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All Journal Jurnal Manajemen Teknologi Journal of Business and Management The Indonesian Journal of Business Administration Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Teknobisnis The Asian Journal of Technology Management (AJTM) Binus Business Review Jurnal Manajemen Indonesia International Research Journal of Business Studies (E-Journal) Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Journal of Innovation, Business and Entrepreneurship INTECOMS: Journal of Information Technology and Computer Science International Journal of Applied Business Research Indonesian Journal of Electrical Engineering and Computer Science Economics and Digital Business Review Journal of Economics and Business UBS Business Review and Case Studies Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Journal of International Conference Proceedings Economics and Business Journal International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) International Journal of Emerging Issues in Islamic Studies Riwayat: Educational Journal of History and Humanities AGRARIS: Journal of Agribusiness and Rural Development Research International Research Journal of Business Studies
Wawan Dhewanto
School of Business and Management, Institut Teknologi Bandung, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Integrated Marketing Communication Strategy in Computer Hardware Industry: A Case Study on PT. IZZM Chandrawinata.Ng*, Calvin; Dhewanto, Wawan
Riwayat: Educational Journal of History and Humanities Vol 7, No 1 (2024): Januari, History of Education, and Social Science
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i1.37126

Abstract

This study addresses PT. IZZM's struggle to sell power supply units (PSUs) despite success in motherboard sales. Recognizing the importance of PSUs in computers, the author proposes an Integrated Marketing Communication (IMC) strategy to enhance brand awareness and customer purchase intention within the competitive power supply market in Indonesia. Recognizing the growing significance of effective communication strategies, this study combines both quantitative and qualitative research methodologies to formulate a robust strategy tailored to the unique characteristics of the Indonesian market. The results of this quantitative research will provide valuable insights into the market dynamics and facilitate the development of targeted communication strategies. Complementing the quantitative research, the qualitative aspect employs in-depth interviews to gain a deeper understanding of consumer perceptions, preferences, and emotional connections to power supply brands. Based on the findings from both quantitative and qualitative research, the proposed IMC strategy integrates various communication channels such as digital marketing, social media engagement, influencer collaborations, public relations, and traditional advertising. Special attention is given to cultural nuances and localized communication strategies to ensure resonance with the Indonesian target audience. This project aims to provide PT. IZZM with a strategic roadmap to enhance its market presence in Indonesia, fostering increased brand awareness and positively influencing customer purchase intention in the power supply segment. The combination of quantitative and qualitative research methodologies ensures a well-rounded and data-driven approach to inform the development and implementation of an effective Integrated Marketing Communication strategy.
MEASUREMENT OF IT GOVERNANCE MATURITY LEVEL BASED ON COBIT 2019 CASE STUDY AT PT ENERGI NUSANTARA Maris, Ihwani; Dhewanto, Wawan
INTECOMS: Journal of Information Technology and Computer Science Vol. 8 No. 5 (2025): INTECOMS: Journal of Information Technology and Computer Science
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/xwpvxr31

Abstract

Perkembangan teknologi informasi (TI) yang pesat menuntut organisasi untuk memiliki tata kelola TI yang efektif guna memastikan keselarasan antara strategi TI dengan tujuan bisnis, mengoptimalkan sumber daya, dan mengelola risiko. PT Energi Nusantara, sebagai salah satu perusahaan pertambangan terbesar di Indonesia, menghadapi tantangan kompleks dalam tata kelola TI, termasuk keselarasan strategi TI, manajemen risiko, dan pengelolaan sumber daya. Penelitian ini bertujuan untuk mengukur tingkat kematangan tata kelola TI perusahaan menggunakan framework COBIT 2019 dan memberikan rekomendasi strategis untuk perbaikan. Penelitian ini menggunakan pendekatan mixed method, yaitu kombinasi metode kuantitatif dan kualitatif. Data kuantitatif dikumpulkan melalui kuesioner yang dirancang berdasarkan domain dan proses COBIT 2019, sementara data kualitatif diperoleh melalui wawancara mendalam dengan pemangku kepentingan dan analisis dokumen internal. Analisis data dilakukan dengan menggunakan statistik deskriptif untuk mengukur tingkat kematangan, gap analysis untuk mengidentifikasi kesenjangan, dan content analysis untuk menganalisis data kualitatif. Hasil penelitian menunjukkan bahwa tingkat kematangan tata kelola TI PT Energi Nusantara telah tercapai dengan nilai sebesar 4,21 dari nilai maksimal 4,65. Dari 40 objektif yang dinilai, terdapat 8 objektif yang telah mencapai tingkat kapabilitas sempurna, 21 objektif yang telah mencapai tingkat kapabilitas maksimal, dan 11 objektif yang belum mencapai tingkat kapabilitas maksimal. Penelitian ini memperkaya literatur tentang penerapan COBIT 2019 dalam konteks tata kelola TI di sektor pertambangan. Hasil penelitian ini dapat menjadi referensi bagi akademisi, peneliti, dan praktisi TI yang ingin mengembangkan strategi tata kelola TI yang lebih efektif dan efisien. Selain itu, rekomendasi strategis yang dihasilkan dapat diadopsi oleh perusahaan lain di industri sejenis untuk meningkatkan tata kelola TI mereka. Kata Kunci: Tata Kelola TI, COBIT 2019, Tingkat Kematangan, Analisis Kesenjangan
GAMIFYING HR SYSTEMS TO BOOST EMPLOYEE ENGAGEMENT: A USER-CENTERED DESIGN CASE STUDYOctarivinski Octarivinski, Vyoni Reviolencia; Dhewanto, Wawan
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/h3ata267

