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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Studi Manajemen Organisasi Jurnal Manajemen Bisnis Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Journal of Economic Education Journal of Economic, Bussines and Accounting (COSTING) Fokus Ekonomi Jurnal Dinamika Sosial Budaya Jurnal Riset Ekonomi dan Bisnis Jurnal STIE Semarang (Edisi Elektronik) Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Management Studies and Entrepreneurship Journal (MSEJ) SOLUSI Enrichment : Journal of Management Indicators : Journal of Economic and Business Coopetition : Jurnal Ilmiah Manajemen Quantitative Economics and Management Studies Prosiding Seminar Nasional Program Pengabdian Masyarakat International Business and Accounting Research Journal ASEAN Marketing Journal Media Bina Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat Sustainable Business Journal Indonesian Journal of Sustainability Accounting and Management Manajemen : Jurnal Ekonomi International Research Journal of Business Studies Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi International Journal of Economics and Management Research Jurnal Ekonomi, Manajemen, dan Bisnis Proceeding International Collaborative Conference on Multidisciplinary Science
Kesi Widjajanti
Magister Manajemen Universitas Semarang
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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Marketing Collaboration and SME Strategy Implementation in Blora, Indonesia Widjajanti, Kesi
ASEAN Marketing Journal Vol. 7, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The collaboration between small and medium enterprises (SMEs) and large enterprises (LEs) have been widely researched. Previous research on collaborative marketing strategy has been developed, but the contribution of these strategies for SMEs is still unclear. This research focuses on “marketing collaboration”to clarify the role of collaboration, based on the discussion of the findings that emerged from the qualitative study of SMEs. This is related to the characteristics of creative industries which mostly consist of SMEs with limited knowledge and skills to enter in the field of marketing. To expand the business SMEs is very difficult if done alone. To accelerate the development of its business, SMEs need to collaborate with an LEs which has a marketing network. Marketing collaboration between SMEs and LEs to be one effective way to develop business, as both sides can increase profitability. While LEs can improve technological innovation other hand, SMEs receive various benefits such as access to technology and access to new markets.
Pengaruh penerapan standar operasional prosedur dan GeoKKP terhadap kinerja pegawai dengan motivasi kerja sebagai variabel moderator Helwinda Tri Ardiansyach; Kesi Widjajanti; Endang Rusdianti
Jurnal Riset Ekonomi dan Bisnis Vol 15, No 2 (2022): AGUSTUS
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/jreb.v15i2.4163

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh penerapan Standar Operasional Prosedur (SOP) dan penggunaan sistem informasi (GeoKKP) terhadap kinerja pegawai dengan motivasi kerja sebagai variabel moderator di bagian pelayanan pengukuran Kantor Pertanahan Kota Semarang. Penelitian ini merupakan penelitian kuantitatif dengan metode eksplanatori untuk menjelaskan hubungan dan pengaruh antar variabel. Variabel bebas pada penelitian ini adalah penerapan SOP dan penggunaan sistem informasi, variabel terikat adalah kinerja pegawai, dan variabel moderator adalah motivasi kerja. Data penelitian ini menggunakan data primer dengan metode pengumpulan data menggunakan kuesioner. Kuesioner disebarkan kepada seluruh pegawai bagian pengukuran yaitu Seksi Survei dan Pemetaan dengan jumlah 44 orang. Pengujian hipotesis menggunakan metode Structural Equation Model (SEM) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian ini membuktikan bahwa penerapan SOP berpengaruh signifikan terhadap kinerja pegawai, sedangkan penggunaan sistem informasi tidak berpengaruh signifikan terhadap kinerja pegawai. Hasil lain yang didapatkan yaitu motivasi kerja tidak dapat memoderasi pengaruh penerapan SOP dan penggunaan sistem informasi terhadap kinerja pegawai bagian pelayanan pengukuran Kantor Pertanahan Kota Semarang.This study aimed to determine the effect of the application of Standard Operating Procedures (SOP) and the use of information systems (GeoKKP) on employee performance with work motivation as a moderator variable in the measurement service section of the Semarang City Land Office. The study is quantitative research with an explanatory method to explain the relationship and influence between variables. The independent variable in this study is the application of SOPs and the use of information systems, the dependent variable is employee performance, and the moderator variable is work motivation. The data of this study used primary data with the data collection method using a questionnaire. Questionnaires were distributed to all employees of the measurement division, namely the Survey and Mapping Section, with a total of 44 people. Hypothesis testing using the Structural Equation Model (SEM) method with the help of SmartPLS software. The results of this study prove that the application of SOPs has a significant effect on employee performance. In contrast, using information systems has no significant effect on employee performance. Another result obtained is that work motivation cannot moderate the effect of implementing SOPs and the use of information systems on the performance of employees in the measurement service section of the Semarang City Land Office.
EFEK MEDIASI STRUKTUR MODAL TERHADAP KINERJA KEUANGAN BERLANDAS UKURAN PERUSAHAAN DAN PERTUMBUHAN PENJUALAN Eka Kurnia Patmasari; Kesi Widjajanti; Ardiani Ika Sulistyawati
JURNAL STIE SEMARANG Vol 14 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v14i2.553

