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All Journal JRAK: Jurnal Riset Akuntansi dan Komputerisasi Akuntansi International Conference on Education and Language (ICEL) MIX : Jurnal Ilmiah Manajemen Jurnal Administrasi Pendidikan Indonesia Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan JURNAL TARBIYAH JAB (Jurnal Akuntansi & Bisnis) JURNAL LENTERA BISNIS JSMA (Jurnal Sains Manajemen dan Akuntansi) Media Jurnal Informatika INOTEK Abdi Makarti Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Ekonomi Manajemen Akuntansi IIJSE Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan JIMEK
Nur Hayati
STIE STAN Indonesia Mandiri
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Brand Ambassador Dan Iklan Terhadap Keputusan Pembelian Konsumen Pada Marketplace Tokopedia Kika Ramdan Nitami; Nur Hayati
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 5: Juli 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i5.9622

Abstract

Tujuan dari studi ini untuk menentukan tingkat pengaruh yang dimiliki oleh iklan dan brand ambassador terhadap keputusan pembelian yang dibuat oleh konsumen di marketplace Tokopedia. Selain itu penelitian ini bertujuan membantu Perusahaan dan membuat strategi pemasaran lebih baik. Penelitian kuantitatif menggunakan sampling purposive, yang berarti sampel dipilih berdasarkan kriteria tertentu. Jumlah khusus sample penelitian sebannyak 80 konsumen Tokopedia. Dan hasil penelitian ini memiliki dampak yang signifikan secara parsial dan simultan. Terutama diera gidital saat ini peran brand ambassador terhadap Keputusan pembelian pada market place Tokopedia sangat signifikan . Iklan yang menarik juga dapat meningkatkan kesadaran konsumen dan mendorong mereka untuk melakukan Keputusan pembelian pada market place Tokopedia. Brand ambassador dan iklan bekerja sama untuk memengaruhi keputusan pembelian konsumen tokopedia.
PENGARUH TINGKAT PENDIDIKAN DAN PEMAHAMAN AKUNTANSI TERHADAP KUALITAS LAPORAN KEUANGAN UMKM KELURAHAN SUKA MAKMUR Nabila, Syifa; Hayati, Nur
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4358

Abstract

Analisis dilakukan demi memastikan impresi parsial serta simultan antar tingkat pendidikan, pemahaman akuntansi, dan kualitas laporan keuangan. Total sampel mencapai 60 responden, serta populasinya yakni UMKM bidang kuliner di Kelurahan Suka Makmur periode bulan Ramadhan. Data primer serta sekunder, dikumpulkan dari berkas pelengkap Kantor Kelurahan Suka Makmur dan seluruh pernyataan responden. Penelitian ini bersifat kuantitatif. Pengujian instrumen, asumsi klasik, regresi linier berganda, serta hipotesis selaku prosedur analisis informasi riset ini. SPSS v29 berperan mengolah semua data. Temuan penelitian ini membuktikan model parsial tingkat pendidikan tidak mempengaruhi kualitas laporan keuangan, namun pemahaman akuntansi memberi pengaruh atas kualitas laporan keuangan, dan impresi simultan tingkat pendidikan dan pemahaman akuntansi mempengaruhi kualitas laporan keuangan. Sebagaimana hasil koefisien determinasi sebesar 0,177 atau variabel dependen terpengaruh 17,7% atas variabel independen, namun sisanya 82,3% dijabarkan oleh aspek lain.
Pengaruh Affiliate Marketing dan Diskon Live Tiktok terhadap Minat Beli Konsumen Generasi Z di Kota Bandung (Studi pada Produk Glad2glow) Pupu Laela Sari; Nur Hayati
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 1 (2026): Januari: Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i1.5959

Abstract

The development of social commerce has changed the shopping habits of Generation Z consumers in Indonesia, especially on the TikTok Shop platform. This study analyzes the influence of affiliate marketing and TikTok live streaming discounts on Generation Z consumers' purchasing interest in Glad to Glow products in Bandung City. This study applies a quantitative methodology with a purposive sampling approach with 100 Generation Z respondents aged 18 to 28 years from Bandung City. Data were collected through direct questionnaire distribution and analysis was carried out using multiple linear regression using SPSS 21 software. The results of the study prove that affiliate marketing has a positive and significant effect on purchasing interest (t-count = 8.423; p <0.05) with a contribution of 40.4%. Live streaming discounts also have a positive and significant effect on purchasing interest (t-count = 9.099; p <0.05) with a greater contribution of 47.7%. Simultaneously, both variables show a significant effect on purchasing interest (F-count = 67.206; p <0.05) with a contribution of 58.1% to the variation in consumer purchasing interest. This study offers a theoretical perspective on the purchasing behavior of Generation Z consumers and practical suggestions for skincare companies to improve their marketing efforts on TikTok Shop.
The Impact of Live Streaming and Flash Sale on Gen Z Purchase Intention in Shopee Nazma Mega Prameswari; Neng Keke Nuraeni; Nur Hayati -
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7149

