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KONTRIBUSI MAHASISWA KAMPUS MENGAJAR 6 DALAM MENINGKATKAN LITERASI DAN NUMERASI SDN 101970 SEI KARANG Khairani, Syafira; Mardiati, Mardiati; Tamsil, Ilma Saakinah; Tamsar, Putri Mahdalena
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.22977

Kampus Mengajar Angkatan 6 merupakan salah satu program dari Merdeka Belajar Kampus Merdeka (MBKM) yang bertujuan untuk membantu meningkatkan kemampuan literasi dan numerasi siswa di sekolah-sekolah di daerah yang membutuhkan bantuan dalam hal literasi dan numerasi. Pada pelaksanaannya mahasiswa berperan membantu kegiatan pembelajaran di sekolah dengan mengimplementasikan program kerja yang kreatif, inovatif serta efektif dalam meningkatkan literasi numerasi siswa. Metode yang digunakan yaitu melalui pendekatakan yang interaktif dan partisipatif dalam proses pembelajaran. Penugasan mahasiswa Kampus Mengajar Angkatan 6 dilaksanakan di SDN 101970 Sei Karang, Kecamatan Galang, Kabupaten Deli Serdang, Provinsi Sumatera Utara. Penugasan dimulai dari tanggal 14 Agustus 2023 - 1 Desember 2023. Hasil akhir dari implementasi program kerja mahasiswa Kampus Mengajar selama kurang lebih empat bulan masa penugasan secara signifikan mampu meningkatkan kemampuan literasi numerasi siswa, dapat dilihat dari perkembangan kemampuan, minat, serta motivasi belajar dari setiap individu siswa. Proses pembelajaran yang menyenangkan melalui permainan dan media pembelajaran yang menarik sangat membantu dalam meningkatkan motivasi belajar siswa serta kemampuan literasi dan numerasi siswa di sekolah. Program Kampus Mengajar ini memberikan kesempatan kepada mahasiswa untuk berkontribusi langsung dalam dunia pendidikan, dan siswa serta sekolah sasaran mendapatkan manfaat dari proses pembelajaran yang kreatif, inovatif, serta efektif dalam peningkatan kemampuan literasi dan numerasi siswa.

Long Distance Interpersonal Communication Patterns of Parents and Children Tamsil, Ilma Saakinah; Andary, Ria Wuri; Khairunnisak, Khairunnisak
Journal of Computer Science, Information Technology and Telecommunication Engineering Vol 5, No 1 (2024)
Publisher : Universitas Muhammadiyah Sumatera Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jcositte.v5i1.18665

Well - established family communication will give attachment and mutual need to form communication patterns . For children who live far from their parents, communication is relied on media intermediaries and quite a few experience a lack of communication effective . The urgency of this research is seen long- distance interpersonal communication patterns of parents and children especially for Communication Science students at Medan Area University class of 2022 who come from from outside Medan and its obstacles . This qualitative research method uses Focus Group Discussion which involves ten parents and ten child as a participant. The result is the long- distance interpersonal communication patterns of parents and children use secondary communication patterns that is via cellphone. Characteristics of interpersonal communication can be strengthen interpersonal relationships between parents and children especially in context parenting . Ten parent participants applied authoritative communication patterns , meanwhile authoritarian communication patterns , permissive communication patterns No found. However, communication is established tend to only fulfill material needs and focus more on the mother. The role of fathers is still minimal, what can be done impact on fatherless parenting. Obstacle factor long distance communication patterns viz internet connection , busy parents and children making communication limited. It is important for parents and children to maintain effective communication in order to benefit the not lost because distance physique .

Brand Recall on Indomie's Tagline "Seleraku" (Semiotic Analysis of Roland Barthes on Indomie's Tagline) Andary, Ria Wuri; Tamsil, Ilma Saakinah
INTERACTION: Jurnal Pendidikan Bahasa Vol 11 No 2 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v11i2.7139

Brand recall plays a crucial role in building a strong relationship between consumers and brands. One important aspect of brand recall is the use of a tagline, which aims to create a lasting impression and strengthen brand recall. This study delves deeper into the power of the tagline "Seleraku" in building brand recall for Indomie products. Using Roland Barthes' semiotic approach, this research analyzes the deeper meaning behind the tagline. The findings show that the tagline "Seleraku" not only refers to taste but also creates a strong emotional connection between consumers and the Indomie brand. Through an analysis of advertisement content, it was found that the consistent use of visuals and text reinforces the connotative meaning of the tagline, such as pride in being a local product and personal attachment. This connotative meaning plays a significant role in shaping consumer memory of the Indomie brand. Furthermore, the study also found that the consistency of the tagline’s use across various advertising media contributed to Indomie's success in creating high brand awareness. Therefore, it can be concluded that the tagline "Seleraku" is a key factor in Indomie's success in building customer loyalty and maintaining its dominant position in the instant noodle market. This study contributes to a deeper understanding of the role of semiotics in marketing communication, particularly in the context of building brand recall.

