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All Journal Jurnal Pariwisata Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Journal of Socioeconomics and Development Jurnal Sinergitas PkM & CSR Jurnal Sosial Humaniora YUME : Journal of Management Tourism Scientific Journal Journal of Sustainable Tourism and Entrepreneurship Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat East Asian Journal of Multidisciplinary Research (EAJMR) Toba: Journal of Tourism, Hospitality, and Destination Jurnal Pengabdian Mandiri International Journal of Applied Sciences in Tourism and Events JPNM : Jurnal Pustaka Nusantara Multidisiplin APPA : Jurnal Pengabdian Kepada Masyarakat Masyarakat Pariwisata: Journal of Community Services in Tourism Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Jurnal Bisnis Digital dan Enterpreneur (BISENTER) Tamasya Eduturisma Journal of Social Science Bogor Hospitality Journal
Dina Mayasari Soeswoyo, Dina Mayasari
Sekolah Tinggi Pariwisata Bogor
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Analisis Strategi Pemasaran Digital untuk Meningkatkan Daya Saing UMKM AiTha Collection Mantiri, Anneke Febrina; Arjuno, Satya; Azzahra, Shafa Nabilah; Affianti, Maritza Fadhila; Soeswoyo, Dina Mayasari
Jurnal Bisnis Digital dan Enterpreneur (BISENTER) Vol. 4 No. 1 (2026): Jurnal Bisnis Digital dan Enterpreneur
Publisher : STMIK Amika Soppeng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70247/bisenter.v4i1.248

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital yang diterapkan oleh UMKM AiTha Collection dalam upaya meningkatkan daya saing usaha di era digital. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara dengan pemilik usaha, observasi aktivitas pemasaran digital, serta dokumentasi pendukung. Hasil penelitian menunjukkan bahwa AiTha Collection memanfaatkan media sosial seperti Instagram, WhatsApp, dan TikTok sebagai sarana utama promosi produk aksesori kriya berbahan kawat tembaga. Penerapan pemasaran digital memberikan dampak positif terhadap peningkatan visibilitas produk, perluasan jangkauan pasar, serta peningkatan penjualan dan kepercayaan konsumen. Namun, penelitian ini juga menemukan adanya kendala berupa keterbatasan waktu, kemampuan pengelolaan konten, serta persaingan yang ketat di platform digital. Secara keseluruhan, pemasaran digital terbukti menjadi strategi yang efektif bagi UMKM dalam meningkatkan daya saing, apabila dikelola secara konsisten dan berkelanjutan sesuai dengan karakteristik usaha.
Melemahnya Citra Merek Global Akibat Fenomena Cancel Culture: Studi pada Starbucks di Rest Area Bogor Diah Renata Anggraeni; Dina Mayasari Soeswoyo; Anastasya Cecillia De Venus
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 2 (2026): May 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i2.7709

Abstract

The phenomenon of cancel culture, which has rapidly evolved through social media, has significantly reshaped global consumer behavior, including within the food and beverage industry integrated into the tourism sector. In the context of international social and political conflicts, consumers no longer base their decisions solely on product quality and brand reputation, but also consider moral values, corporate ethics, and digitally constructed public perceptions. This study aims to analyze the influence of brand image on consumer purchase decisions at Starbucks located in the KM45 Ciawi Rest Area following the emergence of global boycott issues. A quantitative approach was employed using a survey method involving 150 respondents selected through accidental sampling. Data were collected through a modified four-point Likert-scale questionnaire and analyzed using validity testing, reliability testing, classical assumption tests, and simple linear regression with SPSS version 26. The findings indicate that brand image has a positive and statistically significant effect on purchase decisions. However, the results also reveal that within the context of cancel culture, the influence of global brand image, while present, is no longer a dominant determinant of consumer purchase decisions in tourism-related areas. The study highlights the importance of adaptive, socially responsive, and value-based branding strategies to ensure the sustainability of food and beverage businesses within the tourism industry.
ANALISIS PENGARUH INDUSTRI PERHOTELAN DAN RESTORAN KOTA BOGOR TERHADAP PENDAPATAN ASLI DAERAH 2007-2016 Sekti Rahardjo; Dina Mayasari Soeswoyo
Eduturisma Vol 2 No 1 (2017): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This study aims to determine the influence of the hospitality industry and restaurants Bogor City against Local Revenue (PAD). Research method using quantitative approach with multiple linear regression analysis backward method. Technique of collecting data by observation, interview, documentation and literature study. The research subjects are the Regional Revenue Service and the Bogor City Tourism Office with the object of Tax Hotel and Restaurant Tax Data and the Bogor City PAD data. The result of this research is restaurant industry of Bogor City with its restaurant tax by partially positive and significant influence to PAD. Hotel industry through tax contribution does not affect the PAD of Bogor City, but simultaneously the hospitality industry and restaurants Bogor Citypositively and significantly affect the PAD Bogor City.
PENGEMBANGAN PARIWISATA MENUJU INDONESIA EMAS 2045 DAN PERAN PRINSIP AUGUSTE COMTE Dina Mayasari Soeswoyo
Bogor Hospitality Journal Vol 8 No 1 (2024): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i1.115

