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All Journal JRAK: Jurnal Riset Akuntansi dan Komputerisasi Akuntansi International Conference on Education and Language (ICEL) MIX : Jurnal Ilmiah Manajemen Jurnal Administrasi Pendidikan Indonesia Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan JURNAL TARBIYAH JAB (Jurnal Akuntansi & Bisnis) JURNAL LENTERA BISNIS JSMA (Jurnal Sains Manajemen dan Akuntansi) Media Jurnal Informatika INOTEK Abdi Makarti Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) IIJSE Jurnal Ekonomi, Manajemen, Akuntansi
Nur Hayati
STIE STAN Indonesia Mandiri
Religion Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Gaya Hidup dan Pengaruhnya terhadap Minat Beli Konsumen dalam Perspektif Kualitas Produk Nur Hayati; Deni Jayadi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.3258

Abstract

Abstract: This research aims to analyze the influence of product quality and lifestyle on the purchase intention of Mayoutfit consumers. The research method employed is quantitative and verificative, utilizing primary data collected through questionnaires and secondary data from literature reviews. The results of the study indicate that, simultaneously, product quality and lifestyle significantly influence consumer purchase intention. Furthermore, on a partial basis, both product quality and lifestyle exhibit positive and significant effects on the purchase intention of Mayoutfit consumers.
Pengaruh Citra Merek dan Kepercayaan Terhadap Keputusan Pembelian Sandal Manik Bybuca @bybuca.id Bella Charisma Sasmita; Nur Hayati
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.3655

Abstract

Abstract: Bybuca comes by offering a combination of trendy style and high quality in their footwear products. Their latest innovation, the “beads sandal”, combines attractive style with comfort and functionality, designed based on consumer preferences and global trends. The purpose of this research is to find out how brand reputation and consumer trust in Bybuca brand Manic Sandals influence their decision to buy this product. This research uses a purposive sampling method by distributing questionnaires to Bybuca customers via Instagram social media. The results of this study show that brand image and trust together have a significant positive effect. The trust variable influences purchasing decisions, but the brand image variable does not partially influence it.
Pengaruh Electronic Word of Mouth dan Brand Image Terhadap Keputusan Pembelian Mixue di Cabang Jalan Braga Rachel Dian Nitami Sinaga; Nur Hayati
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.3656

Abstract

Brand image is the most important factor in consumers' decision to buy the product. A good impression of a brand can also increase sales by convincing consumers to try, through electronic word of mouth consumers can find out reviews of a brand. In this research, quantitative research is used because the research data used is in the form of numbers and analyzed using statistics. The sampling technique in this research is non-probability sampling using a purposive sampling method (purposeful sampling). The Adjusted R Square value or coefficient of determination obtained is 0.711. It can be concluded that the independent variables electronic word of mouth (X1) and Brand Image (X2) have an influence on purchasing decisions (Y) of 71.1%. Meanwhile, the remainder, namely 28.9%, was influenced by other variables not examined in this research.
Pengaruh Customer Relationship Marketing dan Personal Selling terhadap Penjualan Produk di PT Amoeba Biosintesa Bandung Bayu Dermawan; Nurhayati Nurhayati
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5318

Abstract

This study was conducted to determine the effect of Customer Relationship Marketing and Personal Selling on increasing sales at PT Amoeba Biosintesa. Research using quantitative methods. Data collection using a 1-5 Likert scale questionnaire, data analyzed using SPSS software. The sample consisted of 100 respondents determined through the Lemeshow formula. The results show that simultaneously and partially Customer Relationship Marketing and personal selling simultaneously and partially have a positive and significant effect on increasing product sales at PT Amoeba Biosintesa. The coefficient of determination shows that Customer Relationship Marketing and Personal Selling contribute 59.6% to the increase in sales. Customer Relationship Marketing and Personal Selling play an important role in marketing strategy and have a significant influence on product sales at PT Amoeba Biosintesa. It is expected that the company optimizes Customer Relationship Marketing with advanced technology and service personalization, and increases the effectiveness of Personal Selling through training and direct interaction with customers.
Pengaruh Citra Merek, Harga Dan Kualitas Produk Terhadap Loyalitas Pelanggan keripik Megasari Cipongkor Shandy Aditia Miharja; Nurhayati
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5340