Komunikasi Aktor Politik Anggaran Pemerintah Dewan Perwakilan Rakyat Daerah Provinsi Sumatera Utara Auza, Ara; Zahrawi, Muhammad; Tamsil, Ilma Saakinah
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 3, No 3 (2024): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v3i3.21967

Penelitian ini berjudul “Komunikasi Aktor Politik Anggaran Pemerintah Dewan Perwakilan Rakyat Daerah Provinsi Sumatera Utara.” Penelitian ini menggunakan metode kualitatif deskriptif untuk mengeksplorasi dan memahami dinamika komunikasi antara aktor-aktor politik dalam proses penetapan anggaran di Provinsi Sumatera Utara. Teknik pengumpulan data yang digunakan meliputi wawancara, observasi partisipatoris, dan dokumentasi. Data yang terkumpul dianalisis melalui proses kondensasi data, penyajian data, penarikan kesimpulan, dan triangulasi. Hasil penelitian menunjukkan bahwa komunikasi aktor politik anggaran dalam proses politik anggaran meliputi tiga jenis komunikasi utama: (1) komunikasi organisasi politik, (2) komunikasi berorientasi tugas, dan (3) komunikasi antar-pribadi. Penelitian ini juga mengidentifikasi bahwa aktor politik anggaran utama dalam program kebijakan bidang infrastruktur adalah Gubernur Sumatera Utara. Aspek teknis dari proses ini didukung oleh tiga orang Sekretaris Daerah, Kepala Bappelitbangda, Kepala BPKAD, Kepala Dinas Pekerjaan Umum, serta Pimpinan DPRD, Pimpinan Fraksi, dan Pimpinan Komisi D DPRD Provinsi Sumatera Utara bidang Pembangunan.Penelitian ini memberikan wawasan mendalam tentang bagaimana komunikasi antara aktor-aktor politik mempengaruhi proses penetapan anggaran dan alokasi sumber daya di Provinsi Sumatera Utara. Temuan ini diharapkan dapat menjadi dasar untuk perbaikan proses komunikasi dan pengambilan keputusan dalam kebijakan anggaran di masa depan.

Komunikasi Interpersonal Mahasiswi Perokok Universitas Medan Area Limbong, Vero Yovita Senitri; Tamsil, Ilma Sakinah
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 2 (2025): JIPIKOM OKTOBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i2.6545

The phenomenon of smoking is no longer dominated by men; now, many women, including female students, have become active smokers. However, women smokers are often faced with stronger social stigma and negative judgment. This condition makes this research interesting to examine the way women smokers communicate to build their existence and face their environment. The purpose of this study is to analyze the interpersonal communication of female smokers communicating with others in the Medan Area University (UMA) environment. This study also looks at how they build self-identity and negotiate meaning in an effort to overcome social stigma. To understand the experiences of the five informants, this study used a phenomenological qualitative approach. In-depth interviews and observations were used to collect data. The theory used in this study utilizes Interpersonal Needs Theory. The results showed that female smokers among female students of Medan Area University are already a trend, this is already a culture for them, but it's just that other women who are not smokers still feel not too good if women smoke. Interpersonal needs theory explains how basic individual needs affect communication. In conclusion, the interpersonal communication of women smokers is not only a means of interaction, but also an adaptation strategy to the social stigma in the academic environment.

Brand Recall on Indomie's Tagline "Seleraku" (Semiotic Analysis of Roland Barthes on Indomie's Tagline) Andary, Ria Wuri; Tamsil, Ilma Saakinah
INTERACTION: Jurnal Pendidikan Bahasa Vol. 11 No. 2 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Program Studi Pendidikan Bahasa Inggris, Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/interactionjournal.v11i2.2153

Brand recall plays a crucial role in building a strong relationship between consumers and brands. One important aspect of brand recall is the use of a tagline, which aims to create a lasting impression and strengthen brand recall. This study delves deeper into the power of the tagline "Seleraku" in building brand recall for Indomie products. Using Roland Barthes' semiotic approach, this research analyzes the deeper meaning behind the tagline. The findings show that the tagline "Seleraku" not only refers to taste but also creates a strong emotional connection between consumers and the Indomie brand. Through an analysis of advertisement content, it was found that the consistent use of visuals and text reinforces the connotative meaning of the tagline, such as pride in being a local product and personal attachment. This connotative meaning plays a significant role in shaping consumer memory of the Indomie brand. Furthermore, the study also found that the consistency of the tagline’s use across various advertising media contributed to Indomie's success in creating high brand awareness. Therefore, it can be concluded that the tagline "Seleraku" is a key factor in Indomie's success in building customer loyalty and maintaining its dominant position in the instant noodle market. This study contributes to a deeper understanding of the role of semiotics in marketing communication, particularly in the context of building brand recall.

