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FEASIBILITY ANALYSIS OF ESTABLISHING A SHOWER GEL MANUFACTURING FACILITY IN KETAPANG, SOUTH LAMPUNG Suryaneta, Suryaneta; Arianti, Annisa Rahma; Muhtar, Wafiq Azizah; Rahmadini, Sabili; Noviantoro, Tri
Indonesian Journal of Cosmetics Vol. 2 No. 2 (2024): Indonesian Journal of Cosmetics
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Institut Teknologi Sumatera, Lampung Selatan, Lampung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35472/ijcos.v2i2.2156

Abstract

The cosmetics industry has been experiencing rapid growth, driven by increasing consumer awareness of personal hygiene and self-care. Among personal care products, shower gels have gained significant market traction due to their convenience and perceived hygiene benefits compared to conventional bar soaps. This study evaluates the feasibility of establishing a shower gel manufacturing facility in Ketapang, South Lampung, by assessing key factors such as market potential, technical viability, financial sustainability, and regulatory compliance. The global shower gel market is projected to expand at a Compound Annual Growth Rate (CAGR) of 5.47%, reaching an estimated value of USD 70.88 billion by 2031. This trend is reflected in Indonesia, where demand for liquid personal care products has been steadily rising due to shifts in consumer lifestyles and increased disposable incomes. Despite the promising market outlook, the domestic cosmetics manufacturing sector faces challenges such as dependence on imported raw materials, supply chain inefficiencies, and limited local production capacity. This study examines whether localizing production in Ketapang, a region with access to natural resources and supportive industrial policies, can offer a competitive advantage. The research employs a feasibility study framework incorporating market analysis, technical assessment, financial modeling, and non-technical considerations. The financial analysis reveals that with an estimated production of 5,000 units per month, the facility is projected to generate IDR 523.2 million in revenue. The calculated cost of goods sold (HPP) per unit is IDR 87,204.86, with a selling price set at IDR 104,645.83 to maintain a 20% profit margin. Break-even analysis indicates that the facility must achieve a monthly sales volume of at least 7,500 units to cover all costs. The return on investment (ROI) is projected at 10.12%, with an estimated payback period of 9.88 years. The study also highlights regulatory requirements, including compliance with BPOM (Indonesian Food and Drug Authority) standards, Good Manufacturing Practices (GMP), and environmental sustainability protocols. Findings suggest that while the venture is financially and operationally viable, achieving profitability requires strategic interventions. These include securing local raw materials to reduce cost dependencies, optimizing production processes, implementing marketing strategies to increase brand competitiveness, and engaging policymakers for potential fiscal incentives. Overall, the establishment of a shower gel manufacturing facility in Ketapang presents a strong opportunity to tap into Indonesia's growing cosmetics sector while contributing to regional economic development.
BALANCING FEAR APPEALS AND SCIENTIFIC STORYTELLING ON INSTAGRAM: AN EXTENDED PARALLEL PROCESS MODEL CASE STUDY IN INDONESIAN ORGANIC SKINCARE Suryaneta, Suryaneta; Muhtar, Wafiq Azizah; Noviantoro, Tri
Indonesian Journal of Cosmetics Vol. 3 No. 1 (2025): Indonesian Journal of Cosmetics
Publisher : Institut Teknologi Sumatera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35472/ijcos.v3i1.2273

