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All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Jurnal Manajerial Journal of Innovative and Creativity Jurnal Medika: Medika ABDIMU: Jurnal Pengabdian Muhammadiyah JURNAL SAUDAGAR INDONESIA
Aida Fitri
Universitas Muhammadiyah Aceh
Religion Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Anteseden Loyalitas Konsumen Pada Bisnis Ritel Di Kota Banda Aceh Siti Zaiyana Ulfi; M. Arief Setia Budi; Aida Fitri
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.622

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan, nilai emosional, citra merek, dan kepuasan konsumen terhadap loyalitas pelanggan pada bisnis ritel di Kota Banda Aceh baik secara parsial maupun simultan. Studi ini meneliti 265.019 jiwa penduduk Kota Banda Aceh dengan 59 sampel yang ditempuh melalui rumus Slovin. Data penelitian ini dianalisis dengan menggunakan analisis linear berganda dan dengan menggunakan software SPPS versi 27.0. Hasil penelitian menunjukkan bahwa secara parsial kualitas layanan dan citra merek berpengaruh secara signifikan terhadap loyalitas konsumen, sementara nilai emosional dan kepuasan konsumen tidak menunjukkan demikian. Secara simultan, keempat variabel tersebut memiliki pengaruh signifikan terhadap loyalitas konsumen. Pelaku bisnis perlu mengembangkan program loyalitas, pelatihan karyawan untuk responsif terhadap kebutuhan pelanggan, meningkatkan hubungan emosional dengan pelanggan melalui acara atau interaksi di media sosial akan mempererat keterikatan mereka dengan toko, menjaga kualitas produk dan melakukan kontrol berkala akan memperbaiki citra merek dan meningkatkan kepuasan pelanggan, serta fokus pada pelayanan cepat, ramah, dan kemudahan transaksi akan meningkatkan kepuasan pelanggan.
Digital Competence Transformation For MSME Adaptation Toward Consumer Behavior Disruption in Banda Aceh Aida Fitri; Muhammad Jaka Wirata; Aidila Sukma
Jurnal Manajerial Vol. 13 No. 02 (2026): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v13i02.11497

Abstract

Background – The rapid development of digital technology and changes in consumer behavior have encouraged MSMEs to adapt quickly through strengthening digital competencies. Previous studies have generally focused on the effect of digital competence on business performance; however, limited research explains how digital competence transformation supports MSME adaptive capability in responding to consumer behavior disruption, particularly in the context of MSMEs in Banda Aceh. In addition, the mediating role of business performance in this relationship remains underexplored. Therefore, this study addresses the research gap by examining the effect of digital competence transformation on MSME adaptive capability through business performance based on the Dynamic Capabilities Theory Aim – This study aims to analyze the effect of digital competence transformation on MSME adaptive capability, with business performance serving as a mediating variable. Design / methodology / approach – This study employed a quantitative approach involving 300 MSMEs in Banda Aceh selected through simple random sampling. Data were collected using structured questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Findings – The results indicate that digital competence transformation has a positive and significant effect on both business performance and MSME adaptive capability. Business performance was also found to significantly mediate the relationship between digital competence transformation and adaptive capability. Conclusion – Digital competence transformation plays an important role in improving MSME performance and strengthening adaptive capability in responding to consumer behavior disruption. These findings support the Dynamic Capabilities Theory. Research implication – This study highlights the importance of strengthening digital competencies and adaptive business strategies through training programs and policy support to enhance MSME competitiveness. Limitations – This study is limited to MSMEs in Banda Aceh and uses a quantitative approach; therefore, the findings may not be fully generalized to other contexts.
Co-Authors Aidila Sukma Aiyup Saputra Anam, Budi Safatul Cut Mawar Helmanda Hilda Natun Ilham Wahyudi M. Arief Setia Budi Mimi Asri Muhammad Fadhillah Muhammad Jaka Wirata Nadiya Nadiya Nara Pristiwa Nazariah Nazar Nurkhaira Nurkhaira Nurulia Dimitha Siti Zaiyana Ulfi Sri Kurniasih Thasrif Murhadi