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Economic empowerment of remote traditional communities through access to women's services, youth, business and work Urip Wahyudin; Joko Suryono
AMCA Journal of Community Development Vol. 4 No. 2 (2024): AMCA Journal of Community Development
Publisher : AMCA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51773/ajcd.v4i2.396

The National Program for the Empowerment of Remote Indigenous Communities, led by the Ministry of Social Affairs in Indonesia, focuses on improving the condition of life and well-being of residents native to the area isolated. This research aims to analyze potential problems and needs for the empowerment of public custom remote that focus on empowering women, access service youth, and access to services, businesses, and work. This type of research is qualitative descriptive research using approach studies case. Data collection techniques use studies documentation, observation, interviews, and discussion group focused. Data analysis techniques use analysis models such as the inductive interactive Miles and Huberman model. Access research results in service empowerment women require access development involving the integration of a gender perspective that requires a framework of solid institutions and laws. Access services to youth require a development program. Villages that involve youth in the field of social economics show positive things in various areas. Access services work requires the development of an excellent local environment through cultivating plant hard, plant food, livestock, and fisheries.

Increasing The Capacity of MSME Product Sales Through Sales Promotion Advertisements on Social Media Suryono, Joko
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Sales promotion advertisements play an important role in increasing the capacity of MSMEs in terms of product sales and are able to influence purchasing decisions by providing stimulation to potential consumers. Sales promotions have an interesting aspect in stimulating potential consumers by providing discounts, holding contests, flash sales and loyalty programs, which are designed to increase customer interest and involvement. The purpose of the study is to explain the role of sales promotion advertisementsUMKM Astro Distro Fashionon social media to stimulate potential consumers. Types and approaches of research: qualitative descriptive research type, using a case study approach. The object of research in UMKM Astro Distro Fashion, Sragen Regency, Indonesia. Types and sources of research data: (a) narratives from the main data source, namely informants of UMKM Astro Distro Fashion advertising activities; (b) results of observations of MSME sales promotion advertisements on social media. Informants consist of owners and managers of UMKM ADF, creative content for UMKM ADF advertisements, consumers of UMKM ADF. Data Validation: guaranteeing the validity of data with source triangulation, method triangulation. Data analysis techniques: using an interactive inductive logic modelMile and Huberman. Conclusion: Sales promotion advertising can increase the sales capacity of MSME products by increasing their frequency and depth. MSME Astro Distro Fashion carries out sales promotion advertising activities through flash sale strategies, discounts, lottery coupons by paying attention to time, new items, making items go viral quickly, the amount of sales value and risk.

STRATEGI PERIKLANAN DALAM MEMBANGUN PERSONAL BRANDING PUTRI ARISTIANI SEBAGAI BEAUTY ENTHUSIAST PADA MEDIA SOSIAL INSTAGRAM Suryono, Joko; Widiastuti, Oktavia
JURNAL KOMUNITAS Vol. 11 No. 2 (2025): Jurnal Komunitas, Edisi September 2025-Februari 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v11i2.2042

Instagram is a potential medium in building personal branding, especially in the beauty field. Putri Aristiani, a beauty enthusiast, utilizes this platform to build her self-image. This research aimed to find out the advertising strategy used by Putri and identify the challenges faced, by analyzing it through Peter Montoya's The Eight Laws of Personal Branding theory, which includes: specialization, leadership, personality, difference, visibility, unity, constancy, and good name. This research used descriptive qualitative methods with in-depth interview techniques, observation by listening to Putri Aristiani's Instagram content (@putriaristiani05) and questionnaires to followers. The results showed that the advertising strategy used includes selectivity in choosing products, soft selling approach, personal and educational communication style, and visual consistency. Putri actively built interactions with followers and chooses products that match her personal values, such as Wardah and NAMA Beauty. Despite facing challenges such as changes in the Instagram algorithm, Putri maintained consistency and relevance of content. The strategy applied reflected a strong effort in building a self-image that is authentic, credible and in line with the personal identity displayed on social media.

