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Dampak Lingkungan Bisnis terhadap Keberlangsungan Usaha Dimsum di Kota Medan Ondo Apostel Purba; Gracia Octaviani Hutagalung; Dina Lestari; Akhlan Naufan Asri; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 4 (2025): Oktober : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i4.876

Abstract

This study examines the relationship between business environment dynamics and the sustainability of microenterprises in the culinary sector, focusing on a case study of dim sum businesses in Medan City. The business environment is conceptualized as a set of external factors, including competitive intensity, local economic conditions, regulations, shifts in consumer preferences, and the strategic role of business location. A qualitative approach was employed using a case study method, with data collected through semi-structured interviews and participant observation of operational activities. The findings indicate that high levels of competition, particularly from new entrants offering lower prices, directly influence the survival strategies of business owners. Adaptive adjustments were implemented through menu innovation, product quality maintenance, and strengthening relationships with loyal customers. Furthermore, the presence of educational institutions and socio-economic activities around business locations supports demand stability, especially from student segments. Strategic physical location enhances both visibility and accessibility but simultaneously intensifies competition. Conceptually, this study highlights that the sustainability of small-scale culinary enterprises is determined not only by internal management capacity but also by the ability to interpret, anticipate, and respond to external dynamics. Consequently, continuous adaptive strategies, product differentiation, and consumer network strengthening are essential prerequisites for culinary micro and small enterprises to maintain competitiveness in a highly competitive market.
Analisis Pengaruh Nilai Perilaku dan Kepribadian terhadap Motivasi Kinerja Mitra Driver Gojek di Kota Medan Emi Angelina Sinambela; Dina Lestari; Salsa Zuhriana Nasution; Yohana Dwi Simaremare; Lokot Muda Harahap
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 4 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i4.3652

Abstract

This study aims to analyze the influence of behavioral values and personality on the performance motivation of Gojek partner drivers in Medan City. The growth of application-based transportation services requires driver performance that is shaped not only by external organizational factors but also by internal characteristics inherent to each individual. Using a descriptive qualitative approach through a literature-based review, this study examines how behavioral values such as honesty, discipline, responsibility, and work ethics strengthen drivers’ commitment and consistency in delivering services. Furthermore, personality traits including emotional stability, perseverance, friendliness, and adaptability are found to significantly contribute to drivers’ ability to manage work pressure and maintain high-quality interactions with customers. The analysis reveals that strong behavioral values foster intrinsic motivation that enhances job performance, while positive work behavior and stable personality traits reinforce extrinsic motivation through customer satisfaction and improved ratings. Overall, behavioral values, work behavior, and personality are interrelated and collectively shape the performance motivation of partner drivers. These findings highlight the importance of character development, behavioral training, and personal competency enhancement to sustainably improve the quality of application-based transportation services.
Analisis Yuridis Terhadap Penjualan Agunan Akibat Hukum Wanprestasi Debitur Dalam Pelaksanaan Perjanjian Kredit Pada PT. Bank Rakyat Indonesia (Persero) Gatot Subroto Medan (Studi Putusan Nomor: 87/Pdt.G.S/2024/PN Mdn) Dina Lestari
Jurnal Hukum dan Kemasyarakatan Al-Hikmah Vol 6, No 4 (2025): Edisi Desember 2025
Publisher : universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jhah.v6i4.12764

Abstract