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All Journal Syntax Literate: Jurnal Ilmiah Indonesia JURNAL PengaMAS Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Dharma: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Journal of Ekonomics, Finance, and Management Studies
Ellyn Eka Wahyu
Jurusan Administrasi Niaga, Politeknik Negeri Malang
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PELATIHAN PEMASARAN PRODUK KERIPIK CABE MELALUI MEDIA SOSIAL BAGI WARGA ASRAMA BRIMOB BATALYON B MALANG Ellyn Eka Wahyu; Yekie Senja Oktora; Halid Hasan; Siti Nurbaya; Eny Widiyowati
Jurnal Pengabdian kepada Masyarakat Vol. 9 No. 2 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT 2022
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabdimas.v9i2.157

Abstract

This Community Service (PPM) activity is carried out as a responsibility in fulfilling the obligations of the Tri Dharma of Higher Education. The target objects in this PPM activity are women from the Asrama Brimob Batalyon B Pelopor, Kelurahan Ampeldento, Kecamatan Pakis, Kabupaten Malang. This PPM activity seeks to provide understanding through materials and guidance to promote the sale of chili chips using social media. This guidance is given to the public through material presentation activities and hands-on practical activities on how to create written and photo content which will later be used as material to promote chili chips products so that they are expected to get customers outside the Asrama Brimob Ampeldento. From this Community Service (PPM) activity, it is hoped that a synergy will be created between the women of the Asrama Brimob Batalyon B Pelopor Kabupaten Malang and the Malang State Polytechnic, that this guidance activity can help partners in increasing their income through promotional activities and sales of chili chips by use social media continuously.
PELATIHAN DAN BIMBINGAN KORESPONDENSI BISNIS DI BIDANG HOME INDUSTRI KULINER PAWON BUCI MALANG Ellyn Eka Wahyu; Yekie Senja Oktora; Siti Nurbaya; Joni Dwi Pribadi; Achmad Suyono
Jurnal Pengabdian kepada Masyarakat Vol. 8 No. 2 (2021): JURNAL PENGABDIAN KEPADA MASYARAKAT 2021
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengabdian Kepada Masyarakat (PkM) in 2021, was carried out to provide training and guidance to mothers in the area around Pawon Buci Malang on Business Correspondence to help promote and market products from Pawon Buci Malang. The method used by the PkM Implementation Team is to provide an explanation of the meaning of letters, understanding of business correspondence, the importance of correspondence (especially during the Covid 19 Pandemic), requirements for a good letter, function of letters, language of letters, nature of business letters, form of letters, sections -Department of Letters, Sales Methods - Direct Sales, Kinds of Letters (Introduction Letters, Offer Letters, Order Acceptance Letters, Order Confirmation Letters, Order Rejection Letters). This PkM activity received high enthusiasm from the participants. The enthusiasm was evidenced by the completeness of the 5 participants who listened carefully and actively from the beginning to the end of the activity. The PkM Implementation Team concluded that all participants were able to put the results of the training into practice by being able to write the necessary documents to promote and market Pawon Buci products.
PRODUK DIVERSIFIKASI GERIT JAGUNG HASIL OLAHAN WARGA DESA DUWET KECAMATAN TUMPANG – KAB. MALANG Ayu Sulasari; Tri Yulisyawati Evelina; Ellyn Eka Wahyu; Ita Rifiani Permatasari; Yekie Senja Oktora; Jatrifia Ongga Sinatrya
Jurnal Pengabdian kepada Masyarakat Vol. 9 No. 2 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT 2022
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabdimas.v9i2.195

