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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) SOSIALITA International Multidiciplinary Conference on Social Sciences (IMCoSS) Jurnal EMT KITA Kinerja: Jurnal Ekonomi dan Manajemen IKRA-ITH EKONOMIKA ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi YUME : Journal of Management IDENTIFIKASI: Jurnal Ilmiah Keselamatan, Kesehatan Kerja dan Lindungan Lingkungan MANAJEMEN DEWANTARA eCo-Buss Jurnal Terapung : Ilmu - Ilmu Sosial Didaktik : Jurnal Ilmiah PGSD STKIP Subang GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Studi Ilmu Manajemen dan Organisasi International Journal of Education, Social Studies, And Management (IJESSM) Bima Journal : Business, Management and Accounting Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal of Education Research Jurnal Inovasi Pembangunan EKONOMIKA45 eCo-Fin East Asian Journal of Multidisciplinary Research (EAJMR) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi BUSINESS AND ENTERPREUNERSHIP JOURNAL Al-Hisbah Jurnal Ekonomi Syariah Jurnal Pengabdian Masyarakat Tapis Berseri QISTINA: Jurnal Multidisiplin Indonesia Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Innovative: Journal Of Social Science Research Benefit : Journal of Bussiness, Economics, and Finance International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Ilmiah Cano Ekonomos Jurnal Manajemen dan Bisnis (JMB) Journal of Accounting Taxing and Auditing (JATA) Business and Enterpreneurship Journal (BEJ) MABUSS: Journal of Management, Business and Social Sciences Jurnal Pengabdian UMKM Journal of Economics, Bussiness and Management Issues International Journal of Economics, Business and Innovation Research Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ilmiah Cano Ekonomos Jurnal Ilmu Manajemen
Ardansyah
Universitas Bandar Lampung
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Influence Of Work Motivation, Work Environment And Work Discipline On The Work Productivity Of Employees In Bebek Hi Restaurant. Slamet Bandar Lampung During The Covid-19 Pandemic Amriyadi, Amriyadi; Ardansyah, Ardansyah
BIMA Journal (Business, Management, & Accounting Journal) Vol. 4 No. 1 (2023)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.4.1.129-136

Abstract

Pak Slamet's fried duck restaurant has been around since 1986, Pak Slamet's first stall, standing on the side of the Solo-Yogya road. Initial observations found problems related to employee productivity at Bebek Hi Restaurant. Slamet Bandar Lampung, namely employee productivity which has decreased, one of which is due to the impact of Covid-19 which has an impact on decreasing employee productivity and restaurant income. The purpose of this study was to determine the effect of work motivation, work environment and work discipline on the work productivity of Bebek Hi Restaurant employees. Slamet Bandar Lampung during the Covid-19 pandemic. This study uses quantitative research methods. Data analysis used multiple linear regression analysis. Based on the results of research and discussion, it can be concluded that there partial work motivation on work productivity of Bebek Hi Restaurant employees. Slamet Bandar Lampung. There partial the work environment on the work productivity of Bebek Hi Restaurant employees. Slamet Bandar Lampung. There partial work discipline on the work productivity of Bebek Hi Restaurant employees. Slamet Bandar Lampung. There simultaneous work motivation, work environment and work discipline on work productivity at Bebek Hi Restaurant. Welcome to Bandar Lampung.
EFEKTIVITAS PENGGUNAAN RASIO KEUANGAN SEBAGAI ALAT BANTU DALAM PENGAMBILAN KEPUTUSAN MANAJEMEN KEUANGAN DI PT UNILEVER TBK PERIODE 2019-2023 Ardansyah, Ardansyah; Anisa Hasan, Sarah
Jurnal Ilmiah Cano Ekonomos Vol. 14 No. 01 (2025): Jurnal Ilmiah Cano Ekonomos
Publisher : Fakultas Ekonomi Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/cano.v14i01.3712

