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Pentingnya Pemasaran Jasa Pendidikan di Lembaga Pendidikan Adawiah, Diah Robiatul; Abdul Muin; Anis Zohriah
Transformasi Manageria    Journal of Islamic Education Management Vol. 4 No. 3 (2024): Transformasi Manageria Journal of Islamic Education Management
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manageria.v4i3.5559

Abstract

The marketing function in educational institutions is to form a good image of the institution and attract the interest of a number of prospective students. This study aims to determine the importance of marketing educational services in improving the image of schools. The research method used in literature study. The data collection techniques in this study are by interviews, observations and document studies. The results of the study show that in managing educational institutions, it is very necessary to manage the marketing of educational services to sell school products so that they remain in demand by the community, with the hope of obtaining the largest number of students so that the existence of the school is recognized and can develop. It is important for schools to ensure the quality of services before marketing in order to attract the attention of the public as potential customers of education services.
Instructional Leadership Of The School Principal In Improving Teacher Performance Meta-Analysis Nur Muhammad Najmi Muhajir; Anis Zohriah; Rijal Firdaos
Mudir : Jurnal Manajemen Pendidikan Vol. 6 No. 1 (2024): January : Mudir: Jurnal Manajemen Pendidikan
Publisher : Prodi. Manajemen Pendidikan Islam, Fakultas Tarbiyah, Institut Pesantren Sunan Drajat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/mudir.v6i1.896

Abstract

This research aims to analyze how strong the principal's instructional leadership correlation is with teacher performance. This research uses quantitative methods with a meta-analysis approach using JASP 0.18.1.0 software. By using a meta-analysis approach we will find out general conclusions with a wider scope regarding how strong the correlation of the variables we are testing is. The data found were 20 articles through searches on Google Scholar and Mendeley search as well as SinceDirect with the keywords Internal Leadership and teacher performance. 10 articles were selected based on predetermined researcher characteristics and criteria. The data taken from the selected articles is the number of samples (N) and the r value for each article, then the effect size is analyzed. Data objects include; educational institutions, both general and Islamic educational institutions. Data from research on principals' instructional leadership on teacher performance were analyzed in depth to find the correlation between principals' instructional leadership on teacher performance. This research begins by formulating a research topic, exploring relevant research results for analysis. Data were analyzed using quantitative descriptive analysis. The research results show that the principal's instructional leadership is able to improve teacher performance. Based on the results of the analysis of the principal's instructional leadership on teacher performance. The results of the analysis using the random effect model show that there is a significant positive correlation between the principal's instructional leadership correlation with the performance of teacher Z; 3.913, P; <0.001; 95% (0.197; 0.591).
Pentingnya Sumber Daya Manusia (SDM) dalam Pemasaran Pendidikan di Era Society 5.0 Dedi Abu Samsudin; Abdul Mu’in; Anis Zohriah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1726

Abstract

This research explores the role of Human Resources (HR) in education marketing in the Society 5.0 era, where HR has a crucial role in developing relevant and innovative marketing strategies. Using the qualitative research method of literature study, the research includes identifying key elements in the role of HR, determining scope boundaries, and selecting library sources through various trusted information sources. Analysis of findings was carried out using a thematic approach, organizing and analyzing findings from the literature to identify emerging patterns, trends and qualitative aspects. The research report compiles key concepts and a conceptual framework, detailing the role of HR in education marketing in the Society 5.0 era. It is hoped that this research will contribute to understanding the importance of human resources in the context of educational marketing which continues to develop.
EVALUASI IMPLEMENTASI KURIKULUM MERDEKA DENGAN MODEL CIPP (CONTEXT, INPUT, PROCESS, PRODUCT) : Studi Di Madrasah Aliyah Negeri Se Kabupaten Pandeglang Setiawan, Iwan; Anis Zohriah; Anis Fauzi
Cakrawala Pedagogik Vol 8 No 2 (2024): Cakrawala Pedagogik
Publisher : Sekolah Tinggi Keguruan dan Pendidikan Syekh Manshur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51499/cp.v8i2.645

Abstract

The State Islamic Senior High Schools in Pandeglang District serve as a pilot project for the implementation of the Free Curriculum in the academic years 2022/2023 and 2023/2024. Therefore, it is necessary to evaluate the extent of the Free Curriculum implementation in these schools using the CIPP model to assess its effectiveness.This evaluative study adopts a qualitative descriptive approach involving school principals, vice principals, teachers, and students as informants. Data collection methods include interviews, documentation, and observation. Data validity is ensured through meticulous observation and triangulation from various sources, methods, and theories. Data analysis is conducted using qualitative analysis techniques. The objective of this research is to assess the implementation of the Free Curriculum program using the CIPP model in State Islamic Senior High Schools in Pandeglang District, determining whether the program should continue or be discontinued based on certain considerations.The findings of the evaluation using the CIPP model reveal several key points. The Context evaluation indicates strong environmental support, but teacher understanding remains heterogeneous. Input evaluation highlights the quality of curriculum documents and the need for human resource improvement. The teaching process is still suboptimal, particularly in differentiated learning approaches. The outcomes include student learning achievements and P5 and P2RA, which exceed the Minimum Completion Criteria for Learning Objectives (KKTP). However, the program can be continued with recommendations for improvement. By considering these recommendations, the implementation of the Free Curriculum program in State Islamic Senior High Schools in Pandeglang District can be enhanced to achieve better educational outcomes for students.
IMPLEMENTASI INTEGRASI KURIKULUM SEKOLAH DASAR DAN MADRASAH DINIYAH TAKMILIYAH AWALIYAH DALAM UPAYA MENINGKATKAN MUTU LULUSAN Izzah, Dhiya Wirdatul; Encep Syarifudin; Anis Zohriah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 04 (2024): Volume 09 No. 04 December 2024 In Press.
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v9i04.19680

