Article Per Year (5 Year)
p-Index From 2020 - 2025
1.607
P-Index
This Author published in this journals
All Journal JURNAL SAINS PERTANIAN EQUATOR Jurnal Ilmu Administrasi Bisnis Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Musamus Journal of Architecture Jurnal Adijaya Multidisiplin Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Triwikrama: Jurnal Ilmu Sosial Dharma Acariya Nusantara: Jurnal Pendidikan, Bahasa dan Budaya aktivisme: Jurnal Ilmu Pendidikan, Politik dan Sosial Indonesia Jurnal Manajemen Bisnis Digital Terkini Journal of Midwifery and Health Science of Sultan Agung
Dina Lestari
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Dampak Lingkungan Bisnis terhadap Keberlangsungan Usaha Dimsum di Kota Medan Ondo Apostel Purba; Gracia Octaviani Hutagalung; Dina Lestari; Akhlan Naufan Asri; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 4 (2025): Oktober : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i4.876

Abstract

This study examines the relationship between business environment dynamics and the sustainability of microenterprises in the culinary sector, focusing on a case study of dim sum businesses in Medan City. The business environment is conceptualized as a set of external factors, including competitive intensity, local economic conditions, regulations, shifts in consumer preferences, and the strategic role of business location. A qualitative approach was employed using a case study method, with data collected through semi-structured interviews and participant observation of operational activities. The findings indicate that high levels of competition, particularly from new entrants offering lower prices, directly influence the survival strategies of business owners. Adaptive adjustments were implemented through menu innovation, product quality maintenance, and strengthening relationships with loyal customers. Furthermore, the presence of educational institutions and socio-economic activities around business locations supports demand stability, especially from student segments. Strategic physical location enhances both visibility and accessibility but simultaneously intensifies competition. Conceptually, this study highlights that the sustainability of small-scale culinary enterprises is determined not only by internal management capacity but also by the ability to interpret, anticipate, and respond to external dynamics. Consequently, continuous adaptive strategies, product differentiation, and consumer network strengthening are essential prerequisites for culinary micro and small enterprises to maintain competitiveness in a highly competitive market.
Co-Authors Akhlan Naufan Asri Aliya Larassati Indraputri Alya Fatma Hadi Atika Zahria Arisanti Ciek Julyati Hisyam Dhesta Adhellya Santika Dionisius Sihombing Endang Susilowati Fadli Agus Triansyah Fatimah Az-Zahra Ginola Muhammad Safier Gracia Octaviani Hutagalung Hilyatussholehah Hilyatussholehah Mariaty Ibrahim Mayang Puti Seruni Monica Mutiara Nazarani Muchlis Alahudin, Muchlis Nadiya Salsabila Natalia Magdalena Nababan Natasya Alvionita Ona Rangratu Ondo Apostel Purba Puspita Sari Ridho Syafiq Risma Ayu Anjali Pratama Setia Budi Silviana Dwi Anggraeni Siti Hadijah Yosi Valentina Simorangkir Yuni Antika