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Journal : Journal of Sharia Economics

TREN HALALICIOUS DI UMKM MAKANAN DAN MINUMAN : STUDI MINAT BELI KONSUMEN DI KOTA JAMBI Amani, Imtiyaz; Musthofa, M. Wakhid
Journal of Sharia Economics Vol. 4 No. 2 (2023): Islamic Finance
Publisher : Program Studi Magister Ekonomi Syariah UIN Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jose.v4i2.3219

Abstract

In Indonesia, which has the largest Muslim population of 237.55 million people, the increasing Muslim population in Jambi city has driven the demand for halal products, particularly halal food and beverages, which are essential needs for the Muslim community. Therefore, this research aims to examine the influence of halal certification, production processes, and raw materials on consumer purchasing intentions towards food and beverage products from Micro, Small, and Medium Enterprises (MSME). MSME are considered as a highly potential research subject in this study as they contribute to the economic livelihood of the community in Jambi city. The research methodology employed in this study is Multiple Linear Regression, with a sample of 100 respondents and data analysis conducted using Eviews 10 software. The findings of this research confirm that halal certification and production processes significantly influence consumer purchasing intentions towards food and beverage products from MSME. However, the variable related to raw materials does not have a significant impact when analyzed separately. Therefore, MSME engaged in food and beverage production should obtain halal certification, pay attention to their production processes, and consider the quality of their raw materials to enhance consumer purchasing power for their products. Keywords: Halal Certification, Buying Interest, Food And Beverages, UMKM
Co-Authors Abror Sodik Al Fajar, Muhammad Rasyad Alfajriyani, Siti Amani, Imtiyaz Amatullah, Azzahra Isdihar Anatansyah Ayomi Anandari Andri Juansya Andriyani Widiyastuti Anis Sulistiyani Anisa Putri Ari Ari Suparwanto, Ari Ari Suparwanto Arifin Arifin Aurizan Himmi Azhar Ayu Tika Pusfita Ayu Wandirah Desfitranita, Desfitranita Dwimahesi, Narulita Natasya Engwerda, Jacob Epha Diana Supandi Eva alfiyana Fardani, Diah Novita Farida Amanati Fitri Anisa Nusa Putri Ghafur, Muhammad Harmoko Harmoko, Harmoko Ifa Azzahra Farhatannisa Ika Nugraheni AM Julina Julina Khairul Fahmi Lusiana, Dewi Malahayati Malahayati Malahayati Malahayati Malahayati Maryono Maryono Maryono Maryono Maryono Maryono Maulida Agustin Mohamad Yusup Mr. Arifin Mr. Santosa, Mr. Mr. Sugiyanto, Mr. Mrs. Malahayati, Mrs. Muhamad Zaki Riyanto Muhammad Ahsanul Amal Muhammad Ghafur Wibowo Muhammad Ghafur Wibowo, Muhammad Ghafur Muhammad Hidayat Noor Muhammad Irfan Syaifuddin MUHAMMAD TAUFIK Nani Maryani Nofriansyah Nugraheni AM, Ika Nur Anna, Dian Nurma Yulita Nurul Fitriyah Nurul Humaera Pipit Pratiwi Rahayu Pusfita, Ayu Tika Putra, Aji Binawan Putri, Amila Zamzabila Qodhari, Dafelia Rafiuddin, Muhammad Rahayu, Pipit Pratiwi Rizkillah, Rizkillah Rizqa, Agitsna Alya Safitri, Evira Dian Santosa Santosa Sari, Aqshal Najmi Mutia Sidik, Sofwan Sodik, Abror Sofwan Sidik Sugiyanto Sugiyanto Sugiyanto Sugiyanto Syafa Maytara Sultri Mulza Uun Suryani Wahyu Putri Ani Winata Wahyu Wibowo Zahirah, Qonitah Rifda Zahrah Irma Rahmawati