Abstract

This study was conducted to examine the effect of company size and sales growth on the company's financial performance through capital structure as an intervening variable. The purpose of this study is to measure and analyze the effect of company size and sales growth on the company's financial performance through capital structure as an intervening variable in various industrial sub-sector manufacturing companies listed on the Indonesia Stock Exchange in 2017-2019. The population in this study were 174 companies listed on the Indonesia Stock Exchange for the period 2017 – 2019. Then, 27 companies were taken according to the criteria so that a total of 81 samples were taken. The analysis technique uses Structural Equation Modeling (SEM) with Partial Least Square (PLS). The results showed that the relationship between company size and sales growth had no effect on the company's financial performance, but the capital structure had a positive and significant effect on the company's financial performance. This study also shows that company size and sales growth have no effect on capital structure.
DETERMINAN KINERJA PEGAWAI DENGAN LINGKUNGAN KERJA SEBAGAI PEMODERASI PADA PENGELOLA PEMANFAATAN BARANG MILIK DAERAH DI LINGKUNGAN DINAS PENDIDIKAN KOTA SEMARANG Arifin Rasyid; Kesi Widjajanti; Djoko Santoso
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 17, No 2: Desember 2022
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.17.2.372 - 397

Abstract

This study is a quantitative study that aims to determine the effect of work environment moderation on the determination of employee performance, namely workload, competence and teamwork in the Semarang City Education Office.The sample population that is the object of the study is the manager of the utilization of regional property using a kretjie table which is then proportionally taken as an equal representation of the area/region. Sources of data obtained by questionnaires and collection with google.form. The data analysis of this research used Structural Equation Modeling (SEM) with Partial Least Square as a tool.The results of this study indicate that the work environment moderates the relationship between competence and employee performance significantly. As for the relationship of workload to performance and teamwork relationship to performance, the work environment does not moderate significantly.The implication of this research is that in improving employee performance, there is a need for training in the IT sector and education and training that supports the implementation of the main tasks and functions supported by a comfortable work environment.
PENGARUH PERSEPSI HARGA DAN KUALITAS PELAYANAN PADA KEPUASAN PELANGGAN DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING Rofiatu Darojah; Kesi Widjajanti; DC Kuswardani
Sustainable Business Journal Vol. 1 No. 1 (2022): MARET
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.997 KB) | DOI: 10.26623/sbj.v1i1.5140

Abstract

Penelitian ini dilakukan di Agen Resmi Bus Patas AC/Executive PO. Ramayan, Semarang. Tujuan Penelitian ini adalah untuk mengetahui pengaruh persepsi harga, kualitas layanan terhadap kepuasan pelanggan dengan citra merek sebagai variabel intervening. Populasi dan sampel penelitian ini adalah penumpang Bus Patas AC/Executive PO. Ramayana. Jumlah responden sebagai sampel dalam penelitian ini sebanyak 100 responden. Analisis data berupa uji validitas, uji reliabilitas, uji normalitas, uji heterokedatisitas, uji multikorelas, uji linearitas, analisis regresi berganda, uji koefisien determinan, uji F, dan uji t. Hasil penelitian ini menunjukkan bahwa persepsi harga berpengaruh signifikan terhadap kepuasan pelanggan. Kualitas layanan berpengaruh signifikan terhadap kepuasan pelanggan. Variabel citra merek signifikan memediasi pengaruh variabel persepsi harga (X1) terhadap varaibel kepuasan pelanggan (Y2).  This research was conducted at the Patas AC/Executive PO Bus Authorized Agent. Ramayan, Semarang. The purpose of this study was to determine the effect of price perception, service quality on customer satisfaction with brand image as an intervening variable. The population and sample of this study were Patas AC/Executive PO Bus passengers. Ramayana. The number of respondents as a sample in this study were 100 respondents. Data analysis in the form of validity test, reliability test, normality test, heteroscedasticity test, multicorrelation test, linearity test, multiple regression analysis, determinant coefficient test, F test, and t test.   The results of this study indicate that price perception has a significant effect on customer satisfaction. Service quality has a significant effect on customer satisfaction. The brand image variable significantly mediates the effect of the price perception variable (X1) on the customer satisfaction variable (Y2)
MEMBANGUN SOCIAL MEDIA ENGAGEMENT MELALUI COURSE EXPERIENCE DAN STUDENT SATISFACTION Ryan Arif Wicaksono; Kesi Widjajanti; DC Kuswardani
Sustainable Business Journal Vol. 1 No. 1 (2022): MARET
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (600.721 KB) | DOI: 10.26623/sbj.v1i1.5155

