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All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Jurnal Manajerial Jurnal Ners Journal of Innovative and Creativity Jurnal Medika: Medika ABDIMU: Jurnal Pengabdian Muhammadiyah JURNAL SAUDAGAR INDONESIA Sumber Informasi Manajemen Bisnis dan Akuntansi
Aida Fitri
Universitas Muhammadiyah Aceh
Religion Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Anteseden Loyalitas Konsumen Pada Bisnis Ritel Di Kota Banda Aceh Siti Zaiyana Ulfi; M. Arief Setia Budi; Aida Fitri
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.622

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan, nilai emosional, citra merek, dan kepuasan konsumen terhadap loyalitas pelanggan pada bisnis ritel di Kota Banda Aceh baik secara parsial maupun simultan. Studi ini meneliti 265.019 jiwa penduduk Kota Banda Aceh dengan 59 sampel yang ditempuh melalui rumus Slovin. Data penelitian ini dianalisis dengan menggunakan analisis linear berganda dan dengan menggunakan software SPPS versi 27.0. Hasil penelitian menunjukkan bahwa secara parsial kualitas layanan dan citra merek berpengaruh secara signifikan terhadap loyalitas konsumen, sementara nilai emosional dan kepuasan konsumen tidak menunjukkan demikian. Secara simultan, keempat variabel tersebut memiliki pengaruh signifikan terhadap loyalitas konsumen. Pelaku bisnis perlu mengembangkan program loyalitas, pelatihan karyawan untuk responsif terhadap kebutuhan pelanggan, meningkatkan hubungan emosional dengan pelanggan melalui acara atau interaksi di media sosial akan mempererat keterikatan mereka dengan toko, menjaga kualitas produk dan melakukan kontrol berkala akan memperbaiki citra merek dan meningkatkan kepuasan pelanggan, serta fokus pada pelayanan cepat, ramah, dan kemudahan transaksi akan meningkatkan kepuasan pelanggan.
Digital Competence Transformation For MSME Adaptation Toward Consumer Behavior Disruption in Banda Aceh Aida Fitri; Muhammad Jaka Wirata; Aidila Sukma
Jurnal Manajerial Vol. 13 No. 02 (2026): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v13i02.11497

Abstract

Background – The rapid development of digital technology and changes in consumer behavior have encouraged MSMEs to adapt quickly through strengthening digital competencies. Previous studies have generally focused on the effect of digital competence on business performance; however, limited research explains how digital competence transformation supports MSME adaptive capability in responding to consumer behavior disruption, particularly in the context of MSMEs in Banda Aceh. In addition, the mediating role of business performance in this relationship remains underexplored. Therefore, this study addresses the research gap by examining the effect of digital competence transformation on MSME adaptive capability through business performance based on the Dynamic Capabilities Theory Aim – This study aims to analyze the effect of digital competence transformation on MSME adaptive capability, with business performance serving as a mediating variable. Design / methodology / approach – This study employed a quantitative approach involving 300 MSMEs in Banda Aceh selected through simple random sampling. Data were collected using structured questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Findings – The results indicate that digital competence transformation has a positive and significant effect on both business performance and MSME adaptive capability. Business performance was also found to significantly mediate the relationship between digital competence transformation and adaptive capability. Conclusion – Digital competence transformation plays an important role in improving MSME performance and strengthening adaptive capability in responding to consumer behavior disruption. These findings support the Dynamic Capabilities Theory. Research implication – This study highlights the importance of strengthening digital competencies and adaptive business strategies through training programs and policy support to enhance MSME competitiveness. Limitations – This study is limited to MSMEs in Banda Aceh and uses a quantitative approach; therefore, the findings may not be fully generalized to other contexts.
Model Pemberdayaan Perempuan Berbasis Masjid: Usaha Kue Kering sebagai Media Kemandirian Ekonomi Ibu-ibu Pesantren Baitul Arqam Harbiyah G; Miftahul Jannah; Asmadi Pohan; Aida Fitri
Jurnal Medika: Medika in progres
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/f02rp213

