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All Journal Jurnal Manajemen Teknologi Journal of Business and Management The Indonesian Journal of Business Administration Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Teknobisnis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The Asian Journal of Technology Management (AJTM) Binus Business Review Jurnal Manajemen Indonesia International Research Journal of Business Studies (E-Journal) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Journal of Innovation, Business and Entrepreneurship INTECOMS: Journal of Information Technology and Computer Science International Journal of Applied Business Research Indonesian Journal of Electrical Engineering and Computer Science Economics and Digital Business Review Business Review and Case Studies Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Journal of International Conference Proceedings Economics and Business Journal International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) International Journal of Emerging Issues in Islamic Studies Riwayat: Educational Journal of History and Humanities AGRARIS: Journal of Agribusiness and Rural Development Research International Research Journal of Business Studies
Wawan Dhewanto
School of Business and Management, Institut Teknologi Bandung, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategic Approach to Drive Business Growth in The Food and Beverage Industry: Study Case: Bahagia Kopi Pradewa, Adib Putra; Dhewanto, Wawan
Economics and Business Journal (ECBIS) Vol. 3 No. 3 (2025): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i3.205

Abstract

The Indonesian coffee industry continues to grow rapidly, increasing competition among businesses. Bahagia Kopi faces challenges in slowing sales growth and stagnant asset expansion, requiring a strategic approach to sustain long-term growth. This study evaluates Improvement and Scaling as the most suitable growth strategies, using a mixed-method approach that integrates semi-structured interviews and quantitative analysis through the Analytic Hierarchy Process (AHP) and financial assessment. In the short term, operational efficiency and service quality improvements are the main priorities, requiring investment in training and performance-based incentives. In the long term, branch expansion in Bandung is identified as the key growth initiative, with funding as the primary challenge since Bahagia Kopi still depends on internal capital. Financial analysis of 2023 reports shows increased profitability, but a 32% funding shortfall remains for expansion. To address this, Mixed Financing is the most balanced approach, maintaining a healthy solvency ratio while minimizing financial risk. With a cautious yet strategic approach, Bahagia Kopi can achieve sustainable expansion without overleveraging debt, ensuring long-term stability and maintaining business growth
A New Innovation Platform Development To Expand New Market Of Services (Case Study : Makaffah Salon And Bridal) Bachtiar, Sukmawati; Dhewanto, Wawan
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7973

Abstract

Innovation and digital transformation have become essential for businesses to remain competitive in the evolving market landscape. Makaffah Salon and Bridal, established in 2015 in Cimahi, West Java, has successfully navigated challenges, including the COVID-19 pandemic, under CV Young Enterprise Indonesia. However, to sustain growth and expand its market reach, the salon must embrace digitalization to enhance service efficiency, customer experience, and business operations. This research aims to explore the impact of digital transformation, personalization, and home-based service innovations on operational efficiency, customer satisfaction, and market expansion. This study adopts a mixed-method approach, integrating qualitative and quantitative methodologies. The research follows the Design Thinking framework, where the first phase, Empathize, is tested through in-depth interviews with key stakeholders, including salon managers, employees, and customers, to identify critical pain points and innovation opportunities. The insights from the qualitative phase inform the development of a digital innovation model based on Lean Startup Methodology Activities, Disruptive Innovation Theory, and the Digital Transformation Framework. In the final phase, the proposed solutions are quantitatively tested through a structured survey, allowing for statistical validation of the impact of digital innovations on operational efficiency, customer satisfaction, and business scalability. The findings are expected to reveal that adopting digital solutions significantly improves operational efficiency, enhances customer satisfaction through personalized services, and increases accessibility via home-based service models. This research contributes to the growing body of literature on digital transformation in the beauty industry and provides practical recommendations for Makaffah Salon and Bridal to implement a data-driven innovation platform that meets evolving consumer demands.
Integrated Marketing Communication Strategy in Computer Hardware Industry: A Case Study on PT. IZZM Chandrawinata.Ng*, Calvin; Dhewanto, Wawan
Riwayat: Educational Journal of History and Humanities Vol 7, No 1 (2024): Januari, History of Education, and Social Science
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i1.37126

Abstract

This study addresses PT. IZZM's struggle to sell power supply units (PSUs) despite success in motherboard sales. Recognizing the importance of PSUs in computers, the author proposes an Integrated Marketing Communication (IMC) strategy to enhance brand awareness and customer purchase intention within the competitive power supply market in Indonesia. Recognizing the growing significance of effective communication strategies, this study combines both quantitative and qualitative research methodologies to formulate a robust strategy tailored to the unique characteristics of the Indonesian market. The results of this quantitative research will provide valuable insights into the market dynamics and facilitate the development of targeted communication strategies. Complementing the quantitative research, the qualitative aspect employs in-depth interviews to gain a deeper understanding of consumer perceptions, preferences, and emotional connections to power supply brands. Based on the findings from both quantitative and qualitative research, the proposed IMC strategy integrates various communication channels such as digital marketing, social media engagement, influencer collaborations, public relations, and traditional advertising. Special attention is given to cultural nuances and localized communication strategies to ensure resonance with the Indonesian target audience. This project aims to provide PT. IZZM with a strategic roadmap to enhance its market presence in Indonesia, fostering increased brand awareness and positively influencing customer purchase intention in the power supply segment. The combination of quantitative and qualitative research methodologies ensures a well-rounded and data-driven approach to inform the development and implementation of an effective Integrated Marketing Communication strategy.
MEASUREMENT OF IT GOVERNANCE MATURITY LEVEL BASED ON COBIT 2019 CASE STUDY AT PT ENERGI NUSANTARA Maris, Ihwani; Dhewanto, Wawan
INTECOMS: Journal of Information Technology and Computer Science Vol. 8 No. 5 (2025): INTECOMS: Journal of Information Technology and Computer Science
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/xwpvxr31