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis perilaku keterlibatan media sosial dari peserta pelatihan BBPLK Semarang melalui pengalaman kursus dan kepuasan siswa. Populasi dalam penelitian ini adalah seluruh peserta yang mengikuti pelatihan kejuruan Bisnis dan Manajemen di BBPLK Semarang pada tahun 2021. Teknik pengambilan sampel yang digunakan adalah purposive sampling dengan jumlah responden 100 orang. Teknik analisis yang digunakan menggunakan program Smart PLS 3. Hasil penelitian menyimpulkan bahwa pengalaman kursus berpengaruh signifikan terhadap kepuasan siswa dan kepuasan siswa berpengaruh signifikan terhadap perilaku keterlibatan di media sosial dalam bentuk follow, like, share, dan comment.  The purpose of this study was to analyze the social media engagement behavior of BBPLK Semarang training participants through course experience and student satisfaction. The population in this study were all participants who took part in the Business and Management vocational training at BBPLK Semarang in 2021. The sampling technique used was purposive sampling with 100 respondents. The analytical technique used is the Smart PLS 3 program. The results of the study conclude that course experience has a significant effect on student satisfaction and student satisfaction has a significant effect on engagement behavior on social media in the form of follow, like, share, and comment.
PENINGKATAN KINERJA PEMASARAN MELALUI ORIENTASI PELANGGAN DAN SIKAP PROACTIVENESS PADA MASA PANDEMI COVID 19 Bayu Anggoro; Kesi Widjajanti; Paulus Wardoyo
Sustainable Business Journal Vol. 1 No. 1 (2022): MARET
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (964.622 KB) | DOI: 10.26623/sbj.v1i1.5157

Abstract

Penelitian ini dilakukan Perusahaan Digital Printing yang ada di Kota Semarang. Tujuan penelitian ini adalah untuk mengetahui pengaruh orientasi pelanggan, sikap proactiveness terhadap kinerja pemasaran dengan kapabilitas pemasaran sebagai variabel intervening. Populasi dan sampel penelitian   ini adalah pemilik perusahaan digital printing yang ada di Kota Semarang yang berjumlah 38 orang. Analisis data dengan analisis deskriptif dan Smart PLS. Hasil penelitian ini menunjukkan bahwa   orientasi pelanggan berpengaruh signifikan terhadap kinerja pemasaran. Sikap proactivenes tidak berpengaruh signifikan kinerja pemasaran. Orientasi pelanggan berpengaruh signifikan terhadap kapabilitas pemasaran. Sikap proactiveness bepengaruh signifikan terhadap  kinerja pemasaran Variabel. Kapabilitas Pemasaran bepengaruh signifikan terhadap kinerja pemasaran. Variabel Kapalitas Pemasaran mampu menjadi mediasi antara Orientasi Pelanggan terhadap kinerja pemasaran, demikian juga variable kapabilitas pemasaran juga dapat memediasi antara sikap proactiveness dengan kinerja pemasaranThis research was conducted by a Digital Printing Company in the city of Semarang. The purpose of this study was to determine the effect of customer orientation, proactiveness on marketing performance with marketing capability as an intervening variable. The population and sample of this research are the owners of digital printing companies in Semarang City, totaling 38 people. Data analysis with descriptive analysis and Smart PLS. The results of this study indicate that customer orientation has a significant effect on marketing performance. Proactive attitude does not significantly affect marketing performance. Customer orientation has a significant effect on marketing capabilities. Proactiveness has a significant effect on marketing performance. Variable. Marketing Capability has a significant effect on marketing performance. The Marketing Capability variable is able to mediate between Customer Orientation on marketing performance, as well as the marketing capability variable can also mediate between proactiveness and marketing performance    
Pengaruh profitabilitas, ukuran perusahaan terhadap financial distress dengan nilai perusahaan sebagai variabel intervening Durrotun Nafisah; Kesi Widjajanti; Yuli Budiati
Jurnal Riset Ekonomi dan Bisnis Vol. 16 No. 1 (2023): APRIL
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/jreb.v16i1.6773