Abstract

Program ini dilatarbelakangi oleh masih terbatasnya akses perempuan, khususnya ibu rumah tangga, terhadap keterampilan kewirausahaan, manajemen usaha, dan pemasaran produk.  pengabdian kepada masyarakat ini bertujuan untuk mengembangkan Model Pemberdayaan Perempuan Berbasis Masjid melalui usaha kue kering sebagai media kemandirian ekonomi ibu-ibu Pesantren Baitul Arqam Aceh Besar. Pendekatan yang digunakan adalah pemberdayaan masyarakat (community empowerment) dengan metode partisipatif melalui tahapan persiapan, pelaksanaan pelatihan, praktik produksi, pendampingan manajemen usaha, serta evaluasi. Kegiatan dilaksanakan pada Januari 2026 dengan melibatkan 20 peserta. Hasil pelaksanaan menunjukkan adanya peningkatan keterampilan teknis produksi kue kering yang higienis dan berkualitas, peningkatan pemahaman manajemen usaha dan pencatatan keuangan sederhana, serta peningkatan wawasan mengenai pengemasan, branding, dan pemasaran digital. Selain berdampak pada aspek ekonomi, kegiatan ini juga memperkuat peran sosial perempuan dalam komunitas berbasis masjid. Model pemberdayaan ini berpotensi direplikasi sebagai praktik baik dalam penguatan ekonomi perempuan berbasis komunitas keagamaan secara berkelanjutan.
Pengaruh Literasi Kesehatan dan Dukungan Keluarga terhadap Perilaku Hidup Bersih dan Sehat (PHBS) pada Masyarakat Kota Banda Aceh Miftahul Jannah; Aida Fitri
Jurnal Ners Vol. 10 No. 3 (2026): JULI 2026
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jn.v10i3.57924

Abstract

Perilaku Hidup Bersih dan Sehat (PHBS) merupakan indikator penting dalam meningkatkan derajat kesehatan masyarakat. Penerapan PHBS dipengaruhi oleh berbagai faktor, di antaranya literasi kesehatan dan dukungan keluarga. Rendahnya kemampuan masyarakat dalam memahami informasi kesehatan dapat menyebabkan kurang optimalnya perilaku sehat. Selain itu, kurangnya dukungan keluarga dapat menghambat pembentukan kebiasaan hidup bersih dan sehat dalam kehidupan sehari-hari. Tujuan Penelitian ini bertujuan untuk mengetahui pengaruh literasi kesehatan dan dukungan keluarga terhadap Perilaku Hidup Bersih dan Sehat (PHBS) pada masyarakat Kota Banda Aceh. Metode Penelitian analitik observasional dengan pendekatan cross-sectional dilakukan pada 150 responden yang diperoleh dengan teknik purposive sampling dengan kriteria masyarakat berusia ≥18 tahun dan berdomisili di Kota Banda Aceh. Informasi mengenai literasi kesehatan, dukungan keluarga, dan PHBS diperoleh dari jawaban responden melalui kuesioner skala Likert. Hasil Analisa statistik uji regresi linear berganda diperoleh bahwa literasi kesehatan berpengaruh signifikan terhadap PHBS dengan nilai t sebesar 4,782 dan signifikansi (p) = 0,000. Dukungan keluarga juga berpengaruh signifikan terhadap PHBS dengan nilai t sebesar 5,316 dan signifikansi (p) = 0,000. Secara simultan diperoleh nilai F sebesar 42,118 dengan signifikansi (p) = 0,000. Nilai Adjusted R Square sebesar 0,487 menunjukkan bahwa literasi kesehatan dan dukungan keluarga mampu menjelaskan PHBS sebesar 48,7%. Artinya, semakin baik literasi kesehatan dan semakin tinggi dukungan keluarga, maka semakin baik pula perilaku hidup bersih dan sehat masyarakat. Kesimpulan Terdapat pengaruh signifikan antara literasi kesehatan dan dukungan keluarga terhadap Perilaku Hidup Bersih dan Sehat (PHBS) pada masyarakat Kota Banda Aceh.
THE EFFECT OF ONLINE CUSTOMER REVIEWS ON BOOKING INTENTION: THE MEDIATING ROLE OF TRUST AND PERCEIVED VALUE IN THE HOTEL INDUSTRY Harbiyah Gani; Ichsan Akmal Mazas; Aida Fitri
SUMBER INFORMASI MANAJEMEN BISNIS DAN AKUNTANSI Vol 3 No 1 (2026): SIMBAN Journal
Publisher : Gabungan Riset Edukasi dan Ekplorasi Teori (GREET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65788/simban.v3i1.99