MAKNA SIMBOL KOMUNIKASI BUDAYA DALAM GENDUREN MEGENGAN PADA MASYARAKAT DUSUN WALENG GIRIMARTO WONOGIRI Suryono, Joko; Aji Pamungkas, Bagoes
JURNAL KOMUNITAS Vol. 11 No. 2 (2025): Jurnal Komunitas, Edisi September 2025-Februari 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v11i2.2043

Understanding cultural symbols within a tradition cannot be separated from efforts to preserve its cultural values. Symbols in a cultural context function not only as physical representations or ritual actions, but also as a communication medium that contains the values, beliefs, and worldviews of the community supporting the culture. One tradition that still maintains its cultural symbols is Genduren Megengan. This study aims to examine the meaning of cultural communication symbols in the Genduren Megengan tradition in the Waleng Hamlet community, Girimarto District, Wonogiri Regency. This tradition is part of the cultural heritage of an agrarian society rich in religious, social, and cultural values. This study used a qualitative approach with Clifford Geertz's symbolic interpretation method. Data collection techniques were carried out through observation, in-depth interviews, and documentation. The results show that the symbols in the Genduren Megengan tradition were divided into three primary forms: object symbols, verbal symbols, and nonverbal symbols. Each symbol had a religious meaning as a form of respect for ancestors, a social meaning in strengthening relationships between community groups, and a cultural meaning as an effort to preserve local identity. These symbols form a ritual communication that strengthens solidarity and social cohesion within the community. This study concludes that the Genduren Megengan tradition is not only an annual ritual but also a means of cultural communication with profound meaning

Konstruksi Gaya Hidup Sehat Iklan Mie Instan Lemonilo Versi Warnilo: Analisis Semiotika Roland Barthes Kartika, Monika Umi; Suryono, Joko; Santoso, Budi; Hariyanto, Hariyanto
Komuniti : Jurnal Komunikasi dan Teknologi Informasi Vol. 17 No. 2 (2025): Komuniti : Jurnal Komunikasi dan Teknologi Informasi, September 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v17i2.10478

Gaya hidup sehat menjadi semakin relevan di tengah meningkatnya kesadaran masyarakat akan pentingnya menjaga kesehatan, terutama pasca pandemi COVID-19 turut meningkatkan kesadaran masyarakat terhadap pentingnya gaya hidup sehat, termasuk melalui konsumsi makanan bergizi. Di Indonesia, mie instan merupakan salah satu makanan yang sangat populer. Mie instan dikenal sebagai makanan yang praktis, murah, serta mudah disajikan. Namun, di tengah popularitas mie instan sebagai makanan cepat saji, muncul stigma negatif terkait kandungan nutrisinya. Penelitian ini bertujuan untuk memahami bagaimana konstruksi gaya hidup sehat direpresentasikan dalam iklan Mie Instan Lemonilo versi Warnilo (Warung Lemonilo). Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan semiotika Roland Barthes untuk mengidentifikasi elemen visual dan verbal yang merepresentasikan gaya hidup sehat dalam iklan. Data diperoleh melalui observasi tidak langsung terhadap iklan yang ditayangkan di kanal YouTube resmi Lemonilo, serta dokumentasi berupa tangkapan layar dan kajian pustaka. Hasil penelitian menunjukkan bahwa iklan Lemonilo secara visual dan verbal merepresentasikan gaya hidup sehat melalui simbol warna hijau, suasana warung yang bersih dan akrab, serta ekspresi bahagia dari para talent. Elemen-elemen ini berperan sebagai penanda yang membentuk makna denotatif mengenai produk sehat, dan makna konotatif yang mengasosiasikan Lemonilo sebagai bagian dari gaya hidup sehat. Melalui proses mitologisasi, iklan membangun citra bahwa memilih Lemonilo merupakan tindakan bijak dalam menjalani pola makan sehat. Dengan demikian, iklan ini bukan hanya alat promosi produk, tetapi juga sarana untuk membentuk pemahaman dan narasi sosial tentang pola hidup sehat. Healthy lifestyles are becoming increasingly relevant amidst the increasing public awareness of the importance of maintaining health, especially after the COVID-19 pandemic helped increase public awareness of the importance of a healthy lifestyle, including through the consumption of nutritious food. In Indonesia, instant noodles are one of the most popular foods. Instant noodles are known as a practical, cheap, and easy-to-serve food. However, amidst the popularity of instant noodles as fast food, a negative stigma has emerged regarding its nutritional content. This research aims to understand how the construction of a healthy lifestyle is represented in the Warnilo (Warung Lemonilo) version of Lemonilo Instant Noodle advertisement. This research uses a descriptive qualitative method with a Roland Barthes semiotic approach to identify visual and verbal elements that represent a healthy lifestyle in advertisements. The data was obtained through indirect observation of the advertisement aired on Lemonilo's official YouTube channel, as well as documentation in the form of screenshots and literature review. The results showed that Lemonilo advertisements visually and verbally represent a healthy lifestyle through green symbols, a clean and familiar shop atmosphere, and happy expressions of the talents. These elements act as signifiers that form denotative meanings about healthy products, and connotative meanings that associate Lemonilo as part of a healthy lifestyle. Through the process of mythologization, the ad builds an image that choosing Lemonilo is a wise action in undergoing a healthy diet. Thus, this advertisement is not only a product promotion tool, but also a means to shape social understanding and narratives about healthy lifestyles.

