis and more reliable decision making and it has been the backbone for industry’s competitive factor. However, full scale ERP software are still too costly for small and medium enterprises. Company X wanted to build the disruptive integrated Business Process Management software that could be accepted by wide range of business. Putting great efforts on product development prior to launching, the founders had not probed the problems from the customer’s point of view. This research approached the Company’s problem with customer learning and discovery from Customer Development Model. The approach includes testing the hypotheses of the customer – problem – solution fit, and product – market fit by interviewing several businesses, with the Javelin Validation Board (Lean Startup Machine) was used to help the iteration of validation process. The result of the hypotheses validation includes: narrowing customer target segment, splitting the features to several modules to be sold separately, and adding customer support team. Company X needs to narrow the customer target segment to be small and medium scale enterprises which had not settled with complex system and just about to gain more control over their operations.
Formulation of Simpangdago.com Website Development Plan Using Multidimensional Approach for Web Evaluation Tanjung, Farid Aulia; Dhewanto, Wawan
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The rapid growth of the Internet in Indonesia is creating rapid growth in e-commerce industry. In 2011, internet users are 68,5 million or around 25% of Indonesian population. In general, the average transaction per online users in Indonesia has reached US$ 68,3/year or US$ 5,69/month. Based on average transaction per user, Indonesian e-commerce industry predicted to continue to grow in line with growth of Indonesian internet users.  Simpangdago.com created to be a part of rapid growth in Indonesia e-commerce factor. Using corporate strategy analysis, it can be identified that they need product development as corporate strategy. Development strategy is formulated using multidimensional approach for web evaluation based on web user satisfaction. Method that implemented in web user satisfaction is questionnaire survey. Target respondent, which is majority young people, is filled some question which constructed to identify satisfaction level. Result from survey is analyzed using multidimensional approach that consists of usability testing and user feedback. A main goal from analysis is identify innovation areas of opportunity to increase user satisfaction and create competitive values of company. Final result of this study is set of recommendation that should be implemented by Simpangdago.com to improve company performance. Recommendation consists of web concept formulation and web features formulation that needed to modify in web system. Keywords: corporate strategy, web user satisfaction, muldimensional approach, usability testing, user feedback.
Co-Authors , Ronaldi Adrian Ariatin Akbar Adhi Utama Anggraeni Permatasari Anindia Pratiwi Putri Annisa Ramadanti Arianne Muthia Zahra Arief, Neneng Nurlaela Ariono, Bernardus Aswinnur Kumpajaya Azizi, Yusuf Bachtiar, Sukmawati Basuki Sugiharto Basuki Sugiharto Belgiawan, Prawira Fajarindra Bernardus Ariono Chandrawinata.Ng*, Calvin Dina Dellyana Eko Agus Prasetio Eunike Setiawan Fadhil, Ilham Farid Aulia Tanjung Febrianto Mulyawan Ferdilan, Ronal Hafiyyan Supriyo Suromo, Dera Hafiz Hudani, Hafiz Haritsyah, Senna Herliana, Sri Herutomo, Anton Hutajulu, Sahat Ilham Fadhil Jann Hidajat Tjakraatmadja John Arnold Kencanasari, Retna Ayu Mustikarini Khoirul Umam, Khamdan Kridanto Surendro Kuntoro Mangkusubroto Lawiyah, Nur Leo Aldianto Ma'mun, Nurhayati Maris, Ihwani Meditya Wasesa Melia Famiola Melia Famiola Melia Famiola Hariadi Muhammad Fattah Aziiz Muhammad Setiawan Kusmulyono Muhammad Wildan Nazhif Musa Mujaddid Imaduddin Nur Lawiyah Nurcahyo, Mochammad Nurhajati Ma'mun Nyayu Lathifah Tirdasari Oktofa Yudha Sudrajad Pradewa, Adib Putra Prasetio, Eko Agus Priyantono Rudito Putra, Gregorius Damai Putri Arfiandi, Nadira Ratnaningtyas, Sudrajati Retna Ayu Mustikarini Kencanasari Rindawati Maulina Rindawati Maulina Ronal Ferdilan Ronaldi Ronaldi Rossy Waworuntu Rozan Hanifan Sonny Rustiadi Sri Herliana Sri, Herliana Suwarno, Bukky Taufik Faturohman Taufik Faturohman Tirdasari, Nyayu Lathifah Tribowo Rachmat Fauzan Udin Wiratno Wasesa, Meditya Wijaya, Marcel