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All Journal Journal of Economics, Business, & Accountancy Ventura Indonesian Journal of Human Nutrition SOCIETAL JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen (JIMMU) JISIP: Jurnal Ilmu Sosial dan Pendidikan AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam Akurasi : Jurnal Studi Akuntansi dan Keuangan International Journal of Business, Economics, and Social Development Natural Sciences Engineering and Technology Journal TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora Asian Journal of Community Services (AJCS) e_Jurnal Ilmiah Riset Akuntansi E-JRM DELIMA: Jurnal Kajian Kebidanan Jurnal Manajemen, Informatika, Rekayasa Perangkat Lunak dan Teknologi Komunikasi Business Innovation Management and Entrepreneurship Journal JPS (Jurnal Perbankan Syariah) Mustard Journal De Ecobusin
Nur Diana
University of Islam Malang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Journal : E-JRM

 1 
Pengaruh Celebrity Endorser dan Customer Experience Terhadap Repurchase Intention Dengan Customer Satisfaction Sebagai Variabel Mediasi Pada Produk Skincare Skintific (Studi Kasus Pengguna Produk Skincare Skintific di Kota Malang) Septiani, Linda; Diana, Nur; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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 Abstract This study aims to determine and analyze the effect of celebrity endorser and customer experience on repurchase intention mediated by customer satisfaction Skintific Skincare Products for consumers of skincare Skintific products in Malang City. The type of research used is quantitative research with the method of distributing questionnaires, using the Malhotra formula because the population of Skintific users is not known with certainly with sample calcultions using non-probability sampling methods with purposive sampling techniques. The sample in this study amounted to 100 respondents and data processing using the Smart-PLS. This study has met the requirements of validity and reliability. The data analysis used in this study is the descriptive statistical method tests, linierity assumption tests,partial least square (PLS): measurement model (outer model), structural model (inner model) and hypothesis testing. The variables used in this study are the dependent variable of repurchase intention, the independent variables are celebrity endorser and customer experience and intervening variable are customer satisfaction. The results of this study indicate that celebrity endorser and customer experience have no significant effect on repurchase intention, celebrity endorsers and customer experience have a significant effect on customer satisfaction. Customer satisfaction can mediate celebrity endorsers and customer experience on repurchase intention  Keywords: Celebrity Endorser, Customer Experience, Repurchase Intention, Customer Satisfaction
Pengaruh Kapabilitas Pemasaran, Digital Marketing Dalam Meningkatkan Kinerja Pemasaran UMKM di Kota Batu Fadhilah, Gita Maulani; Diana, Nur; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to examine the influence of marketing capabilities and digital marketing on the marketing performance of micro, small and medium enterprises (MSMEs) in Batu City, East Java. Data was collected from 55 MSMEs using a structured questionnaire, and structural equation modeling (SEM) was used to test the research hypotheses. The research results show that marketing capability has a significant positive effect on the marketing performance of MSMEs, while digital marketing has no effect on the marketing performance of MSMEs. Furthermore, digital marketing was found not to mediate the relationship between marketing capabilities and MSME marketing performance. These findings have important implications for MSMEs in Batu City and other regions in Indonesia.. Keywords: Marketing Capabilities, Digital Marketing, Marketing Performance 
Pengaruh Green Marketing Dan Social Media Marketing Terhadap Keputusan Pembelian (Survey pada Produk Ramah Lingkungan AQUA di Lingkungan Mahasiswa Fakultas Ekonomi & Bisnis UNISMA Angkatan 2020) Kirana, Denny Candra; Diana, Nur; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the factors influencing the purchase decision of environmentally friendly AQUA products. The focus of this research is on two independent variables: green marketing and social media marketing. This study employs a quantitative research approach with the distribution of questionnaires. The survey includes 94 participants, and the data analysis is conducted through the Smart-PLS software. The study has fulfilled the requirements for both validity and reliability. Data analysis used in this study includes descriptive statistical method tests, linearity tests, partial least square (PLS): Measurement Model (Outer Model), Structural Model (Inner Model), and hypothesis testing. The variables used in this study are Purchase Decision (dependent variable), green marketing, and social media marketing (independent variables). The results of this study conclude that the green marketing variable has a significant influence on purchase decisions, while the social media marketing variable does not have an influence on purchase decisions. Keywords: Purchasing Decision, Green Marketing, Social Media Marketing.
