Garuda - Garba Rujukan Digital

Penerapan Psikologi Komunikasi dalam Mengatasi Gangguan Kesehatan Mental pada Generasi Milenial Sari, Rita Nurwulan; Sanusi, Nunung
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 4 No 1 (2023): Juni
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini menggunakan pendekatan kualitatif interpretif dengan tipe penelitian studi fenomenologi. Interpretif merupakan sistem sosial yang memaknai perilaku secara terperinci dengan cara observasi langsung. Interpretif ini berasal dari upaya untuk menemukan penjelasan mengenai peristiwa-peristiwa sosial yang didasarkan pada sudut pandang serta pengalaman subjek penelitian. Psikologi komunikasi dapat diterapkan pada penyintas gangguan kesehatan mental, jika dalam proses komunikasi itu terdapat komunikasi yang efektif, psikologi komunikator yaitu memandang komunikasi tidak hanya dapat berbicara tetapi juga memerlukan penampilan yang meyakinkan. Artinya komunikan tidak hanya memperhatikan apa yang dikatakan komunikator dan psikologi komunikasi juga menerapkan psikologi pesan, pesan yang dimaksud disini adalah bahasa yaitu kesimpulan kata-kata. Kekuatan bahasa yang dapat menggerakan dan mengendalikan sesuatu. DOI: https://doi.org/10.32897/buanakomunikasi.2022.4.1.2943

Pelatihan Pemasaran Online Bagi Mitra UMKM Kerupuk Melarat Di Desa Belendung Karawang Dalam Meningkatkan Penjualan Produk yuniarsih, yuyun; Irawaty, Sandra; Sanusi, Nunung; Hersusetiyati, Hersusetiyati; Sikki, Nurhaeni; Sabila, Silsi; Firdaus, Ridwan Tho At; Gunawan, Putri Kurnia
Abdi Masyarakat Vol 4, No 2 (2022): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v4i2.4411

Micro, Small and Medium Enterprises play an important role in improving the economy and community welfare. The ability to compete and market products is one of the spearheads so that business actors can exist and be competitive. There are many factors that affect the success of a business, but how a product can dominate the market is one of the priorities that must be done by business actors. In the era of the Industrial Revolution 4.0, business actors can no longer rely on conventional marketing, they must also start marketing their products online. This shift in marketing model must be carried out immediately by business actors so that their products can compete in the global market. Business actors assisted by MSME partners in Karawang have experienced many obstacles in terms of marketing, business actors still rely on conventional marketing and have not utilized social media optimally as a means of marketing their products. The purpose of this activity is to provide knowledge about the use of social media as a marketing medium and provide skills to MSME owners in increasing sales of their products. The methods used in this activity are training and mentoring. The results of the activities besides increasing knowledge are expected that business actors will also be able to take advantage of social media, namely shopee and Instagram as a means of product promotion and marketing so that sales can increase.

POLA KOMUNIKASI MAHASISWA DI MEDIA SOSIAL: STUDI ETNOGRAFI KOMUNIKASI PADA MAHASISWA USB YPKP Sidik, Adi Permana; Sanusi, Nunung
Jurnal Common Vol. 3 No. 1 (2019): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Penelitian ini bertujuan untuk mengetahui bagaimana pola komunikasi mahasiswa USB YPKP di media sosial group WhatsApp (WA) kelas dengan menggunakan pendekatan etnografi komunikasi. Hasil penelitian ini menunjukan beberapa penemuan tentang motif mahasiswa menjadi anggota group WA yang beragam. Kemudian bahasa-bahasa yang digunakan oleh para anggota group WA yang beragam mulai dari bahasa Indonesia, bahasa daerah (Sunda, Jawa, Sumatera, Betawi, Papua). Tema-tema atau topik-topik pembicaraan juga beragam, walaupun mayoritas dan paling banyak adalah soal akademik (kehadiran dosen, tugas mata kuliah, deadline pengumpulan tugas, fasilitas kampus). Selain topik akademik topik pembahasan candaan juga menjadi topik pembahasan sehari-hari di group WA. Temuan lainnya topik yang paling dihindari oleh anggota group WA yaitu mengenai politik karena dimaknai sebagai topik yang sensitif. Abstract This study aims to determine the pattern of USB YPKP student communication in the WhatsApp (WA) social media group class using an ethnographic communication approach. The results of this study show some findings about the motives of students to become members of a diverse WA group. Then the languages â€‹â€‹used by members of the WA group range from Indonesian, regional languages â€‹â€‹(Sundanese, Javanese, Sumatran, Betawi, Papuan). The themes or topics of discussion also vary, although the majority and most are academic questions (the presence of lecturers, assignments of assignments, deadlines for collecting assignments, campus facilities). In addition to academic topics the topic of joke discussion is also a topic of daily discussion in the WA group. Another finding was the topic that was most avoided by members of the WA group, which was about politics because it was interpreted as a sensitive topic.

TRADITIONAL COMMUNICATION IN BUILDING CULTURAL TOURISM: CASE STUDY OF TRADITIONAL VILLAGE IN CIBEDUG CIKOLE VILLAGE, WEST BANDUNG Sanusi, Nunung; Susanti, Susan
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.230

This research aims to understand the dynamics of cultural communication in Cibedug Village, Cikole, West Bandung Regency. The main focus of this research is to identify how local cultural values are maintained and influenced by communication patterns that exist within village communities. Cibedug Village was chosen as the research location because it has unique cultural riches but continues to adapt to changing times and modernization. The research method used is a case study with a qualitative approach. Data was collected through participant observation, in-depth interviews with community leaders and local stakeholders, as well as content analysis of cultural documents and communication media used in the community. It is hoped that the results of this research will provide a deeper understanding of how communication interactions in village communities influence the maintenance and evolution of their culture. Apart from that, this research also has the potential to provide recommendations for related parties to further strengthen efforts to preserve local culture through a more effective and inclusive communication approach.

