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All Journal Jurnal Dimensi J-MAS (Jurnal Manajemen dan Sains) Jurnal Pendidikan Ekonomi (JURKAMI) JURNAL MAKRO MANAJEMEN MANAJEMEN DEWANTARA Enrichment : Journal of Management Jurnal Ilmu Manajemen Profitability JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Target : Jurnal Manajemen Bisnis Jurnal Inovasi Penelitian Economics and Digital Business Review JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Terapan Manajemen dan Bisnis Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Bina Bangsa Ekonomika Jurnal Ekonomi dan Bisnis CONSEN: Indonesian Journal of Community Services and Engagement Jurnal bintang manajemen Social Science Academic BATIK: Jurnal Pengembangan dan Pengabdian Masyarakat Multikultural Journal of Business and Management Inaba Journal of Innovative and Creativity Horizon: Indonesian Journal of Multidisciplinary PENG: Jurnal Ekonomi dan Manajemen SEMINAR NASIONAL SOSIAL, SAINS, PENDIDIKAN, HUMANIORA Ekopedia: Jurnal Ilmiah Ekonomi Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen, Bisnis dan Kewirausahaan ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Ismunandar dan Irma Mardian
Department Of Management, Sekolah Tinggi Ilmu Ekonomi Bima
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Pengaruh Influencer Marketing dan Electronic Word of Mouth Terhadap Minat Beli Konsumen Produk Skincare Glad2glow di Kota Bima Wiwin Wiwin; Ismunandar; Ovriyadin
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6388

Abstract

This study aims to analyze the influence of influencer marketing and electronic word of mouth (e-WOM) on consumers' purchase intention toward Glad2Glow skincare products in Bima City. The research employed a quantitative approach with an associative design. Data were collected through questionnaires distributed to 96 respondents selected using purposive sampling. Data analysis was conducted using multiple linear regression supported by validity, reliability, and classical assumption tests. The findings indicate that influencer marketing has a positive and significant effect on purchase intention. Likewise, electronic word of mouth significantly influences consumers' purchase intention. Simultaneously, both variables have a significant effect on purchase intention, with a coefficient of determination of 73.7%, indicating that most variations in purchase intention are explained by influencer marketing and e-WOM. These findings suggest that effective influencer strategies and positive online consumer reviews play an important role in increasing consumers' interest in purchasing Glad2Glow skincare products. Future studies are recommended to include other variables, such as brand image, price, and product quality, to obtain a more comprehensive understanding of consumer purchase intention
Pengaruh Diskon dan Flash Sale Terhadap Impulsivitas Konsumen pada Marketplace Tiktok Shop Dwi Juni Juniar; Ismunandar; Muhajirin
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 4 (2026): HORIZON: Indonesian Journal of Multidisciplinary (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i4.6553

Abstract

This study aims to analyze the effect of discounts and flash sales on consumer impulsivity in the TikTok Shop marketplace, focusing on Generation Z consumers in Bima City. This research employed a quantitative approach using a survey method. The sample consisted of 90 respondents selected through purposive sampling, with criteria including Generation Z consumers residing in Bima City, owning a TikTok Shop account, and having made purchases during flash sale programs. Data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial (t) tests, simultaneous (F) tests, and the coefficient of determination. The results indicate that discounts have a positive and significant effect on consumer impulsivity, whereas flash sales do not have a significant effect on consumer impulsivity. Simultaneously, discounts and flash sales have a positive and significant effect on consumer impulsivity in the TikTok Shop marketplace. These findings suggest that discount programs are a more dominant factor in encouraging impulse buying behavior among Generation Z consumers. This study is limited to Generation Z consumers in Bima City; therefore, future research is recommended to expand the study area and incorporate additional variables that may influence consumer impulsivity  
Pengaruh Persepsi Konsumen dan Varian Produk Terhadap Keputusan Pembelian pada Toko Sembako UD. Yani di Kota Bima Ayu Andriani; Ismunandar Ismunandar; Ovriyadin Ovriyadin
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xtm1wv87

Abstract

This study aims to determine the influence of consumer perception and product variety on purchasing decisions at UD. Yani Grocery Store in Bima City. The research employed a quantitative approach with an associative research design. The population consisted of all consumers who had made purchases at UD. Yani Grocery Store, while the sample comprised 96 respondents selected using a purposive sampling technique. Data were collected through observation, interviews, questionnaires, and literature review. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, correlation coefficient analysis, coefficient of determination, partial tests (t-test), and simultaneous tests (F-test) with the assistance of SPSS software. The results showed that consumer perception has a positive and significant effect on purchasing decisions, as indicated by a t-value of 4.049 with a significance value of 0.000. Product variety also has a positive and significant effect on purchasing decisions, with a t-value of 4.711 and a significance value of 0.000. Simultaneously, consumer perception and product variety have a positive and significant effect on purchasing decisions, as evidenced by an F-value of 49.844 and a significance value of 0.000. The coefficient of determination (R²) was 0.517, indicating that 51.7% of purchasing decisions are influenced by consumer perception and product variety, while the remaining 48.3% are explained by other factors not examined in this study. Based on these findings, it can be concluded that better consumer perceptions and a wider variety of products contribute to higher purchasing decisions among consumers at UD. Yani Grocery Store in Bima City.
Aksi Sosial Berbasis Kampus: Program Pembagian Takjil dan Penguatan Solidaritas Sosial Sivitas Akademika STIE Bima Rosa Yuliati; Ismunandar Ismunandar; Muhajirin Muhajirin; Amirulmukminin Amirulmukminin; Nur Khusnul Hamidah; Juwani Juwani
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2026): MEI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tdzwnj35

