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All Journal Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Hilirisasi IPTEKS (JHI) Buletin Ilmiah Nagari Membangun Ekonis : Jurnal Ekonomi dan Bisnis Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton JURNAL MANAJEMEN DAN BISNIS INDONESIA JURNAL PEMASARAN KOMPETITIF Jurnal Mantik Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Informatika Ekonomi Bisnis Enrichment : Journal of Management Journal of Economic, Public, and Accounting (JEPA) AMAR (Andalas Management Review) Jurnal Manajemen Stratejik dan Simulasi Bisnis Journal Publicuho Ranah Research : Journal of Multidisciplinary Research and Development
Sari, Dessy Kurnia
Andalas University, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Transportation Veterinary Other

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The Effects of Organizational Inertia and Dynamic Capability on Firm Performance: Business Model Innovation as a Mediating Variable at Small Industry of Rendang in West Sumatera Mira Permata Sari; Donard Games; Dessy Kurnia Sari
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2591

Abstract

This study aims to explore the knowledge management challenges faced by Rendang IKMs in the context of organizational inertia as a barrier and unordinary competencies as antecedents to achieving superior performance in the domestic and global markets. At the same time, know the role of business model innovation in relation to the performance of the IKM business. The research analyzed data from 105 IKM Rendang in West Sumatra and found that despite being in a state of stagnation or inertia, these businesses can still generate profits. However, inertia must still be minimized by innovating. Meanwhile, the unordinary capability (dynamic capability) that dominates rendang entrepreneurs is absorptive capability, indicating that while SMEs have enough knowledge to understand tastes and market conditions, they struggle to transform this knowledge into viable companies. Business model innovation plays a vital role in reducing company stagnation and enhancing dynamic capabilities in implementation. Moreover, it can mitigate the risk of innovation failure, a fear often faced by rendang entrepreneurs, and provide space for converting knowledge into effective strategies and products
PENINGKATAN MOTIVASI BERWIRAUSAHA DAN PERBAIKAN WEBSITE SEBAGAI USAHA MENDORONG KEMAJUAN USAHA BAGI CALON WIRAUSAHAWAN DISABILITAS DI SUMATRA BARAT Dessy Kurnia Sari; Donard Games; Laura Amelia Triani; Wardah Awwalin Ikhsaniah Saldi; Novi Annisa; Giantina Veronika
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 7 No. 4 (2024)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v7i4.717

Abstract

This community service aims to motivate and provide understanding to prospective entrepreneurs and entrepreneurs with disabilities regarding entrepreneurial motivation and marketing skills. The use of digital media such as websites and social media to market products is the main agenda in this activity. The urgency of this activity arises from the need for increased marketing of products by entrepreneurs with disabilities who must be skilled at attracting the interest of potential buyers. This activity involves lecturers and students from the Faculty of Economics and Business Universitas Andalas, website experts and content creators. The training was attended by 25 entrepreneurs and prospective entrepreneurs with disabilities with the aim of increasing their business motivation. It was held in Padang, West Sumatra. The training method is carried out by providing motivation at the start of the activity, followed by focus group discussions to accommodate aspirations regarding their needs and obstacles in market access, practice of making websites and social media. The results obtained are stronger business motivation and improving ability of entrepreneurs with disabilities so that they are able to offer products to a wider market. Entrepreneurs with disability consider this activity fits their needs. The participants ready to make their website and social media to be more marketable. This training shows that digitalization can open up market opportunities for entrepreneurs with disabilities who are equipped with knowledge related to managing websites and social media to attract consumer interest. Entrepreneurs with disabilities need to get support from various parties to achieve sustainable economic independence.
MEMENANGKAN HATI GEN Z: Peran Pemasaran Media Sosial, Branding Politik, dan Citra Kandidat Muda dalam Keberhasilan Pemilu di Sumatra Barat Nadia Edawarma; Dessy Kurnia Sari; Yulia Hendri Yeni
Journal Publicuho Vol. 8 No. 1 (2025): February - April - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i1.636

