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All Journal El Dinar The Indonesian Accounting Review Sains: Jurnal Manajemen dan Bisnis Journal of Accounting and Investment Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Sinar Manajemen Agregat: Jurnal Ekonomi dan Bisnis Bisma: Jurnal Bisnis dan Manajemen JURNAL MAKRO MANAJEMEN Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Majalah Ilmiah Warta Dharmawangsa JIAI (Jurnal Ilmiah Akuntansi Indonesia) Reviu Akuntansi dan Bisnis Indonesia Jurnal Manajemen Bisnis BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Simki Economic Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Dynamic Management Journal Improvement: Jurnal Manajemen dan Bisnis Jurnal Ekonomi dan Bisnis GROWTH (JEBG) JKMP (Jurnal Kebijakan dan Manajemen Publik) Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur Jurnal Pengabdian Nasional (JPN) Indonesia Manajemen : Jurnal Ekonomi Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Ulil Albab Jurnal Pengabdian Masyarakat Manage Jurnal Ilmiah Manajemen Dan Kewirausahaan
Achmad Hasan Hafidzi
Universitas Muhammadiyah Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Simki Economic

 1 
Pengaruh Digital Marketing, Brand Awareness dan Kepercayaan Terhadap Loyalitas Pelanggan Barenbliss: Studi Kasus Mahasiswa di Kabupaten Jember Firdaus, Dea Yuniar; Hafidzi, Achmad Hasan; Setianingsih, Wahyu Eko
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1113

Abstract

Current technological developments make consumers carry out activities to buy goods through digital media, so that it can provide convenience for its users. Like currently, female students are a group that often shop online. In addition to making purchases with digital media, it can make it easier to do marketing such as promotions or find information. With the many skincare or make-up sellers currently using hazardous chemicals, with digital marketing we can find out more information before buying a product. So that we can become aware of the brand and trust the brand more. Barenbliss is a brand that is quite good at utilizing digital marketing. This study aims to investigate and analyze the influence of digital marketing, brand awareness, and the level of trust that has a major impact on Barenbliss customer loyalty. The type of research conducted is quantitative research with a population of female students in Jember Regency. In this study, the sample taken consisted of 400 respondents. The conclusion of this study shows that digital marketing, brand awareness, and trust have a significant influence on customer loyalty.
Pengaruh Financial Literacy, Financial Technology dan Lifestyle terhadap Perilaku Keuangan Natasha, Juwita Nur; Hafidzi, Achmad Hasan; Setianingsih, Wahyu Eko
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1156

Abstract

Finance plays an important role in supporting company growth. Without good financial management, companies can face various obstacles that risk thwarting the achievement of business goals. This study is intended to explore and analyze the extent to which financial literacy, utilization of financial technology, and lifestyle patterns influence financial management behavior among students domiciled in Jember Regency. In its implementation, this study applies a quantitative method involving 400 respondents as a sample. Sample selection was carried out using the Non-Probability Sampling method with a purposive sampling approach. Data collection was obtained through the distribution of questionnaires. Data analysis techniques used include testing research instruments, classical assumption tests, multiple linear regression analysis, hypothesis testing, and calculating the coefficient of determination. Based on the results of the analysis, it is known that financial literacy, utilization of financial technology, and lifestyle have a significant effect on the financial behavior of students in Jember Regency.
Dampak Shopee Live, Online Customer Review, dan Video Content Marketing terhadap Keputusan Pembelian pada Aneka Jersey Putri, Risma Nur Ariyana; Santoso, Budi; Hafidzi, Achmad Hasan
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1205

Abstract

The rapid development of technology in the current digital era has affected many areas of life. The rise of online markets has changed the way consumers shop, shifting from traditional face-to-face transactions to online purchases. This study aims to investigate and examine how Shopee Live, online customer feedback, and video content marketing influence consumer purchasing choices related to products offered by Aneka Jersey. With a sample of 170 participants, this study uses an associative quantitative method. Data collection was mostly done through questionnaires, the sampling technique was non-probability sampling with a purposeful sampling approach. In data analysis, this study used various stages, including instrument testing, classical assumption testing, conducting multiple linear regression analysis, conducting hypothesis testing, and calculating the coefficient of determination. The research findings show that Shopee Live, online customer reviews, and video content marketing positively and significantly influence purchasing choices related to Aneka Jersey products. The coefficient of determination (R²) shows that there is a contribution of 32.1% to the variables related to purchasing decisions.
Pengaruh Pengetahuan Kewirausahaan, Self Efficacy dan Dukungan Sosial terhadap Minat Berwirausaha pada Mahasiswa di Kabupaten Jember Rizqy, M. Mahfud; Suharto, Akhmad; Hafidzi, Achmad Hasan
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1287