Abstract

This study examines how an Indonesian organic-skincare SME integrates science-based storytelling, calibrated fear appeals, and micro-influencer collaboration on Instagram to build brand engagement and consumer trust. It addresses the research gap on balancing educational and threat-based messaging in emerging Muslim-majority markets. A 16-week single-case study combined (i) five semi-structured interviews, (ii) document analysis of a four-month content calendar (71 posts), and (iii) post-level Instagram analytics. Thematic coding (κ = 0.82) was integrated with non-parametric tests (Mann–Whitney) in a mixed-methods joint display. Scientific storytelling embedded in a five-stage content workflow lifted saves-to-view ratios and underpinned a 70 % repeat-purchase rate. Fear-appeal posts generated 1.2× more comments but provoked backlash unless paired with coping advice, supporting the Extended Parallel Process Model. Posts co-created with niche influencers achieved six-fold higher views (3,189 vs 524) and engagement rates (2.46 % vs 0.41 %) than stand-alone brand content. Resource-constrained beauty brands should (i) codify a science-first scripting routine, (ii) sequence “threat-then-solution” messages, and (iii) prioritize credibility-matched micro-influencers over costly macro endorsements. This study is the first to integrate live social-media analytics, internal workflow documents, and stakeholder interviews to test how scientific storytelling and fear appeals interact under influencer mediation in an emerging-market cosmetics context, extending content-marketing and fear-appeal theory.
DIVERSIFICATION OF COFFEE-BASED PRODUCTS TO ENHANCE TOURISM AND ECONOMIC DEVELOPMENT: A COMMUNITY EMPOWERMENT APPROACH IN RIGIS JAYA, LAMPUNG, INDONESIA Suryaneta, Suryaneta; Agna Talitha, Zada; Hidayati, Sri; Noviantoro, Tri
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 10 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i10.%p

Abstract

Studi ini mengeksplorasi peran diversifikasi produk dalam meningkatkan daya tarik pariwisata dan pengembangan ekonomi di desa penghasil kopi Rigis Jaya, Lampung Barat, Indonesia. Program pengabdian masyarakat ini bertujuan untuk mengolah limbah kopi, seperti cascara (kulit buah kopi), menjadi produk bernilai tambah seperti eggroll, kue cascara, dan teh cascara. Pendekatan partisipatif digunakan dengan melibatkan petani lokal, pengrajin, dan anggota BUMDes, dengan fokus pada pengembangan keterampilan teknis dalam pengolahan makanan, pemasaran, dan kewirausahaan. Program ini menghasilkan peningkatan pendapatan rumah tangga sebesar 40% selama fase percontohan, dengan 62% peserta melanjutkan produksi secara mandiri. Pelatihan dalam bentuk lokakarya memberdayakan komunitas untuk menciptakan produk bernilai jual sekaligus mengurangi limbah, yang berkontribusi pada pertumbuhan ekonomi berkelanjutan. Tantangan terkait keterbatasan sumber daya dan hambatan pemasaran diatasi melalui solusi yang digerakkan oleh komunitas dan peningkatan kapasitas. Temuan ini menunjukkan bahwa diversifikasi produk dapat mendorong pariwisata pedesaan dan memberikan pendapatan berkelanjutan bagi petani kecil. Penelitian selanjutnya perlu mengeksplorasi inovasi produk lebih lanjut dan menilai dampak jangka panjang dari inisiatif ini terhadap pembangunan pedesaan.
Sintesis Nanopartikel PbO-Ag Dengan Menggunakan Metode Sol-Gel Iwan Syahjoko Saputra; Suryaneta Suryaneta
Konstanta : Jurnal Matematika dan Ilmu Pengetahuan Alam Vol. 1 No. 3 (2023): September : Jurnal Matematika dan Ilmu Pengetahuan Alam
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/konstanta.v1i4.1652

Abstract

The synthesis of PbO-Ag nanoparticles was carried out using the sol-gel method using bioreduction from fig leaf extract (Ficus Carica L). PbO is a semi-conducting metal, so it is combined with Ag metal to make PbO a conducting metal. The reason Ag is used is because the stability of silver nanoparticles plays a very important role when being characterized and applied to a product. The nanoparticles formed were characterized by PSA, PZC, XRD, FTIR, UV-Vis, DRS and SEM. From the characteristic results, it was obtained that PbO-Ag could be formed using the sol-gel method using fig leaf bioreductor (Ficus Carica L).
Quantifying Feel, Fragrance And Finish: A Review of Sensory Threshold In Cosmetics Suryaneta, Suryaneta; Fibrianto, Kiki
International Journal of Health and Pharmaceutical (IJHP) Vol. 5 No. 4 (2025): November 2025 ( Indonesia - Thailand)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v5i4.489