Abstract

The purpose of this study was to understand how Brand Image, Price, and Product Quality affect Customer Loyalty of Megasari Chips in Cipongkor District. This research uses a quantitative approach with data collection through a Google Form questionnaire and uses a Likert scale from 1 to 5. The data was analyzed using SPSS version 27 with the normality test method, multiple linear regression test, F test, t test, correlation coefficient and determination. The research sample consisted of 100 respondents in Cipongkor who had purchased Megasari Chips at least twice. Simultaneously, Brand Image, Price, and Product Quality have a significant influence on Customer Loyalty of Megasari Chips. Partially, Brand Image and Price do not show a significant effect, while Product Quality is proven to have a positive and significant effect on Customer Loyalty of Megasari Chips. These findings emphasize the importance of improving Product Quality as the main strategy to increase customer loyalty. This research makes an important contribution in designing more effective marketing strategies for Megasari Chips products.
The Influence of Brand Image and Trust on the Decision to Use Services at PT Angkasa Tour & Travel Hermawanto, Yusuf; Hayati, Nur
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 3 : Al Qalam (Mei 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i3.5009

Abstract

This study aims to explain the variable brand image and consumer trust that affects purchase decisions (decisions to use the service) at PT. Angkasa Tour and Travel, Jakartal. This type of research in this study includes causal research, which is research finding and describing the relationship (cause and effect). The population of Instagram followers of PT Angkasa Tour and Travel (@angkasatour.id). This study used a type of quantitative research using the method of causality. The data collection method used was using a questionnaire. This sampling in this study was conducted using purposive sampling technique so that the sample of 110 respondents was obtained. The method of data analysis used the multiple linear regression using SPSS version 26. The results of the research were conducted using multiple linear regression tests. The results show that partially the two independent variables of this study (brand image=X1) and consumer trust=X2), each variable (brand image=X1) is a significant positive effect on the decision to use the service (Y) and the variable (consumer trust= The findings of this research can serve as a foundation for understanding the brand image and customer trust associated with PT Angkasa Tour & Travel. This understanding may inform the company's strategies aimed at enhancing sales by improving decision-making regarding the use of its services.
INVESTIGATING THE EFFECT OF INTERNET BANKING QUALITY DURING AND AFTER THE PANDEMIC: A COMPARATIVE ANALYSIS Nur Hayati; Wulan Lela Sari; Muji Rahayu
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 1 No. 5 (2023): October
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v1i5.55

Abstract

This study aims to analyze the quality of Internet Banking services and their impact on customer satisfaction at State Owned Banks in Bandung before and after the COVID-19 pandemic. The seven independent variables used are response speed, data security, ease of use, user interface quality, accessibility, service availability, service quality, and information and communication technology, while the dependent variable is customer satisfaction. The survey method was used to collect data from 100 respondents who are customers of State-Owned Banks in Bandung. Multiple regression analysis was carried out to determine the relationship between the independent variable and the dependent variable accompanied by a different test. The results showed that Internet Banking Service Quality during and after the Covid 19 Pandemic period had a positive and significant effect simultaneously, while partially only the Service Quality and Information and Communication Technology variables had a positive and significant effect during and after Covid 19, while other variables had a positive effect but not significant. In addition, this study also concluded that there was a decrease in the Information and Communication Technology and Service Quality variables after the pandemic compared to during the pandemic from customer perceptions. The implication is that in the New Normal era, apart from the two dominant aspects mentioned above, there are indications that State Owned Bank is trying to improve its service quality through other variables to increase customer satisfaction.
Empowering Startup Company: Entrepreneurial Capacity as a Key Factor Hayati, Nur; Jaelani, Evan; Ritonga, Duma Soswati
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 2 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i2.005