Abstract

This study examines the effect of live streaming and flash sales at the Shopee marketplace on the buying interest of Gen Z consumers in Bandung City, platforms such as Shopee, which allow consumers to shop anywhere and anytime. With the ease of accessing various online shopping platforms, many companies are trying to attract consumer attention through multiple strategies, one of which is live streaming and flash sales. This research was designed using quantitative methods, focusing on the population of Shopee Generation Z users in Bandung City. The method used is non-probability sampling with a purposive sampling technique; the sample size is 121 respondents with reference to Roscoe's theory. The results of this study indicate that live streaming partially increases Gen Z's buying interest in Bandung City, flash sales increase Gen Z's purchase interest in Bandung positively partially, and live streaming and flash sales simultaneously have a significant effect on Gen Z's buying interest in Bandung City.
Effectiveness of Content Marketing, Influencers, and TikTok Social Media on Purchase Decisions Nur Febriyantie; Nur Hayati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.7220

Abstract

In this study, we look at how well content marketing and social media platforms like TikTok work to sway consumers' purchasing decisions, utilizing Cho-Cweet products in Bandung City as a case study. A quantitative approach was employed, featuring descriptive and multiple regression analysis to explore the relationships among these variables. Data were collected from 300 respondents who actively engage with Cho-Cweet content on TikTok, using a purposive sampling technique. The findings reveal that an individual's propensity to make a purchase is positively affected by content advertising as well as social media, while the influence of Influencers was not found to be significant. The research concludes that effective content and social media strategies are essential for driving consumer engagement and sales in the digital market.
Pengaruh Psychological Capital, Motivasi Kerja dan Beban Kerja terhadap Kinerja Bintara Pelatih di Pusdikif Pussenif TNI AD Putra Rizky Valeri; Nur Hayati
Jurnal Ekonomi Manajemen Akuntansi Vol. 32 No. 1 (2026): JURNAL EKONOMI MANAJEMEN AKUNTANSI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/ema.v32i1.410

Abstract

This study aims to analyze the influence of Psychological Capital, work motivation, and workload on the performance of Training Officers at the Infantry Education Center (Pusdikif) of the Indonesian Army's Infantry Training Center (Pussenif. This study uses a quantitative approach with an explanatory survey design. The research population consists of all 60 non-commissioned officer trainers at Pusdikif Pussenif TNI AD. Data collection was conducted using a five-point Likert scale questionnaire. Data analysis was performed using multiple linear regression with the help of SPSS 29. The results show that Psychological Capital has no significant effect on the performance of non-commissioned officer trainers. Work motivation has a positive and significant effect on performance and is the most dominant variable. Workload has a positive and significant effect on performance. Simultaneously, Psychological Capital, work motivation, and workload have a significant effect on the performance of Training Officers. The research model has a very strong relationship (R = 0.856) with an explanatory power of 73.3%. This study shows that the performance of military trainers is more influenced by work motivation and task demands than by personal psychological factors. The results of this study are expected to serve as a basis for the leadership of the Indonesian Army's education units in increasing work motivation and managing the workload of trainers proportionally to support the improvement of military education performance.
Co-Authors Abizar Faturrohman Apria, Eka Bayu Dermawan Bella Charisma Sasmita Deni Jayadi Djam&#039;an Satori Duma Soswati Ritonga Eka Apria evan jaelani Evan Jaelani Hermawanto, Yusuf Inpresta Natalia Ivan Aries Setiawan jaelani, evan Jaenal Mutaqin Kika Ramdan Nitami Muji Rahayu muji Rahayu Nabila, Syifa Natalia, Inpresta Nazma Mega Prameswari Neng Keke Nuraeni Novi Rukhviyanti Nur Febriyantie Pupu Laela Sari Putra Rizky Valeri Rachel Dian Nitami Sinaga Rachmat Agus Santoso Sari Ismayana Shandy Aditia Miharja Wulan laelasari