Abstract

Sensory experience determines whether cosmetic products are adopted, repurchased, and trusted. Yet the knowledge needed to set defensible sensory targets is scattered across psychophysics, descriptive analysis, and category-specific practice. This review consolidates the concept of “thresholds” for cosmetics and explains how to use them to guide formulation, quality control, and claims. Author define detection and recognition thresholds as performance-based points on a psychometric function that ensure key notes and tactile cues are truly perceivable and correctly identified. Author then describe the difference threshold, or just noticeable difference, as the smallest reliable change from a reference and show how JNDs translate directly into specification bands that control batch-to-batch drift. Because perceptibility does not guarantee liking, we integrate consumer-facing acceptance and rejection thresholds to locate intensity regions that preserve preference and avoid penalties in market. Methodologically, the review emphasizes bias-resistant forced-choice designs, supported by adjustment and categorical procedures, and shows how threshold estimation aligns with descriptive sensory programs already used for creams and lotions across realistic stages of use. Taken together, these tools provide a practical bridge from small compositional or process changes to user-relevant discriminability and acceptance. Author conclude with priorities for practice, including disciplined panel management, tighter linkage between laboratory thresholds and in-use temporal profiles, and opportunities for mobile or at-home protocols that capture real-world experiences.
Psychographic Profiling of Skincare Indonesian Consumers: A Multidimensional Segmentation Approach Suryaneta, Suryaneta; Nugraha, Andhyka Tyaz; Noviantoro, Tri; Christy, Nisa Novia Avien; Muslim, M.Raihan Huzhaifi
Media Ekonomi dan Manajemen Vol 41, No 1 (2026): January 2026
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i1.6609

Abstract

This study assesses whether a multidimensional psychographic base that joins values, life visions, aesthetic styles, and media preferences can explain skincare consumer behavior in Indonesia and translate directly into brand decisions. A cross sectional online survey of two hundred seventy consumers employed seven-point scales for twelve value items, ten life vision items, nine aesthetic style items, and nine media preference items. The instrument showed satisfactory internal consistency with Cronbach’s alpha of 0.81 for values, 0.78 for life visions, 0.85 for aesthetic styles, and 0.78 for media preferences. Dimensionality was examined with principal components at the block level and audience segments were identified with Gaussian mixture models, with the number of classes selected by the Bayesian Information Criterion. The analysis yielded six interpretable segments. Values place holistic health, emotional balance, and environmental or ethical responsibility at the center of decision making. Aesthetic attraction is strongest for modern minimalism followed by classic and sporty codes, while luxury and futuristic codes are less salient. Media use concentrates on Instagram and TikTok with e-commerce and YouTube as important complements. These findings establish a direct bridge from latent motives to actionable levers by pairing claims and design languages with the media habitats in which persuasion occurs. Brand teams can emphasize health and calm narratives with credible testing, employ transparent and minimalist clinical visual systems, and activate creator led short video content with seamless handoff to e-commerce, while using longer instructional content for audiences that prefer YouTube and Facebook. Limitations include a youthful and digital first sample, self-report measures, and a cross sectional design. The study offers an empirically grounded baseline for psychographic profiling in skincare and a practical roadmap for audience in culture strategy that is both differentiated and repeatable.
MAPPING SKINIMALISM NARRATIVES ON INSTAGRAM HASHTAG POSTS Suryaneta, Suryaneta; Noviantoro, Tri; Nugraha, Andhyka Tyaz
Indonesian Journal of Cosmetics Vol. 3 No. 2 (2025): Indonesian Journal of Cosmetics
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Institut Teknologi Sumatera, Lampung Selatan, Lampung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35472/ijcos.v3i2.2568

