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All Journal Journal of Economics, Business, & Accountancy Ventura JURNAL IQRA´ Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Manajemen Ubhara Equity: Jurnal Ekonomi Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal of Technopreneurship on Economics and Business Review (JTEBR) Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Science and Society (IJSOC) JURNAL ECONOMINA Jurnal Mahasiswa Kreatif Jurnal Manajemen dan Pemasaran Digital Student Research Journal Proceeding of International Conference on Entrepreneurship (IConEnt) Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Atestasi : Jurnal Ilmiah Akuntansi Manivest: Jurnal Manajemen, Ekonomi, Kewirausahaan, Dan Investasi Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Optimal: Jurnal Ekonomi dan Manajemen
Hadita Hadita
Fakultas Ekonomi Dan Bisnis Universitas Bhayangkara Jakarta Raya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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The New Hospitality Paradigm: Leveraging Absorptive Capacity for AI and 5G-Enabled Innovation Irawan R.D Budianto; Supina Supina; Fajri Fajri; Hadita Hadita
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3335

Abstract

The hospitality industry is undergoing a significant transformation due to the integration of artificial intelligence (AI) and 5G technology. This new paradigm is characterized by innovative services and experiences that are made possible by these technological advancements. AI is being integrated into hospitality services, revolutionizing the industry, particularly by enhancing the efficiency and effectiveness of guest interactions and back-end operations. The advent of 5G technology is poised to usher in a new epoch for the hospitality industry, not just as a technological upgrade, but as a transformative force reshaping guest experiences and operational efficiencies. The integration of 5G technology in the hospitality industry can enhance the guest experience by providing personalized services and smart room controls. However, ensuring strong and uninterrupted mid-band coverage is a significant barrier to implementing 5G in hospitality. Successful AI applications in hospitality include personalized recommendations and chatbots that automate routine tasks. The absorptive capacity of the hospitality industry is critical for leveraging external knowledge for competitive advantage. Investing in research and development activities is essential for innovation and staying competitive in this rapidly evolving industry.
Sosialisasi Bahaya Penyalahgunaan Narkotika sebagai Upaya Pencegahan Narkoba pada Remaja dan Masyarakat di Desa Tambun Kabupaten Bekasi Hadita Hadita; Roisah Nurul Fatihah; Richardus Adi Sanjaya; Puput Aulia Junianti; Novia Rahmawati; Natzwah Aulya; Naila Fazriyanti Bachtiar; Azam Mansyur Ali Assulthon; Ayu Eka Ratnasari; Ananda Kristopel Siregar; Alya Putri Ayu Lestari; Aldino Rafael Yusup; Afnan Rifai Sulistyo; Yohanes Fransisco Tarigan
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2026): MEI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/prk7za79

Abstract

Penyalahgunaan narkotika merupakan salah satu permasalahan sosial yang masih menjadi perhatian karena dapat memberikan dampak negatif terhadap kesehatan, kehidupan sosial, serta masa depan generasi muda. Remaja menjadi kelompok yang rentan terhadap penyalahgunaan narkotika akibat tingginya rasa ingin tahu, pengaruh lingkungan pergaulan, serta kurangnya pemahaman mengenai bahaya narkoba. Berdasarkan hasil observasi yang dilakukan di Desa Tambun Kabupaten Bekasi, isu penyalahgunaan narkotika menjadi salah satu permasalahan yang perlu mendapatkan perhatian melalui kegiatan edukatif dan preventif. Oleh karena itu, Kelompok 79 Kuliah Kerja Nyata Universitas Bhayangkara Jakarta Raya melaksanakan program kerja Sosialisasi Bahaya Penyalahgunaan Narkotika sebagai Upaya Pencegahan Narkoba pada Remaja dan Masyarakat di Desa Tambun Kabupaten Bekasi. Kegiatan ini bertujuan untuk meningkatkan pengetahuan dan kesadaran masyarakat mengenai bahaya penyalahgunaan narkotika serta pentingnya membangun lingkungan pergaulan yang sehat. Metode yang digunakan dalam kegiatan ini meliputi observasi, koordinasi, penyampaian materi, diskusi, dan tanya jawab dengan melibatkan narasumber dari UKM Gerakan Nasional Anti Narkotika (GRANAT). Hasil kegiatan menunjukkan bahwa peserta memperoleh pemahaman yang lebih baik mengenai pengertian narkotika, jenis-jenis narkotika, dampak penyalahgunaan, serta upaya pencegahan yang dapat dilakukan di lingkungan keluarga dan masyarakat. Selain itu, peserta menunjukkan antusiasme yang tinggi selama kegiatan berlangsung dan mampu memahami pentingnya menjauhi narkoba serta membangun pola pergaulan yang positif. Kegiatan sosialisasi ini memberikan kontribusi positif dalam meningkatkan kesadaran masyarakat terhadap bahaya narkotika dan diharapkan dapat menjadi salah satu langkah preventif dalam menciptakan lingkungan yang sehat, aman, dan bebas dari penyalahgunaan narkoba.
Work-Life Balance, Job Satisfaction, and Career Development of Millennials: The Mediating Role of Affective Commitment Tyna Yunita; Hadita Hadita; Murti Wijayanti; Vivi Ismayani
Journal of Economics, Business, and Accountancy Ventura Vol. 26 No. 1 (2023): April - July 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v26i1.3365

