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Maylanny Christin
Universitas Telkom
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Journal : PRofesi Humas

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Image of sport tourism Kiara Artha Park Bandung Hidayat, Dasrun; Gustini, Leili Kurnia; Christin, Maylanny; Nur’aeni, Nur’aeni; Taufik, Reza Rizkina
PRofesi Humas Vol 7, No 2 (2023): February 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i2.41903

Abstract

Background: Sports tourism is a new approach to growing public interest in sports. Sports tourism is expected to foster interest in sports and build an image of sport tourism as a dual force that can help economic growth. Purpose: The research was conducted at Kiara Artha Park, one of the sports tourism sites in Bandung. The aim is to analyze the stages of forming the image of Kiara Artha sports tourism. Methods: Using a qualitative and phenomenology approach, involving 11 informants: Kiara Artha Park managers, tenants, and visitors. Results: The study results explain that the image built in Kiara Arta Park is a place of recreation with the concept of healthy living. The stages of building the image of Kiara Artha Park begin with the commitment of the management to prepare facilities in the form of green open land designed as a recreational park and exercise. They are also conducting socialization in conventional media, building sports community support, and managing community participation of social media users. Conclusion: The image of Kiara Artha Park as a tourist sport place is built through public awareness as users need a place to exercise and recreation. The two combined concepts encourage interest in maintaining a healthy life. Thus, the type of image formed is a user image or image built by consumers based on personal needs related to personality, lifestyle, and social status. Implications: The results of this study can provide input to the management and government of the city of Bandung as a policy in every tourist destination to provide sport tourism facilities as an additional public space that can improve the physical and mental health of the community.
Co-Authors Acep Rohendi Adywibawa, Rangga Aru Putra Aini, Sheva Nada Aisy, Nafisa Rihadatul Alila Pramiyanti Andi Refandi Febriyansyah Andi Refandi Febriyansyah, Andi Refandi Anshari, Ahmad Atie Rachmiatie Aulia, Muhammad Mirza Rizky Ayub Ayub Ayub Ilfandy Imran Azari, Dimas Hazim Azizah Ainun Fitriani Azzahra, Jihan Azzura, Corry Nur Baihaqi, Muhammad Ihsan Baskoro, Lahandi Bhagaskara, Dimas Anargya Daffa Alfiant Putra Dasrun Hidayat Dasrun Hidayat Deri Hanafy D Dewi, Sonia Dita Isnata Dwi Putri Loven Endang Rahayu Evira Ayustin Evira Ayustin Fadhilah, Fanny Glenn Petroliunanda Guspita, Salsa Gustini, Leili Kurnia Hikam, Muhammad Naufal Husnita, Husnita Intan Nur Azis Justicia Chantika D.A Kadek Alda Rahmawati Kadiva Dwilia Rosadiputri Khairunnisa Khairunnisa Lenggawati Rahayu Lusi Susilawati Lutfiyyah, Risya Silky Marshal, Tito Maulida, Hayra Tri Nabila Cahyani Putri Novyanti, Dewa Ayu Chyntia Nur'aeni, Nur'aeni Nur’Aeni, Nur’Aeni Pangestu, Muhammad Alif Aryo Pratama, M. Rafli Putra Adywibawa, Rangga Aru Putri, Nabila Cahyani Putro, Raka Asmoro Putu Isma Saraswati Rahmamia Anggitasari Rahman, Isya Alif Rangga Putera Perdana Rangga Putera Perdana, Rangga Putera Rania Putri Alifa Reza Rizkina Taufik Rico Kurnia Yudhaswara Rizky Aulia, Muhammad Mirza Ruth Mei Ulina Malau Situmorang , Krisnawati br Syaputra, Ferdiansyah Maulana Syilfa Fakhira Tri Riska Utami Yasyfa Fitri Yohana, Magdalena Yuhanida Ramadanty Zalfa Salsabila Aulia Putri Zenobia, Zhafira