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All Journal Media Ekonomi dan Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika SAR (Soedirman Accounting Review): Journal of Accounting and Business International Humanities and Applied Science Journal Primanomics : Jurnal Ekonomi & Bisnis Jurnal AKSI (Akuntansi dan Sistem Informasi) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi JURTEKSI JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) Jurnal Ilmu Manajemen Jurnal Proaksi Value: Jurnal Manajemen dan Akuntansi Ilomata International Journal of Tax and Accounting JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Jurnal Tekinkom (Teknik Informasi dan Komputer) Jurnal Akuntansi dan Keuangan ARSY : Jurnal Aplikasi Riset kepada Masyarakat Jurnal Manajemen Sains dan Organisasi (JMSO) Bisnis Net : Jurnal Ekonomi dan Bisnis Studi Ilmu Manajemen dan Organisasi Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Jurnal Paradigma Akuntansi Prosiding Konferensi Nasional PKM-CSR Reviu Akuntansi, Manajemen, dan Bisnis Studi Akuntansi, Keuangan, dan Manajemen Jurnal Manajemen dan Kewirausahaan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen Riset Inovasi Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Engagement: Jurnal Pengabdian Kepada Masyarakat Jurnal Nusa Manajemen E-JURNAL AKUNTANSI Sinergi : Jurnal Ilmiah Multidisiplin TEKNOSAINS: Jurnal Sains, Teknologi dan Informatika IJEMA
William Widjaja
Pradita University
Religion Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Other

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Pengaruh Kualitas Produk, Harga, dan Niat Beli Terhadap Keputusan Pembelian Kopi Kenangan di Wilayah Jabodetabek Erwinda Azizah Sidik; William Widjaja
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 2 No. 3 (2026): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan industri kopi di Indonesia, khususnya di wilayah Jabodetabek, mendorong persaingan yang semakin kompetitif antar pelaku usaha, termasuk Kopi Kenangan. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga, dan niat beli terhadap keputusan pembelian konsumen. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 248 responden dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial kualitas produk dan harga tidak berpengaruh signifikan terhadap keputusan pembelian (p > 0,05), sedangkan niat beli berpengaruh positif dan signifikan (p < 0,05). Secara simultan, ketiga variabel berpengaruh signifikan dengan nilai koefisien determinasi sebesar 12,5%. Temuan ini diharapkan dapat memberikan kontribusi teoritis dalam pengembangan kajian perilaku konsumen serta menjadi bahan pertimbangan praktis bagi perusahaan dalam merumuskan strategi pemasaran yang lebih efektif.Kata kunci: kualitas produk; harga; niat beli; Kopi Kenangan.Abstract The rapid growth of the coffee industry in Indonesia, particularly in Jabodetabek  area, has intensified competition among businesses, including Kopi Kenangan. This study aims to analyze the influence of product quality, price, and purchase intention on consumers’ purchase decisions. A quantitative approach was employed using a survey method involving 248 respondents, and the data were analyzed through multiple linear regression. The results indicate that partially, product quality and price do not have a significant effect on purchase decisions (p > 0.05), whereas purchase intention has a positive and significant effect (p < 0.05). Simultaneously, all three variables significantly influence purchase decisions, with a coefficient of determination of 12.5%. These findings are expected to contribute theoretically to the development of consumer behavior studies and provide practical insights for companies in formulating more effective marketing strategies.Keywords: product quality; purchase intention; purchase decision; Kopi Kenangan.
Knowledge Hiding in Small Medium Enterprise Owned by Family Business: The Role of Knowledge Complexity, Psychological Ownership and Avoidance Motivation William Widjaja; Devi Rahnjen Wijayadne
Media Ekonomi dan Manajemen Vol 38, No 1 (2023): January 2023
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v38i1.3030

Abstract

This study aims to formulate and answer phenomena related to the competitiveness of family business-based SMEs in the era of disruption from the perspective of knowledge hiding bevahior (KHB), which is influenced by knowledge complexity (KC), psychological ownership (PO) and moderated by avoidance motivation. This research is a survey research type with a quantitative approach. The analytical technique used is SEM-PLS with the help of analysis tools using SMART-PLS 3.0. In addition, simple slope analysis is used to see the moderating role of avoidance motivation in moderating the effect of psychological ownership on knowledge hiding. Respondents in this study were 187-line managers from 78 SMEs. The sampling technique used was non-probability sampling with a saturated sampling method. The results showed that all hypotheses were accepted, which means that psychological ownership has a positive and significant effect on knowledge sharing, and avoidance motivation can moderate psychological ownership on knowledge sharing. This study contributes to examine the source and effect KHB, thereby providing a method for SMEs, particularly in Indonesia, to effectively reduce KHB. This study also finds AM as a moderating variable that modulates the effect of KC on KH, whereas this was rarely explored in earlier study.
Structural Transformation in the Indonesian Economy: Why does 'Financial Development' Matter? Muana Nanga; William Widjaja
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 19 No 2 (2024): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v19i2.2024.pp213-222