STRATEGI PERIKLANAN DALAM MEMBANGUN PERSONAL BRANDING PUTRI ARISTIANI SEBAGAI BEAUTY ENTHUSIAST PADA MEDIA SOSIAL INSTAGRAM Suryono, Joko; Widiastuti, Oktavia
JURNAL KOMUNITAS Vol. 11 No. 2 (2025): Jurnal Komunitas, Edisi September 2025-Februari 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v11i2.2042

Instagram is a potential medium in building personal branding, especially in the beauty field. Putri Aristiani, a beauty enthusiast, utilizes this platform to build her self-image. This research aimed to find out the advertising strategy used by Putri and identify the challenges faced, by analyzing it through Peter Montoya's The Eight Laws of Personal Branding theory, which includes: specialization, leadership, personality, difference, visibility, unity, constancy, and good name. This research used descriptive qualitative methods with in-depth interview techniques, observation by listening to Putri Aristiani's Instagram content (@putriaristiani05) and questionnaires to followers. The results showed that the advertising strategy used includes selectivity in choosing products, soft selling approach, personal and educational communication style, and visual consistency. Putri actively built interactions with followers and chooses products that match her personal values, such as Wardah and NAMA Beauty. Despite facing challenges such as changes in the Instagram algorithm, Putri maintained consistency and relevance of content. The strategy applied reflected a strong effort in building a self-image that is authentic, credible and in line with the personal identity displayed on social media.

MAKNA SIMBOL KOMUNIKASI BUDAYA DALAM GENDUREN MEGENGAN PADA MASYARAKAT DUSUN WALENG GIRIMARTO WONOGIRI Suryono, Joko; Aji Pamungkas, Bagoes
JURNAL KOMUNITAS Vol. 11 No. 2 (2025): Jurnal Komunitas, Edisi September 2025-Februari 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v11i2.2043

Understanding cultural symbols within a tradition cannot be separated from efforts to preserve its cultural values. Symbols in a cultural context function not only as physical representations or ritual actions, but also as a communication medium that contains the values, beliefs, and worldviews of the community supporting the culture. One tradition that still maintains its cultural symbols is Genduren Megengan. This study aims to examine the meaning of cultural communication symbols in the Genduren Megengan tradition in the Waleng Hamlet community, Girimarto District, Wonogiri Regency. This tradition is part of the cultural heritage of an agrarian society rich in religious, social, and cultural values. This study used a qualitative approach with Clifford Geertz's symbolic interpretation method. Data collection techniques were carried out through observation, in-depth interviews, and documentation. The results show that the symbols in the Genduren Megengan tradition were divided into three primary forms: object symbols, verbal symbols, and nonverbal symbols. Each symbol had a religious meaning as a form of respect for ancestors, a social meaning in strengthening relationships between community groups, and a cultural meaning as an effort to preserve local identity. These symbols form a ritual communication that strengthens solidarity and social cohesion within the community. This study concludes that the Genduren Megengan tradition is not only an annual ritual but also a means of cultural communication with profound meaning

Praktik Akad Pembiayaan Nasabah Studi: Analisis Penetapan Akad Pembiayaan Nasabah di Bank Syariah Indonesia (BSI) Surakarta Suryono, Joko
El-Mujtama: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i2.6542

This research was carried out at Bank Syariah Indonesia (BSI) Surakarta, with the aim of finding out whether the implementation of murabahah contract financing is in accordance with Islamic principles and whether it is in accordance with the fatwa that has been determined by the DSN-MUI. This research method uses interviews, observation and documentation. This research uses qualitative descriptive analysis. The results of this research can be concluded that the implementation of murabahah financing at Bank Syariah Indonesia Surakarta uses a tiered percentage system each year from the principal of its murabahah financing. Margin determination is still based on the BI Rate and looking at the margins applicable at other banks. The system for implementing murabahah financing at banks can start from administrative requirements, collateral requirements, financing terms, financing ceiling, financing period, and fees charged to customers. In determining the murabahah financing margin, the annual inflation rate is still used. So the higher the BI rate, the higher the margin taken by the bank from its customers.

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