Article Per Year (5 Year)
p-Index From 2021 - 2026
2.859
P-Index
This Author published in this journals
All Journal Jurnal Teknik ITS IPTEK The Journal for Technology and Science SITEKIN: Jurnal Sains, Teknologi dan Industri Jurnal IPTEK SMATIKA Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri JUTIM (Jurnal Teknik Informatika Musirawas) SISFO Accounting and Management Journal ILKOMNIKA: Journal of Computer Science and Applied Informatics Jurnal Impresi Indonesia Journal of Social Research Sewagati Scientica: Jurnal Ilmiah Sains dan Teknologi
Mahendrawathi ER
Departemen Sistem Informasi Institut Teknologi Sepuluh Nopember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

Published : 30 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 30 Documents
Search

 1   2   3 
TRANSFORMASI KEMITRAAN BISNIS: INOVASI PLATFORM INFLUENCER MARKETING CERDAS UNTUK MENDUKUNG KOLABORASI EFEKTIF ANTARA UMKM DAN INFLUENCER Syifa Alina Amri; M. Rizaldi; Putu Pradnya Shita Ambhika; R. Aditya Rayhan Zanesty; Nabila Nanda Dwi Cahya; Mahendrawathi ER
Scientica: Jurnal Ilmiah Sains dan Teknologi Vol. 1 No. 2 (2023): Scientica: Jurnal Ilmiah Sains dan Teknologi
Publisher : Komunitas Menulis dan Meneliti (Kolibi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/scientica.v1i2.242

Abstract

MSME have always had to spend large amounts of time, effort, and thought to conduct the influencer marketing process which do not always produce clear outcomes. Meanwhile, influencer marketing has a large potential to drive business success as 92% of people trust product reccomendations which are common in influencer marketing (Talaverna, M. 2015). The development of Digiflux, an Artificial Intelligence (AI) based influencer marketing platform, is the purpose of assisting MSMEs in finding suitable influencers for their business. Digiflux offers three main values; effectivity of finding suitable influencers, time efficiency, and the impact towards successful product promotion. The AI technology being developed can fulfill the needs of MSMEs in influencer matching, fraudulent followers detection, and sentiment analysis in one integrated platform. The method of development used a qualitative research through survey for 73 MSMEs and interview to. 17 MSMEs. Afterwards, the results obtained are used to develop the business and platform. The early iteration stage of the business process is done in order to produce a dataset for development of the machine learning model that will be implemented on Digiflux’s AI technology. With the use of AI, Digiflux gains a strong competitive advantage in the market such that a sustainable business can be formed. The use of Digiflux’s services has helped improve the business performance of MSMEs including rise of brand awareness rate up to 420% as shown by the increase of social media followers. The realization of Digiflux is hoped to bring a drastic improvement for MSMEs in Indonesia.
Peningkatan Promosi Wisata Kampung Lawas Maspati melalui Digital Marketing Nurkasanah, Ika; Ramadina, Raysa Farah Mumtaz; Nurfatikha, Rih Prajna; Rahmawati, Aisyah; Az-Zahra, Farah Helga; ER, Mahendrawathi; Suryani, Erma; Wibisono, Arif
Sewagati Vol 8 No 1 (2024)
Publisher : Pusat Publikasi ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j26139960.v8i1.785

Abstract

Seiring berkembangnya zaman, teknologi digital semakin canggih dan menjadi penting bagi sektor industri dalam mengembangkan industrinya dengan lebih efektif dan efisien. Indonesia mempunyai potensi wisata yang besar, sehingga sektor pariwisata pun turut mengikuti tren digitalisasi tersebut. Salah satu daerah yang berpotensi di sektor wisata yaitu Kampung Wisata Lawas Maspati yang berlokasi di Jl. Maspati Gg. VI, Kecamatan Bubutan, Kota Surabaya. Kampung ini merupakan daerah bersejarah yang banyak dikunjungi oleh masyarakat. Namun, dengan terbatasnya jumlah dan kemampuan sumber daya manusia, penggunaan kanal digital untuk manajemen pemasaran di tempat wisata tersebut masih kurang optimal. Meski telah memiliki media sosial, namun kanal tersebut sifatnya hanya dokumentasi kegiatan warga dan belum persuasif untuk mengajak wisatawan berkunjung atau membeli produk dari UMKM yang ada. Sementara, pihak manajemen menginginkan adanya peningkatan jumlah wisawatan dan pelanggan produk. Media sosial seperti Instagram, TikTok, dan berbagai media sosial lainnya akan digunakan sebagai media promosi dan dianalisis kecocokannya dengan segmen wisatawan dan pelanggan produk Kampung Lawas Maspati. Dalam penyampaian informasi melalui media tersebut, tim merumuskan dan menyediakan timeline konten promosi dan membuatkan konten pilot untuk perbaikan media sosial, serta membuatkan panduan branding agar ke depannya pengurus menjadi mandiri untuk mengunggah materi promosi di media sosial.
Pengembangan Bisnis Digital Terpadu untuk UMKM dengan Eco-Friendly Product sebagai Akselerasi Green Economy ER, Mahendrawathi; Febrianti, Nur Aida; Daffa, Bariqi Raihan; Amalia, Shinta; Muhammad, Ghifary; Nurkasanah, Ika; Suryani, Erma; Mudjahidin; Wibisono, Arif
Sewagati Vol 8 No 1 (2024)
Publisher : Pusat Publikasi ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j26139960.v8i1.804