Abstract

This study aims to evaluate and analyze the influence of entrepreneurial knowledge, self-efficacy, and social support on entrepreneurial interest in students domiciled in Jember Regency. The approach used is quantitative descriptive with saturated sampling technique, involving 400 student respondents. To analyze the relationship between variables, this study uses multiple linear regression method to determine how much influence each independent variable has on the dependent variable. The results of the analysis show that all independent variables have a significant influence on entrepreneurial interest. Entrepreneurial knowledge has a significance value of 0.001 and a t count of 8.574, which is greater than the t table of 1.966. Self-efficacy also shows a significance of 0.001 with a t count of 10.208> t table. Likewise, social support has a significance value of 0.001 and a t count of 4.247> t table. These findings indicate that the three independent variables have a significant positive influence on increasing students' interest in entrepreneurship. This research is expected to provide important contributions in the development of entrepreneurship policies, especially in the academic environment of Jember Regency.
Co-Authors Achmad Taufik Adha, Risky Nur Adhila Dyah Nirmala Adrian Willy Prata Afroh , Ibna Kamilia Fiel Afroh, Ibna Kamilia Fiel Ahmad Izzuddin Ainun Ajizah Alarni, Khalifah Hikmah Ali Wafa Amaliya, Yeni Andaru Setiawan Avicenna Andrea Meita Gustina Anggraheni, Dyah Ajeng Anugrah, Sella Nanda Azhad, M. Naely Bayu Wijayantini, Bayu Berri, Mohammad Miftahul Della Vera Andiny Dinda Puspa Sari Diwan Sakharia Dwi Budi Santoso Ega Afri Wulandari Fera Syah Putri Ferdiansyah, Moch Farhan Feti Fatimah Feti Fatimah Fiel Afroh, Ibna Kamilia Firdaus, Dea Yuniar Fitriya, Elok Halimi, Nafisah Ibna Kamilia Fiel Afroh Ida Ayu Putu Sri Widnyani Indriani, Nisa Ira Puspitadewi S Ira Puspitadewi Samsuryaningrum Izzudin, Ahmad Khoiruzzaki, Kiky Kinanti, Laksita Arum Lia Rachmawati Lutfillah, Vina M. Naely Azhad Maheni Ika Sari Megayani, Nurhayati Melia Feralda Mochamad Tri Aditya Moh. Halim Munawaroh, Mayda Madinatul Natasha, Juwita Nur Nesca Aurelia Nita Herlina Nita Herlina, Nita Norita Citra Yuliarti, Norita Citra Nursaidah Nursaidah Nursaidah Nursaidah, Nursaidah Nursaidah, Nursaidah Nurul Qomariah Paramahadani, Fauzi Paramu , Hadi Pradista, Dyah Alfiani Pramesti, Cindy Pratiwi, Nandika Gema Priatmaja, Cantika Rahmadhantri Puspitadewi, Ira Putri, Ghinadya Canceriani Putri, Risma Nur Ariyana Rahayu, Jekti Rendy Mirwan Aspirandi Retno Endah Supeni Retno Endah Supeni Risky Nur Adha Ritna Wahyu Satriyani Rizqy, M. Mahfud Safa Natasha Aurellya Salehuddin, Salehuddin Samsuryaningrum, Ira Puspitadewi Samsuryaningrum, Samsuryaningrum Sani, Muhammad Mahrus Satoto, Eko Budi Siti Rohma Tilla Siti Rohma Tilla Suharto, Akhmad sulfiana, Icha Tatit Diansari Reskiputri, Tatit Diansari Tiatit Diansari Reskiputri Tilla, Siti Rohma Trias Setyowati Trias Setyowati, Trias Ulfi Zahruna Umamy, Septy Holisa Utami , Elok Sri Vina Lutfillah Wahyu Eko Setianingsih Wahyu Eko Setianingsih Wardatun, Vita Wibowo, Yohanes Gunawan Wibowo, Yohanes Gunawan Widyani, Inneke Putri Wilaga, Brian Ady Winahyu, Pawestri Wulandari, Vina Yuliantika Yoga Fajar Saputra Yohanes Gunawan Wibowo Yuliarti , Norita Citra Yusron Rozzaid Zulkarnaeni, Achmad Syahfrudin