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All Journal MediaTor: Jurnal Komunikasi WIDYATAMA Kurva S : Jurnal Keilmuan dan Aplikasi Teknik Sipil Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Profetik Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik KLITIKA Jurnal Ilmiah Pendidikan Bahasa dan Sastra Indonesia Syiar: Jurnal Komunikasi dan Penyiaran Islam Komunika: Jurnal Dakwah dan Komunikasi QISTINA: Jurnal Multidisiplin Indonesia Jurnal Inovasi dan Pengembangan Hasil Pengabdian Masyarakat Revenue Journal: Management and Entrepreneurship GEMBIRA (Pengabdian Kepada Masyarakat) El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Komunitas (Komunikasi Tiada Batas) INERSIA Komuniti: Jurnal Komunikasi dan Teknologi Informasi AJCD Proceedings of Jogjakarta Communication Conference (JCC)
Joko Suryono
Universitas Veteran Bangun Nusantara Sukoharjo
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Neuroscience Nursing Social Sciences Transportation Other

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STRATEGI PERIKLANAN DALAM MEMBANGUN PERSONAL BRANDING PUTRI ARISTIANI SEBAGAI BEAUTY ENTHUSIAST PADA MEDIA SOSIAL INSTAGRAM Suryono, Joko; Widiastuti, Oktavia
JURNAL KOMUNITAS Vol. 11 No. 2 (2025): Jurnal Komunitas, Edisi September 2025-Februari 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v11i2.2042

Abstract

Instagram is a potential medium in building personal branding, especially in the beauty field. Putri Aristiani, a beauty enthusiast, utilizes this platform to build her self-image. This research aimed to find out the advertising strategy used by Putri and identify the challenges faced, by analyzing it through Peter Montoya's The Eight Laws of Personal Branding theory, which includes: specialization, leadership, personality, difference, visibility, unity, constancy, and good name. This research used descriptive qualitative methods with in-depth interview techniques, observation by listening to Putri Aristiani's Instagram content (@putriaristiani05) and questionnaires to followers. The results showed that the advertising strategy used includes selectivity in choosing products, soft selling approach, personal and educational communication style, and visual consistency. Putri actively built interactions with followers and chooses products that match her personal values, such as Wardah and NAMA Beauty. Despite facing challenges such as changes in the Instagram algorithm, Putri maintained consistency and relevance of content. The strategy applied reflected a strong effort in building a self-image that is authentic, credible and in line with the personal identity displayed on social media.
MAKNA SIMBOL KOMUNIKASI BUDAYA DALAM GENDUREN MEGENGAN PADA MASYARAKAT DUSUN WALENG GIRIMARTO WONOGIRI Suryono, Joko; Aji Pamungkas, Bagoes
JURNAL KOMUNITAS Vol. 11 No. 2 (2025): Jurnal Komunitas, Edisi September 2025-Februari 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v11i2.2043

Abstract

Understanding cultural symbols within a tradition cannot be separated from efforts to preserve its cultural values. Symbols in a cultural context function not only as physical representations or ritual actions, but also as a communication medium that contains the values, beliefs, and worldviews of the community supporting the culture. One tradition that still maintains its cultural symbols is Genduren Megengan. This study aims to examine the meaning of cultural communication symbols in the Genduren Megengan tradition in the Waleng Hamlet community, Girimarto District, Wonogiri Regency. This tradition is part of the cultural heritage of an agrarian society rich in religious, social, and cultural values. This study used a qualitative approach with Clifford Geertz's symbolic interpretation method. Data collection techniques were carried out through observation, in-depth interviews, and documentation. The results show that the symbols in the Genduren Megengan tradition were divided into three primary forms: object symbols, verbal symbols, and nonverbal symbols. Each symbol had a religious meaning as a form of respect for ancestors, a social meaning in strengthening relationships between community groups, and a cultural meaning as an effort to preserve local identity. These symbols form a ritual communication that strengthens solidarity and social cohesion within the community. This study concludes that the Genduren Megengan tradition is not only an annual ritual but also a means of cultural communication with profound meaning
STRATEGI PERIKLANAN DALAM MEMBANGUN PERSONAL BRANDING PUTRI ARISTIANI SEBAGAI BEAUTY ENTHUSIAST PADA MEDIA SOSIAL INSTAGRAM Suryono, Joko; Widiastuti, Oktavia
JURNAL KOMUNITAS Vol. 11 No. 2 (2025): Jurnal Komunitas, Edisi September 2025-Februari 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v11i2.2042

