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All Journal Journal of Economics, Business, & Accountancy Ventura JURNAL IQRA´ Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Manajemen Ubhara Equity: Jurnal Ekonomi Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal of Technopreneurship on Economics and Business Review (JTEBR) Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Science and Society (IJSOC) JURNAL ECONOMINA Jurnal Mahasiswa Kreatif Jurnal Manajemen dan Pemasaran Digital Student Research Journal Proceeding of International Conference on Entrepreneurship (IConEnt) Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Atestasi : Jurnal Ilmiah Akuntansi Manivest: Jurnal Manajemen, Ekonomi, Kewirausahaan, Dan Investasi Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Optimal: Jurnal Ekonomi dan Manajemen
Hadita Hadita
Fakultas Ekonomi Dan Bisnis Universitas Bhayangkara Jakarta Raya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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Analisis Strategi Pemasaran pada Toko Ayu Cosmetics di Bumyagara Mustikajaya dalam Usaha Peningkatan Pendapatan Penjualan Mira Anggaina; Hadita Hadita
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 1 (2024): Maret : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i1.2568

Abstract

There are many challenges faced by business people, namely technological developments and unpredictable conditions such as the Covid-19 pandemic. Since the outbreak, all fields have demanded to be digital. Business people can use this to carry out online marketing. This research aims to analyze the marketing strategy at the Ayu Cosmetics Store in Bumyagara Mustikajaya in an effort to increase sales revenue before and after the Covid-19 pandemic. The approach taken is a qualitative description method in the form of interviews with shop owners, observations, and literature studies to support research data. It was found that even though it has not used online marketing, Toko Ayu Cosmetics can still survive by relying on several salons that it subscribes to, and the ability of the owner who continues to want to learn and understand the market situation. So the next online marketing strategy that will be implemented is to use digital/e-commerce platforms such as Shopee which focuses on selling beauty salon products.
Co-Authors Achmad Romadhon Adli Nanda Afifah Faizah Kamilah Muis Afnan Rifai Sulistyo Ahmad Faqih Syukri Akbar Dwiansyah Aldi Alfathur Rachman Aldino Rafael Yusup Aldy Renaldy Alfadilla Khunaini Alfia Febriatu Sholikhah Alfian Mada Restu Alfina Sri Rahayu Alfonso Lande Alif Syaridwan Alya Putri Ayu Lestari An Nisaa Shabrina Ananda Kristopel Siregar Angelina Dewi Larasati Anggita Khaerunisa Annisa Karenina Ajie Anthonius S. Hutabarat Ari Sulistyowati Arif Marhadi Ayu Eka Ratnasari Azam Mansyur Ali Assulthon Benny Situmorang Berliana Febrianti Bima Dwi Mardika Cahyo Adi Nugroho Cayla Salsa Raya Damar Asmarani Dewi Pupaningtyas Feni Dharmanto, Agus Dhea Puspita Sari Diana Noviyanti Dilla Agista Ningrum Dovina Dovina Dyah Pratiwi Elsa Anggraeni Piliyanto Evi Permatasari Faizah Dwi Julianti Fajri Fajri Fany Lathifatul Shaliha Fauzi Muhammad Wasil Fauzia Azahra Hafizah Hafizah Hanny Novita Ramadhan Hapzi Ali Hapzi Ali Heru Tian Sanjaya Idel Eprianto Imelda Ade Putri Indah Deya Ramadhan Innes Hernikasari Irawan R.D Budianto Jumawan, Jumawan Kardinah Indrianna Meutia Kardinah Indrianna Meutia Laras Meidiarti Lisna Nurpida M. Rafli Hermawan Maulana Rohman Maya Fajarratih Meifara Hanifa Azzahra Mira Anggaina Muhamad Riski Pauzi Muhammad Choirudin Muhammad Julda Alhafiz Muhammad Rafly Muhammad Reyhan R Murthi Wijayanti Muthia Novita Ramadhani Naila Fazriyanti Bachtiar Nanda Meilina Putri Natzwah Aulya Naufal Yudha Nera Marinda Machdar Ni Nyoman Sawitri Novia Rahmawati Novita Wahyu Setyawati Nuralifa Salsabila Muhtar Puput Aulia Junianti Puput Vernanda Putri Aprilia Hikayatunni’mah Raditya Raffi Firmansyah Raffi Eka Nugraha Rafli Syach Putra Rahma Fitriani T Rakhmi Khalida Raudhatul Hikmah Rayhan Vansuri Richardus Adi Sanjaya Rifqi Galuh Putra R Rifqi Ramadhan Roisah Nurul Fatihah Ryan Ridho Ridwani Shinta Amelia Putri Siahaan, Matdio Siti Nurlela Suci Indah Lestari Supina Supina Syifani Hidayah Tiara Putri Fadyanti Vivi Ismayani Widi Winarso Wijayanti, Murti Wirawan Widjanarko Wirawan Widjarnarko Woelandari Pantjolo Giningroem, Dewi Sri Yohanes Fransisco Tarigan Yunita, Tyna Zahara Tussoleha Rony Zahra Aurellia Putri