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All Journal KAPAL Jurnal Ilmu Pengetahuan dan Teknologi Kelautan Jurnal Akuntansi dan Ekonomika ELSE (Elementary School Education Journal) : Jurnal Pendidikan dan Pembelajaran Sekolah Dasar SENTRALISASI JURNAL PENGABDIAN KEPADA MASYARAKAT Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Jurnal Ekonomi dan Bisnis Dharma Andalas BALANCE: Economic, Business, Management and Accounting Journal Balance Vocation Accounting Journal Management Studies and Entrepreneurship Journal (MSEJ) BASKARA: Journal of Business and Entrepreneurship Among : Jurnal Pengabdian Masyarakat Humanism : Jurnal Pengabdian Masyarakat Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Improvement: Jurnal Manajemen dan Bisnis Jurnal Manajemen Perbankan Keuangan Nitro JRAP (Jurnal Riset Akuntansi dan Perpajakan) Jurnal Kabar Masyarakat Jurnal Penelitian dan Pengabdian Masyarakat Journal of Culture Accounting and Auditing ADM : Jurnal Abdi Dosen dan Mahasiswa Gotong Royong Jurnal Ilmu Manajemen Jurnal Pengabdian Kepada Masyarakat Indonesia Proceeding UMSurabaya International Conference on Economics, Management, Business, and Accounting
Oktaviani, Marista
Univeristas Muhammadiyah Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : sentralisasi

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Strategic Management of MSMEs: Market Orientation, Learning Orientation, and Business Performance, Mediated by Technology Orientation Zeni Rusmawati; Marista Oktaviani; Alfia Rohmatus Solehah
SENTRALISASI Vol. 15 No. 3 (2026): September
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v15i3.5821

Abstract

This study aims to analyst the influence of market orientation and learning orientation on business performance, with technology orientation serving as a mediating variable. Technology orientation is vital for SMEs to adapt to technological advancements and maintain competitiveness. Data collection was conducted via questionnaires distributed to MSMEs supported by LAZISMU East Java, and the data were processed using SmartPLS with PLS-SEM analysis. The results indicate that market orientation and learning orientation directly influence both technology orientation and business performance. Furthermore, technology orientation mediates the impact of market orientation and learning orientation on business performance. Integrating market orientation, learning orientation, and technology orientation results in MSMEs that are not only capable of responding to market needs but are also adaptive, innovative, and highly competitive. Consequently, a development strategy combining market-based and learning-based approaches is expected to foster sustainable business growth and strengthen MSME resilience in the face of increasingly complex business environment dynamics.
The Mediating Role of Learning Orientation on the Effect of Customer and Competitor Orientation on MSME Business Performance Zeni Rusmawati; Marista Oktaviani; Alfia Rohmatus Solehah
SENTRALISASI Vol. 14 No. 2 (2025): May
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v14i2.4412

Abstract

The purpose of this study was to determine the effect of competitor orientation and customer orientation on business performance mediated by learning orientation. Learning orientation is taken as a mediating variable, because MSMEs must continue to learn and learn, so that they are able to have a competitive advantage. Muhammadiyah's role in supporting this is through the LAZISMU institution, namely through the MSME empowerment program. The MSME empowerment program, in addition to distributing funds, also provides coaching and learning for MSME actors so that they can run their businesses well. This study uses a quantitative approach, by distributing research questionnaires to MSME actors fostered by LAZISMU. There are 53 respondent data processed using SmartPLS. This study uses PLS-SEM analysis with the results of the direct influence between customer orientation on learning orientation and business performance showing positive and significant results, as well as the influence of competitor orientation on business performance. However, competitor orientation on customer orientation does not show a direct influence. The results of the mediation test, the influence of customer and competitor orientation on business performance can be mediated by learning orientation. This shows that learning orientation improves the organization's ability to translate market insights into strategies and innovations that improve business performance. In other words, only MSMEs that are able to internalize customer information and use it as a basis for continuous learning will be able to consistently create business value.
Co-Authors Adhar Putra Setiawan Alamin, Muhammad Salman Bintang Rahmat Alfia Rohmatus Solehah Anna Marina Bahira Luthfiyah Mumtaz Betty Ariani Dedy Surahman Dicky Hikam Didin Fatihudin Eka Fitriatul Afifah Fayyadh, Alwan Febriani Nur Azizah Fen, Fam Soo Firman Abdullah, Hafiz Firmansyah, Hafiz Halimatus Sa’diyah Halimatus Sa’diyah Halimatus, Sa’diyah Haq, Muhammad Amirul Hariyanti, Tining Haryanti, Tining Inge Maretta Ivana, Elmira Maretta, Inge Mar’uf Sya’ban Mauliddah, Nurullaili Muhamad Amirul Haq Muhamad Sohibul Karib Muhammad Hanifuddin Hakim Nurullaili Mauliddah Nurullaili Mauliddah Prasasti, Karari Budi Rembo Prasetya Rieska Maharani, Rieska Riko Bagus Prakoso Rizky Chandra Ariesta Roosmawarni, Anita Rosmaniar, Asyidatur Rosyidin Sulthoni Ramadhan Samsul Hadi Sa’diyah, Halimatus Sentot Imam Wahjono Shofiyah Nur Aini Sulton Dedi Wijaya Surahman, Dedy Tining Tyasha Ayu Melynda Sari Vellati, Dhalia Zeni Rusmawati