Abstract

Since millennials dominate today’s workforce, it is necessary to explore the career development of this generation. Therefore, this study aims to examine the career development of the millennial generation based on work-life balance and satisfaction factors mediated by affective commitment. This study involved 160 respondents, most of whom were female manufacturing workers. This study took a quantitative approach and used structural equation modeling to examine predictors of career development among millennials. We found that work-life balance and job satisfaction positively affect affective commitment and affective commitment positively affects career development. However, the results revealed no direct relationship between work-life balance and career development. The effect of work-life balance on career development is only significant if it is mediated by job satisfaction. A clear and targeted career path is very important for the continuity of millennial career development. This study suggests technology-based ways to engage millennials using digital tools to interact and share information, resulting in better work-life balance and higher productivity. This study implies that work-life balance is necessary for enhancing job satisfaction, emotional commitment, and career advancement.
Meningkatkan Keputusan Pembelian: Analisis Lokasi, Store Atmosphere dan Minat Beli (Literature review) Fany Lathifatul Shaliha; Hapzi Ali; Hadita Hadita
Jurnal Manajemen dan Pemasaran Digital Vol. 4 No. 1 (2026): Jurnal Manajemen dan Pemasaran Digital (Januari - Maret 2026)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v4i1.588

Abstract

Meningkatkan keputusan pembelian melalui minat beli: analisis lokasi dan store atmosphere pada konsumen kopi XYZ adalah artikel ilmiah studi pustaka dalam ruang lingkup bidang ilmu. Tujuan artikel ini membangun hipotesis pengaruh antar variabel yang akan digunakan pada riset selanjutnya. Objek riset pada pustaka online, Google Scholar, Mendeley dan media online akademik lainnya.  Metode riset dengan library risearch bersumber dari e-book dan open access e-journal. Analisis deskriftif kualitatif.  Hasil artikel ini: 1) Lokasi berpengaruh terhadap Keputusan Pembelian;  2) Store Atmosphere berpengaruh terhadap Keputusan Pembelian; dan 3) Minat Beli berpengaruh terhadap Keputusan Pembelian. 
Kualitas Website dan Harga Mempengaruhi Loyalitas Pelanggan Melalui Variabel Kepercayaan di Traveloka Hadita Hadita
Jurnal Kajian Ilmiah Vol. 22 No. 2 (2022): May 2022
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/7094jk36

Abstract

This study aims to find out the factors of website quality, and trust that affect customer loyalty related to purchasing airline tickets and booking hotel boldly on Traveloka. Non-probability sampling procedures and accidental sampling procedures. Questionnaires were boldly distributed to 150 informants. Path analysis data analysis technique supported by the Amos program. The results of the first hypothesis which states that the website quality variable is only able to influence the trust variable of 46.6% with a sig level value. 0.000 is lower than the standard coefficient of 0.05, then the website quality variable is said to have a direct influence on trust. The results of the second hypothesis state that the price variable is only able to influence the confidence variable of 48.7% with a sig level. 0.000 is lower than the standard coefficient, which is 0.05, which means that the variable is said to have a direct influence on trust. The results of the third hypothesis state that the website quality variable is only able to influence the customer loyalty variable by 17.8% with a sig level. as much as 0.007 is lower than the standard coefficient of 0.05, then the website quality variable is said to have a direct influence on customer loyalty. The result of the fourth hypothesis is that the value of the coefficient of the price variable on the customer loyalty variable is 0.498, so that variable is said to have a direct influence on customer loyalty. The results of the fifth hypothesis indicate that the trust variable affects the customer loyalty variable as much as 28.3% with a sig level. 0.000 which is small from the standard coefficient of 0.05, it can be said that the trust variable has a direct influence on customer loyalty. The biggest variable that influences customer loyalty towards purchasing airline tickets and booking hotel boldly on Traveloka is the price variable because customers feel that the price that comes out of the customer is based on the benefits obtained and the affordability of the price.
Determinasi Beban Kerja dan Budaya Kerja Terhadap Kepuasan Kerja Karyawan di PT Erima Baja Jaya Achmad Romadhon; Jumawan Jumawan; Hadita Hadita; Alfonso Lande; Heru Tian Sanjaya; Bima Dwi Mardika; M. Rafli Hermawan
Manivest : Jurnal Manajemen, Ekonomi, Kewirausahaan, dan Investasi Vol. 1 No. 2 (2023): Desember, Manivest : Jurnal Manajemen, Ekonomi, Kewirausahaan, dan Investasi
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37832/manivest.v1i2.52