Abstract

Kemajuan teknologi digital memberikan dampak terhadap perkembangan bisnis UMKM. Saat ini semakin banyak UMKM yang peduli dengan keberlanjtan dengan menekankan pada produk-produk mereka yang ramah lingkungan (eco-friendly products). UMKM tersebut menjadi salah satu solusi untuk mendorong akselerasi green economy. Penggunaan produk ramah lingkungan dapat membantu mengurangi dampak negatif terhadap lingkungan dan iklim, sementara bisnis digital dapat membantu mempercepat pertumbuhan UMKM dengan memperluas jangkauan pasar. Permasalahan yang muncul sekarang yakni masih sedikitnya UMKM eco-friendly yang memanfaatkan teknologi dengan optimal dalam proses promosi produknya. Salah satu UMKM tersebut adalah Shantika Fashion yang memiliki produk fashion eco-print. Atas permasalahan tersebut, perlu diimplementasikannya konsep pemasaran melalui media sosial dan penjualan pada e-commerce untuk meningkatkan brand awareness, mendapatkan umpan balik, serta membangun hubungan dan memudahkan interaksi dengan pelanggan. Hal ini dilakukan dengan metode design thinking yang berfokus pada pengembangan pemasaran berdasarkan kondisi nyata yang terjadi pada Shantika Fashion. Pada penerapannya, Shantika Fashion mengalami peningkatan pengikut media sosial hingga 250% dan menjangkau lebih dari 16.000 akun. Kegiatan pengabdian masyarakat ini memberikan kemudahan untuk Shantika Fashion dalam menyampaikan produk dan kegiatan yang diikuti ke masyarakat yang lebih luas melalui media sosial.
ANALISIS SOSIO TEKNIKAL UNTUK MENGIDENTIFIKASI FAKTOR KESUKSESAN DAN PENGHAMBAT DIGITALISASI WARUNG Pithaloka, Karina Ryzananda; ER, Mahendrawathi
JUTIM (Jurnal Teknik Informatika Musirawas) Vol 10 No 1 (2025): JUTIM (Jurnal Teknik Informatika Musirawas) JUNI
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jutim.v10i1.2675

Abstract

Perkembangan teknologi telah mengubah cara masyarakat membeli produk, dengan konsumen lebih sering menggunakan platform digital. Penggunaan teknologi digital dalam sektor ritel modern juga berdampak pada warung-warung kecil konvensional. Meskipun telah ada inovasi teknologi digital seperti sistem ritel modern dari SRC, masih terdapat tantangan dalam mencapai tujuan digitalisasi warung yang sukses. Beberapa mitra SRC belum optimal dalam menjalankan sistem digitalisasi warung yang telah disediakan. Untuk mengatasi masalah ini, diperlukan identifikasi faktor-faktor utama yang dapat mendukung kesuksesan digitalisasi warung. Penelitian ini menggunakan metode socio-technical system untuk melihat faktor kesuksesan dalam digitalisasi warung. Metode ini melibatkan penelitian kualitatif dengan wawancara terhadap delapan mitra SRC untuk mengidentifikasi faktor kritis keberhasilan digitalisasi warung. Selanjutnya, data dianalisis dengan pencocokan pola (pattern matching) terhadap konsep dan teori yang ada pada literatur relevan. Hasil temuan menunjukkan bahwa faktor sosial dan teknis berpengaruh signifikan dalam kesuksesan digitalisasi warung. Pola pikir pertumbuhan (growth mindset) dan pola pikir teknologi (technology mindset) menjadi aspek utama yang memainkan peran penting. Kedua aspek tersebut harus seimbang agar digitalisasi warung berjalan optimal. Penghambat utama dalam digitalisasi warung adalah kurangnya adopsi aplikasi atau sistem yang tersedia. Oleh karena itu, penting bagi mitra SRC untuk mengadopsi aplikasi dan sistem yang tepat guna meningkatkan efisiensi operasional warung.
RENCANA STRATEGIS ORGANISASI TEKNOLOGI INFORMASI DI PT PERKEBUNAN NUSANTARA X DENGAN METODE CASCADING BALANCED SCORECARD Rizal, M. Syaiful; E.R., Mahendrawathi; Noor Ali, Achmad Holil
JURNAL AKUNTANSI DAN MANAJEMEN Vol 2 No 1 (2018): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v2i1.63