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh langsung profitabilitas, ukuran perusahaan terhadap financial distress. Selain itu untuk mengetahui pengaruh tidak langsung profitabilitas dan ukuran perusahaan terhadap financial distress melalui nilai perusahaan. Jenis penelitian ini ialah kuantitatif dengan sampel yang digunakan sebanyak 33 perusahaan dari populasi sebanyak 45 perusahaan sektor transportasi yang terdaftar di BEI 2019-2021. Penelitian ini menggunakan data sekunder yang dipublikasikan oleh Bursa Efek Indonesia. Analisis data dilakukan dengan pendekatan kuantitatif menggunakan eviews versi 12. Hasil penelitian ini menunjukkan bahwa: (1) Profitabilitas berpengaruh terhadap nilai perusahaan. (2) Ukuran Perusahaan tidak berpengaruh terhadap nilai perusahaan. (3) Profitabilitas berpengaruh terhadap financial distress. (4) Ukuran perusahaan tidak berpengaruh terhadap financial distress. (5) Nilai perusahaan berpengaruh terhadap financial distress. (6) Nilai Perusahaan tidak mampu memediasi hubungan profitabilitas terhadap financial distress. (7) Nilai perusahaan tidak mampu memediasi hubungan ukuran perusahaan terhadap financial distress.This study aims to determine the direct effect of profitability and company size on financial distress, in addition to knowing the indirect effect of profitability and company size on financial distress through firm value. This type of research is quantitative, with a sample of 33 companies from a population of 45 transportation sector companies listed on the IDX 2019-2021. This study uses secondary data published by the Indonesia Stock Exchange. Data analysis was carried out using a quantitative approach using Eviews version 12. The results of this study indicate that: (1) Profitability affects firm value. (2) Company size does not affect firm value. (3) Profitability affects financial distress. (4) Firm size does not affect financial distress. (5) Firm value affects financial distress. (6) Firm value cannot mediate the relationship between profitability and financial distress. (7) Firm value cannot mediate the relationship between firm size and financial distress.
Strategic Alliances and Marketing Orientation: to Improve SME’s Performance Kesi Widjajanti; Phimlikid Kaewhanam; Vini Wiratno Putri
International Business and Accounting Research Journal Vol 7, No 2 (2023): July 2023
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Islam Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35474/ibarj.v7i2.258

Abstract

The objectives of this study is to develop a basic conceptual model for predicting the best relationship between management resources, management process, strategic alliance, market orientation, and performance. This study would like to outline the strategy for enhancing performance of SMEs through alliances. The study of strategic alliances is a business strategy that has been adopted by various large organizations for improving the company performance. However, the application of strategic alliances in small and medium enterprises (SMEs) has not been examined comprehensively. Primary data were collected from 105 SME managers in Jepara, Central Java, Indonesia. The study employed structural equation model (SEM) to set up the relationship among variable. The results indicated that strategic alliance did not influence directly to the company’s performance. In addition, indirect effect of market orientation as a mediating variable might increase the company performance as compared to the direct effect of strategic alliance. The contributions of the theory support the strengthening of Resource Based View that proved the influences of an exchange of management resources as a perspective of strategic alliance to motivate the company for impoving its performance. This research provides managerial implications to improve performance of SMEs, whereby company must not only simply form strategic alliance, but also must also have access vital resources so that market orientations can be strengthened.
Analisis pengaruh kepemimpinan, budaya organisasi dan rotasi kerja terhadap kinerja Pegawai Negeri Sipil pada Madrasah Tsanawiyah Negeri di lingkungan Kementerian Agama Kabupaten Demak dengan motivasi kerja sebagai variabel intervening Samudi ST; Kesi Widjajanti; Dian Indriana T
Jurnal Riset Ekonomi dan Bisnis Vol. 16 No. 2 (2023): AGUSTUS
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/jreb.v16i2.6770