Abstract

Employee engagement is a critical driver of organizational success, yet many Human Resource Information Systems (HRIS) are still perceived as transactional tools, with employees showing limited voluntary use beyond mandatory functions. This study examines SF HRIS (pseudonym), where underutilization of interactive features was identified as a user experience (UX) gap. To address this challenge, the study applied Design Thinking as the research design, guiding a structured process of Empathize, Define, Ideate, Prototype, and Test. Through a qualitative case study involving five participants across three user personas, the research identified key pain points such as lack of recognition, minimal incentives, and flat interaction design. Based on these insights, gamification was proposed as a UX strategy to enhance engagement. A prototype was developed with elements including points, leaderboards, achievements, and rewards. Feedback was collected through semi-structured interviews and analyzed thematically, with responses categorized using TAM constructs (Perceived Usefulness, Perceived Ease of Use, Behavioral Intention) as qualitative interpretive lenses. Findings suggested that participants perceived the gamified features as useful, intuitive, and motivating, highlighting improvements in interaction, navigation, and alignment with personal and team goals. The study concludes that gamification can effectively address UX gaps in HRIS by transforming systems from transactional tools into engaging employee experience platforms. Methodologically, the research demonstrates how Design Thinking and qualitatively adapted TAM constructs can be combined to support user-centered innovation in HR technology.
Technology-Enabled Business Model Innovation Through Agricultural Drone Adoption in Spraying and Fertilization Services: A Case Study of a Plantation Company Noor, Raezan Fadilla; Dhewanto, Wawan
Journal of Economics and Business UBS Vol. 15 No. 2 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/5gsa0a25

Abstract

The adoption of digital technologies in agricultural service operations is often assessed through operational or technical performance outcomes, while their implications for business model innovation remain underexplored. This study examines how agricultural drone adoption enables business model innovation in spraying and fertilization services, focusing on managerial interpretation and organizational reconfiguration rather than performance measurement. Using a qualitative single-case study approach, data were collected through semi-structured interviews with managerial and operational personnel, supported by organizational documents. The analysis is guided by the Business Model Navigator framework, examining changes across the Who–What–How–Why dimensions and interpreting business model innovation as an incremental process. The findings indicate that agricultural drone adoption initially emerged as a response to operational challenges such as labor scarcity, execution speed, and monitoring limitations. Over time, continued use of drone technology prompted managerial reframing, leading to gradual adjustments in value creation, service transparency, and operational control. Rather than resulting in radical transformation, drone adoption supported incremental business model reconfiguration by layering technology-enabled coordination and data utilization onto existing service structures. The study highlights that the strategic value of agricultural drones lies not only in operational support, but also in their capacity to reshape managerial decision-making and service logic through business model alignment. These findings contribute to the business model innovation literature by demonstrating how digital technologies can function as strategic triggers for incremental business model change in service-based agricultural contexts.
Co-Authors , Ronaldi Adrian Ariatin Akbar Adhi Utama Anggraeni Permatasari Anindia Pratiwi Putri Annisa Ramadanti Arianne Muthia Zahra Arief, Neneng Nurlaela Ariono, Bernardus Aswinnur Kumpajaya Azizi, Yusuf Basuki Sugiharto Basuki Sugiharto Belgiawan, Prawira Fajarindra Bernardus Ariono Chandrawinata.Ng*, Calvin Dina Dellyana Eko Agus Prasetio Eunike Setiawan Fadhil, Ilham Farid Aulia Tanjung Febrianto Mulyawan Ferdilan, Ronal Hafiyyan Supriyo Suromo, Dera Hafiz Hudani, Hafiz Herliana, Sri Herutomo, Anton Hutajulu, Sahat Ilham Fadhil Jann Hidajat Tjakraatmadja John Arnold Kencanasari, Retna Ayu Mustikarini Khoirul Umam, Khamdan Kridanto Surendro Kuntoro Mangkusubroto Lawiyah, Nur Leo Aldianto Ma'mun, Nurhayati Maris, Ihwani Meditya Wasesa Melia Famiola Melia Famiola Melia Famiola Hariadi Muhammad Fattah Aziiz Muhammad Setiawan Kusmulyono Muhammad Wildan Nazhif Musa Mujaddid Imaduddin Noor, Raezan Fadilla Nur Lawiyah Nurcahyo, Mochammad Nurhajati Ma'mun Nyayu Lathifah Tirdasari Octarivinski, Vyoni Reviolencia Pradewa, Adib Putra Prasetio, Eko Agus Priyantono Rudito Putra, Gregorius Damai Putri Arfiandi, Nadira Retna Ayu Mustikarini Kencanasari Rindawati Maulina Rindawati Maulina Ronal Ferdilan Ronaldi Ronaldi Rossy Waworuntu Rozan Hanifan Sonny Rustiadi Sri Herliana Sri, Herliana Sudrajad, Oktofa Yudha Sudrajati Ratnaningtyas Suwarno, Bukky Taufik Faturohman Taufik Faturohman Tirdasari, Nyayu Lathifah Tribowo Rachmat Fauzan Udin Wiratno Wasesa, Meditya Wijaya, Marcel