Abstract

The development of Indonesian tourism formally began when there was a determination of tourism as an independent science, which then developed until it was finally able to become the leading of sector. However, this development is still not optimal, so a vision and mission for future tourism development is created which is summarized in the book of Indonesia Emas 2045. The purpose of this study is to describe the principle role of the great philosopher Auguste Comte in the development of Indonesian tourism. This research is a library study from various previous scientific papers, books, performance reports and notes, which are analyzed qualitatively. The results of this study describe the role of Auguste Comte's principles in the development of Indonesian tourism from the perspective of ontology, epistemology and axiology. Keywords: Auguste Comte; Tourism development; Indonesia Emas; Tourism phylosophy
Analysis of Room Facilities Impact on Guest Satisfaction: A Key Competitive Advantage for Hotels Amid Economic Globalization : Analysis of Room Facilities Impact on Guest Satisfaction: A Key Competitive Advantage for Hotels Amid Economic Globalization Dina Mayasari Soeswoyo; Robiana; Sekti Rahardjo
Bogor Hospitality Journal Vol 8 No 2 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i2.135

Abstract

In the context of economic globalization, intense competition in Indonesia's hospitality sector compels local companies to understand customer behavior. This research emphasizes the crucial role of room facilities in shaping guest satisfaction, a key factor in maintaining and enhancing competitiveness. A quantitative research method employing surveys, Likert scales, and statistical analysis was used to identify the influence of room facility quality at Hotel Soliga on guest satisfaction. Results indicate that the majority of respondents provided positive assessments of room facilities. Hypothesis testing suggests a positive and significant impact of room facilities into guest satisfaction, although the explained variance in guest satisfaction attributed to these variables is relatively low. In conclusion, room facilities have a tangible influence, and hotel management is advised to consider improvements to enhance guest satisfaction, potentially contributing to the hotel's reputation and sustainability.
INTEGRASI KEARIFAN LOKAL DAN TRANSFORMASI DIGITAL SEBAGAI STRATEGI BERKELANJUTAN DALAM PENGEMBANGAN DESA WISATA CIMANDE Riani Ishak; Julia Ratnawulan Skawanti; Dina Mayasari Soeswoyo
Jurnal Sinergitas PKM & CSR Vol. 9 No. 1 (2024): October
Publisher : Universitas Pelita Harapan

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Abstract

Desa Cimande merupakan salah satu desa wisata dengan potensi budaya dan sumber daya alam yang kaya, namun menghadapi kendala dalam pengembangan produk wisata dan pemberdayaan masyarakat lokal. Program ini bertujuan untuk meningkatkan kapasitas kelompok sadar wisata (Pokdarwis) dan pelaku UMKM melalui pelatihan kewirausahaan, inovasi produk, pengemasan, pemasaran digital, serta pengurusan sertifikasi usaha. Dengan pendekatan berbasis partisipasi masyarakat, kegiatan ini melibatkan sosialisasi, workshop, dan pendampingan intensif selama 3 bulan. Hasil dari kegiatan pengabdian ini menunjukkan peningkatan dalam pengetahuan dan keterampilan peserta. Produk inovasi berbasis lokal seperti Jelibu (jeli lidah buaya), Kopi Biji Salak dan Kurma Salak berhasil diciptakan dengan pengemasan modern yang menarik. Selain itu, empat produk unggulan Desa Cimande yaitu balapulang, wajit ketan, kue ali dan kembung goyang yang merupakan oleh-oleh Khas Desa Wisata Cimande telah mendapatkan sertifikasi P-IRT. Tentunya dengan P-IRT ini akan memberikan kepercayaan lebih kepada konsumen untuk membeli produk Desa Cimande. Peserta juga berhasil meningkatkan keterampilan pemasaran digital melalui platform e-commerce seperti Tik Tok dan website. Program ini menciptakan dampak berkelanjutan dengan mendukung peningkatan daya saing pariwisata berbasis kearifan lokal, melestarikan budaya, dan mendorong pertumbuhan ekonomi masyarakat. Keberhasilan ini menunjukkan pentingnya kolaborasi antara masyarakat, pemerintah, dan lembaga non-pemerintah dalam mengatasi tantangan pengembangan desa wisata.
Co-Authors Aditya Sugih Setiawan Affianti, Maritza Fadhila Anastasya Cecillia De Venus Ardila Wulandari Arjuno, Satya Azzahra, Shafa Nabilah Azzihcra, Resky Metha Bernadetha Westin Mertha Rahayu Budiman, Surya Fadjar Chikita Alamanda Arafa Choiri Amalia Damas Aryo Anggoro David Tumbelaka Desti Nurmawanti Dhanik Puspitasari Diah Renata Anggraeni Dimas Aryo Baskoro Fadhil Tsaqib Maulana Ginting, Gina Febriani Hanna Putri Wandasari Hera Oktadiana, Hera Himawan Brahmantyo Ishak, Riani Ivan Christopher Jajang Gunawijaya, Jajang Jasmine Nashwa Mutiara Seno Jeffry Sudirja Khansa Raquel Camus Liliana Dewi Liliana Dewi Logenie Salwas Sabina Made Handijaya Dewantara Maidar Simanihuruk Mantiri, Anneke Febrina Mega Jayanti Sutisna Mellia Jeneetica Mohamad Afendi Muhammad Afendi Muhammad Rafif Irhansa Niken Dwi Astuti Nita Anggraeni Nurbaeti Nurbaeti Putu Swasti Asaparini Putu Swasti Asparini Putu Swasti Asparini Syahrijati Rahmat Ingkadijaya Reagan Brian Resky Metha Azzihcra Riani Ishak Robiana Safira Nurhaliza Sekti Rahardjo Sekti Rahardjo Sundring Pantja Djati Vera Aulia Rachmawati Wandasari, Hanna Putri Wildan Rizky Rahadian Willy Arafah Willy Arafah, Willy Wulandari, Ardila Yuviani Kusumawardhani