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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Journal of Management and Business Review Jurnal Bisnis, Manajemen, dan Informatika Panrita Abdi - Jurnal Pengabdian pada Masyarakat Hasanuddin Economics and Business Review International Journal of Elementary Education BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Indonesian Collaboration Journal of Community Services (ICJCS) Journal Of Human And Education (JAHE)
Tikson, Shinta Dewi Sugiharti
Universitas Hasanuddin
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : BISNIS

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Employer Branding as a Strategy to Attract Potential Workforce Tikson, Shinta Dewi Sugiharti; Hamid, Nurdjanah; Mardiana, Ria
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Vol. 25, No. 3
Publisher : UI Scholars Hub

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This research analyzes the effect of PT. Citibank Indonesia employer branding with organizational attractiveness. The organizational attractiveness that is studied in this paper are divided into two category, such as instrumental attribute and symbolic attribute. These attributes are tested further by examining the workforces’ gender and level of education. Research data is obtained through surveys, literature study, and observation. To test the hypothesis, this study uses bivariate chi square and descriptive quantitative method. Samples consist of 94 workforces which are students from three universities (Universitas Hasanuddin, Universitas Negeri Makassar, and Universitas Muslim Indonesia) in Makassar, South Sulawesi. Research shows that PT. Citibank Indonesia employer branding which consists of two organizational attractiveness (instrumental attribute and symbolic attribute) have a significant effect to attract workforce in Makassar (by gender and level of education).
The Influence of Strategic Entrepreneurship and Individual Development on Competitive Advantage in Social Entrepreneurship Organizations (Case Study of TAULAN Community) Nurkasih, Amelia; -, Jusni; Dewi Sugiharti Tikson, Shinta
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Vol. 30, No. 3
Publisher : UI Scholars Hub

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A social entrepreneurship organization is an organization running entrepreneurial activities primarily oriented to the welfare of the community and its social mission. As a business, social entrepreneurship needs to gain a competitive advantage in similar businesses and other businesses that are the main competitors. This can be achieved when social enterprises have human resources who are aware of opportunity-seeking behavior and profit-seeking behavior, which are the main dimensions of strategic entrepreneurship. In addition, in the face of changing business conditions, organizations need to provide space for their members to learn through individual development, both in terms of opportunities and facilities. This study aims to determine the effect of strategic entrepreneurship and individual development on competitive advantage in social entrepreneurship organizations. The population in this study comprises 35 individuals from the TAULAN Community, a social enterprise engaged in the creative industry and aiming to empower incarcerated juveniles and women. Saturated sampling was used to obtain the participants. Data was collected using a questionnaire. Multiple regression analysis was performed with IBM SPSS Version 28.1 software. The results of this study indicate that strategic entrepreneurship has no significant effect on TAULAN Community’s efforts to achieve competitive advantage, and individual development has a significant effect on competitive advantage in social entrepreneurship organizations.
Co-Authors -, Jusni -, Nurfadillah -, Sri Ulfa Abdul Jalil Saleh Andi Khaerun Nisa Andi Khaerun Nisa Atika Atika Ayu Latifah Alfisyahrin Dewi, Andi Ratna Sari Erlina Pakki Fatmawati Fatmawati Fauziah Umar, Fauziah Firdaus Firdaus Hakim, Wardani Indri Leighton Silambi Indriyanti Sudirman Insany Fitri Nurqamar Irawati Ismail Ali Muh. Ikhsan Rahmat Muh. Imadudin Akmal Muhammad Fadlurrahman Imran Muhammad Rifai Mustafa, Fahrina Nadya Septiani Sahas Nur Fajar Indrawan Nurdjanah Hamid Nurfadillah Nurkasih, Amelia Nurqamar, Insany Fitri Osman, Isnawati RIA MARDIANA Ria Mardiana Ria Mardiana Yusuf Sahas, Nadya Septiani Samintang Samintang Sri Ulfa Sumardi . Syamsinar Syamsinar Wahda Wahda Wahda Wahda, Wahda Wahyu Nurul Ramadanti