Abstract

The rapid growth of digital platforms has transformed consumer decision-making processes in the hospitality industry, particularly through the increasing reliance on online customer reviews. This study aims to examine the effect of online customer reviews on booking intention, with trust and perceived value serving as mediating variables. Drawing upon signaling theory and consumer behavior theory, this research proposes that online reviews function as informational cues that shape consumers’ cognitive and affective evaluations before making reservation decisions. A quantitative approach was employed using survey data collected from hotel customers who actively use online travel platforms such as Traveloka, Booking.com, and Tripadvisor. The data were analyzed using SPSS to test both direct and indirect relationships among variables. The findings indicate that online customer reviews significantly influence booking intention, both directly and indirectly through trust and perceived value. Trust and perceived value are found to partially mediate the relationship, suggesting that consumers are more likely to make hotel reservations when reviews enhance their confidence and perceived benefits. This study contributes to the hospitality marketing literature by providing empirical evidence on the psychological mechanisms underlying digital review influence and offers managerial implications for hotel marketers in optimizing online reputation strategies.
SUSTAINABLE HOSPITALITY MODEL: THE INTEGRATION OF GREEN PRACTICES AND CUSTOMER PERCEIVED VALUE TOWARD GUEST LOYALTY Ichsan Akmal Mazas akmal; Harbiyah Gani; Aida Fitri
SUMBER INFORMASI MANAJEMEN BISNIS DAN AKUNTANSI Vol 3 No 1 (2026): SIMBAN Journal
Publisher : Gabungan Riset Edukasi dan Ekplorasi Teori (GREET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65788/simban.v3i1.101

Abstract

The hospitality industry faces increasing pressure to adopt sustainable practices due to growing environmental awareness and shifting consumer preferences. This study aims to develop a Sustainable Hospitality Model by integrating green practices and customer perceived value in enhancing guest loyalty. A quantitative approach was employed using a survey of hotel guests who had stayed at least once within the last year. Data were analyzed using multiple regression to examine both direct and indirect relationships among variables. The findings reveal that green practices have a positive and significant effect on customer perceived value and guest loyalty. Furthermore, customer perceived value mediates the relationship between green practices and guest loyalty. These results confirm that environmentally responsible practices, when integrated with value creation strategies, can strengthen long-term guest loyalty. This study contributes theoretically to the development of sustainable hospitality models and provides practical implications for hotel management in designing customer-oriented sustainability strategies.
Co-Authors Aidila Sukma Aiyup Saputra Anam, Budi Safatul Asmadi Pohan Cut Mawar Helmanda Harbiyah G Harbiyah Gani Hilda Natun Ichsan Akmal Mazas Ichsan Akmal Mazas akmal Ilham Wahyudi M. Arief Setia Budi Miftahul Jannah Mimi Asri Muhammad Fadhillah Muhammad Jaka Wirata Nadiya Nadiya Nara Pristiwa Nazariah Nazar Nurkhaira Nurkhaira Nurulia Dimitha Siti Zaiyana Ulfi Sri Kurniasih Thasrif Murhadi