Abstract

This program aims to provide agricultural product processing technology in Duwet, Petungsewu – Malang. The activities carried out are processing corn kernels into tortilla chips and to provide knowledge about entrepreneurship, so that the partner village communities are able to manage their businesses, and improve the empowerment of business groups well. The method of this program are carried out in several stages, namely the initiation of the object of program, coordination with the community as the object of program, implementation of program, and evaluation of activities. Based on the results of the activity, there was a change in behavior to be more creative and innovative in processing corn kernels into Dupitos products (the name of the corn chips product) so as to increase the selling value of products to SME partners.
Unlocking Global Opportunities for Creative Smes: The Case of CV. Aura Sufa’s Internationalization Journey Evi Suwarni; Baroroh Lestari; Ellyn Eka Wahyu; Ika Kusumasasti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9802

Abstract

                This research aims to identify the internationalization strategies adopted by UMKM CV. Aura Sufa, a small enterprise focused on food production, in entering global markets. A qualitative approach was employed, utilizing interviews and documentation to gather data over seven months, from March to October 2024. The study shows that internationalization of small-medium enterprises (SMEs) is achievable through strategic partnerships, product diversification, and governmental support, particularly through initiatives such as Export Center Surabaya. CV. Aura Sufa successfully penetrated the Taiwanese market by leveraging unique fruit-based products, which demonstrate the potential for local businesses to thrive globally. Key challenges faced include production capacity limitations and language barriers. The findings highlight the importance of continuous innovation and networking in sustaining international market presence. This research offers valuable insights for both practitioners and policymakers to enhance the competitiveness and sustainability of SMEs, helping to align strategies with future market trends and government policies.    
Strategi Pemasaran Ekspor UMKM Furniture Berbasis Branding dan Diferensiasi Produk Kreatif: Analisis pada CV Delta Raya Evi Suwarni; Baroroh Lestari; Ellyn Eka Wahyu; Ika Kusumasasti; Fahmi Muhammad Az Zuhri6
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9803

Abstract

This study aims to analyze branding and product differentiation strategies in optimizing the export of creative economy-based furniture SMEs, with a case study on CV Delta Raya. In facing global competition, export-oriented furniture SMEs require marketing strategies that not only enhance competitiveness in international markets but also create unique values that represent the strength of the local creative economy. Strong branding helps build a positive company image in global markets, while product differentiation ensures competitive advantages that appeal to international consumers. This research employed a qualitative method with a case study approach on CV Delta Raya’s export-oriented furniture SMEs. Data were collected through in-depth interviews with the business owner, direct observation of marketing strategies, and document analysis related to branding, promotion, and product design. The findings indicate that CV Delta Raya has utilized creative economy-based branding through environmentally friendly product positioning, vintage designs with artistic value, and the use of the Timber Legality Verification System (SVLK) as an element of trust in international markets. Product differentiation strategies were implemented by emphasizing production quality, alignment with global design trends, and product customization according to buyer requirements. However, weaknesses remain in digital promotion and limited penetration into new markets beyond existing buyers. In conclusion, branding and product differentiation strategies based on the creative economy have proven effective in strengthening the global market position of furniture SMEs in Batu. To maximize their potential, digital branding enhancement, international market diversification, and collaboration with government and trade associations are recommended to facilitate global promotion.
Co-Authors Ahmad Suyono Ayu Sulasari Bambang Suryanto Baroroh Lestari Diana Eka Poernamawati Eny Widiyowati Erlangga Andi Sukma Evi Suwarni, Evi Fahmi Muhammad Az Zuhri6 Farida Akbarina Farika Nikmah Fatkhur Rohman Halid Hasan Heru Utomo Ika Kusumasasti Ita Rifiani Permatasari Ita Rifiani Permatasari Jatrifia Ongga Sinatrya Joni Dwi Pribadi Kurniawan, Cahya Nova Liana Rokhawati Mahmudatul Himma Masreviastuti Musthofa Hadi Nilawati Fiernaningsih Pudji Herijanto Rulirianto Rulirianto Shinta Maharani Trivena Siti Nurbaya Siti Nurbaya Suyono, Achmad Tri Wahyu Widodo Tri Yulisyawati Evelina Yekie Senja Oktora