Abstract

Basic education in Indonesia generally has two types, namely elementary schools under the auspices of the Ministry of Education and Culture and madrasah diniyah takmiliyah awaliyah under the auspices of the Ministry of Religion. However, many places separate the two types of education. The lack of coordination and integration between these two curricula can result in gaps in students' understanding and skills. However, SD YPWKS in Cilegon has a special policy where the school curriculum is integrated with the madrasah diniyah takmiliyah awaliyah curriculum. This phenomenon is the basis for researchers to analyze the curriculum at SD YPWKS Cilegon in relation to improving the quality of graduates. The approach used in this study is qualitative with a case study method. The data collection technique used is triangulation. The data analysis technique used is the miles and huberman model. The results of the research that have been carried out show that the management of the elementary school curriculum and the madrasah diniyah takmiliyah awaliyah curriculum which is integrated at SD YPWKS Cilegon has been carried out well and effectively. This can be seen from the quality of graduates who are superior both in academics, character and spirituality.
Educational Resource Development Chepi Rafiudin; Anis Zohriah; Anis Fauzi
Edumaspul: Jurnal Pendidikan Vol 7 No 2 (2023): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v7i2.6848

Abstract

Educators in the educational process have a strategic role, especially in efforts to shape national character through developing character, personality and expected values. Development is given to educators as human resources who have an important role in achieving the goals of educational institutions or schools. Development is carried out with the aim that educators as human resources have competencies that can compete amidst developments in science and technology. The urgency of educators in the learning process (the application of methods is more important than the material. The development of educational resources in education is influenced by various aspects, including: the need to increase the competence of educators, both theoretical and practical knowledge, the independence of educators to carry out professional development, supporting resources to carry out the development of educational resources, professional development, the willingness of educators as learners, and the ability of educators to realize the results of professional development as demonstrated through the performance of educators and the effectiveness of educators in carrying out their duties.Increasing and developing educational resources begins with the acceptance of new prospective educators.The process The selection of prospective educators needs to be carried out strictly in accordance with the terms and conditions that have been determined. Apart from that, the development of educators as human resources is seen from developments in science and technology. It is hoped that the development of human resources for educators can be continuously improved.
HUMAN RESOURCE ASPECTS IN MARKETING EDUCATIONAL SERVICES Eko Satria Wahyu Utama; Fikrial Nurfaizin; Jaja Abdul Jabar; Anis Zohriah; Abdul Muin
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.1518

Abstract

This study aims to analyze the role of human resources (HR) in marketing educational services, with a focus on the competence, motivation, and professionalism of educators and administrative staff. The research method used is descriptive qualitative research with data collection techniques through in-depth interviews, participant observation, and documentation studies at several educational institutions. The formulation of the research problem includes: (1) how HR competency influences the effectiveness of marketing educational services, (2) the influence of HR motivation and job satisfaction on service quality, and (3) the role of HR integration in educational marketing strategies. The results of the study indicate that HR has a strategic role in shaping the image and quality of educational services; HR competency and training improve marketing and service capabilities; HR satisfaction and motivation influence the quality of interactions with students and parents; and HR integration in marketing strategies is a key factor in the success of institutional promotion and branding. In conclusion, the success of marketing educational services is highly dependent on HR management and development, so educational institutions need to pay special attention to improving the quality, competence, and professionalism of HR to support competitiveness and customer satisfaction.
HUMAN RESOURCE DEVELOPMENT STRATEGY AND EDUCATIONAL MARKETING MIX IN IMPROVING THE COMPETITIVENESS OF EDUCATIONAL INSTITUTIONS: HUMAN RESOURCE DEVELOPMENT STRATEGY AND EDUCATIONAL MARKETING MIX IN IMPROVING THE COMPETITIVENESS OF EDUCATIONAL INSTITUTIONS Marya, Maryati; Aan Anengsih; Anis Zohriah; Abdul Mu’in
SOSIOEDUKASI Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i4.6511

Abstract

This study aims to analyze human resource development strategies and educational marketing mix in enhancing the competitiveness of Islamic educational institutions. The research method employed is qualitative with a case study approach on Islamic educational institutions in Indonesia. Data collection techniques were conducted through in-depth interviews, observations, and documentation studies. The results indicate that HR development through continuous training, digital competency enhancement, and strengthening Islamic values significantly influences the effectiveness of educational marketing mix implementation. Marketing mix strategies including product, price, place, promotion, people, process, and physical evidence can be optimized when supported by competent and professional human resources. The synergy between HR development and marketing mix has proven capable of increasing brand awareness, public trust, and student enrollment numbers. This study recommends the importance of continuous investment in marketing HR capacity development and integration of holistic marketing strategies to win competition in the digital era.