Abstract

Instagram is a potential medium in building personal branding, especially in the beauty field. Putri Aristiani, a beauty enthusiast, utilizes this platform to build her self-image. This research aimed to find out the advertising strategy used by Putri and identify the challenges faced, by analyzing it through Peter Montoya's The Eight Laws of Personal Branding theory, which includes: specialization, leadership, personality, difference, visibility, unity, constancy, and good name. This research used descriptive qualitative methods with in-depth interview techniques, observation by listening to Putri Aristiani's Instagram content (@putriaristiani05) and questionnaires to followers. The results showed that the advertising strategy used includes selectivity in choosing products, soft selling approach, personal and educational communication style, and visual consistency. Putri actively built interactions with followers and chooses products that match her personal values, such as Wardah and NAMA Beauty. Despite facing challenges such as changes in the Instagram algorithm, Putri maintained consistency and relevance of content. The strategy applied reflected a strong effort in building a self-image that is authentic, credible and in line with the personal identity displayed on social media.
MAKNA SIMBOL KOMUNIKASI BUDAYA DALAM GENDUREN MEGENGAN PADA MASYARAKAT DUSUN WALENG GIRIMARTO WONOGIRI Suryono, Joko; Aji Pamungkas, Bagoes
JURNAL KOMUNITAS Vol. 11 No. 2 (2025): Jurnal Komunitas, Edisi September 2025-Februari 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v11i2.2043

Abstract

Understanding cultural symbols within a tradition cannot be separated from efforts to preserve its cultural values. Symbols in a cultural context function not only as physical representations or ritual actions, but also as a communication medium that contains the values, beliefs, and worldviews of the community supporting the culture. One tradition that still maintains its cultural symbols is Genduren Megengan. This study aims to examine the meaning of cultural communication symbols in the Genduren Megengan tradition in the Waleng Hamlet community, Girimarto District, Wonogiri Regency. This tradition is part of the cultural heritage of an agrarian society rich in religious, social, and cultural values. This study used a qualitative approach with Clifford Geertz's symbolic interpretation method. Data collection techniques were carried out through observation, in-depth interviews, and documentation. The results show that the symbols in the Genduren Megengan tradition were divided into three primary forms: object symbols, verbal symbols, and nonverbal symbols. Each symbol had a religious meaning as a form of respect for ancestors, a social meaning in strengthening relationships between community groups, and a cultural meaning as an effort to preserve local identity. These symbols form a ritual communication that strengthens solidarity and social cohesion within the community. This study concludes that the Genduren Megengan tradition is not only an annual ritual but also a means of cultural communication with profound meaning
Praktik Akad Pembiayaan Nasabah Studi: Analisis Penetapan Akad Pembiayaan Nasabah di Bank Syariah Indonesia (BSI) Surakarta Suryono, Joko
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 2 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i2.6542

Abstract

This research was carried out at Bank Syariah Indonesia (BSI) Surakarta, with the aim of finding out whether the implementation of murabahah contract financing is in accordance with Islamic principles and whether it is in accordance with the fatwa that has been determined by the DSN-MUI. This research method uses interviews, observation and documentation. This research uses qualitative descriptive analysis. The results of this research can be concluded that the implementation of murabahah financing at Bank Syariah Indonesia Surakarta uses a tiered percentage system each year from the principal of its murabahah financing. Margin determination is still based on the BI Rate and looking at the margins applicable at other banks. The system for implementing murabahah financing at banks can start from administrative requirements, collateral requirements, financing terms, financing ceiling, financing period, and fees charged to customers. In determining the murabahah financing margin, the annual inflation rate is still used. So the higher the BI rate, the higher the margin taken by the bank from its customers.
Dakwah Bil Hal by the Onsight Foundation to Address the Clean Water Crisis Nurokhman, Firmansyah Nugroho; Triatmo, Agus Wahyu; Mahardika, Mei Candra; Saidun, Muhammad; Suryono, Joko
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 2 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i2.800