Abstract

Penelitian ini mengevaluasi efektivitas rasio keuangan dalam mendukung pengambilan keputusan manajemen keuangan PT Unilever Tbk selama 2019–2023. Menggunakan pendekatan kualitatif deskriptif dan eksplanatif, analisis difokuskan pada rasio likuiditas, profitabilitas, solvabilitas, dan aktivitas. Data diperoleh dari laporan keuangan tahunan perusahaan. Hasil menunjukkan bahwa meskipun rasio keuangan memberikan gambaran penting terkait kondisi keuangan, terdapat penurunan efektivitas pada tahun 2021–2022. Kesimpulannya, rasio keuangan tetap menjadi alat analisis yang berguna, namun perlu dilengkapi dengan pertimbangan faktor eksternal agar keputusan manajerial lebih optimal.
ANALISIS STRATEGI PEMASARAN DAN KERJA SAMA DENGAN INFLUENCER DALAM MENINGKATKAN KUALITAS MERK (STUDI KASUS UMKM “WARUNG KOPI DAN BAKSO PATTIMURA” DI BANDAR LAMPUNG) Sinaga, Maria Betrisia; Ardansyah, Ardansyah; Hestina, Aprillia; Ardana, Luthfia; Mariyana, Mika; Sari, Riska Novita
YUME : Journal of Management Vol 8, No 2 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i2.9322

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran dan kerja sama dengan influencer dalam meningkatkan kualitas merek, dengan studi kasus UMKM “Warung Kopi dan Bakso Pattimura” di Bandar Lampung. Penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa kerja sama dengan influencer secara signifikan meningkatkan kesadaran merek dan keterlibatan konsumen. Analisis strategi menunjukkan bahwa pemanfaatan platform media sosial seperti Instagram dan TikTok dalam promosi produk berdampak positif terhadap persepsi merek. Namun, tantangan yang dihadapi adalah menjaga konsistensi kualitas konten dan beradaptasi dengan tren digital yang cepat berubah.
THE EFFECT OF DISCOUNTS AND SCARCITY MESSAGES ON IMPULSE BUYING IN SKINTIFIC CONSUMERS THROUGH LIVE SHOPEE (CASE STUDY OF FEB STUDENTS OF BANDAR LAMPUNG UNIVERSITY) Erika Lucas; Ardansyah
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 2 (2024): April
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i2.203

Abstract

Shopee is a corporation in the field of electronic shopping. One of the beauty brands that attracts attention from Shopee users is Skintific. Skintific often holds flash sales in the form of discounts or discounts when live Shopee. This is what causes impulsiveness in buyers. This research aims to find out the impact of discounts and scarcity messages on impulse buying on Skintific consumers through live Shopee. This research uses associative research type, applying quantitative descriptive methods. The sample used in this research was 100 students of the Faculty of Economics and Business, Bandar Lampung University. The data in this study was taken using questionnaires. The research data that has been collected is then analyzed by applying multiple linear regression using the SPSS for windows application. Research findings show that rebates partially affect impulse buying. Research findings also show that scarcity messages partially affect impulse buying. While rebates and scarcity messages affect impulse buying simultaneously.
ANALYSIS OF QUALITY MANAGEMENT IMPLEMENTATION OF OPERATIONAL PERFORMANCE THROUGH A CULTURE OF QUALITY AND PRODUCTIVE BEHAVIOR OF EMPLOYEES AT PT. SANTOSA UTAMA LESTARI UNIT CORN DRIER KETAPANG SOUTH LAMPUNG Silvia Damayanti; Ardansyah
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 3 (2024): June
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i3.235

Abstract

In the current era of globalization, companies or industries are encouraged to make changes in a very fast and competitive business environment. The company's success is supported by effective and efficient quality management. Research problems that can be formulated are not having good quality management, operational performance that has not met targets, not having a good quality culture, and good employee productive behavior. This study aims to analyze the implementation of quality management on operational performance through quality culture and productive behavior of employees. The research method used is a quantitative approach using Structural Equation Modelling Partial Least Square (SEM – PLS) analysis using the object of research at PT. Santosa Utama Lestari Unit Corn Drier Ketapang South Lampung. Quality management has a negative influence on operational performance. Quality management positively influences quality culture. Quality management has a positive effect on productive behavior. Quality culture negatively affects operational performance. Quality management variables and quality culture variables as mediating variables negatively affect operational performance variables. Quality management variables and productive behavior variables as mediating variables negatively affect operational performance variables.
THE ROLE OF GOOD FINANCIAL RECORDS ON THE PROGRESS OF BANDAR LAMPUNG STREET VENDOR BUSINESS Abram Radiva Suroso; Ardansyah
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 4 (2024): August
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i4.310