Framing Analysis and Student Perceptions of Israeli Product Boycott Content on Instagram (A Qualitative Descriptive Study of Communication Science Students) Claudia, Baby Ayu; Tamsil, Ilma Saakinah
Holistic Science Vol. 5 No. 2 (2025): Jurnal Nasional Holistic Sciences
Publisher : Lembaga Riset Mutiara Akbar NOMOR AHU-0003295.AH.01.07 TAHUN 2021

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/hs.v5i2.1257

This study aims to analyze the framing and perceptions of Communication Science students regarding content on Instagram boycotting Israeli products. The research method used a qualitative descriptive approach with data collection techniques through in-depth interviews, account observation, and upload documentation, with informants selected purposively. Data analysis refers to the Miles & Huberman model and Entman's framing theory. The results show that Instagram framing constructs a narrative of solidarity and humanitarian values ??that encourage support for the boycott. However, message reception is influenced by media literacy and personal filters, resulting in varied student perceptions. In general, students demonstrated critical awareness of the boycott issue despite varying levels of media literacy.

The Value of Islamic Religiosity in the Migration of Admiral Cheng Ho in Archipelago, Indonesia Auza, Ara; Andary, Ria Wuri; Tamsil, Ilma Saakinah
Formosa Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i1.7525

This research aims to explain the value of Islamic religiosity in Admiral Cheng Ho's migration to Nusantara, Indonesia. This research uses library research. The descriptive analysis method collects, compiles, analyzes, and draws conclusions. The results showed that China communicated Islamic culture as an effective way to be accepted in the archipelago. The migration step of Chinese diplomacy through Admiral Cheng Ho is said to have reflected the "Clean Diplomacy" diplomacy theory by emphasizing that diplomacy focuses not only on the ends but also on the means, and all negotiation processes are equally important. The value of religiosity in life practiced by Admiral Cheng Ho, believing in Allah SWT, appreciating, and respecting the people in the archipelago, illustrates the behavior of loyalty to the Chinese ruler by spreading Islam in the archipelago through trade routes.

Analisis Semiotika Konsep Patriarki Dalam Film “Ngeri-Ngeri Sedap” Karya Bene Dion Ginting, Christoper Arung; Ideyani, Nadra; Saakinah Tamsil, Ilma
Jurnal Sosial Teknologi Vol. 5 No. 6 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i6.32139

Melalui media, kita bisa mengetahui tentang realitas sosial yang sering sedang terjadi di luar dari jangkauan kita,film menjadi representasi mengenai realitas sosial melalui apa yang di saksikan oleh penonton,film mengandung semiotika sebagai seni yang diartikan dalam bentuk atau tanda-tanda yang ada didalamnya, komunikasi dalam film menjadi penghubung dari setiap jalannya cerita yang telah dirangkai dengan baik,komunikasi dalam film identik dengan Semiotika, dengan menggunakan konsep Roland Barthes yang meliputi Signifier,signified,sign konotatif(Mitos),konsep patriarki menggambarkan bahwa sebuah film berlatar belakang kebudayaan.

The Independence of Journalism in Medan: Challenges and Realities in Performing Journalistic Duties Taufik Wal Hidayat; Ilma Saakinah Tamsil; Selamat Riadi; Khairullah
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 24 No. 1 (2025): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v24i1.5949

Working as a journalist has a routine that is basically a need for information that the public wants. The routine that is carried out does not recognize any time and conditions, in other words, it must always be standby / ready to do coverage. However, most people think that the job of a journalist looks relaxed and easy-going because it is not bound by a schedule like most people in the office. But actually, the work of journalists is very demanding and risky. The work of journalists every day, regardless of time, place and conditions, is directly related to the nine principles of journalism, one of which is the fourth principle which states that journalists must maintain independence in their journalistic duties. The purpose of this study is to analyze the independence of journalists in carrying out their journalistic duties in Medan City. This research uses descriptive method with qualitative approach. The research was conducted in Medan City for 5 months using data collection techniques namely observation, interviews, and documentation. The conclusion of the research related to the application of journalists' independence in carrying out journalistic duties in Medan City is that it cannot be fully realized, due to many conflicts of interest.

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