Abstract

PT Perkebunan Nusantara X (PTPN X) is a state-owned company engaged in the sugar industry and tobacco as well as a number of subsidiaries. PTPN X uses Information Technology (IT) to improve productivity and competitive advantage. The Management of PTPN X generated IT Organization to deliver good IT solution. But with the limited budget and a huge investment, the role of IT is not contributing the maximum to the progress of the company even IT solution have paradox impact. This is because the IT strategic initiatives do not aligned with its business strategy, so that IT organizations need strategic planning. In This study, strategic planning for IT organization generated by using the Balanced Scorecard Cascading. Wherein the process is divided into several stages, namely the determination of the vision and mission of IT organizations, determine business strategy that will be supported by IT, identification of IT users, identification of output and the main job description of the IT organization, aligning strategy IT organizations indicated to the strategic map, defining Key Performance Indicators (KPIs), and IT strategic initiatives of each strategies. The analysis in this study is using SWOT analysis, Critical Success Factor, and Value Chain. Balanced Scorecard is used in this study were IT-Balanced Scorecard with the perspectives of Corporate Contribution, Customer Orientation, Operational Excellence, and Future Orientation. The results obtained from this research are 10 Strategy that is maximizing IT contribution to business, meet the IT customers’ needs, good IT planning, implementing good application, effective and efficient IT operations, improving IT good services, upgrades IT and Technology support, IT good governance implementation, IT alignment with business strategy, and motivated and competent IT personnel. There are 21 KPI to measure the strategy and 30 strategic initiatives or programs to meet the KPI. The KPI and the 30 initiatives are arranged based on the existing condition of IT organization reflected in the SWOT and what targets are indeed to be achieved by implementing the strategy.
A Predictive Model for Unplanned Well Down in Heavy Oil Operations to Support Operational Decision-Making Saputra, Aryo; ER, Mahendrawathi
SITEKIN: Jurnal Sains, Teknologi dan Industri Vol 23, No 1 (2025): December 2025
Publisher : Fakultas Sains dan Teknologi Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/sitekin.v23i1.38613

Abstract

The decline in Heavy Oil (HO) production at PT XYZ is strongly influenced by unplanned well down events, which generate significant Loss Production Opportunity (LPO) and disrupt the achievement of production targets. This study aims to develop and compare two time series forecasting methods, ARIMA and Holt‑Winters Exponential Smoothing (HWES), to predict future well down incidents caused by Mechanical Pumping Unit (MPU) failures. Model accuracy was evaluated using the Mean Absolute Percentage Error (MAPE), and the Seasonal ARIMA (2,2,1) Model was identified as the most accurate, achieving a MAPE value of 4.56 percent, significantly outperforming both HWES variants, which produced much higher errors (highest MAPE 27.37 percent). Using this model, the estimated financial loss in the Base Case scenario is projected at Rp 13.35 billion per year, with the worst sase scenario potentially reaching Rp 41.80 billion. The forecasting results provide substantial managerial value by supporting informed operational decision‑making. Three key strategic implications are obtained. First, financial risk control can be strengthened by using the Upper Bound 95 percent as a basis for justifying MPU upgrade budgets. Second, production target planning becomes more realistic by incorporating predicted LPO values. Third, integrating LPO‑based thresholds into KPI monitoring establishes an early warning system that shifts operational control from reactive to anticipatory.
Understanding The Role of Affordance Existence Barriers in SMEs Digitalization Failure Muhammad, Ghifary; Er, Mahendrawathi
ILKOMNIKA Vol 7 No 2 (2025): Volume 7, Number 2, August 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/ilkomnika.v7i2.769

