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Analisa Efisiensi Operasional Marketing Platform Filantropi Digital (Dompet Dhuafa & Kita Bisa) Ary Dean Amri; Mutiara Hasanah Anjaya; Hani Rahmi Humaira
Innovative: Journal Of Social Science Research Vol. 3 No. 2 (2023): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i2.1982

Abstract

Strategi pemasaran digital merupakan langkah yang diambil oleh lembaga filantropi Islam untuk memperkenalkan program sosial dengan menyebarluaskan informasi. Tujuan dari penelitian ini adalah untuk mengkaji strategi pemasaran yang digunakan oleh Dompet Dhuafa & Kitabisa . Penelitian ini merupakan penelitian kualitatif dengan metode analisis deskriptif yang menitikberatkan pada sumber data primer dan data sekunder. Hasil menunjukkan bahwa strategi pemasaran digital yang digunakan oleh Dompet Dhuafa & Kitabisa dengan Metode pemasaran digital terintegrasi yang terdiri dari: pemasaran konten, seluler pemasaran, pemasaran berkelanjutan, pemasaran visual, pemasaran yang dipersonalisasi. Strategi pemasaran digital memberikan pengaruh positif dalam pengumpulan dan distribusi dana umat melalui Dompet Dhuafa & Kitabisa.
Analisis Promosi Dan Manajemen Resiko Pada Bmt Al Ishlah Untuk Meningkatkan Kepercayaan Masyarakat Di Kota Jambi Ary Dean Amri; Qorry Ambiya; Ita Fitriana; Eka Rizki; Rizky Anggreyni; Syarifah Rizki Amanda
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 3 No. 4 (2023): Agustus 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v3i4.245

Abstract

This research aims to analyze whether the promotion and risk management at BMT Al-Ishlah affects the confidence of people in the city of Jambi. As the population of this research is the people of Jambi City. The number of research samples used is 397 respondents. The research approach uses a quantitative approach, while the research method is observation, interviews, literature studies, and questionnaires. Data analysis using parametric statistics. The result is that promotion influences increasing public trust and risk management influential in increasing public confidence. The promotion has an influence but is not significant on the trust of the people of Jambi City in using BMT Al-Ishlah products, and risk management also has an influence but is not significant in increasing the trust of the people of Jambi City in using BMT Al-Ishlah products.
Analisis Pengaruh Strategi Pemasaran dan Kualitas Layanan Dalam Upaya Menarik Minat Terhadap Produk-Produk dan Jasa Perbankan Konvensional dan Syariah Pada Masyarakat Provinsi Jambi Ary Dean Amri; Anitha Octaviani; Rosnaida Rosnaida; Sekar Adinda Putri; Nurita Nurita; Noviva Rita; Syahrul Gunawan; Adinda Putri Agustina
AT-TAWASSUTH: Jurnal Ekonomi Islam Jurnal At-Tawassuth | Vol. VIII | No. 2 | 2023
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/ajei.v8i2.15681

Abstract

This study aims to analyzing how big the factors of marketing strategy and service quality are in an effort to attract interest in conventional and Syariah banking products and services for the people in Jambi Province. This research method uses quantitative research methods. The object of this research is the people that lived in Jambi Province, totaling 471 respondents. Based on the results of the T test and F test variable (X1) marketing strategy factor and variable (X2) service quality factor obtained a significant value of 0.000 <0.005. So it can be concluded that the variable (X1) the marketing strategy factor and variable (X2) the service quality factor are influential in efforts to attract interest in conventional (Y1) and Syariah (Y2) banking products and services of the people in Jambi Province. Based on the results of the coefficient of determination variable (X1) marketing strategy factors and variables (X2) service quality factors influence 60.0%: 63.6% and 64.3%: 67.5% in an effort to attract interest in products and services conventional banking (Y1) and Syariah (Y2). The results of the study also show that the people in Jambi Province are more dominantly interested in products and services of Islamic banking: conventional banking by 73.1%: 43.9%. Thus the results of the study indicate that the service quality factor is more dominant in an effort to attract interest in conventional and Syariah banking products and services in the people of Jambi Province. 
Halal, Hygienic and Decision Awareness Purchasing Korean Street Food “Tteokobokki“ Ary Dean Amri; Mia Awdina; Yuliani Dwi Fauzianto; Surya Prastio; Novita Zana; Novi Nur Kholifah; M. Aldira Dwi Septiawan; Amanda Syafitri
Maro: Jurnal Ekonomi Syariah dan Bisnis Vol. 6 No. 1 (2023)
Publisher : Prodi Ekonomi Syariah Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/maro.v6i1.3762

