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Branding fashion muslim (studi analisis brand wearing klamby) Fitri, Alifa Nur; Fabriar, Silvia Riskha; Hilmi, Mustofa
Islamic Communication Journal Vol 6, No 1 (2021): EDISI JANUARI-JUNI
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2021.6.1.7872

The halal industry in Indonesia is undergoing development. This is supported by 87.17% of Indonesia's population are Muslims. One of the growing industries is the Muslim clothing industry.Â Modest fashion, a term for fashion trends with a more polite and closed fashion concept. One of the famous Muslim fashions is Wearing Klamby. A local fashion brand from Yogyakarta whose collections have local content. This paper aims to see how Muslim fashion branding is used by Wearing Klamby. During of competition in the Muslim fashion business, branding is an important thing as a form of differentiation with other products, Brand can give life to a product. Branding Wearing Klamby as a product that loves the country is shown with the tagline " The Beauty Indonesia in your daily wear". WearingKlamby is one of the strong fashion products in its Branding. This paper uses a qualitative method with descriptive type with analytic using 7 principles of Fashion Branding according to Bruno Hasson. The data was obtained from social media and news. The results of this paper show that Klamby uses 7 principles of Fashion Branding Bruno Hasson in forming Muslim fashionbranding Wearing Klamby including creating a logo that Stands Out, Building Myths about Brands, Creating evocative Events, using celebrity endorsers, making members as living brand, and do it your way. The existence of the brand can form brand loyalty to consumers Wearing Klamby.

Branding fashion muslim (studi analisis brand wearing klamby) Alifa Nur Fitri; Silvia Riskha Fabriar; Mustofa Hilmi
Islamic Communication Journal Vol 6, No 1 (2021)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2021.6.1.7872

The halal industry in Indonesia is undergoing development. This is supported by 87.17% of Indonesia's population are Muslims. One of the growing industries is the Muslim clothing industry.Â Modest fashion, a term for fashion trends with a more polite and closed fashion concept. One of the famous Muslim fashions is Wearing Klamby. A local fashion brand from Yogyakarta whose collections have local content. This paper aims to see how Muslim fashion branding is used by Wearing Klamby. During of competition in the Muslim fashion business, branding is an important thing as a form of differentiation with other products, Brand can give life to a product. Branding Wearing Klamby as a product that loves the country is shown with the tagline " The Beauty Indonesia in your daily wear". WearingKlamby is one of the strong fashion products in its Branding. This paper uses a qualitative method with descriptive type with analytic using 7 principles of Fashion Branding according to Bruno Hasson. The data was obtained from social media and news. The results of this paper show that Klamby uses 7 principles of Fashion Branding Bruno Hasson in forming Muslim fashionbranding Wearing Klamby including creating a logo that Stands Out, Building Myths about Brands, Creating evocative Events, using celebrity endorsers, making members as living brand, and do it your way. The existence of the brand can form brand loyalty to consumers Wearing Klamby.

Tingkat pengetahuan literasi media pada mahasantri di Pondok Pesantren Fadhul Fadhlan Semarang Nilnan Ni'mah; Alifa Nur Fitri; Fitri Fitri
Islamic Communication Journal Vol 7, No 1 (2022)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2022.7.1.9734