Abstract

The failure of digitization in small and medium-sized enterprises (SMEs) is commonly not driven by the absence of technology, instead by lack of cognition readiness to utilize it. This research focuses on the affordance stage to explore how the potential of technology fails to emerge in medium-sized SMEs due to two barriers, reliance on outdated legacy systems and absence of digital growth mindset. By applying multiple case studies, the data conducted with semi-structured interviews, field observation, and document review of medium-sized SMEs in Indonesia and analyzed using Gioia Methodology. The findings reveal that in Firm A, only 34.88% of Point of Sales (POS) system features were adopted, while in Firm B, adoption increased from 20.93% to 49.43% but remained partial and inconsistent. The findings also highlight that even though digital tools such as Point of Sales (POS) systems are technically available, digitalization are considered unnecessary or difficult to use due to strongly established preferences for manual control and the absence of mindset focused on digitalization. The novelty of this study depends on the refinement of affordance theory by explicitly identifying barriers at the existence stage, an area that has been underexplored in previous studies. This research contributes to the literature by offering conceptual refinement of digitalization failure by focusing on existence of affordance and providing practical implications for SME owners, consultants, and policymakers seeking to design more adaptive and cognitively aware digitalization strategies.
Quality Analysis of Crude Palm Oil (CPO) Processing and Proposed System Improvements to Increase Free Fatty Acid (FFA) Quality at PT. TLDN (CAP) Bimbing Herwanto; Mahendrawathi ER
Jurnal IPTEK Vol 30, No 1 (2026): May
Publisher : LPPM Institut Teknologi Adhi Tama Surabaya (ITATS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.iptek.2026.v30i1.8509

Abstract

Crude Palm Oil (CPO) is a strategic commodity whose quality and selling value are largely determined by the Free Fatty Acid (FFA) content. High FFA levels cause a decline in product quality and directly impact industry profitability. A CPO quality evaluation at PT. TLDN (CAP) demonstrated the inability of the production process to consistently produce premium CPO (FFA 3%). This study aims to identify the root causes of the increase in FFA in the CPO processing process and to formulate effective improvement strategies. The research method uses a quantitative approach with a case study, applying the Seven Tools of Quality to CPO production and quality data for March 2025. The analysis results show that the largest contribution to FFA formation comes from condensate and liquor flows with a cumulative contribution of 88%, while UnCO has a relatively stable FFA. Method factors are the dominant cause, especially mixing oil flows with different qualities in one storage tank, followed by machine and material factors. Improvement simulations through oil flow separation can reduce the FFA of premium products from 3.58% to 2.5-2.69% and increase the proportion of premium CPO to 37.44% without increasing production capacity. These results show that the integration of Seven Tools with oil flow separation effectively improves CPO quality while providing significant economic impacts
Redesign of The Mobile Banking User Interface at Bank XYZ Based on SystemLog Data and The Design Thinking Method Bobi Kurniawan; Mahendrawathi ER
Journal of Social Research Vol. 5 No. 8 (2026): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i8.3356

Abstract

Launched in 2024, Bank XYZ's mobile banking application experienced an increase in active users, necessitating adjustments to its appearance to reflect user needs and trends. Although no negative feedback was found in the Play Store or App Store, analysis of system log data indicated features that were underutilized and transaction flows were inefficient. Furthermore, internal user feedback indicated that some menus were still not fully user-friendly. Research on mobile banking application interface redesign generally focuses on qualitative approaches based on observation and interviews, which are limited by their subjective nature and do not fully represent actual user behavior. Therefore, this study examines the redesign of Bank XYZ's mobile banking user interface by incorporating system log data analysis. This research aims to identify barriers and formulate solutions for improving the mobile banking application to increase usability and optimize the user experience through a Design Thinking approach. The method used combines interviews with active users and system log data analysis to gain a comprehensive understanding. The use of system log data complements observation and interview data with actual user behavior data, hopefully resulting in more objective and effective interface redesign recommendations. The results of the study showed that integrating user interviews with system log data was able to identify root causes that were not visible with a qualitative approach alone. The redesign resulted in a simplified transaction flow, repositioning menus based on frequency of use, the addition of a Quick Access feature, balance information on the transaction page, a copy account number feature, increased PIN input responsiveness, and improved application navigation. Test results from the second iteration showed increased transaction completion efficiency, decreased PIN input time, ease of finding key features, and an improved user experience compared to the previous design.
Performance Improvement Strategy Based on Balanced Scorecard Gap Analysis and Root Cause Analysis in an Internal Control Unit of A Commercial Bank Raras Ati Lintang Winengku; Mahendrawathi ER
Jurnal Impresi Indonesia Vol. 5 No. 1 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i1.7475