Abstract

The 1000 Water Sources Expedition Program by the Onsight Foundation in Ngelo, Wonogiri, utilizes vertical cave water sources to overcome a decades-long clean water crisis. This study aims to examine the implementation of Dakwah Bil Halthrough the 1000 Water Sources Expedition Program in enhancing access to clean water. Employing a descriptive qualitative approach, data collection involved in-depth interviews, with data analysis encompassing data reduction, presentation, and verification. The findings reveal that the 1000 Water Sources Expedition Program in Ngelo Hamlet progressed through pre-implementation, implementation, and post-implementation phases, facilitated by participatory communication that actively involved the community. Rope access and speleological technologies were employed to access water sources in vertical caves, providing a stable, year-round supply of clean water. The program not only fulfills basic water needs but also reinforces religious, social, and economic activities. The community participates in water management and MSME empowerment, supported by socio-religious activities. The program successfully enhances solidarity, religious awareness, and overall community independence. The study concludes that water endowment (wakaf) serves as an effective strategy for dakwah and empowerment, resolving clean water access issues, fostering religiosity and cooperation, and improving the welfare of rural communities.
Praktek Akad Pembiayaan Nasabah: Studi Analisis Penetapan Akad Pembiayaan Nasabah di Bank Syariah Indonesia (BSI) Surakarta Suryono, Joko
QISTINA: Jurnal Multidisiplin Indonesia Vol 4, No 2 (2025): December 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v4i2.6953

Abstract

Penelitian ini dilaksanakan di Bank Syariah Indonesia (BSI) Surakarta, dengan tujuan untuk mengetahui penerapan pembiayaan akad murabahah apakah sudah sesuai dengan prinsip-prinsip Islam juga apakah sudah sesuai dengan fatwa yang telah ditetapkan oleh DSN-MUI. Metode pengambilan penelitian ini dengan menggunakan cara intervie w, observasi dan dokumentasi. Penelitian ini menggunakan analisis deskriptif kualitatif. Hasil penelitian ini dapat disimpulkan bahwa penerapan pembiayaa n murabahah Bank Syariah Indonesia Surakarta menggunakan sistem persentase berjenjang dari tiap tahunnya dari pokok pembiayaan murabahahnya. Penentuan margin masih memperhitungkan berdasarkan BI Rate dan melihat margin yang berlaku di Bank lain. Sistem pelaksanaan pembiayaan murabahah pada bank bisa mulai dari syarat administrasi, syarat jaminan, syarat pembiayaan, plafond pembiayaan, jangka waktu pembiayaan, dan biaya yang dibebankan kepada nasabah. Dalam penetapan margin pembiayaan murabahah masih menggunakan tingkat inflasiper-tahunnya. Maka semakin tinggi BI rate, maka semakin tinggi pula margin yang diambil oleh bank dari nasabahnya.
KOMUNIKASI PERTEMANAN MELALUI FITUR 'CLOSE FRIENDS' INSTAGRAM PADA MAHASISWA UNIVERSITAS VETERAN BANGUN NUSANTARA SUKOHARJO Fitriana, Rani; Suryono, Joko
JURNAL KOMUNITAS Vol. 12 No. 1 (2026): Jurnal Komunitas, Edisi Maret-Agustus 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v12i1.2185

Abstract

Friendship Communication Through Instagram's 'Close Friends' Feature Among Communication Science Students Class of 2021 at Universitas Veteran Bangun Nusantara Sukoharjo. Undergraduate Thesis, Communication Science Study Program, Faculty of Social and Legal Sciences, Universitas Veteran Bangun Nusantara Sukoharjo, 2025.The ‘Close Friends’ feature on Instagram allows users to selectively share information with a limited group, enhancing privacy and control over shared content. This study aims to explore and analyze how the Close Friends feature on Instagram influences communication and friendships among university students. The research adopts a qualitative approach, with data collected through in-depth interviews, participatory observation, and content analysis. Data validity is ensured through data triangulation. The results of the study show that the ‘Close Friends’ feature can strengthen mutual trust among friends by allowing users to share more personal and exclusive content. Students feel more comfortable communicating and sharing important moments with their close friends, ultimately strengthening their friendships. In addition, this study also identifies several practical benefits, such as helping students understand the risks and benefits of social media use, and providing insights for social media developers to improve features according to user needs.
Economic empowerment of remote traditional communities through access to women's services, youth, business and work Wahyudin, Urip; Suryono, Joko
AMCA Journal of Community Development Vol. 4 No. 2 (2024): AMCA Journal of Community Development
Publisher : AMCA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51773/ajcd.v4i2.396