Abstract

Perkembangan teknologi informasi (TI) yang pesat menuntut organisasi untuk memiliki tata kelola TI yang efektif guna memastikan keselarasan antara strategi TI dengan tujuan bisnis, mengoptimalkan sumber daya, dan mengelola risiko. PT Energi Nusantara, sebagai salah satu perusahaan pertambangan terbesar di Indonesia, menghadapi tantangan kompleks dalam tata kelola TI, termasuk keselarasan strategi TI, manajemen risiko, dan pengelolaan sumber daya. Penelitian ini bertujuan untuk mengukur tingkat kematangan tata kelola TI perusahaan menggunakan framework COBIT 2019 dan memberikan rekomendasi strategis untuk perbaikan. Penelitian ini menggunakan pendekatan mixed method, yaitu kombinasi metode kuantitatif dan kualitatif. Data kuantitatif dikumpulkan melalui kuesioner yang dirancang berdasarkan domain dan proses COBIT 2019, sementara data kualitatif diperoleh melalui wawancara mendalam dengan pemangku kepentingan dan analisis dokumen internal. Analisis data dilakukan dengan menggunakan statistik deskriptif untuk mengukur tingkat kematangan, gap analysis untuk mengidentifikasi kesenjangan, dan content analysis untuk menganalisis data kualitatif. Hasil penelitian menunjukkan bahwa tingkat kematangan tata kelola TI PT Energi Nusantara telah tercapai dengan nilai sebesar 4,21 dari nilai maksimal 4,65. Dari 40 objektif yang dinilai, terdapat 8 objektif yang telah mencapai tingkat kapabilitas sempurna, 21 objektif yang telah mencapai tingkat kapabilitas maksimal, dan 11 objektif yang belum mencapai tingkat kapabilitas maksimal. Penelitian ini memperkaya literatur tentang penerapan COBIT 2019 dalam konteks tata kelola TI di sektor pertambangan. Hasil penelitian ini dapat menjadi referensi bagi akademisi, peneliti, dan praktisi TI yang ingin mengembangkan strategi tata kelola TI yang lebih efektif dan efisien. Selain itu, rekomendasi strategis yang dihasilkan dapat diadopsi oleh perusahaan lain di industri sejenis untuk meningkatkan tata kelola TI mereka. Kata Kunci: Tata Kelola TI, COBIT 2019, Tingkat Kematangan, Analisis Kesenjangan
Co-Authors , Ronaldi Adrian Ariatin Akbar Adhi Utama Anggraeni Permatasari Anindia Pratiwi Putri Annisa Ramadanti Arianne Muthia Zahra Arief, Neneng Nurlaela Ariono, Bernardus Aswinnur Kumpajaya Azizi, Yusuf Bachtiar, Sukmawati Basuki Sugiharto Basuki Sugiharto Belgiawan, Prawira Fajarindra Bernardus Ariono Chandrawinata.Ng*, Calvin Dina Dellyana Eko Agus Prasetio Eunike Setiawan Fadhil, Ilham Farid Aulia Tanjung Febrianto Mulyawan Ferdilan, Ronal Hafiyyan Supriyo Suromo, Dera Hafiz Hudani, Hafiz Haritsyah, Senna Herliana, Sri Herutomo, Anton Hutajulu, Sahat Ilham Fadhil Jann Hidajat Tjakraatmadja John Arnold Kencanasari, Retna Ayu Mustikarini Khoirul Umam, Khamdan Kridanto Surendro Kuntoro Mangkusubroto Lawiyah, Nur Leo Aldianto Ma'mun, Nurhayati Maris, Ihwani Meditya Wasesa Melia Famiola Melia Famiola Melia Famiola Hariadi Muhammad Fattah Aziiz Muhammad Setiawan Kusmulyono Muhammad Wildan Nazhif Musa Mujaddid Imaduddin Nur Lawiyah Nurcahyo, Mochammad Nurhajati Ma'mun Nyayu Lathifah Tirdasari Oktofa Yudha Sudrajad Pradewa, Adib Putra Prasetio, Eko Agus Priyantono Rudito Putra, Gregorius Damai Putri Arfiandi, Nadira Ratnaningtyas, Sudrajati Retna Ayu Mustikarini Kencanasari Rindawati Maulina Rindawati Maulina Ronal Ferdilan Ronaldi Ronaldi Rossy Waworuntu Rozan Hanifan Sonny Rustiadi Sri Herliana Sri, Herliana Suwarno, Bukky Taufik Faturohman Taufik Faturohman Tirdasari, Nyayu Lathifah Tribowo Rachmat Fauzan Udin Wiratno Wasesa, Meditya Wijaya, Marcel