Abstract

Objectives: The startup sector continues to evolve amidst rising competition. Entrepreneurial leadership and artificial intelligence (AI) literacy are recognized as key enablers for sustaining and enhancing competitiveness. This study aims to explore how these two elements, both individually and in combination, influence the competitiveness of startup firms, with entrepreneurial capacity considered as a potential mediating factor.Methodology: The study employed a structural equation modeling approach using Partial Least Squares (PLS-SEM), drawing data from employees of digital startups based in West Java. Reliability and validity of the measurement model were confirmed through comprehensive statistical testing. The analysis assessed both direct and indirect relationships among variables.Result : The findings demonstrate that AI literacy exerts a strong and statistically significant positive influence on entrepreneurial capacity, as well as directly on startup competitiveness. Entrepreneurial leadership also shows a meaningful positive contribution to both entrepreneurial capacity and startup competitiveness. Furthermore, entrepreneurial capacity itself plays a crucial role in strengthening a startup’s market position and adaptability. The analysis confirms that entrepreneurial capacity serves as a significant mediating variable in the relationship between both AI literacy and entrepreneurial leadership with startup competitiveness. The overall model exhibits a high level of explanatory power, suggesting that the proposed variables collectively account for the vast majority of variance in startup competitiveness.Conclusion: The results underscore the importance of fostering AI literacy and entrepreneurial leadership within startup environments, as their impact on competitiveness is not only direct but also reinforced through enhanced entrepreneurial capacity. These findings provide practical guidance for startup leaders seeking to develop strategic capabilities and sustain growth in increasingly dynamic and tech-driven markets.
TANTANGAN PROGRAM KAMPUS MENGAJAR ANGKATAN 7 DI SD LINGGAWASTU BANDUNG Hayati, Nur; Ritonga, Duma Soswati
ABDI MAKARTI Vol 4, No 1 (2025): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/abdimakarti.v4i1.787

Abstract

The Teaching Campus Program 7 is an initiative launched by the Ministry of Education, Culture, Research, and Technology of Indonesia designed to enhance the standard of education in primary schools, especially in underserved regions. During the execution of Teaching Campus 7 at SD Linggawastu in Bandung, students take on active roles as educators and guides in various teaching and learning experiences, while also helping to improve students' skills in literacy, numeracy, and character development. This initiative incorporates a range of creative and innovative instructional strategies tailored to match the diverse needs and attributes of learners at Linggawastu Elementary School. Additionally, students are involved in programs that focus on mentoring teachers, creating educational materials, and conducting extracurricular activities aimed at fostering students’ social and emotional development. The outcomes of this initiative indicate a rise in students' motivation to learn, improvements in their literacy and mathematics skills, and enhanced cooperation among students, educators, and school administrators. The Teaching Campus Program 7 at Linggawastu Elementary School is anticipated to act as a blueprint for collaborations between institutions of higher learning and primary schools, contributing to the overall enhancement of education in Indonesia.
Exploring Customer Satisfaction in Addition Apotek Services in Banjarbaru: The Role of Product Involvement, Brand Familiarity, and Consumer Attitudes Faijah, Siti Nur; Nurhayati, Nurhayati
Eduvest - Journal of Universal Studies Vol. 5 No. 9 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i9.51070

Abstract

Customer satisfaction is a condition where customers feel satisfied or happy with the products or services they receive from a company. Improving customer satisfaction services, especially in pharmaceutical businesses such as pharmacies, does not escape the role of product involvement. Apart from the factors related to the products being sold, brand familiarity factors can also provide customer satisfaction when shopping. Apart from these two factors, there is a factor that is no less important, namely consumer attitudes. The phenomenon of consumer attitudes plays an important role in influencing customer satisfaction. This research aims to analyze and test the influence of product involvement, brand familiarity, and consumer attitudes on customer satisfaction. In achieving this goal, this research applies descriptive statistical analysis methods using SEM techniques with the help of SmartPLS software. Based on the results of the analysis, it can be concluded that the three independent variables, namely Product Involvement, Brand Familiarity, and Consumer Attitudes, have a significant and positive influence on Customer Satisfaction[A1]. This research contributes to developing effective customer satisfaction strategies in pharmaceutical retail, providing insights for pharmacy management to optimize service quality through enhanced product involvement, strengthened brand recognition, and positive consumer attitude formation, ultimately supporting sustainable business growth and competitive advantage in the healthcare sector.
Co-Authors Apria, Eka Bayu Dermawan Bella Charisma Sasmita Deni Jayadi Djam'an Satori Eka Apria evan jaelani Evan Jaelani Faijah, Siti Nur Hermawanto, Yusuf Inpresta Natalia Ivan Aries Setiawan jaelani, evan Jaenal Mutaqin Muji Rahayu muji Rahayu Nabila, Syifa Natalia, Inpresta Nazma Mega Prameswari Neng Keke Nuraeni Nur Febriyantie Rachel Dian Nitami Sinaga Ritonga, Duma Soswati Rukhviyanti, Novi Santoso, Rachmat Agus Sari Ismayana Shandy Aditia Miharja Wulan laelasari