Abstract

Political elections are influenced by various factors, including social, economic, cultural, and individual preferences that shape voter behaviour. Key elements such as party affiliation, candidate characteristics, policy positions, and socioeconomic status significantly contribute to election outcomes. This study aims to identify the key factors influencing political decisions among Generation Z voters, particularly those supporting Cerint Iraloza in the 2024 Legislative Election in West Sumatra. Using in-depth interviews with 30 Generation Z respondents, the research explores driving factors such as social media marketing, candidate image, political branding, and information-seeking behaviour. The findings reveal that social media influence and trust in the candidate are the primary factors guiding voter decisions. Social media serves as the main platform for Generation Z to access political information, engage in discussions, and form opinions about candidates. This study highlights the role of social media in shaping the candidate’s image and how trust and online engagement are key determinants of political decisions among young voters.
PENGARUH PULL DAN PUSH MOTIVATION TERHADAP REVISIT INTENTION DIMEDIASI OLEH SATISFACTION PADA WISATAWAN PANTAI SIKABAU KABUPATEN PASAMAN BARAT Rika Rahmadina; Eri Besra; Dessy Kurnia Sari
Journal Publicuho Vol. 8 No. 1 (2025): February - April - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i1.640

Abstract

The study aims to examine the effect of pull and push motivation on revisit intention mediated by satisfaction for Sikabau beach tourists in Pasaman Barat Regency. Respondents were selected using a purposive random sampling technique with a total of 200 samples consisting of individuals who had visited Sikabau Beach at least once. The data is obtained by distributing online questionnaires to respondents and analyzed using SmartPLS. The data analysis method uses structural equation modelling with partial least squares (SEM-PLS). The result showed that push motivation has a significant effect on revisit intention, while pull motivation shows an insignificant effect on revisit intention. Pull motivation, push motivation and satisfaction have significant effects on revisit intention. Satisfaction is able to partially mediate the relationship between pull motivation and revisit intention, while push motivation and revisit intention are fully mediated by satisfaction.
STRATEGI INKUBASI BISNISSUATU STARTUP DIGITAL DI SUMATERA BARAT: MODEL PENGEMBANGAN PASABARU Donard Games; Dessy Kurnia Sari
Jurnal Hilirisasi IPTEKS Vol. 1 No. 4.a (2018)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengembangan startup digital telah menjadi suatu hal yang penting untuk dilakukan berupa produk-produk seperti aplikasi, website dan online platform lainnya bisa membantu produk-produk yang dihasilkan oleh usaha mikro dan kecil dan startup untuk bisa dipasarkan dengan cara yang lebih ekonomis dan tepat sasaran. Hanya saja, tidak mudah untuk mengembangkan suatu online platform berbasis di Sumatera Barat yang memiliki karakteristik tertentu dalam ekosistem industri kreatif. Untuk itu dibutuhkan strategi inkubasi yang bukan hanya mendampingi dan melatih tim Pasabaru dari strategi konseptual dan pendampingan dilapangan. Selanjutnya pengembangan aplikasi Pasabaru mengalami beragam situasi menuntut respon dan perubahan segera. Disamping itu juga dituntut agar bisa bertransformasi menuju bisnis digital yang sesungguhnya.
UPAYA MEMBANGUN KEMANDIRIAN EKONOMI PENYANDANG DISABILITAS DI SUMATERA BARAT: SUATU PENDEKATAN PEMASARAN DAN INOVASI PRODUK Donard Games; Dessy Kurnia Sari
Jurnal Hilirisasi IPTEKS Vol. 2 No. 4.a (2019)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v2i4.a.320