Abstract

Kegiatan pengabdian kepada masyarakat melalui program pembagian takjil merupakan salah satu bentuk implementasi Tri Dharma Perguruan Tinggi, khususnya dalam penguatan nilai kepedulian sosial dan solidaritas sivitas akademika. Artikel ini bertujuan mendeskripsikan pelaksanaan aksi sosial berbagi takjil yang diselenggarakan oleh sivitas akademika Sekolah Tinggi Ilmu Ekonomi (STIE) Bima selama bulan Ramadhan 2026. Metode yang digunakan dalam kegiatan ini adalah pendekatan sosial dengan melibatkan dosen, tenaga kependidikan, dan mahasiswa dalam proses persiapan, pelaksanaan, dan evaluasi kegiatan. Program dilaksanakan selama enam hari pada beberapa titik strategis di Kota Bima dengan sasaran masyarakat pengguna jalan dan masyarakat yang membutuhkan. Hasil kegiatan menunjukkan bahwa program pembagian takjil berjalan dengan baik dan mendapat respons positif dari masyarakat. Selain memberikan manfaat langsung bagi penerima, kegiatan ini juga mampu menumbuhkan rasa empati, mempererat hubungan antar sivitas akademika, meningkatkan semangat gotong royong, serta memperkuat nilai kebersamaan dan pengabdian sosial. Dengan demikian, kegiatan pembagian takjil tidak hanya menjadi bentuk aksi kemanusiaan, tetapi juga sarana pembelajaran sosial bagi mahasiswa dalam mengimplementasikan nilai-nilai kepedulian dan solidaritas di tengah masyarakat.
The Effect of Promotion and Brand Image on Consumer Buying Interest in Ayuithafreshmarket Hayyu Rahmawati; Sri Ernawati; Ismunandar Ismunandar
Journal of Business and Management Inaba Vol. 5 No. 1 (2026): Volume 5 Number 1, June 2026
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/h7jaee77

Abstract

This study aims to examine the effects of promotion and brand image on consumers’ purchase intention at AyuithaFreshMarket. Increasing competition among retail and fresh-goods stores requires AyuithaFreshMarket to implement appropriate strategies to keep consumers interested in buying. Promotion functions as a communication tool to convey product information, while brand image shapes consumers’ perceptions and trust in the store. The research used a quantitative method with a causal-associative approach. Data were collected via questionnaires distributed to 77 consumer respondents of AyuithaFreshMarket, using purposive sampling. Data analysis included validity and reliability tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination using SPSS. The results show that promotion and brand image, both partially and simultaneously, have a positive and significant effect on consumers’ purchase intention at AyuithaFreshMarket. The brand image variable has the most dominant influence compared with promotion, indicating that consumers’ positive perceptions of the AyuithaFreshMarket brand are a key factor driving purchase decisions. It is recommended that AyuithaFreshMarket continue to increase the intensity of informative and attractive promotions and strengthen its brand image through consistent product quality and service so that consumers’ purchase intention continues to rise.
Pengaruh Desain Produk dan Inovasi terhadap Keputusan Pembelian Smartphone Redmi pada Masyarakat Kota Bima Qorry Aina; Ismunandar Ismunandar
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.3629

Abstract

This study titled "The Impact of Product Design and Innovation on Redmi Smartphone Purchase Decisions among Bima City Residents" investigates the relationship between product design, innovation, and purchase decisions regarding Redmi smartphones within the community of Bima City. Employing an associative research method, the study gathers data from a sample of 50 respondents using Likert-scale questionnaires. The collected data undergo validity, reliability, and classical assumption tests before being analyzed through multiple linear regression. The findings suggest that while individual product design may not significantly influence purchase decisions, innovation plays a vital role in shaping consumers' choices. When considering both factors together, the study reveals a strong correlation between product design, innovation, and purchase decisions, with a correlation coefficient of 0.768. This research highlights the considerable impact of innovation in driving consumers' preferences in the competitive smartphone market
Pengaruh Karakteristik Konsumen Dan Motivasi Terhadap Keputusan Pembelian Honda PCX Di Kota Bima Ibadatur Rahman; Ismunandar; Ovriyadin
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari-Maret, Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/fyrs8r31