Abstract

MSMEs have become a very important sector in the Indonesian economy. One of them is included in the type of MSMEs that refer to micro, small, and medium enterprises which are often identified with the term street vendors or abbreviated as street vendors. In running a business, the important thing to do and apply is financial recording. Good financial records become capital in good business management in order to achieve success in their business. This study aims to measure the extent to which the involvement of street vendors around the governor's office field (Jl. Wolter Monginsidi, Teluk Betung Utara, Bandar Lampung) understands and implements good financial records in their business. This research applies a qualitative approach and uses case studies as a research method. Data collection is done through interviews, observation, and documentation. The data analysis used is qualitative descriptive analysis. From the findings of the research that has been conducted, street vendors who carry out trading activities around the governor's office field (Jl. Wolter Monginsidi, Teluk Betung Utara, Bandar Lampung) do not understand and apply good financial records in their business. Limited knowledge about good financial records is an obstacle for traders to implement good financial records.
THE EFFECT OF PRODUCT VARIATIONS AND CUSTOMER VALUES ON CUSTOMER SATISFACTION HANNAH CATALOG BANDAR LAMPUNG Ardansyah; Muhammad Haykal Marlyn
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 3 No. 5 (2025): October
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v3i5.567

Abstract

This study aims to evaluate the impact of variables such as customer value and product variety on consumer satisfaction from Hannah Catalog. The population that was the focus of the study consisted of 100 customers who used the sampling technique using purposive sampling. The analysis method used is multiple linear regression. The purpose of this research is to help Hannah Catalog increase customer value and product variety in order to better meet customer satisfaction, which can increase competitiveness. This research is expected to provide guidance to Hannah Catalog to improve customer satisfaction levels with their products. The results of the study show that product variety and customer value each have a positive and significant effect on customer satisfaction. Simultaneously, both variables also have a significant effect on customer satisfaction. A coefficient of determination value (R²) of 0.575 indicates that product variation and customer value can explain 57.5% variation in customer satisfaction. These findings provide important implications for Hannah Catalog's management in designing strategies for improving product quality and creating customer value.
EFEKTIVITAS PENGGUNAAN RASIO KEUANGAN SEBAGAI ALAT BANTU DALAM PENGAMBILAN KEPUTUSAN MANAJEMEN KEUANGAN DI PT UNILEVER TBK PERIODE 2019-2023 Ardansyah; Sarah Anisa Hasan
Jurnal Ilmiah Cano Ekonomos Vol. 14 No. 01 (2025): Jurnal Ilmiah Cano Ekonomos
Publisher : Fakultas Ekonomi Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/acqv4k55

Abstract

Penelitian ini mengevaluasi efektivitas rasio keuangan dalam mendukung pengambilan keputusan manajemen keuangan PT Unilever Tbk selama 2019–2023. Menggunakan pendekatan kualitatif deskriptif dan eksplanatif, analisis difokuskan pada rasio likuiditas, profitabilitas, solvabilitas, dan aktivitas. Data diperoleh dari laporan keuangan tahunan perusahaan. Hasil menunjukkan bahwa meskipun rasio keuangan memberikan gambaran penting terkait kondisi keuangan, terdapat penurunan efektivitas pada tahun 2021–2022. Kesimpulannya, rasio keuangan tetap menjadi alat analisis yang berguna, namun perlu dilengkapi dengan pertimbangan faktor eksternal agar keputusan manajerial lebih optimal.
PENGARUH INFLUENCER DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI TIKTOK PADA GENERASI Z DI BANDAR LAMPUNG (STUDI PADA MAHASISWA AKTIF ANGKATAN 2021 FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS BANDAR LAMPUNG) Ardansyah; Marlinda
Jurnal Ilmiah Cano Ekonomos Vol. 14 No. 01 (2025): Jurnal Ilmiah Cano Ekonomos
Publisher : Fakultas Ekonomi Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/zn80a348