Abstract

Kemandirian ekonomi penyandang disabilitas menjadi isu penting dan utama dalam keadilan sosial dan kemanusiaan. Selama ini seringkali penyandang disabilitas terkendala dalam hal adanya kesempatan untuk bisa mengekspresikan diri dan kemampuannya. Untuk itu, dibutuhkan intervensi untuk membantu pemasaran produk mereka. Program pengabdian kepada masyarakat ini berupa menjadi bagian dari solusi dengan menginisiasi pendekatan yang mengintegrasikan pemasaran dan inovasi produk. Tujuan utamanya adalah untuk membuat fondasi yang kuat bagi pemasaran dan inovasi produk penyandang disabilitas di Sumatera Barat. Program ini pada tahap ini berfokus pada produk kerajinan yang dibuat oleh penyandang disabilitas yang tergabung pada Himpunan Wanita Disabilitas Indonesia di Kota Padang dan siswa di YPPLB Padang. Metode pelaksanaan pengabdian kepada masyarakat ini adalah dengan melakukan pelatihan merajut yang telah dilakukan untuk meningkatkan aspek kualitas dan kuantitas produk. Selanjutnya, dilakukan penyuluhan mengenai inovasi produk rajutan yang bisa diimplementasikan oleh penyandang disabilitas. Setelah itu, dilakukan seleksi produk-produk yang bisa ditampilkan pada online platform karajoelok.com yang memang didesain untuk menjadi platform bagi produk-produk penyandang disabilitas. Program ini juga memberikan kesempatan bagi penyandang disabilitas untuk tampil terbuka untuk memasarkan produknya sehingga dikenal dan diterima oleh masyarakat luas. Dengan demikian, diharapkan kemandirian ekonomi penyandang disabilitas bisa mulai mendapatkan jalan untuk arah yang lebih baik terutama di Sumatera Barat.
INKUBASI INDUSTRI MIKRO DAN BADAN USAHA MILIK NAGARI DI NAGARI SUNGAI KAMUYANG Donard Games; Dessy Kurnia Sari
Jurnal Hilirisasi IPTEKS Vol. 4 No. 2 (2021)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v4i2.544

Abstract

Incubation becomes a necessity to improve the performance of micro and small industries. Products from Nagari Sungai Kamuyang have the potential to be further developed. However, there is no incubation process that systematically and provides input in innovation strategies that can improve organizational performance. This activity aims to provide a platform for the industry to improve innovation strategies and organizational performance. In this activity, three small and micro industries become tenants or incubates the rendang business, the jengkol yam cracker business, and the various cake businesses. In addition, incubation was also carried out at Nagari Sungai Kamuyang Enterprises to improve organizational performance through the role of this institution to strengthen micro and small industries in Sungai Kamuyang Nagari. The incubation was carried out by Andalas University Management Study Program lecturers from various disciplines, namely financial management, entrepreneurship, marketing management, and human resource management. The activities obtained are for the economic empowerment of Nagari Sungai Kamu, which requires growing micro and small businesses. This activity is carried out by coaching and mentoring by lecturers directly with three business actors. The result is comprehensive input from various disciplines, and this is sustainable by providing a discussion process (coaching and mentoring). The three micro-businesses that become the incubation tenants have problems in standardization, marketing, product innovation, business strategy, and overall business management. The activities carried out by PSM have attempted to incubate by dividing lecturers with various tenant skills. It is hoped that there will be recommendations and other processes that can evaluate and follow up on these recommendations.
PENERAPAN SOCIAL MEDIA MARKETING DI ERA DIGITAL UNTUK KEMAJUAN UMKM DISABILITAS DI KOTA PADANG Dessy Kurnia Sari; Donard Games; venny darlis; Laura Amelia Triani; muhammad ikhsan syahputra
Jurnal Hilirisasi IPTEKS Vol. 7 No. 1 (2024)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v7i1.717

Abstract

The Digital Age requires novelty in the way of doing business. For business people, increasing knowledge about social media marketing is a must. MSMEs need to be more responsive and aware of how to display products that are attractive to consumers. Thus, this activity aims to improve social media marketing capabilities for MSMEs with disabilities who are constrained by access to information and product socialization to consumers. This social media marketing training was carried out by a team of lecturers at the Faculty of Economics and Business, Universitas Andalas, by involving several content creators in Padang City. The method of implementing the activity involves twenty-five MSME actors with disabilities who are members of Karajoelok.com and special needs students in Padang City. The training includes taking attractive product photos and creating product advertisements on social media. Participants in the activity were accompanied in the process of taking pictures and displaying them on social media. The activity results include improving the ability of people with disabilities who are members of karajoelok.com, a platform for marketing products for disabled MSMEs, how to produce the best photos of their products. After the training, the products of business actors with disabilities can be better known by the community (building awareness) to create economic independence for MSME actors with disabilities, especially those who are partners of karajoelok.com. This activity shows that everyone can make something enjoyable if they are serious about doing it, including MSME actors with disabilities. With the increase in social media marketing capabilities, the digital era does not need to be feared because it opens up opportunities for local products to be more accepted by the market.
The Influence of E-Customer Relationship Management, E-Service Quality, and Online Value Co Creation on Continuance Use Intention Rita Fatmala Sari; Syafrizal Syafrizal; Dessy Kurnia Sari
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 4 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i4.4767