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Karakteristik Konsumen dan Motivasi Terhadap Keputusan Pembelian Sepeda Motor Merek “HONDA PCX” di Kota Bima Penelitian ini dilakukan pada masyarakat Kota Bima pengguna motor honda type Honda PCX. Jenis penelitian ini adalah penelitian asosiatif dengan menggambil instrument penelitian berupa kuesioner skala likert. Populasi yang digunakan dalam penelitian ini yaitu seluruh konsumen yang pernah membeli motor PCX di Kota Bima yang tidak diketahui secara pasti jumlahnya (Unknown Population). Dikarenakan populasinya tidak diketahui secara pasti maka sampel penelitian sebanyak 96 orang dengan teknik penentuan sampel yaitu purposive sampling. Teknik pengumpulan data menggunakan observasi, kuesioner dan studi pustaka. Data yang telah dikumpulkan kemudian dianalisis dengan teknik uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda, koefisien korelasi berganda, uji determinasi, uji t dan uji f.  Hasil penelitian menunjukan bahwa tidak terdapat prngaruh karakteristik konsumen tidak berpengaruh terhadap keputusan pembelian motor honda PXC di Kota Bima. Sementara itu, motivasi konsumen berpengaruh terhadap keputusan pembelian motor honda PCX di Kota Bima.
Development of the Dasawisma Group's Organic Vegetable Business Lulu Garden in Lewirato Village, Bima City Ismunandar Ismunandar; Firmansyah Kusumayadi; M. Inas Riandi; Lalu Muhammad Haikal; Putri Aulia Dinasti
CONSEN: Indonesian Journal of Community Services and Engagement Vol. 5 No. 2 (2025): Consen: Indonesian Journal of Community Services and Engagement
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/consen.v5i2.2320

Abstract

PMP (Community Service for Beginners) activities carried out with partners targeting the Lulu Garden Dasawisma business group in Lewirato Village, Bima City. The problems of this business group are the production process still uses makeshift tools, the lack of group members' skills in business management, suboptimal product marketing and product packaging. Therefore, several solutions are needed related to increasing production capacity through the provision of several adequate production support tools, entrepreneurship and business management seminars and product marketing training and packaging of organic vegetable products, so that these products can attract consumers with a good appearance. This community service uses the planning, implementation and evaluation method. The results of the seminars and training conducted show that the members of this business group have carried out the process of planting and producing organic vegetables better. Group members have also understood the importance of entrepreneurship and business management knowledge in a business. Through the training conducted, group members are able to market their products both offline and online by utilizing social media. In addition, group members are able to package vegetable products according to good standards, namely by using wrapping and logos
Pengaruh Prestise dan Gaya Hidup Hedonis Terhadap Keputusan Pembelian Pakaian pada Distro Estizy Collective Kota Bima Nursalam Rahmatullah; Sri Ernawati; Ismunandar
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/dkk3nz11

Abstract

This study aims to examine the influence of prestige and hedonistic lifestyle on purchasing decisions for clothing at Estizy Collective, a fashion distributor outlet in Bima City. The research is motivated by the growing fashion consumption trend among youth, driven by the desire for social status (prestige) and pleasure-oriented lifestyles (hedonism). This is a causal associative study using a quantitative approach. Data were collected through questionnaires with a Likert scale distributed to 50 respondents who had made purchases at Estizy Collective. Data analysis techniques include validity and reliability tests, classical assumption tests, multiple linear regression analysis, coefficient of determination, t-tests, and F-tests. The results show that both prestige and hedonistic lifestyle significantly influence purchasing decisions, both partially and simultaneously. The coefficient of determination value of 75.5% indicates that prestige and hedonistic lifestyle have a strong influence on purchasing decisions, while the remaining 24.5% is affected by other factors not examined in this study. Therefore, it is recommended that Estizy Collective maintain its prestige-oriented brand image and strengthen marketing strategies aligned with the lifestyle of its target consumers
Co-Authors Adyatma Fadilah Alwi Alwi Alwi Alwi Aulia Wiranti Ayu Andriani Bagus Shaburu Defis Purnama Sari Dessy Sahur Ramdini Dhea Auliya Dina Maulida Dwi Juni Juniar Eryanawati Eryanawati Feni Aryani Hayyu Rahmawati Ibadatur Rahman Intisari Harianty Intisari Haryanti Intisari Haryanti Irma Mardian Ita Purnama Jaenab, Jaenab Jufrin Jufrin Junaidin Junaidin Juwani Juwani Laili Hijratunnisa Lalu Muhammad Haikal Leni Marlina M. Inas Riandi M. Rimawan M. Rimawan M. Syukur Dwiryansyah Maulana Muslimin Mawar Hidayanti Muhajirin, Muhajirin Muhammad Badar Mulyadin Mulyadin Nabila Putri Sakinah Nur Haryana Nur Khusnul Hamidah Nur Magfira Nuranisyah dan Firmansyah Kusumayadi Nurasyiah Nurasyiah Nurmelisa Nurmelisa Nursalam Rahmatullah Ovriyadin Ovriyadin Ovriyadin Puspita Sari Putri Aulia Dinasti Qorry Aina Reni Reni Rosa Yuliati Sebtian Tri Putra Sri Ernawati Sri Ernawati Sri Ernawati zunaidin ST Rahmah Sudiartini, Ni Wayan Ari Wardah Fatinah Wiwin Wiwin Yuni Anggriani