Abstract

Dalam era digital, media sosial terutama TikTok, menjadi platform utama bagi Generasi Z untuk berinteraksi dan membuat keputusan pembelian. Bertujuan untuk mengevaluasi keputusan pembelian di TikTok pada Generasi Z di Bandar Lampung dipengaruhi oleh influencer dan content marketing. Metode kuantitatif yang diimplementasikan pada penelitian ini dengan populasi sejumlah 272 mahasiswa dan sampel melibatkan (73) Responden yang dipilih secara acak dan ditentukan secara spesifik menggunakan rumus Slovin. Data dikumpulkan menggunakan kuesioner yang didistribusikan secara online kepada mahasiswa aktif di Universitas Bandar Lampung. Dilakukannya analisis uji validitas, uji reliabilitas, uji regresi linier berganda dan uji statistik untuk menguji hipotesis yang diajukan. Temuan ini menjelaskan adanya pengaruh signifikan dari kedua variabel tersebut terhadap keputusan pembelian.
The Influence of Social Commerce Construct on Consumer Trust and Purchase Intention at Shopee Indonesia Al-Jundi, Rega Dinzki; Ardansyah, Ardansyah
East Asian Journal of Multidisciplinary Research Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i7.9722

Abstract

The aim of this research is to find out how big social commerce construct on consumer trust in Shopee Indonesia and to find out how much influence it has social commerce construct on purchase intentions at Shopee Indonesia. This research uses quantitative methods with a sample size of 100 respondents from social commerce Shopee Indonesia data in this research was analyzed using SPSS Version 25.0 analysis assistance. The research results show that social commerce construct has a significant positive effect on consumer trust in Shopee Indonesia as well social commerce construct has a significant positive effect on purchase intention at Shopee Indonesia.
Co-Authors , Wasilawati , Wasilawati . Selviana Abram Radiva Suroso Adinda Putri Ramadhani Afrizal Al-Jundi, Rega Dinzki Amriyadi, Amriyadi Anisa Hasan, Sarah Aprinisa Ardana, Luthfia Asi Chintia Meilani Aurora, Malida Ayu Ichda Mardatila Bambang Pratowo Bambang Sumenang Bayu Adi Saputra Budiman, Ali David Sitanggang Defrizal Defrizal Defrizal Defrizal Dika Saputra Dimas Adji Prakasa Erika Lucas Federicko Ardy Fikko Setiawan Putra fitria ningsih Ghilva Silla Sharani Gita Savitri Habiburahhman Habiburahhman Hendri Dunan Hepiana Patmarina, Hepiana Hery Riyanto Heryuda Ibrahim Hestina, Aprillia I Made Ian Ok May Sena Ida Farida Jant Kennedy Junior Kholis Muhyiddin Lase, Bernard Putra Fajar Jaya M Rasyid Akbar M. Ferlin Aziz Hakim M. Oktaviannur M. Yusuf S. Barusman Mariyana, Mika Marlinda Marlinda Marlinda Maulana Fadil Rachman Muhammad Ferdiansyah Asari Muhammad Haykal Marlyn Ni Nengah Dwi Puspayani Noning Verawati Nuria Erisna Oktalisya, Vina Olivia Tjioener Paulus Hasan posroha, david Rahmi, Agustina Rakel Yoandri Ribowo, Riko Rizky Adi Saputra Rosmiaty Tarmizi Salsabila Najmalia Sapmaya Wulan Sarah Anisa Hasan Sari Amelia Diah Sari, Riska Novita Sena, I Made Ian Ok May Shilvia Seprianty Silvia Damayanti Simarmata, Marudut J.F. Sinaga, Maria Betrisia Sitanggang, David Pasroha Soewito Sriyani, Ni Wayan Dewi Stefanny Ellena Rushlan Sumenang, Bambang Tina M B Virgawenda Tri Lestira Putri Warganegara Virgawenda, Tina Wahyu Ageng Laksono Yohanes Davit Widarto Yola Ridani Yuliana Yuliana Yuliana, Lina Zainul, L. M. Zeizou Indra Pratama Zelda, Yurike Tri