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AUDIT KOMUNIKASI INTERNAL MEDIA SOSIAL HUMAS PEMERINTAH KABUPATEN TEGAL Oka Imanidar; Agus Ganjar Runtiko; Shinta Prastyanti
Kinesik Vol. 10 No. 3 (2023): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v10i3.1007

Abstract

Social Media has become a significant communication tool in conveying information to various parties, including government employees and the general public. In this context, this study aims to audit the internal communication of social media conducted by Public Relations Tegal Regency government. This study uses qualitative research methods involving content analysis of messages delivered through social media, as well as interviews with public relations staff to understand the strategy and objectives of internal communication. The results of this audit provide a comprehensive overview of the effectiveness of internal communication campaigns through social media. These findings can provide valuable input to the Public Relations of the Tegal Regency government in improving its internal communication strategy. The identified potential obstacles and opportunities can be used as a basis for formulating better communication plans in the future. Social media internal communication Audit is a crucial step in ensuring that government messages can be conveyed clearly, accurately, and effectively to various stakeholders. By utilizing the results of this audit, the Tegal Regency government can strengthen internal communication through social media, thus creating a better understanding of government policies, programs, and initiatives among employees and the community.
Empowerment Communication in Rural Community-Based Drug Abuse Rehabilitation Program in Banyumas Gunawan, Yuni; Runtiko, Agus Ganjar; Prastyanti, Shinta
IKOMIK: Jurnal Ilmu Komunikasi dan Informasi Vol. 4 No. 2 (2024): December
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/ikomik.v4i2.10834

Abstract

This research investigates the role of empowerment communication in a community-based rehabilitation program for substance abuse in rural Banyumas, specifically focusing on Karangtengah Village. Adopting a focused ethnographic approach, the study aims to describe the local culture and wisdom, map the communication patterns among stakeholders involved in drug abuse prevention and rehabilitation, and analyze how empowerment communication is conducted within the village community.Karangtengah Village was selected by the Banyumas Regency National Narcotics Agency (BNNK) as a pilot project for the Community-Based Intervention (IBM) Program due to its status as a tourist buffer village, making it susceptible to drug abuse influences. The program utilizes Recovery Agents (AP), a team of five volunteers dedicated to assisting individuals experiencing mild drug abuse issues. The findings highlight that the village's communication dynamics are significantly shaped by social structures, livelihoods, and community institutions, all of which play crucial roles in daily interactions. The empowerment communication process is facilitated through various IBM services, including socialization, mapping, outreach, and mentoring. The study demonstrates that effective communication is pivotal in influencing actions within rural communities, with social capital and local wisdom serving as foundational elements. By enhancing social capital and promoting collective self-empowerment, effective communication fosters community involvement in their development and progress, particularly in community-based drug rehabilitation initiatives. This research contributes to communication science by showcasing the efficacy of empowerment communication rooted in local wisdom and social capital, thereby encouraging rural community engagement in drug rehabilitation efforts.
Persuasive Communication Strategy in Preventing Child Marriage through the Marriage Age Maturation Program in Sirau Village, Purbalingga Regency Mumtingah, Suciarti; Iman Sulaiman, Adhi; Prastyanti, Shinta
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 4 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2923

Abstract

The purpose of this study is to persuasive communication strategy in preventing child marriage through the marriage age maturation program. This research is qualitative research that used the constructivism paradigm. The research was located in Sirau Village, Karangmoncol District, Purbalingga Regency. The selected unit of analysis is the implementation of the Marriage Age Maturation (PUP) program in Sirau Village, Purbalingga Regency. There are two types of data used in this research, namely primary data and secondary data. The primary data used are the results of observations and in-depth interviews. Secondary data from this research were obtained through library research and literature relevant to the research. The persuasive communication strategy carried out by BKKBN through the Marriage Age Maturation (PUP) program can be seen from activity groups in the form of Youth Family Development (BKR) and the Youth Counseling Information Center (PIK-R), Qualified Family Planning (PKB) instructors through clear message and creative media.