Abstract

This research aims to determine the influence of workload and work culture on employee job satisfaction at PT Erima Baja Jaya. This research uses descriptive quantitative methods. The analytical tool used is SEM SmartPLS 3.0. The data used in this research is primary data, obtained from a questionnaire created via Google Forms and distributed to employees of PT Erima Baja Jaya. The population in this study was 91 people with a sample of 40 people. The sampling technique used was simple random sampling. The tests carried out in this research were reliability, validity, t test and f test. The results of this research are: 1) Workload has no positive and insignificant effect on employee job satisfaction at PT Erima Baja Jaya and 2) Work culture has no positive and insignificant effect on employee job satisfaction at PT Erima Baja Jaya.
Pengaruh Fear of Missing Out dan Electronic Word of Mouth melalui Brand Image terhadap Keputusan Pembelian Lozy Hijab Generasi Z Annisa Karenina Ajie; Hadita Hadita; Widi Winarso
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fea91z90

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Fear of Missing Out (FoMO) dan Electronic Word of Mouth (E-WoM) terhadap Keputusan Pembelian melalui Brand Image pada Generasi Z pengguna Lozy Hijab. Penelitian ini menggunakan pendekatan kuantitatif dengan 150 responden yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan metode Structural Equation Modeling-Partial Least Square (SEM-PLS) menggunakan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa FoMO dan E-WoM berpengaruh positif dan signifikan terhadap Brand Image serta Keputusan Pembelian. Brand Image juga berpengaruh positif dan signifikan terhadap Keputusan Pembelian serta mampu memediasi pengaruh FoMO dan E-WoM terhadap Keputusan Pembelian.
Efek Dividen Policy terhadap Firm Value (Studi Empiris pada Bank Publik di Indonesia) Idel Eprianto; Dewi Pupaningtyas Feni; Hadita Hadita
Equity: Jurnal Ekonomi Vol 10 No 2 (2022): Equity: Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v10i2.124

Abstract

Riset ini bertujuan untuk menguji efek dividen policy terhadap nilai perusahaan melalui pemoderasi kepemilikan manajerial. Sampel penelitian dilakukan terhadap 20 bank go publik yang ada di Indonesia tahun 2018-2020. Hasil penelitian didapatkan kebijakan dividen yang diproksikan dengan Dividen Payout Ratio berpengaruh positif dan signifikan terhadap nilai perusahaan. Namun, kepemilikan manajerial tidak memiliki peran moderasi pada pengaruh kebijakan dividen terhadap suatu nilai perusahaan. Hal ini berarti jika dilakukan kebijakan membagikan dividen atau porsi pembagian dividen yang lebih tinggi akan berdampak terhadap tingginya kepercayaan investor dimasa selanjutnya dapat berimbas meningkatknya nilai perusahaan. Namun, kepemilikan bank yang dimiliki manajemen ternyata tidak berimbas bagi nilai perusahaan industri bank publik di Indonesia.
Enhancing Purchase Interest and Purchase Decisions: Discount and Brand Image for Skintific Products Faizah Dwi Julianti; Hapzi Ali; Hadita Hadita; Matdio Siahaan; Ni Nyoman Sawitri
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 6 No. 2 (2026): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v6i2.488

Abstract

The increasingly competitive skincare industry is driving companies to implement marketing strategies capable of boosting consumer purchase intent and purchase decisions. This study aims to analyze the direct and indirect effects of discount and brand image on purchase decisions through purchase intent as an intervening variable for Skintific products. This study employs a quantitative approach using purposive sampling with 150 respondents. Data were collected through a questionnaire and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results indicate that discount and brand image have a positive and significant direct effect on purchase interest and purchasing decisions, as well as an indirect effect on purchasing decisions through purchase interest as an intervening variable. Thus, purchase intention was found to mediate the effects of discount and brand image on the purchase decision for Skintific products.
The Influence of Employee Engagement, Employee Communication, Transformational Leadership, and NLP Learning on Sustainable Human Resource Management with Mediation of Employee Performance Lisna Nurpida; Nera Marinda Machdar; Hadita; Zahara Tussoleha Rony
Jurnal Iqra' : Kajian Ilmu Pendidikan Vol. 11 No. 1 (2026): Jurnal Iqra' : Kajian Ilmu Pendidikan
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/ji.v11i1.6598