Abstract

Skinimalism has gained visibility as a beauty trend promoting fewer products, fewer routine steps, and deliberate essentials. This study maps how skinimalism is narrated in Instagram hashtag posts using qualitative netnographic observation and descriptive content analysis. Forty caption entries were purposively sampled from the #skinimalism feed; after removing near-duplicates, 36 unique captions were analyzed. Captions were predominantly in English (63.9%), followed by Indonesian (25.0%) and other languages (11.1%), with #skinimalism appearing explicitly in 80.6% of captions. Dominant narrative categories comprised trend definition or education (30.6%), product promotion (27.8%), and routine guidance (22.2%). Nonexclusive thematic coding revealed routine simplification as the most prevalent element (66.7%), followed by natural look aesthetics (33.3%), while multifunctionality or hybrid product framing was relatively limited (11.1%). Actor cues were identifiable in many posts, including brands or commercial accounts (22.2%), creators or educators (19.4%), clinics or experts (11.1%), and individual users (8.3%), although 38.9% could not be clearly classified. Engagement assessed from visible comment excerpts (n = 40) indicated limited discourse, with half of the posts showing no comments and the remainder dominated by emotive or transactional responses. This limited engagement does not necessarily signal weak consumer interest but reflects Instagram’s role in stabilizing trend narratives through curated, authored content. Overall, the hashtag feed functions as a structured narrative field that reinforces skinimalism through procedural templates and marketing-aligned messaging rather than extended peer deliberation.
PENILAIAN KUALITAS HOTEL SYARIAH SERTA PENGARUHNYA TERHADAP KEPUASAN KONSUMEN Nugraha, Andhyka Tyaz; Suryaneta, Suryaneta; Wahyudi, Rizqi; Iqbal, Muhammad
Perbanas Journal of Islamic Economics and Business Vol 6 No 1 (2026): Perbanas Journal of Islamic Economics and Business
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/pjieb.v6i1.378

Abstract

Penelitian ini bertujuan untuk menganalisis kualitas hotel syariah berikut pengaruhnya terhadap kepercayaan dan kepuasan konsumen. Lebih lanjut penelitian ini juga mengkaji peran kepercayaan konsumen sebagai mediasi hubungan kualitas hotel syariah terhadap kepuasan konsumen. Data dikumpulkan dari 589 orang responden menggunakan instrumen kuesioner online dalam bentuk google formulir. Responden penelitian merupakan tamu hotel syariah pada lima kota besar yaitu Jakarta, Bandung, Yogyakarta, Semarang, dan Surabaya. Data diolah dan dianalisis dengan Metode Partial Least Square Structural Equation Modelling (PLS-SEM) dengan bantuan instrumen software statistic SmartPLS versi 3. Skala penilaian kualitas hotel syariah yang dirancang pada penelitian diadaptasi dari kerangka model CARTER yang terdiri dari Compliance, Assurance, Reliability, Tangible, Emphaty, dan Responsiveness. Hasil penelitian mengungkapkan bahwa kualitas hotel syariah memiliki pengaruh langsung yang positif dan signifikan terhadap kepercayaan konsumen maupun kepuasan konsumen. kepercayaan konsumen juga ditemukan memiliki pengaruh langsung dan signifikan terhadap kepuasan konsumen. Selain itu penelitian ini juga mengungkapkan bukti bahwa kepercayaan konsumen mampu memediasi hubungan kualitas hotel syariah terhadap kepuasan konsumen meskipun pengaruhnya jauh lebih kecil daripada pengaruh langsung. kualitas hotel syariah terhadap kepuasan konsumen. Berdasarkan temuan penelitian maka disimpulkan bahwa peningkatan kualitas hotel syariah yang sesuai dengan prinsip-prinsip Islam memberikan andil besar terhadap kepercayaan dan kepuasan konsumen. Selain berkontribusi terhadap kebijakan dalam pengelolaan hotel syariah di Indonesia, penelitian ini menyumbangkan bukti empiris dan teori baru pada bidang kajian pariwisata halal dan manajemen strategi pengelolaan hotel syariah.