Digital Marketing Communication Strategy In Increasing Cultural Tourism Visitors Sanusi, Nunung; Susanti, Susan; Triansyah, Fadli Agus
BIMA Journal (Business, Management, & Accounting Journal) Vol. 4 No. 2 (2023)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.4.2.197-206

This study examines how marketing communication strategies can influence and increase cultural tourism visitors to Kampung Cireundeu Cimahi. Feedback from the marketing activities carried out, which of these two factors can be done if you can apply the elements in the Digital Marketing Elements such as Product (Product), Price (price), Place (place) Promotion (promotion). This study uses a qualitative method with a descriptive approach. The selection of informants uses purposive sampling, a representative type of data source, namely primary and secondary data. In contrast, data collection techniques are in-depth interviews, observation, and documentation. Data analysis with data reduction, data presentation and conclusion in an integrated manner and significantly, these factors and elements greatly affect the number of tourists visiting Kampung Cireundeu.

Digital Marketing for Cultural Tourism Development: A Case Study of the Cireundeu Indigenous Village, Cimahi City, Indonesia Nunung Sanusi; Muchsin Al-Fikri; Adi Permana Sidik
International Journal of Nusantara Islam Vol 14 No 2 (2026): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v14i2.57501

The rapid advancement of information technology has positively influenced various aspects of society, including the indigenous community of Cireundeu Village in Cimahi City, West Java. The community has adopted digital marketing, particularly through Instagram, as part of the transformation of the indigenous village into a cultural tourism destination and an active participant in regional tourism development. This study focuses on community-based tourism in the Cireundeu Indigenous Village, emphasizing the role of digital marketing in developing cultural tourism while fostering an open and sustainable tourism ecosystem. The objectives of this study are threefold: (1) to examine the role of Instagram as a digital marketing platform in the development of cultural tourism in the Cireundeu Indigenous Village; (2) to identify the commodification of cultural tourism that has the potential to increase the community's economic income; and (3) to analyze the management of digital marketing practices implemented within the village. This research employs a qualitative case study approach, with data collected through in-depth interviews, field observations, and documentation studies. The findings indicate that Instagram-based digital marketing has significantly contributed to the development of cultural tourism in the Cireundeu Indigenous Village and has positively impacted the economic growth of the surrounding community. However, the management of digital marketing activities has not yet reached its optimal level. Therefore, the community should strengthen its digital marketing strategies by expanding its promotional activities beyond Instagram to other social media platforms, particularly TikTok. Furthermore, greater involvement of visitors in sharing their travel experiences is essential to broaden promotional reach and attract more diverse tourist segments.

ARTIFICIAL INTELLIGENCE DISRUPTION: THE SHIFT OF SACREDNESS IN SEXUAL RELATIONS Nunung Sanusi; Sandra Irawati; Havid Lazuardi; Vercia Muhamad Ali Umar
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.484

The development of artificial intelligence (AI)-based sex dolls has shifted the paradigm of human sexual relations toward increasing artificiality. Sex dolls are no longer merely erotic objects but have become sexual simulacra, replacing the human presence as subjects in relationships. This study employs Jean Baudrillard’s theories of simulation, simulacra, and hyperreality to analyze how sex dolls reconstruct sexual experience while degrading the sacred and existential dimensions of sexuality. Using a qualitative analytical approach, this research explores how sex dolls disrupt sacredness within sexual relations. The analysis reveals that sex dolls create a form of sexual hyperreality in which sex is no longer rooted in the biological body and emotional relationships, but rather in images, fantasies, and unilateral mechanistic control. This indicates that the use of sex dolls has the potential to disrupt the spiritual and emotional meaning of sexual relations. Such changes reflect a shift in values; from sexual relationships traditionally bound by norms, morality, and spiritual symbolism toward functional relations and the personalization of artificial intimacy.

Digital Marketing for Cultural Tourism Development: A Case Study of the Cireundeu Indigenous Village, Cimahi City, Indonesia Nunung Sanusi; Muchsin Al-Fikri; Adi Permana Sidik
International Journal of Nusantara Islam Vol 14 No 2 (2026): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v14i2.57501

The rapid advancement of information technology has positively influenced various aspects of society, including the indigenous community of Cireundeu Village in Cimahi City, West Java. The community has adopted digital marketing, particularly through Instagram, as part of the transformation of the indigenous village into a cultural tourism destination and an active participant in regional tourism development. This study focuses on community-based tourism in the Cireundeu Indigenous Village, emphasizing the role of digital marketing in developing cultural tourism while fostering an open and sustainable tourism ecosystem. The objectives of this study are threefold: (1) to examine the role of Instagram as a digital marketing platform in the development of cultural tourism in the Cireundeu Indigenous Village; (2) to identify the commodification of cultural tourism that has the potential to increase the community's economic income; and (3) to analyze the management of digital marketing practices implemented within the village. This research employs a qualitative case study approach, with data collected through in-depth interviews, field observations, and documentation studies. The findings indicate that Instagram-based digital marketing has significantly contributed to the development of cultural tourism in the Cireundeu Indigenous Village and has positively impacted the economic growth of the surrounding community. However, the management of digital marketing activities has not yet reached its optimal level. Therefore, the community should strengthen its digital marketing strategies by expanding its promotional activities beyond Instagram to other social media platforms, particularly TikTok. Furthermore, greater involvement of visitors in sharing their travel experiences is essential to broaden promotional reach and attract more diverse tourist segments.

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