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All Journal Jurnal Sosioteknologi Jurnal Penelitian Komunikasi dan Opini Publik Komunikator Jurnal Kajian Komunikasi ETTISAL Journal of Communication J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung PRofesi Humas Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Komunikasi MetaCommunication; Journal Of Communication Studies urnal Interaksi: Jurnal Ilmu Komunikasi PROSIDING KOMUNIKASI Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) SEIKO : Journal of Management & Business Jurnal Profetik Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Mantik Jurnal Audience Avant Garde Journal of Media and Communication Science (JcommSci) Jurnal Politikom Indonesiana Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Darma Agung Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Charity : Jurnal Pengabdian Masyarakat Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Digital Media dan Relationship Jurnal Locus Penelitian dan Pengabdian Media Nusantara Journal of Public Representative and Society Provision Jurnal Indonesia Sosial Teknologi Eduvest - Journal of Universal Studies eProceedings of Management Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Indonesian Journal of Humanities and Social Sciences Jurnal Abdimas Journal of Communication, Business and Social Science (JCOBS)
Maylanny Christin
Universitas Telkom
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Public Health Social Sciences Other

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Journal : Komunikator

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City Branding Kota Bandung through Bandung Tour on Bus Christin, Maylanny 081224388033
Komunikator Vol 7, No 2 (2015)
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Bandung is one of the world's tourism city has been established on 25 September 2013 in Beijing by UNESCO. To meet one of the index in order to become a tourism city of the world, in it there is an aspect of city tour. Therefore, the Government of the Bandung city to make innovation a new city tour bus named Bandung Tour On a Bus or a usually called Bandros. The theory used in this research is city branding (Anholt 2006) and a communication strategy (Arifin in Abdullah, 2009). To uncover these issues, this research uses qualitative research types that serve to gain a deeper understanding of common, overarching performance management against the bus bandros in the developing city of Bandung city branding through document that is descriptive, and use case studies to his approach with the aim of helping the audience understand what is being researched, a new interpretation, a new perspective, a new meaning.The results of this study expressed that bus bandros a pioneer of other cities in Indonesia in making city tour bus. Bus bandros can make the public curious about this transportation with the concept of the double decker. Communication strategy undertaken by the Organizer i.e. BP2KB is using social media twitter and instagram to spread information about reservations and schedule of activities. In addition, using whatsapp to be able to communicate with the passengers bus bandros.Starting from dotted this research, some suggestions that may be put forward for the tourism promotion agency of the city of Bandung, maximize media communication and in the dissemination of information. Social media is also better if managed by people who understand in their jobs. In addition, the community that the ascending bus bandros should be able to maintain existing public facilities and carry out all its activities in accordance with existing procedures.  Keyword: City Branding, City Tour Bus, Communication Strategy.
City Branding Kota Bandung through Bandung Tour on Bus Maylanny 081224388033 Christin
Komunikator Vol 7, No 2 (2015)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bandung is one of the world's tourism city has been established on 25 September 2013 in Beijing by UNESCO. To meet one of the index in order to become a tourism city of the world, in it there is an aspect of city tour. Therefore, the Government of the Bandung city to make innovation a new city tour bus named Bandung Tour On a Bus or a usually called Bandros. The theory used in this research is city branding (Anholt 2006) and a communication strategy (Arifin in Abdullah, 2009). To uncover these issues, this research uses qualitative research types that serve to gain a deeper understanding of common, overarching performance management against the bus bandros in the developing city of Bandung city branding through document that is descriptive, and use case studies to his approach with the aim of helping the audience understand what is being researched, a new interpretation, a new perspective, a new meaning.The results of this study expressed that bus bandros a pioneer of other cities in Indonesia in making city tour bus. Bus bandros can make the public curious about this transportation with the concept of the double decker. Communication strategy undertaken by the Organizer i.e. BP2KB is using social media twitter and instagram to spread information about reservations and schedule of activities. In addition, using whatsapp to be able to communicate with the passengers bus bandros.Starting from dotted this research, some suggestions that may be put forward for the tourism promotion agency of the city of Bandung, maximize media communication and in the dissemination of information. Social media is also better if managed by people who understand in their jobs. In addition, the community that the ascending bus bandros should be able to maintain existing public facilities and carry out all its activities in accordance with existing procedures.  Keyword: City Branding, City Tour Bus, Communication Strategy.
Co-Authors Acep Rohendi Adywibawa, Rangga Aru Putra Aini, Sheva Nada Aisy, Nafisa Rihadatul Alila Pramiyanti Andi Refandi Febriyansyah Andi Refandi Febriyansyah, Andi Refandi Anshari, Ahmad Atie Rachmiatie Aulia, Muhammad Mirza Rizky Ayub Ayub Ayub Ilfandy Imran Az Zahra, Rida Ratu Azari, Dimas Hazim Azizah Ainun Fitriani Azzahra, Jihan Azzura, Corry Nur Baihaqi, Muhammad Ihsan Baskoro, Lahandi Betty Tresnawaty, Betty Bhagaskara, Dimas Anargya Daffa Alfiant Putra Dasrun Hidayat Dasrun Hidayat Deri Hanafy D Dewi, Sonia Dita Isnata Dwi Putri Loven Endang Rahayu Evira Ayustin Evira Ayustin Fadhilah, Fanny Glenn Petroliunanda Guspita, Salsa Gustini, Leili Kurnia Hikam, Muhammad Naufal Humam, Taqiyudin Muhammad Husnita, Husnita Intan Nur Azis Justicia Chantika D.A Kadek Alda Rahmawati Kadiva Dwilia Rosadiputri Khairunnisa Khairunnisa Lenggawati Rahayu Lusi Susilawati Lutfiyyah, Risya Silky Marshal, Tito Maulida, Hayra Tri Muhammad Rif’at Al-Razi Nabila Cahyani Putri Novyanti, Dewa Ayu Chyntia Nur'aeni, Nur'aeni Nur’Aeni, Nur’Aeni Pangestu, Muhammad Alif Aryo Pratama, M. Rafli Putra Adywibawa, Rangga Aru Putri, Nabila Cahyani Putro, Raka Asmoro Putu Isma Saraswati Rahmamia Anggitasari Rahman, Isya Alif Ramadhana, Dhea Rizka Rangga Putera Perdana Rangga Putera Perdana, Rangga Putera Rania Putri Alifa Reza Rizkina Taufik Rico Kurnia Yudhaswara Rizky Aulia, Muhammad Mirza Ruth Mei Ulina Malau Situmorang , Krisnawati br Syaputra, Ferdiansyah Maulana Syilfa Fakhira Tri Riska Utami Yasyfa Fitri Yohana, Magdalena Yuhanida Ramadanty Zalfa Salsabila Aulia Putri Zenobia, Zhafira