Abstract

The National Program for the Empowerment of Remote Indigenous Communities, led by the Ministry of Social Affairs in Indonesia, focuses on improving the condition of life and well-being of residents native to the area isolated. This research aims to analyze potential problems and needs for the empowerment of public custom remote that focus on empowering women, access service youth, and access to services, businesses, and work. This type of research is qualitative descriptive research using approach studies case. Data collection techniques use studies documentation, observation, interviews, and discussion group focused. Data analysis techniques use analysis models such as the inductive interactive Miles and Huberman model. Access research results in service empowerment women require access development involving the integration of a gender perspective that requires a framework of solid institutions and laws.​ Access services to youth require a development program. Villages that involve youth in the field of social economics show​ positive things in various areas. Access services work requires the development of an excellent local environment through cultivating plant hard, plant food, livestock, and fisheries.    
Constructing Brand Credibility Through Influencer Personal Branding on Instagram:A Semiotic and Qualitative Analysis Joko Suryono; Tsalasa An Nisaa; Bono Setyo; Rosninawati Hussin; Hariyanto Hariyanto
Profetik: Jurnal Komunikasi Vol. 18 No. 2 (2025): Vol. 18 No. 2 (2025)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v18i2.3360

Abstract

The rapid growth of social media has transformed advertising strategies, particularly for micro, small, and medium enterprises (MSMEs) seeking to build brand credibility in highly competitive digital environments. As audiences increasingly trust individual figures over corporate messages, influencer-based personal branding has emerged as a strategic form of digital marketing communication. This study aims to analyze how personal branding–based advertising strategies contribute to brand credibility and sales performance, using the Instagram endorsement of the Healthy Water brand by food content creator Rimbang Rayya as a case study. This research employs a qualitative phenomenological approach. Data were collected through in-depth interviews with the influencer, MSME brand owners, and active followers, complemented by Instagram content analysis and participant observation. Data validity was ensured through source and method triangulation. The analysis was guided by Peter Montoya’s Eight Laws of Personal Branding, encompassing specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill. The findings indicate that Rimbang Rayya’s personal branding is constructed through consistent food-focused content, experiential product engagement, storytelling techniques, and authentic, informative communication. The integration of the eight personal branding elements successfully fosters audience trust, emotional connection, and perceived credibility, which are subsequently transferred to the endorsed brand. This strategy not only enhances the brand image of Healthy Water but also generates measurable outcomes, including increased audience engagement and significant growth in product sales. The study concludes that influencer personal branding functions as a relational and symbolic advertising mechanism capable of converting personal credibility into brand equity for MSMEs. Theoretically, this research extends the application of the Eight Laws of Personal Branding within digital influencer advertising contexts. Practically, it offers a strategic model for MSMEs to develop sustainable, trust-based advertising through authentic personal branding on social media platforms.
Co-Authors Abdilah, Heri Adelia, Emma Agung Setyarini Agung Wijanarko, Agung Aji Pamungkas, Bagoes Alliah, Rahmadina Allo, Reno Rivaldy Alwi, Salma Ardiana, Ellen Ira Betty Gama Bono Setyo Bono Setyo Bono Setyo, Bono Budi Nugroho Budi Santoso Dewi Kusumaningsih Djatmiko Hidajat Erni Kurniawati Farida Nugrahani Fitriana, Rani Hariyanto Hariyanto Hariyanto Hariyanto Hariyanto Hidajat, Diatmiko Istiyanto, Hendra Jamhari Jamhari Jepriani, Sujiati Kurniawan, Riza Setiabudi Mahardika, Mei Candra Mardhanie, Afif Bizrie Megasa, Yebrani Monika Umi Kartika Muhammad Ridwan Mukti Widayati Nugroho, Aziz Widhi Nugroho, Aziz Widi Nunun Tri Widarwati Nurokhman, Firmansyah Nugroho Nuryani Tri Rahayu Nuryani Tri Rahayu Nuryani Tri Rahayu Nuryani Tri Rahayu Purwani Indri Astuti Putrawirawan, Ashadi Putri Hardani, Arlinda Rosninawati Hussin Saidun, Muhammad Sihindun Arumi Sri Hartati SUNARNO Susanto , Willy Sutarto, Tommy Ekamitra Tistro, Rafian Triatmo, Agus Wahyu Triyatmo, Agus Tsalasa An Nisaa Tumingan Tumingan, Tumingan Veronika Unun Pratiwi Wahyudin, Urip wedaswari, Made Wianto, Arif Widiastuti, Oktavia Yoga Yuniadi Yoto Widodo