Abstract

This study offers a comprehensive examination of Indonesia's process of changing its economic structure from 2000 to 2020. Structural transformation, characterized by changes in the distribution of jobs among different sectors, is crucial for fostering economic growth. It emphasizes phenomena such as the decrease in agricultural GDP shares, rural-urban migration and shifts in economic sectors, which resemble the patterns observed in emerging countries. Nevertheless, the rate of employment transformation is comparatively slower than the fluctuations in GDP, suggesting a more gradual and protracted process of structural change. The analysis focuses on obstacles to transformation, such as insufficient personnel and digital infrastructure. The study examines the relationships between structural transformation and economic indicators in the provinces of Indonesia from 2011 to 2022, utilizing panel data regression models. The findings indicate strong correlations between economic development, human capital, financial development, digital technology, and structural transformation. The study highlights the significance of tackling these elements to accelerate transformation. The policy implications of this proposal suggest that Indonesia should prioritize economic and digital growth, improve human capital, and strengthen the financial sector. This will lead to a more rapid and comprehensive structural transformation in the country.
Studi Empiris Terkait Loyalitas Pelanggan pada Bisnis Coffee Shop Vanessa Wijaya; William Widjaja
Reviu Akuntansi, Manajemen, dan Bisnis Vol 4 No 1 (2024): Juni
Publisher : Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v4i1.2998

Abstract

Purpose: The rapid growth of coffee outlets in Indonesia has increased competition in this industry, thus encouraging each coffee outlet to continue to innovate with superior products that differentiate it from competitors. This research aims to analyze the influence of brand equity on customer loyalty at Kopi Nako outlets, by considering the role of purchasing intention variables and purchasing decisions as intervening variables. Research Methodology: The research method used is ex-post facto with a quantitative approach. The sampling technique used is non-probability sampling with a purposive sampling method based on the population. Data was collected through questionnaires given to 104 respondents, who were consumers of Kopi Nako or had interacted directly with the Kopi Nako brand. Results: The findings of this research reveal that there is a positive and significant influence between brand equity on customer loyalty through purchase intentions and purchase decisions. Limitation: 1. The number of respondents is only limited to 104 respondents, researchers believe that involving a larger number of respondents can increase the level of accuracy and representation of research results. 2. The research variables that are the focus of this research are limited to brand equity, purchase intention, purchase decision, and customer loyalty. There are various other factors that might influence customer loyalty in the context of Kopi Nako, such as customer satisfaction, word-of-mouth (WOM), and marketing mix. Contribution: The achievements of this research can contribute to the understanding of marketing theory, especially in the context of the relationship between brand equity, purchase intention, purchase decisions, and customer loyalty. Apart from that, marketing practitioners, especially those in the coffee industry such as Kopi Nako, can use these findings to develop more effective marketing strategies.
Pengaruh Brand Image dan Brand Trust terhadap Brand Loyalty melalui Customer Satisfaction sebagai Variabel Intervening Nike Gabriel Alexander; William Widjaja
Reviu Akuntansi, Manajemen, dan Bisnis Vol 4 No 1 (2024): Juni
Publisher : Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v4i1.3024

Abstract

Purpose: This research is designed to investigate the impact of brand image, brand trust, and customer satisfaction as mediating variables on brand loyalty, specifically towards Nike in Jakarta and Tangerang. Research Methodology: The study employs a quantitative methodology, with data analysis conducted using SMARTPLS version 4. Sampling was achieved through Simple Random Sampling methods. Results: The results indicate that while brand image has a significant effect on brand loyalty, it does not significantly impact customer satisfaction. On the other hand, brand trust shows a substantial contribution to both brand loyalty and customer satisfaction. Additionally, customer satisfaction is established as having a significant influence on brand loyalty. In terms of the effect of brand image on brand loyalty, customer satisfaction is not a mediating factor. However, in the dynamics between brand trust and brand loyalty, customer satisfaction emerges as a key mediating factor. Limitation: The research was only conducted on 100 respondents, so the existing data does not yet cover the population of Nike consumers in Indonesia. Apart from that, the scope of the research is only as far as Jabodetabek and several other cities so that areas other than Jabodetabek have not received accurate data representation. Contribution: From the results of the research examined, the author wants to make a contribution to Nike as a research object: Nike must look for model innovation to get a unique model in the eyes of consumers. Nike must make their shoes trustworthy to consumers. Nike must be able to provide satisfaction to consumers when shopping for Nike shoes. Nike must be able to provide the right satisfaction so that their shoes are always worn by consumers.
E-Commerce Tax Integration and Marketplace Seller Compliance: The Roles of Literacy and Trust Michael Michael; William Widjaja; Prita Karina Diandra
Jurnal Akuntansi dan Keuangan Vol. 14 No. 2 (2026): Jurnal Akuntansi dan Keuangan: September 2026
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jak.v14i2.27112