Abstract

Operational risk remains a persistent challenge for commercial banks due to complex processes, high transaction volumes, and stringent regulatory requirements. Internal control functions are expected to strengthen prevention, detection, and response capabilities, yet performance evaluation frequently relies on outcome indicators that are partially outside the span of control of the evaluated unit. This study develops and tests an integrated evaluation model that combines Balanced Scorecard measurement, gap analysis, risk based prioritisation, and Root Cause Analysis to identify improvement priorities for an internal control unit in a commercial bank. An explanatory sequential mixed methods design was applied. Quantitative analysis used 14 Balanced Scorecard indicators for fiscal year 2024, standardised to a 1 to 5 scale, and combined with perception survey results from 50 respondents. A composite score was computed as Z_i=0.7X_i+0.3Y_i, and a gap score as G_i=5-Z_i. Priority ranking used PRI_i=G_i×w_i×R_i, where w_idenotes indicator weight and R_idenotes operational risk impact. Qualitative data were collected through semi structured interviews, limited observation, and document review to explain quantitative patterns and classify gap typologies. Results indicate high overall performance with a total index of approximately 4.56 out of 5.00, while gaps concentrate in a small subset of outcome oriented indicators. The highest priorities for Root Cause Analysis correspond to a financial outcome indicator, a stakeholder satisfaction indicator, and an efficiency indicator, reflecting misalignment between outcome metrics and controllable activities, as well as service and documentation constraints. The integrated model produces a structured improvement roadmap consisting of 22 actions grouped into quick wins for 2025 and strategic initiatives for 2026, and is validated through member checking and triangulation. The study contributes a practical and auditable approach to performance evaluation for internal control units in commercial banking by embedding span of control reasoning, risk based prioritisation, and actionable Root Cause Analysis outputs.
Co-Authors Achmad Holil Noor Ali Aisyah Rahmawati Amalia, Shinta Amna Shifia Nisafani Andre Parvian Aristio Anggi Yhurinda Perdana Putri Anggun K, Agnesia Ardelia, Virginia Clara Arif Wibisono Az-Zahra, Farah Helga Bernardo Nugroho Yahya Bernardo Nugroho Yahya Bimbing Herwanto Bobi Kurniawan Daffa, Bariqi Raihan Erma Suryani Erma Suryani Erma Suryani Fariz Khairul Arifin Febrianti, Nur Aida Febriliyan Samopa Firman Jati Pamungkas Ika Nurkasanah Laeila Mardhatillah Litafira Syahadiyanti Litafira Syahadiyanti M. Rizaldi Maya Puspita Maya Puspita Mudjahidin Muhammad Rafdi Syarifuddin Muhammad Septama Prasetya Muhammad, Ghifary Nabila Nanda Dwi Cahya Nadya Chandra Rosianti Nanok Adi Saputra Nanok Adi Saputra Nurfatikha, Rih Prajna Nurkasanah, Ika Pithaloka, Karina Ryzananda Priyambada, Satrio Adi Putri, Anggi Yhurinda Perdana Putu Pradnya Shita Ambhika Qolbi Salima Alami R. Aditya Rayhan Zanesty Radityo Prasetianto Wibowo Radityo Prasetianto Wibowo Rahmatsyam Lakoro Ramadina, Raysa Farah Mumtaz Raras Ati Lintang Winengku Rarasmaya Indraswari Renny P Kusumawardani Richardo Tiono Rindu Puspita Wibawa Risa Perdana Sujanawati Rizal, M. Syaiful Rizal, M. Syaiful Rully Agus Hendrawan Saputra, Aryo Satrio Adi Priyambada Satrio Adi Priyambada Sembilu, Nambi Sholiq Stefanus Christian Susetyo Harjanto Syifa Alina Amri Tony Dwi Susanto Wibawa, Rindu Puspita Wibisono, Arif Wibisono, Arif