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kesadaran halal dan higienis terhadap keputusan pembelian Korean Street Food "Tteokbokki" baik secara parsial maupun simultan. Objek penelitian ini adalah keputusan pembelian Korean street food “tteokbokki” pada mahasiswa aktif Program Studi Ekonomi Islam angkatan 2020 Fakultas Ekonomi dan Bisnis Universitas Jambi. Metode yang digunakan dalam penelitian ini adalah deskriptif kuantitatif. Penelitian ini menggunakan data primer yang diperoleh melalui observasi, kajian pustaka dan penyebaran kuesioner. Populasi sebanyak 107 mahasiswa dan pengambilan sampel menggunakan metode purposive sampling dengan rumus Slovin diperoleh sebanyak 85 mahasiswa. Analisis data dan uji hipotesis menggunakan analisis regresi berganda, analisis koefisien determinasi, uji-t dan uji-F. Berdasarkan hasil penelitian ini disimpulkan bahwa variabel kesadaran halal tidak berpengaruh secara signifikan dengan hasil penelitian menunjukkan t hitung (0,473) < t tabel (1,664) ) dan nilai signifikan sebesar 0,638 , sebaliknya variabel higienis berpengaruh secara signifikan dengan hasil penelitian menunjukkan t hitung (3,732) > t tabel (1,664) serta nilai signifikan sebesar 0,000. Sedangkan hasil penelitian juga menunjukkan bahwa F hitung (16,414) > F tabel (3,108) dan dengan nilai signifikansi sebesar 0,000 dapat disimpulkan bahwa H0 ditolak dan H1 diterima. Oleh karena itu, variabel kesadaran halal dan higienis secara bersamaan berpengaruh signifikan terhadap variabel keputusan pembelian.
Strategi Pemasaran Pembiayaan Produk BSI Oto Dalam Menarik Minat Masyarakat Kota Jambi Pada Bank Syariah Indonesia (KCP Jambi Sipin Bakaruddin) Mila Sukmawati; Rafiqi Rafiqi; Ary Dean Amri
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4166

Abstract

This study aims to analyze the marketing strategy of BSI Oto financing products in attracting public interest in Jambi City at Bank Syariah Indonesia KCP Jambi Sipin Bakaruddin. The research employed a qualitative descriptive method with data collection techniques including observation, interviews, and documentation. The results indicate that the implemented marketing strategy encompasses the application of the marketing mix (7P), namely quality products based on murabahah contracts, competitive pricing, strategic branch locations, promotion through cooperation with dealers and digital media, professional services, transparent financing processes, and representative physical evidence of facilities. The main obstacles encountered are the low level of public understanding of sharia-based financing and intense competition with conventional financing institutions. The proposed alternative strategies include intensifying public education, optimizing digital promotion, and strengthening partnerships with vehicle dealers. This research is expected to serve as a reference for the development of sharia financing marketing strategies.
The Influence of Islamic Branding, Halal Awareness, and Product Ingredients on Purchasing Decisions of Cosmetic and Skincare Products Ary Dean Amri; Putti Sherna; Anisa Putri Marpaung; Alda Mariatul Kiptiah; Fitriani .; Benny Zulfikar; Naufal Alfarizie HSB; Raden Aqsal Safatullah
JOURNAL OF SHARIA ECONOMICS Vol. 5 No. 1 (2023): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v5i1.541

Abstract

P This study aims to identify the influence of Islamic branding, halal awareness, and product ingredients on the intention to buy cosmetic and skincare products among Muslim women of generation Z in Jambi Province. The use of cosmetic and skincare products that comply with Islamic principles is increasingly important for Muslim women who want to ensure that the products they use are halal and in accordance with their religious beliefs. Therefore, factors such as Islamic branding, halal awareness, and product ingredients are important considerations in their purchasing decisions. This study used a survey method by distributing questionnaires to a sample of generation Z Muslim women in Jambi Province. The data collected was analyzed using multiple linear regression methods to examine the relationship between Islamic branding, halal awareness, and product ingredients on buying interest in cosmetic and skincare products. In addition, factor analysis was also carried out to identify the factors that most influence purchasing decisions.This research makes an important contribution in understanding the factors that influence purchasing decisions for cosmetic and skincare products among Muslim women of generation Z. The results of this research can be a reference for cosmetic and skincare companies in developing more effective marketing strategies that take into account religious values and the needs of Muslim consumers. In addition, this research can also be a basis for further research in a broader context.
Comparison Analysis of Non Performing Loans and Performing Financing ( Case Study of BRI and Bank Muamalat ) Ary Dean Amri; Alifah ,; Annisa .; Hayatun Nisaa; Helmalia Putri Tsalsabina
JOURNAL OF SHARIA ECONOMICS Vol. 5 No. 1 (2023): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v5i1.549