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan, budaya organisasi dan rotasi kerja terhadap kinerja Pegawai Negeri Sipil pada Madrasah Tsanawiyah Negeri di lingkungan Kementerian Agama Kabupaten Demak dengan motivasi kerja sebagai variabel intervening. Data diambil dari para Pegawai Negeri Sipil pada lima Madrasah Tsanawiyah Negeri di Kabupaten Demak sebanyak 203 responden. Pendekatan dalam penelitian ini adalah kuantitatif menggunakan metode analisis SEM, dan alat analisis adalah AMOS 22. Hasil penelitian menunjukkan adanya pengaruh signifikan variabel kepemimpinan dan variabel budaya organisasi terhadap motivasi kerja dan kinerja pegawai. Sedangkan variabel rotasi kerja tidak berpengaruh signifikan pada motivasi kerja dan kinerja pegawai. Motivasi kerja terbukti berperan sebagai variabel intervening yang memediasi kepemimpinan dan budaya organisasi terhadap kinerja pegawai, tetapi motivasi kerja terbukti tidak berperan sebagai variabel intervening yang memediasi rotasi kerja terhadap kinerja pegawai. Kepemimpinan memberikan pengaruh total terbesar terhadap motivasi kerja dan juga memberikan pengaruh total terbesar terhadap kinerja pegawai.This study aims to analyze the influence of leadership, organizational culture, and work rotation on the performance of Civil Servants at Madrasah Tsanawiyah Negeri within the Ministry of Religion of Demak Regency with work motivation as an intervening variable. Data was taken from Civil Servants at five State Madrasah Tsanawiyah in Demak Regency, totaling 203 respondents. The approach in this study was quantitative, using the SEM analysis method, and the analytical tool was AMOS 22. The results showed a significant influence of leadership and organizational culture variables on work motivation and employee performance. Meanwhile, the work rotation variable does not significantly affect work motivation and employee performance. Work motivation is proven to act as an intervening variable mediating leadership and organizational culture on employee performance. However, work motivation is proven not to act as an intervening variable mediating job rotation on employee performance. Leadership has the most significant total influence on work motivation and also has the most significant total influence on employee performance.
Co-Authors . Sudjanto Akhmad Suhada Pratama Aprilia Kurniawati Ardiani Ika Sulistyawati Arifin Rasyid Aulia Nur Faizah Ayu Anissa Nur Prafitri Bayu Anggoro Bintang Mikail Subuh Citra Andriani Kusumawati Damanik, Florencius Bona Marihot Danarji Nirmolo DC Kuswardani Dea Aulia Widyaevan Dian Indriana Tri Lestari Dian Indudewi Djoko Santoso Djoko Santoso Durrotun Nafisah Dyah Nirmala Eka Kurnia Patmasari Endang Rusdianti Endang Rusdianti Erna Infitharina Erna Infitharina Eviatiwi Kusumaningtyas Sugiyanto Eviatiwi Kusumaningtyas Sugiyanto Fadlli, Amin Fatimah Nur Isnawati Febrianti Dini Ferani Ferani Harjanto Harjanto Haryo, Raden Risang Helwinda Tri Ardiansyach Henri Erwanto Indah Purnamasari Indarti Indarti Indarto - Indarto Indarto Indarto Indarto Indriana, Dian irma oktya s Iwan Adi Wibawa Jauhar Fakhri Widodo Tjokromihardjo Ja’far Shodiq Juandy Seiver Langelo Kurniasari, Eunike Dian Kusnilawati, Nunik Lestari, Dian Indriana Tri Lestari, Rohmini Indah Lutfi Kurniasari Maulana Teguh Adiatma Mira Meilia Marka Mohammad Sholeh Muhammad Fakhrudin Iqbaal Abada Mumfarida, Isnainiawati Amin Natalia Rosa Yoevita Nurhardika, Luhur Pambudi Bowo Leksono Paulus Wardoyo Paulus Wardoyo Paulus Wardoyo Phimlikid Kaewhanam Pristiana Diah Ariyantika Puan Inanda Rosmelia Amarili Putri Adriani Faradita RATNA WIJAYANTI Ratna Wijayanti Rifky Tisna Yudanta Rika Selfiana Rina Gusma Devita Rini Sugiarti Rofiatu Darojah Ryan Arif Wicaksono Samudi ST Sari, Anisa Rachma Sari, Tiara Nira Shujahat Ali Sofiiyah Sofiiyah Sri Lestari Supramono Suseno, Fery Sidik Vini Wiratno Putri Wardoyo, Paulus Wimby Wandary xueyun, Zhong Yogi Prabowo Yugiantoro, Darojat Yuli Budiati