Abstract

The rapid development of digital technology has encouraged the banking sector to innovate in digital services. Wondr is an application launched as part of digital transformation. This application offers various advanced features and challenges in retaining users for continuous usage (continuance use intention). This study aims to analyze the influence of E-Customer Relationship Management (E-CRM), E-Service Quality (E-SERVQUAL), and Online Value Co-Creation on the Continuance Use Intention of Wondr users. This research employs a quantitative method with a Structural Equation Modeling - Partial Least Square (SEM-PLS) approach. Data was collected from 382 respondents who are Wondr users using a probability sampling technique. The results indicate that E-CRM and E-SERVQUAL have a positive and significant impact on Continuance Use Intention. Additionally, Online Value Co-Creation, which includes electronic word-of-mouth (e-WOM) and helping behavior, also contributes positively to users' sustainable intention. The implications of this study provide insights for companies to enhance digital banking strategies to maintain user loyalty for Wondr.
Faktor-faktor yang Memengaruhi Adopsi Mobile Banking pada Generasi Milenial (Survey pada Nasabah BNI Kantor Wilayah 02) Riri Sartivana; Verinita Verinita; Dessy Kurnia Sari
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6262

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi adopsi mobile banking di kalangan generasi milenial, dengan studi kasus pada pengguna aplikasi Wondr oleh Bank Negara Indonesia (BNI) di Kantor Wilayah 02. Model penelitian ini mengadopsi kerangka Technology Acceptance Model (TAM) yang diperluas, dengan variabel utama yaitu Perceived Usefulness, Perceived Ease of Use, Perceived Risk, Personal Innovativeness, Attitude, dan Intention to Use. Pendekatan kuantitatif digunakan melalui penyebaran kuesioner kepada nasabah generasi milenial, dan data dianalisis menggunakan metode Partial Least Squares (PLS). Hasil penelitian menunjukkan bahwa Perceived Usefulness, Perceived Ease of Use, dan Personal Innovativeness berpengaruh positif terhadap Attitude dan Intention to Use, sementara Perceived Risk menunjukkan pengaruh negatif. Temuan ini memberikan implikasi strategis bagi perbankan, khususnya BNI, dalam merancang strategi digital marketing yang lebih adaptif dan responsif terhadap karakteristik milenial.
Co-Authors Alfitman Alfitman Alfitman Alfitman Ayu Nur Aziza Beni Rahmat Danny Hidayat Dian Harja Donard Games Dwi Gusti Adi Ningrum Elsa Felina Effendi, Eri Besra Eri Besra Esa Riawati Sujana Fadhilaturrahmi Fadhilaturrahmi Geza Scortionda Giantina Veronika Habibah Muharmi Habil Fuady Hutria Yosmarisa Irwan Zaini Laura Amelia Triani Laura Amelia Triani M. Fajar Syafrida Martin Sihombing Melda Syovina Mira Permata Sari Muarrif Ardy muhammad ikhsan syahputra Muharmi, Habibah Nadia Edawarma Novi Annisa Rahadian Ray Farandy Rika Rahmadina Riri Sartivana Rita Fatmala Sari Riyandi Aminul Rasyid Roni Andespa Sari Lenggogeni Sintya Diana Zain Syafrizal Syafrizal Tedi Hidayat Tri Tata Wilia Venny Darlis Verinita, Verinita Wardah Awwalin Ikhsaniah Saldi Yudi Fernando Yulia Hendri Yeni Zaky Putra Pratama