The development of technology and information today has placed the internet as a primary need in life. The simple to complex problems can be solved with the help of the internet. This fact has realized by Pondok Pesantren Fadhlul Fadhlan Islamic (PPFF). PPFF is a life skills religious education institution that has many students at various levels. Media literacy at PPFF is important. Increased internet consumption necessitates a need for intelligent and critical media skills. This study focuses on the media literacy knowledge of students (mahasantri). This study aims to see the literacy skills of PPFF students. This type of research is field research. The method used is descriptive quantitative where the researcher intends to measure the media literacy ability of students. Data was collected by spreading questionnaires to respondents. The type of sampling method used simple random sampling. The level of media literacy knowledge is measured using the Likerts Summated Rating Scale (LSRS). Researchers used 9 media literacy instruments from Jenskin. There are play, performance, simulation, multitasking, distributed cognitions, collective intelligence, judgment, networking and negotiations. The results show that students at Pondok Pesantren Fadhul Fadhlan have good media literacy knowledge.***Kemajuan teknologi dan komunikasi saat ini telah menempatkan internet sebagai kebutuhan primer dalam kehidupan. Berbagai persoalan mulai dari yang sederhana sampai yang rumit dapat diselesaikan dengan bantuan internet. Fakta tersebut disadari oleh Pondok Pesantren Fadhlul Fadhlan (PPFF). PPFF merupakan lembaga pendidikan agama life skill yang memiliki santri dengan berbagai jenjang pendidikan. Literasi media di Ponpes Fadhul Fadhlan merupakan kajian yang menarik. Konsumsi internet yang meningkat meniscayakan sebuah kebutuhan skill cerdas dan kritis bermedia. Kajian ini fokus pada pengetahuan literasi media santri mahasiswa (mahasantri). Kajian ini bertujuan untuk melihat kemampuan literasi peserta didik PPFF. Jenis kajian ini adalah kajian lapangan dengan metode kuantitatif deskiptif dimana peneliti bermaksud untuk mengukur kemampuan literasi media mahasantri. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada responden. Jenis metode sampling yang digunakan adalah simple random sampling. Pengukuran tingkat pengetahuan literasi media memakai Likkerts Summated Rating Scale (LSRS). Peneliti menggunakan 9 instrument literasi media dari Jenskin yaitu play, performance, simulation, multitasking, distributed cognitions, collective intelegence, judgment, networking dan negotiations. Hasil penelitian mengungkapkan bahwa mahasantri di Pondok Pesantren Fadhul Fadhlan sudah memiliki pengetahuan literasi media yang baik.

Gen Z voter behavior in the 2024 presidential election: A virtual ethnographic study on the Instagram accounts of presidential candidates Fitri, Alifa Nur; Fitri, Fitri; Fabriar, Silvia Riskha; Rachmawati, Farida; Hilmi, Mustofa
Islamic Communication Journal Vol 8, No 2 (2023)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2023.8.2.18945

The 2024 presidential and vice-presidential general election is a topic that is being highlighted by the public, including young voters or what could be called Gen Z. The use of Instagram media by three presidential candidates to launch self-introductions and election campaigns is a reference for Gen Z voters in providing comments and assessment. This research aims to determine the behavior of Gen Z voters in the 2024 presidential election using qualitative ethnographic methods and descriptive analysis. The findings of this study show that Gen Z's behavior in responding to the 2024 presidential election includes two behaviors, namely rational and irrational. The rational behavior of Gen Z is shown by assessing the vision and mission of the presidential candidate pair and their track record of achievements. In contrast, the irrational behavior of Gen Z voters is shown by assessing the presidential candidate pair based on exciting content or popularity, even though it lacks substance. Therefore, these findings contribute to the development of user-based discourse that can deconstruct the dominance of discourse by those in power. This aligns with Islamic communication values in the form of 'freedom of action,' which guarantees each individual to accept or reject a discourse.***Pemilihan umum presiden dan wakil presiden 2024 menjadi topik yang disoroti oleh khalayak, termasuk para pemilih muda atau bisa disebut Gen Z. Penggunaan media instagram oleh tiga kandidat calon presiden untuk melancarkan pengenalan diri dan kampanye pemilu menjadi rujukan pemilih gen Z dalam memberikan komentar dan penilaian. Riset ini bertujuan untuk mengetahui perilaku pemilih Gen Z pada Pilpres 2024, dengan menggunakan metode kualitatif netnografis dan analisis deskriptif. Hasil temuan kajian ini menunjukkan bahwa perilaku Gen Z dalam menyikapi Pilpres 2024 meliputi dua perilaku, yaitu perilaku rasional dan irasional. Perilaku rasional Gen Z ditampilkan dengan menilai visi dan misi pasangan calon presiden serta track record prestasinya., sedangkan perilaku irasional pemilih Gen Z ditunjukkan dengan memberikan penilaian kepada pasangan calon presiden berdasarkan konten yang menarik atau kepopuleran meskipun minim substansi. Oleh karena itu, temuan ini berkontribusi bagi pengembangan wacana berbasis pengguna yang dapat mendekonstruksi dominasi wacana oleh penguasa. Hal ini sejalan dengan nilai-nilai komunikasi Islam berupa ‘kebebasan berbuat’ yang menjamin setiap individu untuk menerima atau menolak suatu wacana.

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