Abstract

The global financial crisis that occurred several years ago has had a significant impact on the banking sector worldwide. One indicator that is often used to measure the financial health of a bank is the level of Non-Performing Loans (NPL) and Non-Performing Financing (NPF). NPL refers to credit that is not paid by the borrower within a certain period of time, while NPF refers to non-current financing in the context of Islamic banking. The purpose of this research is to analyze the comparison of NPL and NPF at Bank Muamalat and Bank BRI. The method used in this study is a quantitative approach by collecting secondary data from the annual financial statements of the banks concerned. The data collected includes NPL and NPF levels during the study period. The results of the analysis show that there are significant differences in the levels of NPL and NPF between Bank Muamalat and Bank BRI. Bank Muamalat has higher NPL and NPF levels compared to Bank BRI. Factors that can affect the NPL and NPF levels between the two banks include credit policies, borrower profiles, and recovery measures taken by the banks.
Risk Analysis Of The Use Of Transactions Digital Cryptocurrency As Investment In Prespective Islam On Gen Z In Central Sumatra Ary Dean Amri; Jaka Saputra; Ilham Hanafi; Mela Yolanda; Harpeni .; Saputri .
JOURNAL OF SHARIA ECONOMICS Vol. 5 No. 1 (2023): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v5i1.557

Abstract

This study aims to understand the views of Generation Z regarding risk of trust and security of the digital capital market on the island of Sumatra, as well see investment market capital IDX in perspective economy Islam. Method the research used is quantitative research using data primary from completed questionnaire tested for validity and reliability, as well data secondary from various related print and electronic media. Data analysis was performed with simple regression test and multiple regression test using SPSS. Results testing shows that the factor of safety (X2), which involves a factor social, culture, marketing, And election investment sharia, more dominant compared to factor trust (X1), like factor personal, psychology, And economic factor. However, neither trust (X1) nor security (X2) have positive and significant influence on the risk of stock (Y) Generation Z on the Island Sumatra. In order to increase the understanding and prudence of Generation Z in investing digitally, it is important for them to understand the legal aspects and logical (2L) as well as aspect returns (yield results) And risk (risk) (2R) before use application investment. With notice management risk, Generation Z can choose good investments and fulfill financial obligations period front they. Study This give outlook about perception Generation Z towards digital capital markets and deep Islamic economic perspectives investment IDX capital market in Sumatra island.
Management Analysis of Village-Owned Enterprises (Bumdes) in Sharia Business Management (Case Study at BUMDes Mandiri Jaya Pemusiran Village, Mandiangin District) Sari Asih; Rafiqi .; Ary Dean Amri
JOURNAL OF SHARIA ECONOMICS Vol. 5 No. 2 (2023): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v5i2.661

Abstract

BUMDes is a village-owned business institution controlled by the community or village government to strengthen the village economy and shape the capabilities of a village based on the needs and potential of the community and village. The establishment of BUMDes is a manifestation of productive village economic management which includes planning, organizing, directing and supervision. This research aims to determine the management of BUMDes in Sharia business management. The research method used in this research is qualitative research with a descriptive approach. Data sources obtained through observation and interviews. The results of this research show that BUMDes Mandiri Jaya, Pemusiran Village, Mandiangin District, which started operating in 2017 in Pemusiran Village, has been running in accordance with the objectives of establishing BUMDes. However, there are still obstacles in managing BUMDes, such as limited types of businesses being run, limited human resources managing BUMDes and low community participation due to their low level of knowledge.
Analisis Penyaluran Dana Zakat Terhadap Kesejahteraan Mustahik Menggunakan Metode CIBEST (Center For Islamic Business And Economuc Studies) (Studi kasus BAZNAS Kota Jambi) Zalfa Rianda; Nurida Isnaeni; Ary Dean Amri
JOURNAL OF SHARIA ECONOMICS Vol. 6 No. 1 (2024): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v6i1.782

Abstract

This study aims to analyze the distribution of zakat funds through the Jambi City Care program for business capital assistance and business equipment with a focus on knowing changes in the level of income welfare and the level of spiritual welfare of mustahik before and after receiving productive zakat assistance, through the CIBEST (Center For Islamic Business and Economis Studies) approach. This research uses descriptive quantitative methods, the type of data used in this research is primary data obtained through interviews and distributing questionnaires and secondary data in the form of data on mustahiks who receive productive zakat assistance from BAZNAS Jambi City. Respondents in this study amounted to 20 mustahik households. The analysis method used in this research is the CIBEST model and the Wilcoxon Difference Test. The results of this study indicate that there are significant changes before and after receiving productive zakat funds from BAZNAS Jambi City. Based on the calculation of the CIBEST index value in 20 mustahik households before the productive zakat fund assistance, it shows that 30% of mustahik households live in prosperous conditions, 65% are in meteriil poverty, 5% spiritual poverty and 0% absolute poverty. While after receiving productive zakat assistance shows that 100% of mustahik households live in a prosperous condition, 0% in meteriil poverty, 0% spiritual poverty, 0% absolute poverty.