Abstract

This study aims to examine the effects of employee engagement, employee communication, attitude, transformational leadership, and Neuro-Linguistic Programming (NLP) Learning on Sustainable Human Resource Management (Sustainable HRM), with employee performance serving as a mediating variable. This research employs a quantitative approach using a survey method. The research population consists of managerial-level employees (leaders to managers) from companies in West Java who participated in training programs conducted by Job Training Institute (LPK) “X”. A total of 360 respondents were selected using purposive sampling. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that employee engagement, employee communication, transformational leadership, and NLP Learning have a positive and significant effect on employee performance, while attitude does not have a significant effect on employee performance. Furthermore, employee performance is found to have a positive and significant effect on Sustainable HRM. Mediation analysis reveals that employee performance partially mediates the relationship between employee engagement, transformational leadership, and NLP Learning and Sustainable HRM. However, employee performance does not significantly mediate the effects of employee communication and attitude on Sustainable HRM. These findings highlight that the achievement of Sustainable HRM is not solely determined by individual and organizational practices directly, but is strongly influenced by the organization’s ability to enhance employee performance as a key mediating mechanism. This study contributes theoretically by reinforcing the role of employee performance as a mediator in the Sustainable HRM framework and by introducing NLP Learning as a relevant human resource development approach in the Indonesian organizational context. Practically, the findings provide insights for organizations and job training institutions in designing performance-oriented and sustainability-driven human resource development strategies.
Co-Authors Achmad Romadhon Adli Nanda Afifah Faizah Kamilah Muis Afnan Rifai Sulistyo Ahmad Faqih Syukri Akbar Dwiansyah Aldi Alfathur Rachman Aldino Rafael Yusup Aldy Renaldy Alfadilla Khunaini Alfia Febriatu Sholikhah Alfian Mada Restu Alfina Sri Rahayu Alfonso Lande Alif Syaridwan Alya Putri Ayu Lestari An Nisaa Shabrina Ananda Kristopel Siregar Angelina Dewi Larasati Anggita Khaerunisa Annisa Karenina Ajie Anthonius S. Hutabarat Ari Sulistyowati Arif Marhadi Ayu Eka Ratnasari Azam Mansyur Ali Assulthon Benny Situmorang Berliana Febrianti Bima Dwi Mardika Cahyo Adi Nugroho Cayla Salsa Raya Damar Asmarani Dewi Pupaningtyas Feni Dharmanto, Agus Dhea Puspita Sari Diana Noviyanti Dilla Agista Ningrum Dovina Dovina Dyah Pratiwi Elsa Anggraeni Piliyanto Evi Permatasari Faizah Dwi Julianti Fajri Fajri Fany Lathifatul Shaliha Fauzi Muhammad Wasil Fauzia Azahra Hafizah Hafizah Hanny Novita Ramadhan Hapzi Ali Hapzi Ali Heru Tian Sanjaya Idel Eprianto Imelda Ade Putri Indah Deya Ramadhan Innes Hernikasari Irawan R.D Budianto Jumawan, Jumawan Kardinah Indrianna Meutia Kardinah Indrianna Meutia Laras Meidiarti Lisna Nurpida M. Rafli Hermawan Maulana Rohman Maya Fajarratih Meifara Hanifa Azzahra Mira Anggaina Muhamad Riski Pauzi Muhammad Choirudin Muhammad Julda Alhafiz Muhammad Rafly Muhammad Reyhan R Murthi Wijayanti Muthia Novita Ramadhani Naila Fazriyanti Bachtiar Nanda Meilina Putri Natzwah Aulya Naufal Yudha Nera Marinda Machdar Ni Nyoman Sawitri Novia Rahmawati Novita Wahyu Setyawati Nuralifa Salsabila Muhtar Puput Aulia Junianti Puput Vernanda Putri Aprilia Hikayatunni’mah Raditya Raffi Firmansyah Raffi Eka Nugraha Rafli Syach Putra Rahma Fitriani T Rakhmi Khalida Raudhatul Hikmah Rayhan Vansuri Richardus Adi Sanjaya Rifqi Galuh Putra R Rifqi Ramadhan Roisah Nurul Fatihah Ryan Ridho Ridwani Shinta Amelia Putri Siahaan, Matdio Siti Nurlela Suci Indah Lestari Supina Supina Syifani Hidayah Tiara Putri Fadyanti Vivi Ismayani Widi Winarso Wijayanti, Murti Wirawan Widjanarko Wirawan Widjarnarko Woelandari Pantjolo Giningroem, Dewi Sri Yohanes Fransisco Tarigan Yunita, Tyna Zahara Tussoleha Rony Zahra Aurellia Putri