Pengaruh Digital Advertising, Influencer Marketing Dan Product Quality Terhadap Minat Beli Konsumen Di E-Commerce Shopee (Studi Mahasiswa Pengguna Shopee di Negara Thailand dan Indonesia) Putri, Berliana Imandari; Diana, Nur; Efendi, Erfan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research uses purchase intention as the dependent variable to see how the independent variables of digital advertising, influencer marketing and product quality can affect the purchase intention variable in students. The study used a survey method of non-probability sampling and purposive sampling with a sampling technique of judgment sampling, a predetermined sample of 90 with data analysis tests using SPSS ver 25. The results show that the independent variables of digital advertising, influencer marketing and product quality all have a positive and significant effect on the dependent variable of purchase intention. This shows that all independent variables contribute to understanding consumer behavior in the digital era, especially among college students as a potential market segment in the Southeast Asia region. For policy makers and e-commerce industry players, these results can be used as a foundation in designing marketing strategies that are more effective and in accordance with market characteristics in each country. Keywords: Digital Advertising, Influencer Marketing, Product Quality, Purchase Intention
Pengaruh Harga, Kualitas Layanan Dan Lokasi Terhadap Keputusan Pengguna Self-Service Laundry (Studi Kasus Pada Mahasiswa di Kota Malang) Maulida, Rizki Sofa; Diana, Nur; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of price, service quality and location on self-service laundry user decisions. Data was collected using purposive sampling from 95 respondents through a questionnaire with a Likert Scale. Data analysis was carried out using multiple linear regression and hypothesis testing (F and t tests) with the IBM SPSS ver 20 program. The results of this study indicate that simultaneously, the three variables have a positive and significant influence on user decisions (significance 0.000 <0.05). The results of the study explain that each variable price, service quality has a partial and simultaneous effect on user decisions. Keywords: The Effect of Price, Service Quality, Location and User Decisions
Co-Authors Ababil, Ressy Yulia Abdullah Syakur Novianto Ahmad, Zaki Ainun Jariyah Ainun Muthoharoh, Ainun Alfarobi, Abdul Qodir Jailani Anggriani, Lailla Ardhelia, Devi Arista Fauzi Kartika Sari Ashari, Ahmad Aziz Santoso Asriani Asriani, Asriani Audita Nuvriasari Bastomi, Mohamad DEWI DIAH FAKHRIYYAH Dewi, Anastasya Vivian Risna Dwiyani Sudaryanti Dyah Arini Rudiningtyas Eko Handayanto Eko Purnomo Erfan Efendi Fadhilah, Gita Maulani Fadhilla, Yuka Fajar Ari Nugroho Fajic, Selma Hamida, Rahma Nur Hattaradzani, Shafiki Helmi Kurniawan Helmilia Putri, Nur Hermawan, Ismi Istihanah Hidayat, Amelia Putri Eka Nur Hidayati, Irma Hofifah, Nur Imam Syafi'i Irawan, Pristanto Ria Iskandaria, Weyni Jabar, Aryuni Salpiana jamaluddin hos Juliati, Ratih Junaidi Junaidi Kasanah, Nengnis Uswatul Khoiroh, Annis Duwi Rokhmatul Kinaza, Tsibat Vozi Kirana, Denny Candra Komariyah, Rizkiyatul Lestari, Ida Ayu M. Cholid Mawardi Mafaza, Arini Magviroh, Oktavia Maimatul Maslichah, Maslichah Masruroh, Hanik Maulida, Rizki Sofa Maulidiyah, Nailin Nikmatul MF. Arrozi Adhikara Miswanto Miswanto Mubarok Syam, Abdi Ningrum, Wulan Agustin NOVA Nurjana, Nurjanah Prabowo, Hernanda Bagus Prameswari, Gita Anggun Purbawati, Cindy Puspaharisti, Larasati Putri, Berliana Imandari Putri, Diah Utami Qorry Fatona, Arifa R. Shauki, Elvia Rahayu, Fika Putri Rahmawati, Rahmawati Rasendriya, Renata Ucca Regina Rizka Mayang Saputri Ginting, Rizka Mayang Saputri Sabirin, Rizky Sal Sabila, Asa Aisyi Septiani, Linda Sudarmiatin Syafi’i, Imam Thoyibah, Habibatut Umi Nandiroh Utami, Putrilia Dwi Shintya Adi Yekti, Muhammad Yoga Pratita Yulianto, Wahyudi