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Sihombing, Anton
STMIK Kaputama Binjai, Binjai
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Pemanfaatan E-Commerce dan Kesiapan Modal dalam Peningkatan Daya Saing Usaha Mikro, Kecil dan Menengah (UMKM) di Kecamatan Sunggal, Deli Serdang Anton Sihombing; Novena Putri Antonia Sihombing
Jurnal Ilmu Manajemen METHONOMIX Vol 8 No 2 (2025): Jurnal Ilmu Manajemen METHONOMIX
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/mtx.Vol8No2.pp72-80

Abstract

This study aims to analyze the influence of e-commerce utilization and capital readiness on enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Sunggal District, Deli Serdang Regency. The research is motivated by the low competitiveness of MSMEs, which is primarily due to limited adoption of digital technology and weak capital structures. The study adopts a quantitative approach with an associative research design. A total of 70 MSME actors were selected through a census using purposive sampling techniques. Data collection was carried out through questionnaires, and the data were analyzed using multiple linear regression. The results indicate that e-commerce utilization has a positive and significant effect on MSME competitiveness, with a regression coefficient of 0.592 and a significance level of < 0.05. Likewise, capital readiness also shows a positive and significant effect, with a regression coefficient of 0.272. Simultaneously, both variables exert a strong influence, with an F-statistic of 228.065 and a significance value of 0.000. The coefficient of determination (Adjusted R Square) is 0.868, indicating that 86.8% of the variance in competitiveness can be explained by e-commerce utilization and capital readiness. These findings underscore that digital transformation through e-commerce and capital strengthening are key strategies in improving MSME competitiveness. The study recommends digital training, enhanced financial literacy, facilitation of access to financing from financial institutions, and supportive government policies.
Co-Authors ., Novriyenni ACHMAD FAUZI Achmad Fauzi Adelia Ramadani Agung Aulia Tama Ahmad Fauzi Ahmad Nawawi Ambarita, Indah Andriansyah, M Juli Angel, Kiki Annatasia, Kristina Arliana, Lina Astari, Rizki Yulidha Astrika, Rahayu Buaton, Relita Budi Serasi Ginting Budi Serasi Ginting Clara Rosa Wijaya Desty Dwi Putri Dewi, Sintia Dhea Agustina Akmal Dhea Alfiya Ningsih Dini Syahfitri Fauzi Ahmad Muda Fauzi, Achmad Fitri Handayani Fuji Dodo Aritonang Ginting, Budi Serasi Hana Niska Tafonao Hermansyah Sembiring Hotler Manurung husnul khair husnul khair husnul khair Ihsan Wibowo Zakti Indah Malasari Julia Br Sembiring Kadim, Lina Arliana Nur Khair, Husnul Kiki Angel Kiki Angel Lailatul Magfiroh M Agung Hidayat Marto Sihombing Marto Sihombing Melda Pita Uli Sitompul Mhd Ferdiansyah Putra Muammar Khadafi Natalia Sianturi, Ruth Naufal Falaah Nduru Novena Putri Antonia Sihombing Novriyenni Novriyenni Novriyenni, Novriyenni Novriyenni, Novriyenni Pardede, Akim Manaor Hara Pramana, I Gusti Rahmat Ramadhan Ramadani, Suci Ratih Puspadini Ratna Cantika Riski Ramadhansyah Risna Serviya risna serviya risna serviya risna serviya Rizki Yulidha Astari Rusmin Saragih, Rusmin Selfira, Selfira Serasi Ginting, Budi Serviya, Risna Shelly Maulia Sihombing, Marto Simanjuntak, Magdalena Simanjuntak, Magdalena Sirait, Suprianto Sri Defriani Br Sembiring Suci Rahmadani Suci Ramadhani, Suci Supri Anto Sirait Suprianto Sirait Syahputra, Siswan Syahputri, Heni Tasya Maysarah Br. Sembiring Tasya Maysarah Sembiring Triono, Arif Yani Maulita