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Bachtiar, Willy
Sekolah Vokasi IPB University, Jln Kumbang No. 14 Bogor, Indonesia
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Journal : El-Mujtama: Jurnal Pengabdian Masyarakat

 1 
Penerapan Teknik Penulisan Naskah pada Produksi Video Iklan Layanan Masyarakat di DP3A Kota Bogor Akuan, Fania Nur Aisyah; Bachtiar, Willy
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 4 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i4.8044

Abstract

This project aims to apply the three-act structure theory in writing a public service advertisement (PSA) script to increase brand awareness of the Family Learning Centre (PUSPAGA) programme of the Department of Women's Empowerment and Child Protection (DP3A) of Bogor City. The project was conducted with a practice-based approach using active participation methods, interviews, and literature studies. The object of study is a video PSA entitled ‘You Are Not Alone’ which raises the issue of mental health awareness in the family. The script is structured using a three-act narrative model: introduction (setup), conflict development (confrontation), and resolution (resolution), and refers to the communication theory approach to form a persuasive and coherent message. The research resulted in a final production-ready script and visual direction optimised for social media, particularly the Instagram platform. This project confirms the importance of applying structured communication models in digital media production and contributes to the development of academic discourse in the field of scriptwriting based on branding strategies and relevant theoretical approaches.
Co-Authors Abung Supama Wijaya, Abung Supama Adhipramana, Finno Yekti Agnia, Najmi Agus Muji Santoso Agus Syahrani Akuan, Fania Nur Aisyah Alfa Taufan Latif Alia Bihrajihant Raya Anang Wahid M.Diah Andera, Muhammad Haykal Anggraeni Dyah S Arifin Dwi Saputro Arinda Dwi Ananda Astuti, Vivien Febri Aulia, Sinta Bainuri, Zaidan Halifz Bayu Suriaatmaja Suwanda Denariansyah, Azqia Disti, Marwa Evi Rinata Febri Astuti, Vivien Finda Meyditia Firman Muhammad Basar Hendy Setiawan Herlina, Lien Heryudianto Vibowo Ika Sartika Indah Ratna Dewi Ivana Syah Putri Kencana, Karmenita Kintan Latif, Alfa Taufan Made Shanty Aurellia Marithasari, Harries Nanang Wahyudin Nissa, Andiena Awaliatu Nurfitriani, Devi Nurhaliza, Nazwa Pardede, Akim Manaor Hara Qothrunnada, Adinda Renny Soelistiyowati Rici Tri Harpin Pranata rima siburian Ronny Lesmana Sesar Husen Santosa Suwanda, Bayu Suriaatmaja Tri Budiarto Vivien Febri Astuti Yanuar Dwi Prastyo Yuningsih, Asri Zahrah, Wina Athifah