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All Journal Jurnal Ilmiah HUBUNGAN INTERNASIONAL Journal of Family Science Isamic Communication Journal Jurnal ASPIKOM ENSAINS JOURNAL Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Formosa Journal of Social Sciences (FJSS) Journal of Social Interactions and Humanities (JSIH) Indonesian Journal of Community Services in Engineering & Education (IJOCSEE) Journal of International Conference Proceedings Alinea: Jurnal Bahasa, Sastra, dan Pengajaran Lektur, Jurnal Ilmu Komunikasi EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Jurnal Komunikasi Massa Jurnal Ragam Pengabdian Proceedings of Jogjakarta Communication Conference (JCC) Jurnal Digital Media, Culture and Humanities
Prahastiwi Utari
Universitas Sebelas Maret
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Digital Moral Order in Indonesian Social Media: Public Shaming, Collective Correction, and Social Harmony Pramana Pramana; Prahastiwi Utari; Adi Inggit Handoko
JURNAL DIGITAL MEDIA, CULTURE, AND HUMANITIES Vol. 1 No. 2 (2026): DICTUM : Digital Media, Culture and Humanities Journal
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/dictum.v1i2.11198

Abstract

This article examines how the LPDP alumni controversy in Indonesia produced, negotiated, and restored digital moral order in social media. Rather than understanding online controversy merely as viral outrage, cancel culture, or digital vigilantism, the article argues that Indonesian digital publics often interpret controversial acts through culturally embedded moral vocabularies such as shame, appropriateness, responsibility, gratitude, dignity, and social harmony. Using a qualitative digital case study and critical digital discourse analysis, this study analyzes publicly accessible digital materials, including social media conversations, online news reports, institutional statements, and clarification posts related to the LPDP alumni controversy in Indonesia. The findings show that digital moral order emerges through a sequence of communicative practices: perceived moral disturbance, collective moral reading, public shaming, collective correction, institutional pressure, and symbolic restoration. Public shaming in this context is not only punitive, but is also narrated as reminder, advice, correction, and an attempt to restore disturbed social harmony. However, this corrective logic remains ambivalent, as the desire to protect collective morality can become excessive, exclusionary, or harmful when amplified by platform visibility and public outrage. The article contributes to digital communication studies by proposing digital moral order as a culturally situated framework for understanding Indonesian social media controversy and as a conceptual contribution to communication theory from the Global South.
The Role of Instagram as Cyber Public Relation in Building Museum Images Ade Kurniawan Srg Srg; Prahastiwi Utari; Mahfud Anshori
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 4 (2026): November : Momentum Matrix: International Journal of Communication, Tourism, an
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i4.726

Abstract

This study aims to analyze the role of Instagram as a Cyber Public Relations (CPR) medium in building the image of the Tumurun Private Museum in Surakarta based on Chris Heuer’s 4C framework: context, communication, collaboration, and connection. The method used is qualitative with a case study approach, involving the analysis of posted content, interactions such as likes and comments, and engagement dynamics on the @tumurunmuseum account. The results indicate that context is established through educational visual narratives that integrate artistic aesthetics and cultural identity. The communication aspect is reflected in participatory two-way interactions, the use of informative language, and the utilization of visuals to reinforce messages. Collaboration is evident in the involvement of artists, the public, and key figures in content production and distribution, including user-generated content that expands the message’s reach. Meanwhile, connection is realized through consistent posting, responsiveness, and the creation of emotional closeness with the audience. Thematic content strategies, content calendars, and support from public figures have proven to increase engagement and strengthen the museum’s reputation as a progressive arts institution. Thus, Instagram functions not only as a publication medium but also as an effective social interaction space for building a positive image. This study underscores the importance of strategically utilizing social media in digital public relations practices. The implications of this research offer both theoretical and practical contributions to the development of cyber PR strategies for cultural institutions, particularly in optimizing social media to enhance audience loyalty and ensure the sustainability of public relations in the future.
Co-Authors Ade Kurniawan Srg Srg Adi Inggit Handoko Adolfo Eko Setyanto Anang Tri Budianto Andryanto Perdana Putra Annisaa Fitri Anshori, Mahfud Arief Nuryana Budi Ananto Chatarina Heny Dwi Surwati Dara Nabila Dianti Drajat Tri Kartono Eka Nada Shofa Alkhajar Femmi Anggriyan Firdastin Ruthnia Yudiningrum Ignatius Agung Satyawan Ismi Dwi Astuti N Jagat Afghani Gangsar Sutrisna Likha Sari Anggreni Maulana Rezi Ramadhana Mayang Firmanda Agusty Nurlianti Muzni Paskalis Damar Adileksono Pawito Pawito Pramana Pramana Ravik Karsidi Retno Barunawati Ayu Sudarmo Tanti Hermawati Yosefina Safira Intan