Abstract

This study examines how e-commerce tax system integration influences tax compliance among indonesian marketplace sellers by testing digital tax literacy as a mediator and trust in the digital tax system as a moderator. Data were collected through a quantitative survey of 166 active sellers on Shopee, Tokopedia, TikTok Shop, and Lazada using purposive sampling and analysed with Partial Least Squares Structural Equation Modeling in SmartPLS. The results show that e-commerce tax system integration positively affects digital tax literacy (β = 0.442, p < 0.001) and tax compliance (β = 0.171, p = 0.005). Digital tax literacy positively affects tax compliance (β = 0.231, p = 0.002) and partially mediates the relationship between system integration and compliance (β = 0.102, p = 0.005). Trust significantly moderates this relationship, but its negative interaction effect (β = −0.225, p < 0.001) indicates that higher trust reduces the marginal influence of system integration. Theoretically, the findings connect TAM and TPB by demonstrating that technological integration improves compliance through capability development, while trust operates as a boundary condition. Practically, tax authorities and marketplace operators should combine system integration with targeted digital tax education, transparent data governance, and accessible user support.
Firm Performance: A Panel Study on the Indonesian Food and Beverage Industry Michael Michael; William Widjaja; Febryanti Simon
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 6 No 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4888

Abstract

Purpose: This study aims to examine how human capital efficiency, structural capital, and capital employed affect the business performance of companies in Indonesia’s food and beverage sector. Methodology/approach: The research was conducted using secondary data collected from the financial statements of food and beverage companies listed on the Indonesia Stock Exchange for the years 2018-2022. The data analysis was carried out using panel data regression and hypothesis testing with EViews software version 12. Results and Findings: The results show that both human capital efficiency and structural capital have a significant impact on business performance. However, capital employed efficiency does not have a significant effect. Human and structural capital are found to contribute positively to innovation, productivity, and competitive advantage. Conclusions: This study shows that the efficiency of human resources has a positive effect on the performance of companies in the Indonesian food and beverage industry, while the efficiency of capital use is not significant, so it is important for companies and the government to focus on developing human resources, innovation, and more optimal capital management. Limitations: The study is limited to publicly listed food and beverage companies in Indonesia and relies solely on financial data, without incorporating qualitative or industry-specific operational factors. Contribution: This study makes a significant contribution to the field of strategic management and intellectual capital by providing empirical evidence that both human and structural capital are vital to business performance. It offers practical insights for company managers, policymakers, and researchers interested in enhancing firm value through human capital investment and capital efficiency.
Improving E-Sport Player Loyalty: An Overview of the Game Industry in JABOTABEK, Indonesia William Widjaja; Andika Samudra; Chairuddin; Adryan Rachman; Meilisa Alvita
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.21176

Abstract

Research Aim: This study investigates the impact of experiential values ​​and promotional activities on player satisfaction, which affects player loyalty in the e-sports industry in the Jabodetabek area. Approach: This study uses the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach to test the proposed hypotheses and achieve the research objectives. Questionnaires were distributed to 100 respondents who identified as e-sports players in the Jabodetabek area. Research Findings: This study found that experiential values ​​have a positive and significant effect on player satisfaction in the e-sports industry in the Jabodetabek area. However, promotional activities do not significantly affect e-sports player satisfaction. This means that esports companies' promotional efforts may not significantly impact player satisfaction. Theoretical Contribution: This finding suggests that the theory of satisfaction on loyalty also applies to the Jabodetabek esports industry. Practical Implications: This study has significant practical implications for e-sports companies looking to enhance the value of the player experience by increasing the complexity of their games' features. Research Limitations: This study is limited to the Jabodetabek area and may not reflect the same conditions in other areas.
Co-Authors Adryan Rachman Alexander, Gabriel Alia Cahya Amala Andika Samudra Andre Wijaya Ariani, Yovita Audrianne Caitlyn Beng Chairuddin Chryzanta Farrelyn Halim Devi Rahnjen Wijayadne Erwinda Azizah Sidik Febryanti Simon Franziska Maria Renz Gabriel Alexander Gabriel Alexander Gebi Herry Gita Pundarika Putri Wijaya Glori, Natallia Handri Santoso Handri Santoso Hastuti Naibaho Henry Herlin Tundjung Setijaningsih Johanes Terang Kita Perangin Angin Joseph Evan Prabadhi Kayla Anugerah Christianty Labiro Labiro, Kayla Anugerah Christianty Laras Radheya Tri Indriyani Lin, Felishia Janice Luyanny Luyanny Marcelino Aria Putra Marco Ashadi Meilisa Alvita Meliana Angelia Michael Michael Michael Michael Michael Michael Michael Michael Michael Muana Nanga Natallia Glori Ninuk Yasmarini Prita Karina Diandra Regina Angelika Septi Rahayu Robert Sabil Sabil Sherensia Putri Angeliani Sihombing, Geraldy Pesakhim Simon, Febryanti Theresia Herlina Rochadiani Theresia Herlina Rochadiani Ulfah Dzakiyah Nisrina Ariqoh Vanessa Wijaya Verina Cornellia Wijaya, Jane Mac Kenzie WIJAYA, VANESSA Youzy Natasya Yovita Ariana Yudhea Vanestius Yudhi Widya Arthana Rustam